
Join our Trade Show Expo
World Community

Subscribe to our FREE
People Making News
Trade Show Expo shares news
and information with exhibitors, marketers, planner and all trade show professionals. Contact us for advertising opporunities.
E-mail press releases to:
newsletter@trade-show-expo.com
Become a FAN

TRADE SHOW ExPO
Bus: (702) 858-8214
FAX: (702) 838-0064

Read our
Trade Show Expo Blog


Vist our TSE Calendar!
PSDA selects SmithBucklin for Service Management
CHICAGO — Print Services & Distribution Association has selected SmithBucklin as its full-service management partner. PSDA, an international organization of print distributors, trade printers, marketing service providers and suppliers, has been a premier association serving the print industry since 1946. The partnership with SmithBucklin will shift PSDA’s headquarters to Chicago while also maintaining a footprint in Washington, D.C.
“We are excited to begin working with SmithBucklin to manage our organization and to build on the deep tradition and firm foundation that PSDA has built,” said George Crump, PSDA president. “We are confident that SmithBucklin’s unparalleled resources and best practices in association management will help to equip our members with the training, education and tools they require not just to compete, but to lead in our vastly changing industry.”
"It is a privilege to have the opportunity to work with such a dedicated and passionate group of PSDA leaders and volunteers,” said John Stoiber, SmithBucklin senior vice president and chief executive, Business Trade Industry Practice. “Together our focus will be on the growth of the PSDA membership and the business value provided to those members through a strong and relevant mix of programs and services.”
PEOPLE MAKING NEWS
Experient broadens strategic development function with three new employees
TWINSBURG, Ohio — Experient, the source for integrated meeting and event solutions, announces the assignment of Mike Rowan, Allison Versman and Leslie Wulfemeyer-Gilfillan to the newly-created positions of manager, strategic development.
“These new positions are part of an organizational restructuring to better serve our association and corporate clients and accommodate our anticipated growth,” said Teri Tonioli, CMP, SVP strategic account management.
[READ MORE]
3D Exhibits adds
all-star talent
ELK GROVE VILLAGE, Ill. — 3D Exhibits, an exhibit and event design, fabrication and management agency, has added additional talent to its team of industry all-stars.
Dawn Cornell has been named senior v.p./strategic account executive, and Kay Towles and Lois Robinson have been named sr. account managers. All three will be based on the east coast.
[READ MORE]
Switch promotes Philip to creative director
ST. LOUIS, Mo. — St. Louis-based experiential marketing agency Switch — Liberate Your Brand recently promoted Mark Philip of Webster Groves, Mo. to the position of Creative Director.
Philip, who previously held the title of Associate Creative Director, will be in charge of strategic and creative development for accounts Anheuser-Busch/In-Bev, Dickies, Glaceau and Elsevier. He plans to focus his efforts on the ever-changing digital landscape, with an emphasis on leveraging social media for brand growth and commerce.
[READ MORE]
Romeo hired by Experient as SVP housing, customer services
TWINSBURG, Ohio — Jeff Price, CEO of Experient, announced that Kenneth D. Romeo has been hired as senior vice president, housing and customer services, responsible for Experient’s Housing Services, Customer Service, Client Accounting and Data Management departments.
Ken comes to Experient from Cygnus Expositions, where he was vice president of operations since 2002. Prior to that, he held a number progressively demanding roles involving hotel, vendor and facility relationships, registration, housing, exhibitor and attendee services for major industry organizations.
[READ MORE]
3D Exhibits names chief strategy officer
ELK GROVE VILLAGE, Ill. — 3D Exhibits, an exhibit and event design, fabrication and management agency, has named Hank Heatly to the newly created position of Chief Strategy Officer.
Heatly, who was most recently director of client and industry insights for Czarnowski, will ensure that strategic planning drives the execution of processes and projects at 3D Exhibits.
[READ MORE]

|
Advertisement
Las Vegas Music Scene
Moksha enjoys a liberating feeling high above downtown Sin City
By Melissa Hernandez
Trade Show Expo
LAS VEGAS — Moksha members laughed as they communicated their goal for the future.
“World domination,” quipped Brian Triola.
But seriously, the band is a group of passionate guys making passionate music in a liberated way.
Celebrating their third anniversary with a Binion's Horseshoe Hotel and Casino rooftop performance on a Vegas summer night with city lights and a dedicated fan base is an affirmation that they very well may be "Las Vegas' secret weapon."
[READ MORE]
Advertisement
Advertisement
| The Children’s Charity receives Switch donation |
|
Photo courtesy of Switch |
ST. LOUIS — Switch provided lighting, staging, custom-designed scenery and production services for a variety of events in conjunction with Variety’s annual Variety Week held in April.
Variety Week was launched in 2004 to maximize awareness and fund-raising opportunities to benefit the children served by Variety. The week offers a wide array of events, activities, promotions and consumer discounts leading up to and through the end of the annual telethon.
Proceeds from the events provide funding for vital medical equipment and services for local children diagnosed with spina bifida, cerebral palsy, muscular dystrophy, loss of limb, autism, mental illness and learning disorders.
“We are happy to be able to lend our services to such a respected and dedicated organization as Variety,” said Switch President John Nickel. “I am amazed every year by the organization’s efforts and have witnessed first-hand the positive work of its dedicated volunteers to improve the lives of children with disabilities. Switch is happy to be a part of it.”
|
News this issue:
Also read exhibit expert Barry Siskind’s column

