News & Information for Trade Show, Meeting, Convention & Exhibit Professionals
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News & Information for Trade Show, Meeting, Convention & Exhibit Professionals |
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| January 7, 2010 | |
People Making News
Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this Web site by placing a banner or link on our site. Contact us for advertising information. We are interested in knowing what is happening in your region and within your company. Send us your news regarding people, products, venues, shows, meetings and events. TRADE SHOW ExPO
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 Regional Industry News
New Year brings optimistic convention season to Las Vegas LAS VEGAS — Las Vegas launches into 2010 quickly, kicking off the year with a very busy convention calendar. In the first quarter alone, the destination will host 11 conventions with more than 25,000 attendees, the top six of which will attract nearly 400,000 visitors and provide an economic boost of more than $620 million. Articles this week: Also read exhibit expert Barry Siskind’s column
2010 International CES CES renews commitment to be environmentally-friendly trade show
Owned and produced by CEA, the 2010 International CES, the world's largest tradeshow for consumer technology, which opens today in Las Vegas, Nev.
“Every citizen must take personal responsibility for the environment, and the International CES must ensure we are doing more good than harm when it comes to the environment in general and carbon emissions specifically,” said Gary Shapiro, president and CEO, CEA. “We estimate that CES saves attendees about a billion miles because they don't have to travel around the world for meetings. And to magnify our positive impact, we have creatively partnered to produce the world's largest environmentally sustainable trade event.” CEA is reducing its carbon footprint by partnering with EarthEra, the official Clean Energy Partner for the 2010 CES. EarthEra will issue green e-certified renewable energy certificates from their wind energy sources to offset electricity and carbon emissions affiliated with the International CES, including all show facilities and hotel rooms.
Marketing Tools Exhibit Surveys, Inc. launches exhibition and event marketing consulting services Extensive knowledge base corresponds with evolving client needs RED BANK, N.J. — Exhibit Surveys, Inc., the leading provider of research and measurement services exclusively for the exhibition and event industry, last month announced that it expanded its offerings to include a full range of research-based consulting services for exhibition organizers and corporate exhibitors and event marketers. The focus of the consulting services will be on the strategic elements of exhibitions and events. For exhibition organizers the focus will be on the key strategic issues and decisions they face such as increasing revenue, assessing and improving value of their exhibitions, identifying new attendee and exhibitor segments, reducing attendee and exhibitor attrition and assessing new ideas like show launches or co-location opportunities. For corporate event marketers the primary focus will be on the five key drivers of Return On Investment (ROI) and Return on Objectives (ROO): event strategy and objectives development, show selection and investment and/or event mix-strategy decisions, key tactical execution drivers of ROI/ROO, lead management and follow-up process, and internal measurement program development and reporting. A rare combination of experienced thought leaders and a 46-year history of revolutionizing event measurement uniquely qualifies Exhibit Surveys to understand the challenges that event marketing professionals are facing every day. Exhibit Surveys’ reliable and actionable research and measurement provides the basis for recommendations and guidance to consult with clients, utilizing a wide variety of industry knowledge, data sources, and research to meet client needs. “Event marketers are currently facing considerable challenges, and every recommendation and decision they make must be well thought out and justified. There is not much room for mistakes or bad decisions in today’s environment,” commented Exhibit Surveys’ CEO and president Jonathan “Skip” Cox. “We can bring our extensive experience to help find manageable ways to confront these evolving challenges, while continuing to help our clients progress profitably and successfully while still containing costs. Company Recognition Bowman Group wins CoolCalifornia ‘Small Business of the Year’ award SIGNAL HILL, Calif. — Bowman Design Group has earned a “Small Business of the Year” award for its green initiatives which resulted in slashing the firm’s greenhouse gas emissions by 65 percent in just two years. The CoolCalifornia Small Business Award Program, in its inaugural year, is administered by the California Air Resources Board. Tom Bowman, president of Bowman Design Group, points out that the firm’s sustainability efforts paid for themselves in less than two years and produce ongoing financial benefits as well, with annual savings of about $5,000. Bowman says that reducing emissions does not require exotic technology or expensive consultants. “The business case for going green is stronger than most business owners think. For many small companies reducing emissions simply means eliminating the wasted energy that we take for granted and pay for every day,” Bowman said. Venue News
Hilton New York unveils renovated prime ballroom space featuring contemporary, fresh new look NEW YORK, N.Y. — The 1,980-room Hilton New York recently completed an ambitious $1 million soft goods refurbishment program of its Trianon Ballroom triplex and Mercury Ballroom, totaling over 15,000 square feet. To celebrate the relaunch of its Trianon and Mercury Ballrooms, the Hilton New York held a festive reception and party last night to mark this special occasion inspired by a retro 1960’s pop art design concept with a modern twist created by noted New York event planner, Jerry Sibal, founder of Design Fusion. Manhattan-based design firm Champalimaud Design handled the refurbishment program and took a customized approach to redesigning each ballroom. Champalimaud’s designers were inspired by the Hilton New York’s “grand hotel in the modern tradition” style and created a contemporary new look by incorporating classic architectural design elements into the materials used including wall coverings, carpeting, fixtures, furnishings, etc. These function rooms with ceiling heights of approximately 23-foot, 6-inches, along with the hotel’s 25,000-square foot Grand Ballroom (the largest hotel ballroom in New York City), serve as the “heart” of the Hilton New York’s existing role in the vibrant and dynamic commercial and social fabric of midtown Manhattan venues.
