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U.S. Travel Association partners with IMEX America

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IMEX Group Chairman Ray Bloom (left) and U.S. Travel Association CEO Roger Dow announce their partnership on the Las Vegas Strip.

LAS VEGAS — New industry trade show IMEX America has announced a partnership with the U.S. Travel Association, which will provide educational content about the politics and policy issues affecting the meetings, incentives, and events industries in America.

In the past year, the U.S. Travel Association has taken the lead in defending the meetings and incentive industry from attacks by politicians, the mainstream press, and the public accusing it of being a wasteful boondoggle rather than an important business tool—the so-called AIG effect. Last March, the U.S. Travel Association formed the Meetings, Incentives, and Trade Show Council, co-chaired by Larry Luteran, senior vice president of group sales and industry relations for Hilton Worldwide, and former Maritz Travel President and CEO Christine Duffy, to give the meetings, incentives, and events industries a coordinated voice in Washington, DC, and the media.

"We're going to do a lot on government affairs and what's going on, what are the politics involved in this industry,” says U.S. Travel Association CEO Roger Dow. “So it's one place where everyone can come to not only do business but learn about the things that affect travel and meetings."

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