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SHOW NEWS
AEM Exhibitor Education Meeting gives companies the ‘tools’ for trade show success
 MILWAUKEE, Wis. — Helping companies prepare for a successful trade show experience is the goal of a special two-day Exhibitor Education Meeting from the Association of Equipment Manufacturers, to be held May 18-19, 2010 in Las Vegas, USA (Paris Hotel).
The meeting is open to all exhibitors in shows with AEM as producer or show partner. There is no charge for this value-added exhibitor service, but registration is required. "Faced with today's challenges, companies need to do more with less. This meeting will help exhibitors take a fresh look at trade shows - what's new and different - and how to get the most out of them as a cost-effective marketing tool," stated Megan Tanel, AEM vice president, exhibitions and events.
"We want to pro-actively do all we can to help first-timers as well as veteran exhibitors maximize the return on their trade show investment and leverage the full potential of a trade show to reach customers," Tanel added. The AEM Exhibitor Education Meeting is themed "Tools for Value-Driven Success" and features general sessions, roundtable discussions and breakout sessions. Trade show industry experts will cover the latest "best practices" in pre-show planning, onsite techniques and post-show follow-up strategies.
Show staff and service providers will be on hand to discuss exhibitors' specific questions in areas including housing, registration, meeting assignments, lead retrieval, and show promotion tools. An added feature: during the meeting registration process, attendees can set up personal appointments with staff and vendors to get even more value out of the trip. [MORE]
PEOPLE MAKING NEWS
Moss names Frey executive VP
 CHICAGO — Moss, Inc. announced the appointment of Bob Frey to the position of executive vice president, research and development. He has been vice president of R&D since 2006, when the company acquired Nichols Incorporated in Salt Lake City.
From 1999 to 2006, Frey was general manager and co-owner of Nichols Incorporated, taking it from $3 million in revenue to $18 million during his tenure. Previously, he was vice president and general manager of DNR usa for Marker International.
“Unequivocally, Bob brings substantial value to our organization with his strategic thinking and leadership,” said Charlie Corsentino, chairman, president and CEO of Moss. ” I am delighted that he now serves on Moss’ executive team.”
Frey has created many innovative products and most recently he developed a new modular wall system, the Moss EZ Fabric Wall System, which combines the versatility of modular walls with the benefits of lightweight fabric structures. Frey is listed as the inventor of over a dozen awarded or pending patents.
He holds a bachelor’s in chemical engineering from Worchester Polytechnic Institute, Worcester, Mass., and an MBA from Dartmouth College in Hanover, N.H.
With operations in Chicago, Maine, Salt Lake City, and Las Vegas, Moss is the world's premier provider of tensioned fabric structures, display hardware, and printed graphics to the event, exhibit and retail interiors markets.
MG Design promotes Ballard to senior account manager
 CHICAGO, Ill. — MG Design Associates announce Eryn Ballard’s promotion from event specialist to senior account manager.
In Ballard’s new role, she will be charged with servicing tier one accounts and senior leadership of her MG Design team providing clients innovative solutions for corporate events, exhibitions, permanent environment and face-to-face marketing challenges.
Ballard will report to MG Design’s Vice President of Operations John Patten.
“Eryn’s professionalism and positive personality have been benchmarks in her ability to move smoothly through the growing responsibilities of our clients,” Patten said. “In recognizing those attributes, we are excited to be able to move Eryn into this role.”
As an event specialist with MG Design for four years, Ballard’s experience includes corporate meetings and events including: corporate shareholder meetings, corporate investor meetings, management road shows, customer appreciation events, and client cocktail receptions. Prior to joining the MG Design event team, Eryn spent several years planning meetings from the client side with Baxter. Combined client-side and agency-side event planning experience proves to be invaluable in providing clients with the highest level of customer service.
Larry Head joins HPN Global as senior VP
 SCOTTSDALE, Ariz. — Hospitality Performance Network Global, a global site selection and meeting procurement company announced the latest addition to its all-star international team.
Effective immediately, Larry Head has been named senior vice president of operations for HPN Global.
“Larry has held many prestigious sales and marketing positions with companies like Guinness, Diageo and Heublein,” said Bill Kilburg, Chairman and Chief Executive Officer, HPN Global. “He has led global initiatives to increase revenue, market share and branding. He understands the meeting planning business and how to market and promote our services. Larry brings an international perspective to the table from his time spent in London with Diageo on the Corporate Relations Business Support team.”
