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COMPANY EXPANSION
New DMC Network Company adds group office in Las Vegas
SAN RAMON, Calif. — The DMC Network, LLC has added another DMC to the DMC Network with the opening of Alan Waxler Group (AWG), a Las Vegas, Nev.-based Destination Management Company.
 “Las Vegas is such an important market to the DMC Network. In a field of 27 DMCs, AWG, the only charter Association of Destination Management Executives (ADME) accredited DMC in Las Vegas, stood out as the partner of choice for the DMC Network”, said Fabienne Hanks, CMP, DMCP, Director of Membership, DMC Network and President, The Meeting Manager in Southern California.
“It is with great pleasure that AWG has joined the DMC Network”, said Alan Waxler, President of AWG. “As members of ADME for over 12 years we have built sound relationships with many owners/members of the DMC Network throughout the years. We look forward to more interaction with our existing relationships and also cultivating new associations. Through this network of affiliations we see a new opportunity for growth and expansion. There is an invaluable benefit of continuing education, benchmarking industry standards and evaluation of business ethics and other operational processes. We look forward to working in support of all our new partners and enjoying a win-win bond in the future.”
PEOPLE MAKING NEWS
Poe named executive director of GWCCA
 ATLANTA — The Georgia World Congress Center Authority announced that Frank Poe, a 38-year convention center veteran from Dallas, was appointed GWCCA executive director.
Poe will assume the reigns at one of the world’s largest convention, sports and entertainment complexes which includes the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park on April 1, 2010.
Prior to accepting the GWCCA position, Poe was director of the Dallas Convention Center where he started his career in 1972 as a part-time laborer. He was appointed General Manager of the Orange County Convention Center in Orlando from 1979 to 1980 and found his way back to Dallas for the next 17 years holding several leadership positions in the center’s Event Services and Cultural Affairs departments.
The convention center veteran was appointed to the position of executive director of Alabama’s Birmingham-Jefferson Convention Complex in 1997, which he held for seven years until moving back to Dallas in 2004 to assume the director position for the next six years.
In his previous director position Poe had fiscal control of an annual budget in excess of $60 million and was responsible for the management of the Dallas Convention Center, Reunion Arena, Dallas Farmer’s Market, Union Station and the Office of Special Events.
“We are extremely pleased to have someone with the credentials, leadership and experience that Frank brings to the Georgia World Congress Authority,” said Bob Prather, GWCCA board chairman. “He is a welcome addition to our strong leadership team,” Prather added.
Poe will take over the executive director position that Dan Graveline held for 33 years. Graveline announced his retirement in late July and retired at the end of 2009.
Located in the heart of downtown Atlanta, the Georgia World Congress Center, Georgia Dome and Centennial Olympic Park welcomed more than 6.4 million visitors in FY 2009. Those visitors directly injected over $1.4 billion new dollars into Georgia’s economy and generated $2.2 billion total economic impact as well as $171 million in new tax revenue.
PEOPLE MAKING NEWS
Choice Hotels promotes Pearce to
Sr. VP, Int’l division
 SILVER SPRING, Md. — Choice Hotels International, Inc. announced the promotion of Mark Pearce to senior vice president, international division. Pearce will continue to report to Bruce Haase, executive vice president, global brands, operations and marketing.
In this role, Pearce is responsible for the overall strategic direction of the company’s international division and the expansion of the company’s non-U.S. operations. His primary focus will be to accelerate the company’s growth internationally with the objective of making Choice Hotels a truly global organization.
“Throughout his tenure at Choice, Mark has played an integral and significant role in helping to overhaul the company’s global business operations and establish its strong footprint in a variety of international markets, which today includes more than 35 countries and territories,” said Haase. “As a result of Mark’s efforts, our international system is stronger than ever with a wide range of high-quality, high-value brands that are recognized by customers worldwide.”
A 25-year travel industry veteran, Peace joined Choice Hotels in 1993 as vice president, sales and marketing for Choice Hotels Canada and most recently served as vice president of international operations. He recently led the organization’s effort to acquire the remaining 60 percent ownership interest in Choice Hospitality (India) Ltd., providing Choice the ability to accelerate its growth and ongoing management of the Choice brand in this important market, as well as allow Choice-brand hotels in India the opportunity to take advantage of the full range of marketing and support services available to them.
