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| TSE May 12, 2009 | |
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ATLANTA — Pico is pleased to announce the addition of Kris Malmberg and Marsha Harrison to its worldwide, worldwise team bringing brands to life in new and unexpected ways to create meaningful connections. The Pico global model was proven again just recently with two new projects: Mary Kay’s program expansion throughout Asia and Allison Transmission’s global exhibit tour, Mullen shared. Kris Malmberg will be responsible for expanding Pico’s business across all its business lines and leveraging his years of experience providing integrated marketing services to enhance growth in all service areas. He will be centrally located in Pico’s Schaumburg, Illinois office. Malmberg has a proven track record of helping his client’s “sell on the edge”, positioning them beyond where they have been in the past and where they want to be. With 20 years of sales and marketing experience in the hospitality industry, Harrison is ready to help manage Pico’s growth in the northern California, Washington and Oregon marketplace. She was in corporate sales and marketing for 10 years at Marriott before beginning her career at exhibit houses and events. This insight is invaluable when assisting her clients with their strategic marketing. Harrison is a 10-year member of Meeting Professionals International (MPI) where she has been a “Supplier of the Quarter” and a four-time “Power Player” award winner. Both Malmberg and Harrison have extensive experience in trade shows, events, permanent environments and integrated marketing providing Pico’s clients a continuity and alignment of message across strategic marketing practices and global offerings. |
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Americans asked to take a vacation
Hundreds of Las Vegas Casino and hospitality workers show their support of National Tourism Week. / Photo by Vincent Hernandez Las Vegas joins nationwide rallies for 26th annual National Tourism Week LAS VEGAS — Hundreds of Las Vegas casino and hospitality industry employees gathered outside the Las Vegas Convention Center in support of the tourism industry held on May 12.
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Omar Wasow, Marketing Power Panel and Leatrice Eiseman to be Featured at TS² 2009 ALEXANDRIA, Va. — TS² announced its exciting Keynote Series lineup today. For the second year, this series features a keynote session each day Tuesday, July 21 through Thursday, July 23. The Opening Keynote, presented by Cyberspace Pioneer & NBC Internet Analyst, Omar Wasow will focus on Integration of Media and Face-to-Face in the Marketing Mix, discussing an extremely hot topic in the marketing arena. Wednesday’s Power Panel, moderated by Bob Dallmeyer, CEM, President, RD International and including panelists Jim Burch, Director of Communications, Toshiba America, Michael R. Olson, Senior Manager, Trade Shows, Raytheon Co. and Francesca Lendrum, Director, Marketing Services, NAVTEQ will provide a frank and powerful discussion of face-to-face best practices today. The Luncheon Keynote on Thursday, featuring Leatrice Eiseman, Executive Director, Pantone Color Institute will provide attendees with insight into Color and Emotion. [READ MORE] The Summit at Grand Sierra Resort gets top ranking from Expedia
RENO, Nev. — Expedia travelers have ranked The Summit at Grand Sierra Resort and Casino among the world’s best hotels on this year’s Expedia Insiders’ Select list. The list formally recognizes individual hotels worldwide that consistently deliver excellent service, a great overall experience and a notable value. The full list represents about one percent of the nearly 80,000 hotel properties offered on Expedia. Interop 2009 More than 55 Exhibitors make big announcements at Las Vegas show
“The economy hasn't slowed the pace of innovation and our exhibitors have chosen Interop Las Vegas as the venue to introduce their technological advances and make their stories heard,” said Lenny Heyman, Interop General Manager. “We’re looking forward to next week and taking the pulse of this exciting time.” Live Marketing program wins The award, conferred by Event Marketer magazine, recognizes the effectiveness of St. Jude Medical’s marketing campaign at Transcatheter Cardiovascular Therapeutics 2008, a medical conference and exposition. This marks the sixth consecutive year that Live Marketing has helped one of its clients earn an Ex Award for “Best Integrated Trade Show Campaign.” Exhibit architecture, designed and fabricated by Czarnowski, reinforced the St. Jude Medical brand with an eye-catching LED header which encircled an oversized, three-dimensional logo. As part of the winning team, Live Marketing received its award at the Ex Award ceremony and gala held April 27, 2009 at the Chicago Marriott Downtown.
Bowman’s ‘Climate Solutions Project’ named as a finalist for prestigious Buckminster Fuller Challenge SIGNAL HILL, Calif. — The Climate Solutions Project, founded by Tom Bowman, one of the premier interpreters of climate and energy science, has been selected as a finalist in the Buckminster Fuller Challenge. The challenge program, administered by the Buckminster Fuller Institute, awards a $100,000 grant to support the development and implementation of a comprehensive solution that has significant potential to solve humanity’s most pressing problems. Slated to visit 20 major U.S. cities and reach 10-20 million people, this culture-changing initiative will engage Americans directly with the issues and encourage social interactions to develop lasting solutions. Participants in the project include some of the nation’s most respected climate scientists, economists, social scientists, and ethicists. The panel of distinguished jurors selected the Climate Solutions Project after rigorous review, based on the criteria that it “presents a bold, visionary, tangible initiative that is focused on a well-defined need of critical importance.” Nomadic Display appoints Vision Exhibits to serve trade show exhibitors in Lincoln areaSPRINGFIELD, Va. — Nomadic Display has announced that Vision Exhibits, Inc., of Lincoln, Nebraska, has joined Nomadic Display’s global network of distributors. Effective immediately, Vision’s clients will have full access to Nomadic Display’s extensive line of custom modular and custom portable exhibits.
