News & Information for Trade Show, Meeting, Convention & Exhibit Professionals
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News & Information for Trade Show, Meeting, Convention & Exhibit Professionals |
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| February 12, 2010 | |
People Making News
Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this Web site by placing a banner or link on our site. Contact us for advertising information. We are interested in knowing what is happening in your region and within your company. Send us your news regarding people, products, venues, shows, meetings and events. TRADE SHOW ExPO
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Reed Exhibitions announces promotions for International Vision Expo leadership team
NORWALK, Conn. — Reed Exhibitions announces the promotion of two International Vision Expo show management team leaders who will continue to enhance customer value and return on investment and to improve eye care professional engagement with the events and conferences.
Tom Loughran has been promoted from event director to industry vice president and Courtney Muller moves from group vice president to a senior vice president position within Reed Exhibitions.
“The International Vision Expo show management team has been strategic, creative and forward-thinking throughout the past 18 months enabling our exhibitors to remain competitive and market their brands in this difficult economy,” said Ed Greene, CEO of The Vision Council, which co-owns International Vision Expo with Reed Exhibitions. “We are especially optimistic that with Tom and Courtney’s leadership, the International Vision Expo show customers will see expanded opportunities to grow their businesses as the economy rebounds.”
Loughran has been with International Vision Expo for over seven years. He has extended the International Vision Expo brand by developing key partnerships at six state optometric associations and by changing the event’s perception from a “fashion event” to a “fashion event and medical meeting.” To deliver increased satisfaction with the overall experience at the event for exhibitors and attendees, he championed a redesign of the show floor to ease navigation. Another of Loughran’s notable initiatives was the launch of Visionomics, a track of 25-plus hours of business-oriented continuing education exclusive to the International Vision Expo conference program.
Muller has been at the helm of the International Vision Expo team since 2000 and works collaboratively with The Vision Council to provide strategic direction for the events. Muller will continue to focus on building and extending partnerships within the vision industry and on creating new opportunities for customers to build their businesses and practices by attending the shows.
“Both Tom and Courtney are true experts in the trade show industry," said Deborah Malakoff-Castor, vice president of trade shows for The Vision Council. "With creativity, passion and a commitment to our partnership, they have been instrumental in the success of the International Vision Expo shows. It is truly a pleasure to work with them and the entire International Vision Expo team Reed has assembled."
International Vision Expo East is held March 19-21, 2010, at the Jacob K. Javits Center in New York City. International Vision Expo West is scheduled for October 7-9, 2010 at the Sands Expo and Convention Center in Las Vegas.
ExpoSystems Canada welcomes a new face
to the company
ONTARIO, Canada — 2010 begins a new year, a new decade, and brings a new face to ExpoSystems Canada, the country’s largest manufacturer of modular tradeshow exhibits and displays.
Nigel Vance-Lousada, President of ExpoSystems is pleased to announce that Donna Galbraith has joined their Toronto team as Senior Exhibit Consultant. With more than 20 years of industry experience in sales and sales management, Donna brings a wealth of knowledge to ExpoSystems.
“She is a welcomed addition to the Company and we are thrilled that she has joined the ExpoSystems team.”, said Vance-Lousada. “Now on board, Donna will continue to offer the same stellar service for which she is recognized. If she can be of assistance with any of your tradeshow and display requirements, please don’t hesitate to contact her directly.”
With more than 40 years experience, ExpoSystems Canada is the largest Canadian manufacturer of modular tradeshow exhibits and displays. As a full-service supplier, ExpoSystems offers complete design and manufacturer of modular, pop-up and custom displays and exhibits. The Company specializes in no-charge design and re-design, production, in-house graphics, rentals and show services. For more information, visit www.exposystems.com. ExpoSystems Canada…Making YOU Stand Out.
Celebrity involvement
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"Scrubs" star Donald Faison sign autographs for fans at the WSA Shoe Shoe at the Mandalay Bay Convention Center in Las Vegas on Feb. 2. WSA attendees were invited to stop by the Soles4Souls booth for pictures and autographs with Faison who was present at the trade show to raise awareness for the shoe charity's efforts in Haiti./Photo by Vincent Hernandez-TSE |
Shoe charity is perfect fit for WSA
By Vincent Hernandez
Trade Show Expo
LAS VEGAS — A simple pair of flip-flops can prevent a child
from getting a disease.
Perhaps no organization knows this better than Soles4Souls, the Nashville, Tenn.-based charity whose mission is to collect gently worn and new shoes for distribution to people around the world.
It seems only fitting that a non-profit charity that gives shoes to the needy make a presence at the World Shoe Association Shoe Show held at the Mandalay Bay Convention Center Feb. 2-5 in Las Vegas. Nev.
The non-profit group used the three-day event to spread its message to “Change the World One Pair at a Time,” using collection boxes and a celebrity appearance. It is an organization whose cause has grown even more necessary in light of the recent earthquake in Haiti.
“The shoe industry is a small industry so everyone kind of banded together and unfortunately tragedy brings out the best in people,” said Mark Granger, a 40-year veteran of the shoe industry who is now involved with the procurement of shoes for Soles4Souls. “When you have a catastrophe like Haiti it really does brings out the best in people. We’ve committed to a hundred thousand pairs of shoes three weeks ago and nearly 750,000 pairs of shoes have been collected in less than three weeks.”