In August 2009, Pearce received the company’s prestigious CEO Best of the Best award, which honors leaders who demonstrate strong management practices by living the organization’s cultural values and performance principles. He was nominated by numerous colleagues from across the globe who commended him for empowering those on his team to achieve their personal best, for building strong, collaborative relationships and for showing tremendous respect for and understanding of a variety of cultures and business practices.
ProExhibits hires new senior sales consultant
 SUNNYVALE, Calif. — ProExhibitsannounced the hiring of industry pro Russell M. Ahmed as senior sales Consultant effective February 8, 2010.
With more than 20 years in the trade show exhibit and events industry, Ahmed has a broad background in client relations, event marketing and financial management.
“Russell Ahmed is exceptionally well rounded in operations, finance and sales,’’ said ProExhibits Vice President of Sales Mary Ann Furnish. ”He brings valuable custom trade show exhibit experience to our rapidly expanding company. We are aggressively designing, building and showcasing creative, new custom trade show exhibits from start to finish, from A to Z. Russell’s expertise in custom design and manufacturing will serve to enhance our customer–centric services.”
Dick Wheeler, President of ProExhibits, adds, “We are excited to have Russell bring superior marketing solutions, top customer service, and operational skills to our company. His trade show industry clients praise his eminent integrity and expertise.”
According to Ahmed, “ProExhibits’ progressiveness in website marketing and its commitment to the trade show industry represents a great opportunity.”
ProExhibits hires new sr. account manager
SUNNYVALE, Calif. — ProExhibits — a trade show exhibit booth and events industry leader — announced the hiring of industry pro Linda Moquin as Senior Account Manager as of January 18, 2010.
In her 20 year history in the trade show and events industry, Linda Moquin brings exceptional innovative marketing, customer service and communication skills to her role as Senior Account Manager. Her trade show industry clients praise her eminent integrity and expertise.
With her high level of skills and knowledge, she has proven herself to be an integral part of a sales team that exceeds client expectations. In addition, her ability to manage an entire trade show and event program as well as inspire the sales team with creative marketing solutions rates her high on the list of desirable new hires.
Dick Wheeler, President of ProExhibits, adds “We are excited to have Linda bring superior marketing solutions and top customer service to our new and exciting trade show exhibits, events and management services. Linda will truly add value to our entire team of trade show display, graphics and events management professionals.”
Mary Ann Furnish, ProExhibits Vice President of Sales, says, “Linda Moquin has received remarkable client praise and loyalty as a result of her exceptional integrity and unparalleled customer service.”
3D Exhibits VP Kulchawik retires
 ELK GROVE VILLAGE, Ill. — Larry Kulchawik, senior vice president and director of international programs for 3D Exhibits, has announced he is retiring from day-to-day client activity, in a move that will allow him to focus on other interests, while still being a trusted company resource.
Kulchawik will continue as an advocate of the exhibits and events industry, supporting efforts by the Chicago Chamber of Commerce to provide marketing services to international companies who wish to establish a presence in the United States. He will also work with the International Federation of Exposition Services (IFES) to publish a series of booklets outlining the regulations and rules of trade show engagement in international environments such as China, the Middle East, India, and Russia.
“Larry is a leader and an expert. His contributions to our industry have impacted us all for the better. This is a logical transition which allows us to still call upon his expertise for years to come,” said Gene Faut, president of 3D Exhibits.
Ralenkotter picked to lead U.S. Travel and Tourism Board
 LAS VEGAS — U.S. Secretary of Commerce Gary Locke announced that Las Vegas Convention and Visitors Authority President/CEO Rossi Ralenkotter has been chosen to lead the U.S. Travel and Tourism Advisory Board.
“It is an honor to be selected as the chair of the U.S. Travel and Tourism Advisory Board and I would like to thank Secretary Locke for the appointment," Ralenkotter said. “I look forward to working with the board to continue to promote the importance of the travel and tourism industry to our nation’s economy.”
The board provides counsel to the Secretary on government policies and programs that affect the U.S. travel and tourism industry, and provides a forum for discussing and proposing solutions to industry-related concerns. Travel and tourism is one of the nation’s most significant exports, accounting for 2.7 percent of the nation’s GDP and supporting more than eight million jobs.
“The health and stability of the travel and tourism industry touches all regions and impacts employment and economic strength across the country,” Locke said. “I look forward to working with the Travel and Tourism Advisory Board to develop policies that can help put Americans back to work in this critical sector.”