Janet Denison, President of Vision Exhibits, says her company made the decision to partner with Nomadic Display based on the high quality and superior backing of its products. “We have experience with Nomadic and really like the design capabilities of their Solutions Design Studio,” Denison said. Vision Exhibits serves the needs of growing companies in Lincoln and the greater Nebraska region by providing a full range of exhibit services including graphic design, show management services, shipping, storage and a unique proprietary inventory service, known as Xhibitrak, the region’s first online exhibit tracking program. Designed by Denison, Xhibitrak™ is an online inventory and event management program. “We developed Xhibitrak™ to provide our clients with a time-efficient communication and tracking tool. And, it’s offered as a free service to our storage clients, so they are saving money as well,” Denison said. Janet Denison offers clients years of experience in the trade show, print and publication industries—in the trenches and in top management positions. Her work has been recognized with prestigious national and regional awards from the College Sports information Directors of America, the American Marketing Association and the International Association of Business Communicators. Scott Denison, Director of Exhibit Services, oversees exhibit shipping schedules, carriers, packing and inspections, installations and dismantles. Learn more about Vision Exhibits, Inc. at www.visionexhibits.com or by calling 888-515-2007.
Cyclonix celebrates third anniversary with employee award ceremony MORGAN HILL, Calif. — Cyclonix Inc, a creator of dynamic brand architecture, marked its third anniversary with its annual employee awards ceremony and a company-wide luncheon celebrating the continued growth of the company. Cyclonix reported a 41 percent growth for its fiscal year, despite the pressures of recession. “Our employees are the reason for our success. Their ongoing commitment to providing clients with great service and quality products has fueled our continued growth even during this difficult time,” said Marty McGreevy, president of Cyclonix. McGreevy tapped three employees for awards of distinction. Gloria Rojas, sales account manager, was named Employee of the Year for consistently providing the highest levels of service, innovation and “plain old hard work.” In her two years at Cyclonix, Rojas has worked with clients such as VMware and Heidelberg. “I’m thrilled to win the award – I’ve been in the business 10 years and I love working here,” says Rojas. Adam Lopez, who joined the Cyclonix production department in 2008, won the Rookie of the Year award in recognition of his “whatever-it-takes” attitude. Although new to Cyclonix, Lopez is an industry veteran who chuckled at receiving the title “Rookie.” McGreevy calls Lopez a skilled craftsman with an eye for detail and a head for problem solving. “Adam is a consistent, quiet leader whose commitment to excellence was apparent from day one.” The Murphy award, given in memory of industry executive and Cyclonix friend Joe Murphy, goes to the employee who exhibits a sense of humor and has some fun while he gets the job done. This year’s winner was Yvette Summers, an account manager in the Cyclonix portable exhibit division, whose cheerful demeanor and positive attitude are a hallmark of her work. “Yvette’s optimism drives solutions for every challenge. Let’s face it — this industry can be stressful, and the best way to get through it is to smile,” McGreevy said.
Trade show survival tips By Barry Siskind Think back to the people you feel comfortable with. It could be your spouse, other members of your family, colleagues, business associates, customers, and even the mail carrier. What is it about these people that make you feel comfortable? Where does this comfort come from? It may have been a common experience you had with a particular person—a movie you both appreciated, mutual friends and acquaintances, or a similar outlook on life. If you have the same experience with the people you do business with, the results can be the same. The people we like to do business with are people we like, respect, and trust — people we feel comfortable with. But where does this comfort come from? [CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
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“We’re very excited to welcome Mike to the Brumark family,” said David Walens, president of Brumark. “Mike’s extensive tradeshow experience is a great addition to the team, and his ties to Las Vegas will benefit our growth and success in that market.”
LAS VEGAS — 
Phillips will lead a range of strategic initiatives at MC² designed to enhance its offerings and deliver greater value to its clients. He will also work closely with creative and marketing teams to develop new business opportunities.
Las Vegas joined the hundreds of cities, states and businesses nationwide in the annual salute to travel and tourism in America. National Travel and Tourism Week is a collective effort to promote the power of travel through customized events in communities nationwide. The goal is to enhance the country's economy, security and perception, and recognize the cultural and social benefits created by travel and tourism.
"The introduction of our Keynote Series was extremely well-received last year. Attendees really felt they walked away with valuable information. So we're excited to focus the 2009 Keynote Series on timely topics and strategies that can be implemented immediately," said Jennifer Hoff, TS² Show Manager & COO, National Trade Productions.
“We are pleased to give our guests ongoing exceptional experiences,” said Kent Vaughn, vice president of hotel operations for Grand Sierra Resort and Casino. “We are delighted that our superior service has been acknowledged by Expedia travelers for two years in a row, and we look forward to broadening our level of service to even more guests.”
SAN FRANCISCO — 
CHICAGO — Live Marketing developed and implemented an innovative live product demonstration program that earned client St. Jude Medical the Ex Award for “Best Integrated Trade Show Marketing Campaign.”
Jean Howard, Vice President of Strategic Program Development at Live Marketing, said the success of the program hinged on its ability to engage the audience in discovering the product benefits. “We were able to create that ‘ah-ha’ moment by delivering product differentiators during the visual demonstration and facilitating an attendee-driven Q&A session,” Howard said.
The Bowman-led initiative is a touring festival and exhibition that explores the risks and potential solutions to the climate crisis.
Established relationships with a network of distributors and leading manufacturers, allows Vision to focus on personal service and creative solutions for their clients.