As senior vice president of operations, Larry will be responsible for building and maintaining international relationships with large corporate accounts.
Larry has a wealth of domestic and international meeting and event planning experience and for the previous 15 years has carved out a stellar career in the wine, beer and spirits industry with Diageo. Diageo is well known for its world famous brands that include Guinness, Johnnie Walker, Smirnoff and Baileys. Most recently, he served on the Guinness Global Brand team for the Guinness 250th Anniversary program which held events all over the world including Dublin with performances from over 60 musical artists in over 30 venues across the city. Larry was responsible for directing and hosting hospitality for over 2,000 invited VIP guests at the global celebration.
Campanile named to ConventionPlanit.com advisory council
WASHINGTON, D.C. — Lin Campanile, vice president of sales for ADI Meetings & Events in Tempe, Arizona, has been named to the ConventionPlanit.com Advisory Council, a group that helps shape the features and content of ConventionPlanit.com, the leading online search directory in the meetings industry.
 She has 25 years of experience planning meetings and incentives in the pharmaceutical and insurance industries and other sectors.
“Lin is an incredibly creative person who always puts together first-class events,” says ConventionPlanit.com Co-Founder Katherine Markham, CHME. “We know that her input will be very valuable as the Advisory Council continues to guide the evolution of ConventionPlanit.com.”
Campanile’s recent experience includes a stint as vice president of operations with the Westfield Group, where she managed events for this pharmaceutical industry meeting management company. In January 2010, she joined ADI Meetings & Events, a group she had worked for previously.
“I am truly looking forward to being a part of the ConventionPlanit.com Advisory Council,” Campanile said. “I am a big fan of the site because it is very user friendly, easy to understand, and has many features that planners can benefit from. In particular, the RFP ValetTM can save planners a lot of time and effort when they do not have the time to follow up on each property and are pressed for immediate site search results.”
Designed by meeting professionals as an efficient registration-free online search directory, ConventionPlanit.com is a popular website that quickly refines searches to identify suitable destinations, facilities, and service providers. ConventionPlanit.com connects buyers with sellers and there are no commissions or third party fees.
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EXHIBITOR2010
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MG Design Associates Corp. won the Best of Show Award for exhibits larger than 200 sq. ft. at EXHIBITOR2010, which met March 14-18 at the Mandalay Bay Convention Center, Las Vegas. Click here for a video tour by MG Design Vice President Rob Majerowski.
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Association News Study
Optimism rises among association executives as economy improves
 WASHINGTON, D.C. — With the first signs of economic recovery on the horizon, association executives show increased optimism in the operation and financial performance of their organizations, according to a new study released by ASAE & The Center for Association Leadership.
“Associations and CEOs: A Report on Two Studies During a Down Economy” is the second installment of the association executives study, and fourth in a series that looked at the impact of the economy on the association community.
“I know everyone in our community welcomes this increased optimism as we eagerly await a full economic recovery,” said ASAE & The Center President and CEO John H. Graham IV, CAE. “While our sector may continue to see its ups and downs, the results of this survey show that the end of these turbulent times may be in sight. Though as I and many of my colleagues in the industry said many times before, we need to be patient as associations are a late indicator of the economy.”
Click here to read more with key findings of the study:
ASAE drops “& The Center” moniker
ASAE & The Center Boards approve historic,
future-focused change, create foundation
 WASHINGTON, D.C. — Following a two-day meeting in conjunction with the 2010 American Association Day, ASAE & The Center for Association Leadership Boards on March 25 approved a name change for the organization.
Based on a recommendation from a task force appointed by The Center Board, the organization’s name will become ASAE, with a tag line “The Center for Association Leadership.” In addition, the current 501(c)3 entity will become the ASAE Foundation, with a tag line “Advancing Association and Nonprofit Leadership,” to support the organization’s mission in the areas of research, leadership and innovation.
“In our 90-year history, our organization has had several different names but we’re more than just a name,” said Velma R. Hart, CAE, chairman of the ASAE Board, national finance director/chief financial officer at AMVETS National Headquarters. “We always push ourselves to be the leader in the association profession and this name change will enable us to serve our constituents even better. The new name and the Foundation will help us position what we do for the association and nonprofit community more effectively than we have in the past and we also expect there will be less confusion about the mission of our organization with external audiences, who may not realize the tremendous impact of our sector.”
