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ProExhibits designs radical experience for Extreme Networks

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SUNNYVALE, Calif. — ProExhibits was recently selected by Extreme Networks to produce their new state-of-the-art, multimedia trade show experience at Interop Las Vegas.

Extreme Networks provides mobile network solutions that help meet the needs of enterprises and service providers.

"This year's Interop show was crucial to us as we were launching major products," according to Darius Goodall, Extreme Networks Product and Technical Marketing Manager. "We had to create a worthy stage.  We knew what we wanted to accomplish and had to find the right exhibit partner to bring our priorities together and create a visual delight.  ProExhibits' team completely absorbed our requirements and challenges.  They came back with an amazing design interpretation.  From that point forward, things just fell into place."

Several design elements heightened the viewer's experience of Extreme Networks new product introduction. Within the 30-foot-by-30-foot space, the completed structure was 24-feet long by 24-foot wide and 20-feet high with massive wall murals making it stand out on the show floor.  Further drama was created in a closed viewing environment where a multimedia presentation was uniquely choreographed to music and theatrical lighting.

While this was happening, the 'star of the show', Extreme Networks’ newly announced data center solution, the Extreme Networks BlackDiamond X8, expected to begin customer trials in October 2011, sat shrouded by fog inside a custom built display case.

At the appropriate time in the presentation, lights came beaming into the product display, the music became heavy with bass, and the fog was quickly drawn from the display case.  Simultaneously, a foot of fog shot across the floor, giving the effect of being in a cloud — a precisely synchronized unveiling of the new product.

According to Goodall, "Staging of every component strategically created an extraordinary atmosphere of excitement and focus that showcased our products perfectly."

"Our ability to create experiences that are both highly functional and support our client's brand makes ProExhibits unique in the industry," said Dick Wheeler, President of ProExhibits. "Our goal is always to create the ultimate event for our client and for their customers and prospects."

Extreme Networks also felt ProExhibits exceeded their expectations with its on-site management system. Will Chan, Extreme Networks Channel Director, said, "We saw the importance of having a trade show partner that knows how things work in the field and how best to utilize resources.  Our on-site person was crucial.  It would have been impossible to do the show successfully without her.  We could not have had a better show or better results at the industry's largest event, thanks to ProExhibits."


Extreme Networks delivers networks for the mobile world. The company's open network solutions enable a seamless user experience providing a platform for improved business agility. From the converged mobile edge of enterprises to virtualized clouds, and from data centers to global carrier networks that backhaul mobile traffic, Extreme Networks' extensible services architecture, sets a foundation for mobility, identity awareness and faster performance to empower people and machines to connect and move seamlessly. Extreme Networks is headquartered in Santa Clara, Calif., with offices in more than 50 countries worldwide. For more information, visit: www.extremenetworks.com

ProExhibits is an award-winning event and exhibit design, fabrication and management agency serving clients worldwide. ProExhibits is well-known for turnkey, cost-effective solutions. They also create unique events, in addition to custom, modular and portable trade show exhibits and rentals. ProExhibits specializes in exceeding client expectations, exemplified by a 99 percent customer satisfaction rating. ProExhibits has assembled a highly experienced team of experts.


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