Articles this week:
Also read exhibit expert Barry Siskind’s column
Association News
IAEE’s annual meeting & exhibition
a great success in Atlanta
LVCVA vice president Meyer takes helm among many highlights
DALLAS — The International Association of Exhibitions and Events celebrates another successful Expo! Expo!
Despite the lingering effects of the global economic recession, IAEE's Annual Meeting & Exhibition held 8-10 Dec. 2009 in Atlanta, Ga., attracted nearly 1,800 attendees (pending independent audit by Exhibit Surveys) and 269 exhibitors. [READ MORE]
IAEE Expo! Expo! attendance
verified higher than first thought
DALLAS — IAEE Chairman of the Board Chris Meyer, CEM, CMP, (vice president of Sales, Las Vegas Convention and Visitors Authority) today announced that 1,916 individuals attended Expo! Expo! 2009 in Atlanta. Attendees came from 55 nations.
The audited numbers exceed on-site estimates and are based upon an independent attendance verification audit conducted by Exhibit Surveys, Inc. of New Jersey. The audit was conducted in compliance with the requirements of attendance audits promulgated by the Exhibition and Event Industry Audit Commission (EEIAC). Steven Hacker, CAE, president of IAEE points out that it is not unusual for an organizer's estimates of attendance to be below actual verified attendance "because on-site activity can easily distort pre-registration numbers. This is a prime example of how independently audited data can add value to events like Expo! Expo!" [CONTINUED]
Association News
Exhibit Surveys V.P. Federbush selected for TSEA board of directors
RED BANK, N.J. — Exhibit Surveys, Inc., the leading provider of research, measurement and consulting services exclusively for the exhibition and event industry, today announced that Exhibit Surveys’ vice president of sales and marketing Joe Federbush has been named to the Trade Show Exhibitors Association (TSEA) 2010 Board of Directors.
“It is a privilege to participate on the TSEA Board of Directors,” Federbush said. “I look forward to contributing to the Board and helping TSEA’s members reach their professional goals.”
[READ MORE]
Show News
ORLANDO, Fla. — The inaugural AG CONNECT Expo 2010 attracted more than 7,700 registered attendees, making it a resounding success in these tough economic times. The show kicked off January 12 (Preview Day) and concluded January 15 at the Orange County Convention Center in Orlando, Florida.
Quality was the byword, from the best in education to the latest products and technologies on the show floor to the high-level, decision-making caliber of attendees and breadth of networking and knowledge-sharing, according to Sara Truesdale Mooney, show director.
"Attendees were very positive about the opportunity to interact with their peers in other parts of the world and get up to speed on the latest global best practices," Mooney stated. "Exhibitors were very pleased with attendance, meeting with key buyers and conducting business on the show floor." [READ MORE]
Show News
Participants have overwhelming praise for Denver Snow Show
DENVER — According to the Denver Daily News, the city's initial run hosting the world’s largest snow sports retail show was declared a success by an overwhelming majority of participants.
After being held in Las Vegas for 37 years, the SnowSports Industries America (SIA) Snow Show started its 11-year run in Denver last week at the Colorado Convention Center. The Denver Daily News interviewed more than 15 of the estimated 3,100 exhibitors showing the latest snow sports gear, and all but one said they were at least fairly happy with the event’s new location. [READ MORE]
New DMC debuts in Las Vegas
Snowden Group opens doors to endless dining, entertainment posibilities
LAS VEGAS – The Snowden Group is a new Las Vegas based destination management company providing a seamless experience to groups and conventions visiting the city.
Owned by seasoned professional Scott Snowden, the company takes the stress out of planning events and highlights unique experiences from top chef tasting runs, dessert tours and dining and show packages to spa circuits, shopping and sightseeing excursions as well as VIP nightlife tour packages.
What sets The Snowden Group apart from other destination management companies is the 20 years of corporate experience that is brought to the table along with personalized service from start to finish by Snowden himself. His understanding of client needs and creative edge come from working for such notable companies as Wolfgang Puck Dining Group, David Burke Global, Flemings Prime Steakhouse, AquaKnox, BASE Entertainment, Jersey Boys, Phantom of the Opera, The Venetian and Palazzo Resorts, Planet Hollywood, Mandalay Bay, Caesars Palace and MGM Grand.
“Our mission is to make visions a reality for our clients,” said Snowden. “We strive to transform ordinary into extraordinary and are committed to the highest level of service through the strong network of vendors that we have developed relationships with over the years.”
The Snowden Group is a full service destination management company specializing in event planning for corporations, associations and social groups. Client services include transportation services, guest activity coordination, photography and model services to name a few. With a finger on the pulse of Las Vegas, The Snowden Group uses every resource to create memories to last a lifetime.
Meeting and Event Management
Cvent posts record-setting sales
Technology enhancements attracts more than 3,500 new clients
MCLEAN, Va. — February 2, 2010 – Cvent, the leading provider of meeting and event management, venue sourcing, web surveys, and strategic meetings management technology, announced a 33 percent year-over-year sales increase in 2009, making it the company’s highest-grossing year.
