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Nth Degree Names Robert Lowe President, Events

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Robert Lowe

ATLANTA, Ga. (Business Wire) -- Nth Degree, a leading full-service global event marketing and labor management company, has promoted industry and company-veteran Robert Lowe to President, Events.

In this key senior leadership role, Lowe will lead the growth and development of Nth Degree’s events business by adding new skills and tools, penetrating new markets, and expanding the group’s global capabilities. 

Lowe has been leading the group in an interim capacity for the past 9 months. He has a proven track record of designing innovative event strategies for the world’s leading technology companies resulting in events that grow year-after-year and achieve and exceed aggressive sales and marketing goals. “I’m thrilled about the long-term opportunity to lead our talented, experienced team toward our continued mission of helping our clients drive the change that makes an impact on their event marketing programs,” said Lowe. “Our skills, expertise, and vision coupled with our right-sized agency enable us to be nimble, innovative, and responsive.”

“Robert has demonstrated his ability to provide leadership, direction and value to all of our events’ clients over the past 13 years, and I am confident he will bring the same to his expanded role,” said John Yohe, President & CEO, Nth Degree, Inc. “As we embark on a 5-year strategic plan for our company, Robert will play a key role as he brings inventive ideas that will help propel growth for both our clients and our business.”

At Nth Degree, we don’t merely manage trade shows, exhibits, and events. We use them as a means to create loyal customers for our clients. Our job is to craft experiences that help build stronger brands—and we relish it. Whether we’re managing a complex trade show exhibit, driving strategy for an international event, or simply installing a 10x10 booth for one of 1,100 domestic and multinational clients, we’re passionate about what we do.

From our headquarters in Atlanta, Georgia as well as 21 satellite offices across North America and several major European cities, we serve our clients at over 7,500 event and trade show projects annually. (February 22, 2016)

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