Ralenkotter, who has more than 35 years experience in the travel and tourism industry, will be sworn in as the chair at the board of directors meeting in April. He joins 28 other travel industry professionals on the board.
Sandi Talley retires as Sr. VP with DMAI
 WASHINGTON, D.C. — Industry veteran Sandi Talley retire from her position as Senior Vice President of Business Development & Membership at Destination Marketing Association International effective February 8.
"I'm ready to take a break after working in senior positions for, let's just say, lots of years," Talley said. "I plan to do whatever strikes my fancy for the next few months. Later, perhaps I'll do something part time. For now, I'm ready to be really irresponsible for awhile."
"I want to thank Sandi for her terrific contribution over the last five and a half years," states Michael D. Gehrisch, President & CEO of DMAI. "She has truly helped grow DMAI in so many ways, including completely redeveloping DMAI's membership structure, creating an expansive alliance partnership program, and spearheading DMAI's international growth. She's done a great job, and leaves behind her a very capable team."
Talley joined DMAI (then IACVB) as Vice President of Membership & Business Development in 2004 after a 20 year career as Regional Vice President of Sales with the San Diego CVB Washington, DC satellite office. Promoted to DMAI's Senior Vice President of Business Development & Membership in 2006, DMAI's revenues nearly doubled through increased membership, sponsorships, and alliances.
"I am truly most proud of establishing and growing DMAI's Allied membership category, leading DMAI's global expansion initiative, and contributing to the association's strategic planning," Talley said.
Throughout her career, Talley has received several industry awards including San Diego's "Sales Person of the Year," the former Greater Washington Society of Association Executives' "Shining Star" award, PCMA Capital Chapter's "President's Award." She was also named a GWSAE's "Woman in Leadership" in 2002. She has served on various industry boards and is an active member of ASAE.
Talley began her career in hospitality sales at Copper Mountain Resort in Colorado where she was Director of Sales for three years. Before going into hospitality sales, she had a career in fashion retail, and owned and operated a KOA Kampground in Utah for awhile.
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REMINDER:
Spring Ahead! Daylight Saving Time begins on Sunday, March 14, 2010 at 2 a.m.
Long-time achievement
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HAPPY RETIREMENT. (pictured from left to right) Chuck Grouzard, GES Sr. Vice President, National Sales; Jerry Marshall; Jeff Quade, GES EVP, Chief Sales Officer, Exhibition Sales. |
Marshall retires after more than 50 years in the exhibition business
LAS VEGAS — Jerry Marshall, director of national accounts based in St. Louis is retiring after more than 50 years in the exhibition business.
Marshall began his career in 1958 with Southwestern Decorators in Houston. From there he moved to Jones Decorating in California, then to Paradice, Tucker, and United Exposition, which was purchased by GES
Marshall is reportedly quoted as often of saying, “I’ve been traded more times than a baseball player.”
Marshall has also held a variety of positions during his career.
“I’ve been a vice president down to a dishwasher,” Marshall jokingly states. In 1970, Marshall moved into national accounts and took on his own accounts in 1975, starting with School Food Nutrition Association — an account that he had until retirement.
After more than 50 years, Marsall has said that for him, it’s easy to get a job, but it’s hard to quit and he never needed a contract to work. His word has been his bond.
GES would like the industry to join their company in thanking Marshall for his dedication to GES clients and the industry. He is one-of-a-kind and he will be missed.
Articles this week:
Also read exhibit expert Barry Siskind’s column
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Association News
ASAE & The Center accepting entries for Gold Circle Award competition
 WASHINGTON, D.C. — ASAE & The Center for Association Leadership is now accepting entries for the 2010 Gold Circle Award competition.
An initiative of ASAE & The Center’s Communication Section Council, the annual Gold Circle Award competition recognizes excellence, innovation and achievement in association/nonprofit communications across 14 categories, including printed publications, interactive/digital communications, electronic vehicles and media relations programs.
“Association professionals work harder and smarter, and I would put their products against the best in any industry,” said Cecilia Sepp, 2009-2010 chair of the ASAE & The Center Communication Section Council. “The Gold Circle Award competition seeks to find and recognize these outstanding organizations and the contributions they make to association management and the practice of communications. Building the body of association knowledge, as well as organizational and professional acknowledgment, are compelling reasons to enter the Gold Circle Award competition.”