“Cvent went into 2009 cautiously, but confident in our mission: to grow sales in the face of the recession,” said Chuck Ghoorah, Cvent’s Co-Founder and Executive Vice President of Sales and Marketing. ”Not only did we grow sales, but we had a record-setting year.While 2009 was a tough year economically, Cvent is no stranger to challenging times. We started our company at the height of the dot com craze in 1999. But Cvent’s strong foundation and our continuing success stems from the lessons we learned during the ensuing dot com meltdown. No matter what the economic climate, we listen to customer wants and deliver a product with great value – something that is worth investing in even when budgets are extremely tight. Since learning these lessons in our formative years, we have exceeded our goals every year. We’re thankful to all of our partners and clients who have helped us grow into the industry leader.“ [CONTINUED]
International News
Hogtec 2010 exhibitor applications available online
DUSSELDORF, Germany — Exhibitor applications for hogatec 2010 — International Trade Fair Hotels, Gastronomy, Catering, are available online at www.hogatec.de or can be ordered from Messe Düsseldorf North America.
The deadline for reserving exhibit space is March 1, 2010. The event will take place from September 12-15, 2010 at the fairgrounds in Düsseldorf, Germany.
Exhibit categories at hogatec 2010 will include kitchen technology, catering systems, fast-food technology, technical equipment and appliances as well as information and communication systems, interior furnishing and design and gourmet foods. [READ MORE]
Technology versus face to face
By Barry Siskind
My kids think I’m a Luddite. I am from the world where the value of face-to-face marketing was one I understood. Now I live in a world where people communicate with their thumbs. However lately I’ve seen that faces and thumbs can live in harmony.
I will admit that thumbs can connect to the world instantly. They can communicate to large numbers of people in real time, albeit at the cost of good grammar and spelling. Faces still have the advantage of being able to stare eyeball to eyeball with a client even if it is only one at a time. So in a world where it is faster and considerably less expensive to connect with a text, can one justify the cost of face-to-face?
GES unveils new name, brand as global experience specialists
New brand signifies commitment to creating the world’s most meaningful, memorable experiences for brand marketers, chow organizers and eventattendees
LAS VEGAS ( BUSINESS WIRE) — GES has unveiled its new name and brand identity while emphasizing its commitment to creating the world’s most meaningful and memorable experiences for brand marketers, show organizers and event attendees.
As a part of this transformation, 
Exhibitgroup/Giltspur and Becker Group became part of newly named Global Experience Specialists, Inc.
The consolidation follows the July 2009 strategic reorganization of experiential marketing and event services under parent company Viad Corp. With 58 locations and 3,000 employees worldwide, marketers will be able to tap GES for an unparalleled portfolio of event solutions.
“Our new name represents a united, global team of specialists, dedicated to building powerful face-to-face events and brand experiences that define our clients’ success,” said John Jastrem, president, GES. “A holistic approach under one company will allow us to better serve our clients and our industry.”
“We are fully committed to the success of this business, which requires reinventing ourselves and our industry to meet the growing needs of business leaders today. In the age of social media and web 2.0, face-to-face events are an important driver of the entire marketing mix. No matter how far technology evolves, nothing will ever replace the physical experience of handling and trying out new products, or shaking hands with a business partner. We need to focus our efforts on elevating exhibitor and attendee experiences and challenging the conventional practices of the past,” said Jastrem.
The company has adopted a new brand identity which includes a new logo, look and feel to reflect its vision of “experience” and continued commitment to clients.
Management News
CHICAGO — SmithBucklin has been selected by the Clinical Laboratory Management Association as its full-service management partner.
CLMA is the premier resource for laboratory professionals, supporting them at every stage of their careers. The association relocated to SmithBucklin’s offices in Chicago, Ill. Founded in 1976, CLMA is an international association of 3,500 clinical laboratory professionals. CLMA educates and advocates on behalf of its members and plays a leadership role in enhancing the image and increasing the visibility of its profession. [CONTINUED]
Company Accolades
Pico ranked in the world’s top three event companies
Special Events Magazine names Pico to top three in
its ranking of top 50 event Companies
ATLANTA — Pico has been named one of the “World’s Top 50 Event Planning Companies” by Special Events Magazine.
A global events powerhouse that supported 30-plus clients including McDonald’s and Coca-Cola at the most recent summer Olympics, Pico was ranked in the top three of the world’s most notable event production companies.
Now in its eighth year, this list ranks event companies by breadth of offerings, among other criteria, with expertise ranging from corporate events to fundraisers and other consumer and business-to-business events. The 2009 list includes companies based in England, France, Germany, Hong Kong, Thailand, and the United States. The full list of honorees is published in Special Events Magazine.
TWINSBURG, Ohio — 
Camic brings strong marketing and sales experience to ConventionPlanit.com. She spent six years as national account manager for Pioneer Publishing, where she sold advertising for four statewide and two national publications, posting strong sales gains each year.
Comiskey will be responsible for managing CMT’s team of Client Service Agents as they successfully locate, book and manage talent for their International Clients.
