Click here to read Siskind's current monthly column.

Visit www.siskindtraining.com/product_free.php
to hear Barry Siskind's program Double Your Trade Show Results Guaranteed

Barry Siskind is the president of International Training and Management, a full service exhibitor education company in Canada providing a wide range of products and services to help exhibitors improve their performance on and off the trade show floor. He is the is author of several books includding The Power of Exhibit Marketing. He is one of Canada’s most sought after consultants and speakers and North America’s foremost trade and consumer show expert. Visit his web site at www.siskindtraining.com.

More articles written by Barry Siskind:

• Exhibit Recal (Dec. 2010)
• Rules of Engagement (Nov. 2010)
• Quantity versus quality (Oct. 2010)
• A paperless exhibit (Sept. 2010)
• Keep your display simple — real simple (Aug. 2010)
• Measure the intensity of your exhibit traffic (June 2010)
• Finding joy in exhibiting (May 2010)
• Measuring the non-monetary value of your exhibition program (April 2010)
• Do promotional products add value to your exhibit plan? (March 2010)
• Technology versus face to face (Feb. 2010)
• Share the experience with technology (Jan. 2010)
• Create a lasting memory for your customer (Dec. ’09)
• Pushy people have no business at a trade show (Nov. 2009)
• Optimists and pessimists (Oct. 2009)
• Watch the Masters and improve (Sept. ’09)
• Social networking and face-to-face marketing (Aug. ’09)
• How to measure exhibit staff training (July ’09)
• Marketing optics can cloak reality (June ’09)
• A case for face-to-face marketing (May ’09)
• Trade Show Survival Tips (April ’09)
• Games in a trade show booh (March ’09)
• The good news about bad times (Feb. ’09)
• The best way to contact leads (Jan. ’09)
• The untapped potential of your trade show network (Dec. 2008)
• The right frame of mind (Nov. 2008)
• The questions that bother exhibitors (Oct. 2008)
• The art of consumer show exhibiting (Sept. 2008)
• How the Internet can enhance your trade show experience
• Show Experience
• Evaluating your exhibit performance
• Are you a hunter or a fisher
• How the Internet can enhance your trade show experience
• Looking professional does matter
• Less is better
• Your changing relationship with show management
• Find profits in quality leads
• An overlooked source of booth personnel
• Meet the Media
• The six people you are likely to meet at a trade show
• Creating a RFP to build your own booth
• Gather competitive intelligence with a mystery shopping program
• Avoid the presentation trap
• Techniques for professionally ending a booth conversation
• Learn demonstration skills to keep attendees attentive
• The truth about competitive intelligence
• Avoid the presentation trap
• The exhibit budget