Although the changes are effective today, the organization will continue operating under its current brand with more information being released at the 2010 Annual Meeting & Exposition, August 21-24, 2010, in Los Angeles. In the upcoming months, ASAE staff will meet with the creative team at Ogilvy PR Worldwide to craft strategy for integrating the changes into the existing brand and infrastructure. [READ MORE]
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Association Show News
Goldberg to present
opening keynote at TS² 2010
ALEXANDRIA, Va. — Keith Goldberg will present the opening keynote at TS² 2010, taking place Wednesday, July 14 at the Boston Convention & Exhibition Center in Boston, Mass.
 This compelling keynote session entitled: “The Event Business is Dead! Long Live the Event Business!”, will explore the perfect storm of community-building technologies, economic reckoning, and customers who expect a say in the behavior of brands and the opportunities this presents for Live Communications — exhibits and events.
“Keith has great insights on how to ensure the place of face-to-face marketing within the wild west of marketing technologies that have exploded in recent years,” said TS² Education Program Committee Chairman, Bob Dallmeyer. “Keith will be setting the tone for the rest of TS² by focusing on the power and ever-changing opportunities presented by exhibits and events as a marketing tool.”
Goldberg, SVP of Client Strategy for EWI Worldwide, will talk about the keys to renewing the vigor of Live Communication as a marketing platform and positioning it for the greater, more vital role it must play moving forward. His book “The Brand Campfire Effect” is due out this fall.
Goldberg will discuss why employing a strategic (not tactical) approach and a conceptual (not executional) mind-set is critical—and how you can do so. He’ll also provide his take on why there are only two types of customers you should ever care about—and how this can enable you to increase ROI on an exponential scale. He’ll pull it all together for you as part of a strategy he has devised to create meaningful, transactional community between people and brands.
TS² announces all new
Preferred Partner Programs
Alexandria, VA, April 8, 2010 — TS² — Total Solutions Marketing for the Exhibit and Event Professional announced a new format for its six-year-old Preferred Partner Program.
The Preferred Partner Program is an opportunity for show organizers and associations to partner with TS² in providing education to their exhibitors through the content-rich programming at TS².
“Associations and show organizers are busy enough producing and running their events, not leaving a lot of time to educate their exhibitors on how to maximize their exhibiting experience,” said Chris Harar, TS² Show Director, charged with implementing the Preferred Partner Program. “That’s where we come in. TS² is a three-day event designed to do just that. By partnering with associations and show organizers we can enhance that area by providing the education to help their exhibitors—and in turn, the shows — become even more successful.” [READ MORE]
Expansion News
San Diego Convention Center secures land for expansion
SAN DIEGO — After more than 18 months of review, the Unified Port of San Diego authorized the transfer of six acres of land from Fifth Avenue Landing to the San Diego Convention Center Corp., opening the door for an expansion of the San Diego Convention Center.
The expansion calls for the addition of 200,000 square feet of exhibit space, 100,000 square feet of meetings rooms, 80,000 square feet of multi-purpose ballrooms and 40,000 square feet of bay-front retail space. The overall gross square footage of the expansion totals 1,266,719 square feet.
The expansion cost, including a proposed pedestrian bridge linking Fourth Avenue with the waterfront, is estimated at $752.7 million.
“This is a major milestone in our efforts to expand this regional economic engine…,” says Bob Nelson, Chairman of the SDCCC Board of Directors. “As our recent efforts to secure future bookings of Comic-Con International demonstrates, we need more space to keep our most valued clients and ensure San Diego remains a top choice for conventions into the next several decades.”
[Click here for video with hightlights of announcement]
Show News
A.T. Kearney chairman to deliver keynote address at ACTE Global Education Conference
 ALEXANDRIA, Va. — As part of a bold endeavor to position its international membership for the “new normal” manner of conducting business during a fragile economic recovery, the Association of Corporate Travel Executives (ACTE) announced that Paul S. Laudicina, Managing Officer and Chairman of the Board, A.T. Kearney, Inc., will deliver a keynote presentation at (ACTE’s) Global Education Conference, to be held in Chicago, May 16-18, 2010. Laudicina will speak on Monday, May 16, at 8:30 a.m.
