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Las Vegas ready to welcome IMEX exhibitors, attendees

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LAS VEGAS — Organizers of IMEX America, the new U.S. trade show for the worldwide incentive travel, meetings, and events industry, have revealed more details about its Oct. 11-13 show.

IMEX has a full business, networking, and educational line-up scheduled for the debut show October 11-13 at the Sands Expo and Venetian/Palazzo in Las Vegas.

The trade show is set to welcome 1,500 exhibitors, with a broad representation of companies from many countries around the world and across all meetings and incentive travel industry sectors.

Thanks to the reputation and proven success of the IMEX hosted buyer model — which has been used at IMEX in Frankfurt over the past 9 years — IMEX America will host more than 2,000 meetings and events buyers from the United States and internationally.

IMEX Group Chairman, Ray Bloom, also confirmed that the ratio of buyers remains at 80 percent from the US market — who plan business internationally — and 20 percent from the international buyer market who will have a strong interest in placing business with North American exhibitors.

In addition, thousands of buyer attendees from the U.S. domestic market are expected to take part in IMEX America attracted by the organizer's promise to deliver "more than just a trade show" with, unlike most U.S. shows,  free entry and a free education program, plus unmatched networking and business opportunities. [June 29, 2011]

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