The Gold Circle Award competition is open to projects completed and distributed between January 1 and December 31, 2009. All association and nonprofit professionals, both ASAE & The Center members and nonmembers, are eligible to submit entries. Award winners will be recognized in a special ceremony at ASAE & The Center’s 2010 Annual Meeting & Exposition in Los Angeles.
“This year, the Council will select the second annual ‘Council’s Choice Award’ honoree to showcase the most outstanding entry from the Gold Circle Award winners,” said Richard A. Belle, chair of the Gold Circle Award Committee. “The winner of this special award will be announced at the awards ceremony at ASAE & The Center’s 2010 Annual Meeting in August, and we hope you’ll join us in Los Angeles to celebrate.”
Applications must be submitted online and all materials received by 5 p.m. on Wednesday, March 31.
For more information about the Gold Circle Award competition, to review the award categories and eligibility requirements, view effective practices from last year’s winners or to submit an application online, visit www.asaecenter.org/goldcircle.
Association News
Face-to-Face messaging campaign launched by CIC promotes meetings
 ALEXANDRIA, Va. — “Face Time. It Matters.” is a grassroots industry campaign designed to promote the benefits of meeting face-to-face. The campaign was developed in response to one of the most challenging years ever faced by the meeting, convention and exhibition industries.
It was based on the findings of a recent national survey of corporate and association meeting planners, plus in-depth personal interviews with the industry’s leading executives and focus groups with professional meeting planners. [READ MORE]
Breden assumes CIC CMP 2010 board chairmanship
 ALEXANDRIA, Va. — The Convention Industry Council's (CIC) Certified Meeting Professional (CMP) Board of Directors announces the appointment of Cathy Breden, CAE, CMP, Chief Operating Officer, for the International Association of Exhibitors and Events to the role of 2010 Chair. Breden, formerly vice chair of the Board, replaces Kimberly Miles, CMP, Senior Vice President, Industry Relations, of the American Hotel & Lodging Association.
"My CMP designation has served me well in my career," said Breden, "and I could not be more pleased to have the opportunity to give back to the profession through service as chair of the CMP board. My goals for this year include; the revision of the recertification, effective marketing of the new CMP application, continued focus on the internationalization of the CMP program, including an updated Job Analysis."
Since being established in 1985, the CMP designation has been earned by more than 14,000 meeting professionals in 35 countries and territories worldwide. This prestigious credential, recognized throughout the meetings, conventions, and exhibitions industry, demonstrates an individual's comprehensive knowledge of meeting management and takes them to the next level of professionalism in their career.
EXHIBITOR show rated among
Top 10 buying shows in America
ROCHESTER, Minn. — EXHIBITOR is once again one of the highest rated buying shows in America, according to data collected by Exhibit Surveys, Inc., a company which specializes in exhibition research and measurement.
The Exhibit Surveys research found that EXHIBITOR2009 ranked fifth in Net Buying Influence and tenth in Total Buying Plans.
“For more than a decade EXHIBITOR Shows have consistently ranked in the Top 10 in these two categories,” said Lee Knight, founder and CEO of EXHIBITOR Media Group, which produces the event. “To be ranked near the top in these two categories, even in a down economy, shows the faith of our attendees in the quality of our exhibitors and in the future of the trade show industry.”
CLICK HERE see the Exhibit Survey rankings for the Top Trade Shows of 2009.
Show News
CONEXPO-CON/AGG and IFPE 2011 name official ‘Show News’ producer
The CONEXPO-CON/AGG and IFPE 2011 expositions have selected as the official “Show News” producer the global media team of Construction Equipment Magazine, Route One Publishing, and Diesel Progress/Diesel Progress International.
 The triennial co-located shows will be held March 22-26, 2011 at the Las Vegas Convention Center in Las Vegas. Also co-locating for 2011 is the ICON Expo. The 2011 Show News will cover all three expositions.
The official Show News will include pre-show, onsite and post-show communications to help attendees plan their visit as well as obtain show highlights during and after the events. Attendees will be able to access content through the wide variety of media platforms now available.
“We want to take full advantage of the digital technologies available today to inform industry professionals about the shows and more effectively enhance information-sharing between potential buyers and sellers,” said Megan Tanel, AEM Vice President Exhibitions and Events.
