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Sometimes it is impossible to hear yourself think much less carry on a reasonable conversation in an exhibitor’s booth. Speakers can often blare loudly in a booth while pushing the limits of show management rules. Rules may not get broken but the noise can very disruptive and in many cases cause attendees to miss out on important information that could be beneficial to their business.
So, what is the answer?
A very large part of the industry encompasses A/V — Audio/Visual equipment. The visual may not be the problem but the audio can be a big problem. Today they are solutions for the noise problem.
SmartRadioNow.Com offers a many broadcast options for the show floor exhibitor to get their message across to attendees in an easy and quieter way that will also increase booth traffic with options for communicating with potential clients.
The most common application for the independent exhibitor includes the pre-recording of company information uploaded to a specially designed radio transmitter. The same message can also be broadcast on the show floor for the all attendees to hear.
Of course most people do not carry a radio transmitter to a tradeshow so this brings a new tchotchke element to the exhibit booth.
The exhibitor gives away a logo-branded radio to the attendee along with a pair of compact earbuds which becomes theirs to keep as a gift to the attendee. While on the show floor, they can listen at any time to the exhibitor’s message. Futhermore the message heard quietly, uninterrupted and crystal clear.
SmartRadioNow.Com owner Mike Morrison has developed a variable watt transmitter which works well in any show hall. More than one unit can also co-exist in the same show by simply using another frequency.
“The funny thing we notice is that more than 75 percent of the people who come by and receive their free radio from an exhibitor will listen right there in the booth,” Morrison said. “Everyone knows that these are the top two issues with exhibiting — get them to stop at your booth and get the message across to the attendee.”
Other applicable services offered include Large Group Presentation Closed Circuit Audio utilizing the same products. Radios are placed in pre-positioned seats and through a provided microphone and transmitter allowing the speaker to talk at a low volume evel and be heard by only those with the receiver and headphones. This also keeps potentially confidential information inside the booth and only in the ears of intended listeners.
SmartRadioNow.Com, a division of Morrison Sales Company, LLC in Atlanta, provides a turnkey product with production, promotional materials, radios and more included. The cost for the service is relatively low as compared to other promotional traffic builder products. SmartRadioNow.Com contact number is 1-800-906-1272 or e mail Morrison at mike@smartradionow.com .