The founder and current Chairman of A.T. Kearney's Global Business Policy Council, a strategic service for CEOs, Laudicina serves on the Board of the Executives Club of Chicago, the Mayor’s Board of World Business Chicago, and the President’s Council of the University of Tokyo.
He is also a member of the Council on Foreign Relations and the International Advisory Board of BritishAmerican Business. He was named to Consulting Magazine’s annual ranking of the Top 25 Most Influential Consultants in 2005, and, again, in 2007. [READ MORE]
Show News
BlogWorld signs deal with
Hanley Wood Exhibitions
DALLAS — Hanley Wood Exhibitions and BlogWorld & New Media Expo today signed a partnership agreement at MTO Summit in Chicago whereby HWE will assume management responsibilities of the BlogWorld & New Media Expo event, beginning with the show scheduled for October 14-16, 2010 at the Mandalay Bay Convention Center in Las Vegas, NV.
 “Hanley Wood is very excited to partner with BlogWorld & New Media Expo,” says Shawn Pierce, Sr. Vice President of Hanley Wood Exhibitions. “This is the premier event focused on the incredibly fast growing world of new media. Our partnership will allow BlogWorld to tap into the rich resources and operational excellence of Hanley Wood. Reciprocally, we plan to learn as much as possible about social media, blogging and new media from the BlogWorld team and industry to help grow our traditional B-to-B construction events.” [READ MORE]
Venue News
Chaminade Resort & Spa awarded IACC Gold Tier for sustainability
SANTA CRUZ, Calif. — International Association of Conference Centres has recognized Chaminade Resort & Spa as a Gold Tier Conference Center for its 2009-2010 leadership in Environmental Responsibility. It is one of only 3 conference centers in California, one of 22 in the US and one of 35 in the world to receive the prestigious designation.
To qualify for the Gold Tier, conference centers must adhere to at least 85 percent of the IACC's Code of Sustainability. The code includes 59 guidelines in nine areas: education, awareness and public declaration; waste management; recycling; reuse; water conservation; purchasing; energy management; air quality and food & beverage.
Chaminade Resort & Spa uses electric vehicles on the property and has shuttle bus services that reduce the number of cars on the road. The property has reduced energy consumption by utilizing compact florescent lighting, as well as a co-generation unit which generates 40 percdent of electrical demand and produces 100 percent of the property's heating demand. Most heating and air conditioning are on an energy management system and the hotel uses energy star appliances whenever possible.
[READ MORE]
Company Accolades
GES recognized for outstanding customer service experience
Company gains recogition from J.D. Power and Associates
 WESTLAKE VILLAGE, Calif.: 3 March 2010 — Global Experience Specialists has been recognized for call center operation customer satisfaction excellence under the J.D. Power and Associates Call Center Certification Program.
The Call Center Certification Program distinction acknowledges a strong commitment by the GES National Servicenter call center operation to provide “An Outstanding Customer Service Experience.”
To become certified, GES National Servicenter call center operation successfully passed a detailed audit of its recruiting, training, employee incentives, quality assurance capabilities, and management roles and responsibilities. As part of its evaluation, J.D. Power and Associates conducted a random survey of GES customers who recently contacted its call center, located in Las Vegas.
“In the trade show management business where there are so many moving parts to coordinate and multiple deadlines to meet, customers contacting the GES National Servicenter are in need of the right business-critical information quickly,” said Mark Miller, senior director of certifications and solutions at J.D. Power and Associates. “While these dynamics have the potential to create a very stressful service environment, GES customers report that they were pleased with the courtesy shown by the customer service representatives.”
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Measuring the non-monetary value of your exhibition program
Looking at the return on your exhibit investment often has to do with monetary gains. But what if you are among the many exhibitors whose objective has nothing to do with sales?
Are these exhibitors doomed to a life of never knowing whether their exhibit program is yielding value? The answer is “no”. Corporate and not-for-profit exhibitors can enjoy a non-monetary value of their exhibition program if they know where to look.
The 2009 Center for Exhibition Industry Research study called “The Cost Effectiveness of Exhibition Participation reported that over two thirds of respondents either agreed or strongly agreed with the following three statements:
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
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