“The immediacy and interactive scope of the 2011 Show News will bring more value to the overall show experience for both attendees and exhibitors,” stated IFPE Show Director Melissa Magestro.
Show News components include daily onsite coverage broadcast electronically to markets in North America and around the world, an official pre-show planner (print and digital) to be distributed globally, and a comprehensive show map onsite in a convenient booklet format, plus e-newsletters, e-mail communications, social media outlets, and online content downloadable to portable electronic devices.
As an added benefit for exhibitors, they will be able to target messages to attendees and other potential customers across the various media options, ensuring editorial content and associated promotions reach industry professionals when they want it and how they want it.
"CONEXPO-CON/AGG and IFPE are truly global, multi-vocational events, and our global consortium brings years of experience in reporting on the construction industries and fluid power/motion control focus of the shows. Our team is proud to be selected as the official Show News producer, and our global footprint will allow show information to reach all corners of the world,” said Roger Adshead of Route One Publishing who, along with Construction Equipment's Rick Blesi and Diesel Progress/Diesel Progress International's Mike Osenga, will lead the project team.
International News: IMEX
HPN Global largest ever presence
HPN Global announces 50 hosted buyers to be in attendance at the world’s premier exhibition for meetings and incentive travel
SCOTTSDALE, Ariz. — Hospitality Performance Network (HPN), North America’s fastest growing site selection and meeting procurement company announced that 50 hosted buyers from around the world will attend IMEX, Frankfurt, May 25–27.
Ian Quartermaine, CEO, International for HPN Global said, “IMEX is a significant event on our calendar and our executive team has supported this event from its inception. The newly branded HPN Global will have a dominant presence at IMEX to show the meetings world the quality of international buyers and what makes HPN Global different to the competition. As the fastest growing site selection and meeting procurement company we shall represent the world at this event with hosted buyers from every major continent. In addition our senior executives will be present in force to cement relationships with key industry customers and suppliers.”
Ray Bloom, Chairman of the IMEX Group added, “We are delighted to see this strong support for IMEX with an impressive attendance from HPN Global. This once again demonstrates that our industry is robust and growing and reconfirms key indicators that 2010 business is on the rise and that IMEX in Frankfurt is the place to be.
HPN Global officially launched March 1
Arizona company begins global venture providing site selection, meeting procurement
 SCOTTSDALE, Ariz. — HPN Global, North America’s fastest growing site selection and meeting procurement company announced the official launch of their International group on March 1.
HPN Global’s International group is the result of a joint venture between Meetings International and HPN. Collectively providing 19 years of site selection and meeting procurement services to corporations, associations, government and non-profit organizations. With more than 4,000 clients, meetings have ranged from smaller board meetings to events with over 8,500 attendees.
 “[This] is an exciting milestone as we officially launch and market our global services to the MICE industry,” said Ian Quartermaine, CEO International, for HPN Global. “We are especially thrilled to announce the fact that we are truly global with a significantly larger global footprint than our closest competitor, in fact by over a third. We cover the world not just in the number of countries but in the quality of our fast growing team of talented associates. We have added four senior local leadership executives in Europe and in Asia Pacific that, between them, have over 125 years in hospitality. In addition, the number of applicants wishing to join our HPN Global
team is impressive by both number and quality. We are powered by passion.”
Scottsdale, Arizona based HPN Global is the world’s most global site selection and full service meeting procurement service provider. With meeting procurement professionals all over the world, HPN Global is committed to being an industry leader — not one founded on being the largest company, but one focused on being the best. HPN Global recruits the industry’s best and most talented associates to provide concierge style service to corporations, association, government and non-profit organisations globally. With more than 4,000 clients HPN Global has proven experience with meetings from 10 to 8,500. Visit www.HPNGLOBAL.com.
Show News
INSPIREDESIGN debut receives solid reviews
Plans already under way for enhanced 2011 show
LAS VEGAS — The inaugural INSPIREDESIGN show launched February 1-3, 2010 at World Market Center Las Vegas and lived up to its’ name in every manner of speaking.
Located on the third floor of Building C, nearly 1,100 registered attendees and 60 exhibitors participated in the comprehensive three-day show filled with design inspiration and geared toward the hospitality and high-end health care design communities.
 “I’ve never had such a constant feel good,” said Ronnie Hodge, founder of Dimension Millworks, an exhibitor of the inaugural INSPIREDESIGN. “Ninety-five percent of the people we saw told us that this was one of the most inspiring things they have seen in a long time.”