Company Name Change
Elevation Exhibits announces name change, new office opening
SHREWSBURY, Mass. — Elevation Exhibits, an award-winning exhibit design firm, this month announced that the company has changed its name to Elevation Exhibits & Events (EE&E) and is opening an office in the greater Seattle area. The company also recently earned first-place and second-place awards for its booth designs at the TS2 Conference in Boston.
The company name change reflects expanded business development and changing trends in the marketplace. Along with the greater global reach that it has developed over the last 18 months to support client exhibitions around the world, EE&E is also finding that clients desire total solutions for logistics, staging and support of other messaging events near and far
According to Jim Burke, EE&E founder and principal, “Clients realize that what we’ve been able to do for them to support trade shows overseas or at the far end of a continent has just as much value in their own backyard. Beyond exhibit design and production, our expertise simply helps clients to develop marketing events anywhere that absolutely get their point across.”
[READ MORE]


Exhibit Design News
StudioSixtyThree.com offers
cost-effective custom design solutions
WARRENVILLE, Ill. — Core Design Group, LLC, a freelance design firm serving exhibit houses and event, advertising and marketing agencies, has launched StudioSixtyThree.com, an online collection of custom exhibit design solutions. Options range from in-line exhibits to 50-foot-by-50-foot island configurations.
StudioSixtyThree.com provides a range of services and price points. Clients can download free low-res comps that can be used for conceptual presentation purposes, or for a low fee, download high-res comps. For a nominal upgrade charge, Core Design Group will customize the rendering with logos, colors, graphics and materials to reflect end-client branding.
When a project sells, clients can purchase a build license complete with CAD drawings. For full control and ownership, clients can purchase an exclusive license to retire the design from the StudioSixtyThree.com catalog.
[READ MORE]
Join us!
SHOW FLOOR PHOTOS!
Advertisement

CES Show News
Verizon CEO to deliver opening keynote at 2011 CES
ARLINGTON, Va. — The Consumer Electronics Association announced on Aug. 4 that Verizon Chief Executive Officer Ivan Seidenberg will deliver the opening keynote address at the 2011 International CES.
Owned and produced by CEA, the 2011 International CES, the world’s largest consumer technology trade show, will be held January 6-9, 2011, in Las Vegas, Nevada.
"Ivan is a terrific leader who has positioned Verizon as a top global provider of communications, information and entertainment across a wide variety of platforms," said Gary Shapiro, president and CEO, CEA. “Verizon embraces innovation and its vast broadband networks touch all facets of the technology ecosystem. We are pleased to welcome Ivan to the CES stage for his debut keynote and look forward to hearing the vision for Verizon’s next generation of products and services.”
[READ MORE]
Walls + Forms solutions
New transaction counter offers services for several customers
COPPELL, Texas — Walls + Forms, Inc., a provider of merchandising solutions for over 20 years, just introduced a new transaction counter.
The radius top and angled body is ideally suited for serving several customers simultaneously.
This elegant yet economical counter has a spacious surface area. Two counters used in unison create a 360-degree cash wrap island.
[READ MORE]
Venue News

D.C.’s The Fairfax Hotel:
Legendary accommodations in the Nation’s capital
Washington insiders and global leaders have flocked to the Fairfax for nearly a century
WASHINGTON, D.C. — Opening its doors in 1927, The Fairfax Hotel at Embassy Row, a Luxury Collection Hotel, is one of America’s grand hotels.
Information is power, and nowhere is that more evident than at The Fairfax Hotel located in the vibrant DuPont Circle neighborhood of our nation’s capital. Washington insiders, dignitaries, and global leaders have set up residence at The Fairfax since its inauguration in to the D.C. hotel scene, indulging in the luxurious accommodations and commitment to privacy.
[READ MORE]
SHOW FLOOR PHOTOS!


Venue News
Ritz-Carlton Chicago has Wii
New Feature for meetings and corporate events
with $25 Million Renovation
CHICAGO — The Ritz-Carlton Chicago (a Four Seasons Hotel), located at l60 E. Pearson at Water Tower Place, Wii-juvenates meetings and corporate events with a new Wii package.
Become the company Guitar Hero with the latest game stations decked out in high tech illumination. Options are endless, with such featured games as Guitar Hero III, Tennis, Bowling, Boxing, Golf and more. This unique offer is a perfect team building activity, as well as an energy reviver, during breaks between meeting sessions.
[READ MORE]
Cosmoprof Show News
Discover Beauty Award goes to Barista Bath and Body
LAS VEGAS — The coveted Discover Beauty Award was introduced to Cosmoprof North America’s successful Discover Beauty program in 2009.
During this year’s show, Discover Beauty brands — 13 in total — were judged on creativity, innovation and market readiness.
These industry leaders are constantly on the lookout for the next beauty trend and they knew Cosmoprof North America was the appropriate venue to “discover beauty.”
[READ MORE]
Advertisement


Measure the intensity
of your exhibit traffic
A dilemma many exhibitors face is how much information to include in their trade show display. For small exhibitors with one or two product offerings the answer can be difficult. For larger exhibitors with a multitude of products and services which might also include several departments, the answer can become a nightmare. There is often so much to tell and the exhibitor wants to make sure the visitors get the right message. The solution starts by taking a step back and looking at the display from the visitor’s perspective.
Show visitors begin with the best of intentions. They have walked the show and seen dozens of exhibitors displaying a myriad of products. If there is a technical program at the conference or event, they will have also sat through a number of seminars and workshops.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]

|