Association News Convene Green Alliance hosts Sneak Preview of PCMA 2010 Conference Green Initiatives WASHINGTON, D.C. — The Convene Green Alliance (CGA) offered a sneak preview of the green meeting features of the upcoming Professional Convention Management Association (PCMA) Convening Leaders Conference at a CGA Focus Forum session on Dec. 9, 2009. The PCMA Conference will be held in Dallas, Texas, and Dallas Mayor Tom Leppert kicked off the Focus Forum by explaining how his city has become of the nation’s greenest cities. “Dallas was the first large city in the United States to implement comprehensive green building standards,” he said. “To advance our economy we had to build our commitment to green development, and that’s how we have framed it in our community.” For example, more than 40 percent of the energy purchased by Dallas is renewable, which earned the city membership in the Environmental Protection Agency (EPA) Green Power Leadership Club, a distinction given to organizations that purchase 10 times the minimum amount of green power designated by EPA. Leppert described many other citywide green initiatives and noted that many new parks have been opened to make the city greener and tie together different parts of the downtown area. Jack Sammis, President of IMN Solutions, an association, foundation and meeting management company that founded and manages the Convene Green Alliance, added, “This upcoming PCMA conference is the perfect example of how an association and its destination partners can work together to create truly green meetings. We hope this sets a powerful example and prompts other associations to work with their destinations in the same way.”
Association News CEIR names ‘Skip’ Cox to 2010 board of directors
Share the experience By Barry Siskind I have been walking shows for nearly a quarter of a century and I still get excited each time I do. It’s the energy and the glitz and glamour of show biz that keeps me coming back for more. It’s especially interesting to watch a show during set up, sometimes from the vantage point of a balcony of mezzanine. Beneath me I see the organized chaos of hundreds of people scurrying around, forklift trucks lifting wooden boxes and empty spaces being converted into showpieces - each piece of the jigsaw puzzle magically coming together. Try watching the show you are exhibiting in take form. See if you aren’t as impressed as I am. But, we don’t have to keep this excitement our little secret, my guess is that lots of your customers might really enjoy seeing the sights and sounds of a trade show even if they can’t attend. You can share the experience through the technology of social media. [CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
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LOS ANGELES — The Southern California Chapter of Meeting Professionals International (MPISCC) will hold this 2010 Educational Session January 14 at the Hyatt Regency Century Plaza, located in Los Angeles.
CHESTNUT RIDGE, N.Y. — MC² account executive Janet DiFabio Good has received her designation as a certified trade show manager from Exhibitor magazine's CTSM program.
Her main responsibility is to develop and facilitate a strategic, organization-wide initiative to ensure that ASAE & The Center represents a diverse and inclusive organizational model for the association community and to support the membership in their efforts to embed such practices into their own organizations.
LAS VEGAS — Industry veteran Beverly Ballance has joined I&D leader Beyond Exhibit Logistics (BEL) as Senior Account Manager located in BEL’s Las Vegas facility. From their facilities in Las Vegas, Chicago and Orlando, BEL provides coverage of all major U.S. convention cities from coast to coast. All three locations provide full service support to clients including I&D services, exhibit build, refurb, and rentals.
DENVER, Colo. — Stonebridge Companies continues to thrive in the hospitality industry by hiring Steve Battis as their new vice president of sales and marketing for the Select Service Hotels division.
ARLINGTON, Va. — The Consumer Electronics Association announced major plans to reduce the carbon footprint of the 2010 International CES through a partnership with EarthEra and the implementation of sustainable and energy efficient solutions.
Judges selected Bowman Design Group for its comprehensive green business plan, awarding just five “Small Business of the Year” awards to a field of over 120 entries. "Companies like Bowman Design Group are climate leaders in California," says La Ronda Bowen, ARB's Small Business Ombudsman. "By taking common-sense actions to save energy and reduce waste they show millions of other small businesses how to reduce their carbon footprint — and save money."
“PCMA is positioned to lead by example within the meetings industry and their commitment to green their annual conference is the perfect living laboratory for meeting professionals looking to make their events environmentally friendly,” said CGA Executive Director Tracey Messina. “We were thrilled to have this opportunity to highlight what PCMA is planning for Dallas.”
RED BANK, N.J. — 