In keeping with the mission of show, Interior Design magazine created “Design Beyond,” a series of three inspirational vignettes produced by leading architecture and design firms, Gensler; Morris Sato and Belzberg Architects challenged themselves to depict the future in hospitality. From a guest room in the round—which included a mood shower, to a nightclub and bar concept to an intriguing hotel common area, attendees and other exhibitors had a rare opportunity to look beyond the present. [CONTINUED]
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Show News
Strong results for World of Concrete
DALLAS — World of Concrete 2010, held February 1-5 in Las Vegas, delivered another strong event with 55,108 registered professionals and 1,354 exhibiting companies in more than 600,000 net square feet of action-packed exhibit space.
 Exhibitors met and networked with qualified buyers at WOC and took this opportunity to exchange ideas on sustaining business, obtaining the education necessary to be up-to-date on new products and technologies, and to learn about new ways to run a smart and lean business.
“Our Exhibitors were pleasantly surprised at the bustling crowds on our opening day. The quality of participants we continue to bring to the show is what sets WOC apart from other shows in the commercial construction industry. Our goal is, and will always be, to bring together qualified buyers and sellers to do business, share ideas, and to network. Judging from the feedback we have received from our Exhibitors, we have accomplished this goal,” said Tom Cindric, Show Director.
“World of Concrete 2010 has been awesome! We have an outdoor booth and have had a lot of traffic all week. We are getting a great response from people at the show. We knew there would be people here from all across the country and wanted to take advantage of this opportunity to launch a new product,” said first-time exhibitor Dan Dodgen of Safety Step TD, Colton, Calif.
“This is our fifth year, and every year it gets better for us. We are glad we came even though the economy has been a little tough. The quality of people that attend the show is top-notch. This show put us “on the map” five years ago, and we continue to exhibit and build upon our success year after year,” said exhibitor Les Davis, American Decorative Concrete of Springdale, Arkansas.
"I so excited...there is so much to learn here. I started a brand new company and I have made so many important contacts here at WOC already," said attendee Jodean Davies of Woodland, Calif.
World of Concrete is proud to have been selected to participate in the 2010 International Buyer Program. World of Concrete Management and the U.S. Commercial Service worked closely in the global promotion of the show bringing International buyers and exhibitors together to expand business both domestically and overseas. As part of the program, delegations from all over the globe attended World of Concrete to network with other international visitors as well as connect with U.S. exhibitors interested in exporting goods and services.
International News
boot Düsseldorf 2010 reassures industry about boating future
 DüSSELDORF, Germany — After a very difficult economic year in 2009, the yachting and water sports industry is confident about the future: some 240,200 visitors from 60 countries participated in the recently held boot Düsseldorf, 41st International Boat Show, which generated good business results in many segments of the products showcased.
The visitor participation even increased slightly compared to boot 2009 (238,000 visitors). About 50,000 visitors at this year’s boot came from outside of Germany. A total of 1,568 exhibitors from 55 nations presented the latest in boats, yachts, water sports equipment and accessories in 17 halls.
“We completely achieved our goals. Not only did we succeed in giving the industry an important boost, we were also able to interest more young people and families in water sports and boot Düsseldorf, the leading trade fair in the industry,” stated Werner Matthias Dornscheidt, President and CEO of Messe Düsseldorf. “The concept, which placed greater emphasis on hands-on events where attendees could get involved and experience water sports live at the trade fair, was a resounding success. It was just unfortunate that the extreme winter conditions prevented some potential visitors from attending boot. Following the strong increase in visitor participation during the first few days, boot 2010 ended with just a slight increase compared to last year’s event.“ [CONTINUED]
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Do promotional products add value to your exhibit plan?
By Barry Siskind
Last month I posted a question on the TSEA (Trade Show Exhibitors Association) Group/Linkedin about the use of promotional products. Forty-five comments later and the discussion is still going strong. Comments ranged from those who thought promotional products were a waste of time and resources to those at the other end of the spectrum who found them very useful.
Tote bags, pens, mouse pads, lanyards, CD’s, note pads, candy, gizmo’s for your computer, stress balls, luggage tags, buttons, pins, card holders, golf tees, sweat bands, mugs… don’t you just love it? Lots of people do. Ask visitors why then attend certain shows or what they remember best and they say — “all those cool giveaways.”
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
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