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Stories this week:
EXHIBITOR2009 NEWS
PEOPLE MAKING NEWS Also read exhibit expert Barry Siskind’s column
ASSOCIATION NEWS
TSEA’s Exhibit Management Survey was both anonymous and confidential, and it covered a wide range of topics, from event budget allocation to staff training and salaries. Following are several key findings from the survey. Full results are available online at www.TSEA.org:
“The 2009 Exhibit Management Survey was a huge success because so many of you took the time to participate, and we really appreciate it,” said TSEA President and CEO Margit Weisgal. “What we learned from this survey is that the trade show industry outlook is far from bleak. While spending is down, it is not drastic because the value of trade shows is indisputable — they produce revenue.” Two hundred ninety-three small, mid-sized and large corporate exhibitors based in North America participated in TSEA’s 2009 Exhibit Management Survey, which was comprised of 56 questions and available online at www.zoomerang.com from December 22, 2008, through January 31, 2009. Data tabulation and analyses were provided by Exhibit Surveys, Inc. (ESI). IAEE announces 2009 call for individual award nominations nominations due June 16
The IAEE Awards Committee reviews nominations, discussing each candidate's qualifications in depth, prior to recommending its selections to the IAEE Board of Directors. The final selections, chosen by the Board, are based on merit. Recipients must have a proven track record and have forged new ground in the chapter, IAEE and/or the industry. Honorees will be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 8-10 December 2009 in Atlanta, Ga. Information about the 2009 IAEE Individual Awards, including nomination forms for download, can be found at www.iaee.com/awards.
IAEE announces final service providers for DALLAS — The International Association of Exhibitions and Events announces the service contractors it has selected for this year's Expo! Expo! IAEE's Annual Meeting and Exhibition to be held 8-10 December 2009 in Atlanta, Ga. Due to the nature of IAEE's role within the exhibitions and events industry, IAEE has an obligation to provide ongoing opportunities for companies to showcase, highlight, and introduce innovative new products and services. IAEE institutes a "Request for Proposal" (RFP) process for all service areas on a recurring basis. With guidance and input from IAEE committees and task forces, IAEE staff carefully selects service providers by evaluating key elements including, but not limited to: customer service, innovation, technology, relevant experience, references, availability and capacity. The release of RFPs are announced publicly through IAEE Web sites and publications providing an opportunity for all interested parties to participate. "We are delighted to be working with these distinguished service providers as we plan Expo! Expo! this year," comments IAEE President Steven Hacker, CAE. "I am confident, based on the rigorous selection process, that each of these organizations will help IAEE provide a unique and memorable experience for attendees in Atlanta."
EXHIBITOR2009 will take place March 23-25 EXHIBITOR2009 NEWS SIGNAL HILL, Calif. — Bowman Global Change, a firm that helps organizations make sustainable transformations, has introduced GreenActionTM Workshops, hands-on programs that teach companies to create cost-effective Green action plans. During each GreenAction TM Workshop, participants set individualized performance goals, identify near-term initiatives, and leave with the outline of a multi-year Green action plan. To minimize attendee travel and reduce the workshops' carbon footprint, GreenAction TM Workshops are offered in major business centers across the country. Bowman invites other industry leaders to join Bowman Global Change in sponsoring the initiative and framing the study. To find out more about GreenActionTM Workshops and the EICP, Live Marketing launches Total Reach New solution stretches the event experience, increases response rates and drives leads.
A complete turnkey program, Total Reach integrates pre-show outreach, live at-show experiences, and post-show follow-up to increase trade show results. Total Reach builds on two other new product offerings from Live Marketing-LivePURL and Briefing Zones. The program starts by engaging attendees with direct mail and/or email campaigns featuring a personalized URL (PURL). Recipients are directed to an individualized, interactive microsite, which features company branding and messaging, and includes a video host who delivers customized messaging. Next, a custom survey identifies the recipients' areas of interest and other information which can be used to pre-qualify attendees or set appointments before the show or event starts. Studies have shown this personalized approach can boost typical response rates of 1 to 2 percent for traditional pre-show marketing efforts to as high as 5 percent to 10 percent. At show, a live spokesperson-who visitors will recognize as the video host- attracts attendees to the exhibit and gives a brief, high-level introduction to the company (the Briefing Zone.) After communicating key points, the host directs visitors to demo stations or other specific areas of the exhibit. A Briefing Zone can be implemented without a dedicated theater area-yet typically doubles the number of qualified leads a company receives. Post-show, attendees receive a follow-up email with a link to the post-event microsite landing page. The same video host is featured once again-this time with an updated post-event message. Throughout the Total Reach program, marketers can monitor campaign response rates via an online campaign dashboard. In addition to reaching prospects that won't be in attendance, Total Reach can generate leads and even close sales before the event takes place. "Total Reach provides a unique combination of online and live touchpoints-allowing marketers to create buzz, and maximize impact and return, even if they have limited space and budget," said Mark Norby, executive vice president, Live Marketing. To experience a Total Reach video host and pre-show outreach, visit www.Spend-Smarter.com. 3D Exhibits practices what It Preaches "Perspective Matters" Campaign Illustrated Through Custom Rental Environment
Nicole Genarella, vice president of marketing for 3D Exhibits says that the exhibit demonstrates 3D Exhibits' ability to envision alternate approaches and to make recommendations that allocate marketers' resources in the best possible way to drive results. "3D Exhibits is the event marketer's ally. As we apply our unique Perspective in 2009, anything is possible. Even with the current economic climate and reduced budgets, we can create exhibit and event marketing programs that generate ROO and ROI," says Genarella. Experience 3D Exhibits' "Perspective Matters" campaign at Booth No. 433. Marketers can experience a preview and learn more about 3D Exhibits' Perspective by playing the 3D Exhibits Choose Your Challenge game at www.3dexhibits.com/perspective/. Automated trade show planning and results tracking tool launched by Exhibit Surveys and Constellation Communication
Demonstrations will take place in Exhibit Survey's Booth No. 747 at Exhibitor2009, the world conference and exhibition for trade show and event marketers.
This tool incorporates both company's combined 67 years of event measurement expertise and reference data. "Our goal is to bring every event marketer an intuitive, inexpensive tool that provides the entire business justification for trade shows and events," said Ed Jones, president, Constellation Communication Corp. "Getting objectives in context with business improvement will make all of the difference for users." "Accurate event marketing research and measurement is critical for all markets," said Exhibit Survey's CEO and president Jonathan "Skip" Cox. "The Trade Show Planning and Measurement Tool is a new industry-standard that was developed to easily and inexpensively provide accurate planning and justification, saving users far beyond the price of the subscription." Two versions of the Trade Show Planning and Measurement Tool are available. For smaller companies participating in a limited number of trade shows, a self-paced version is available for approximately $200 per trade show. For companies with multi-disciplined event teams that participate in larger events involving in-depth planning variables, a more sophisticated version of the tool is available. This version can include one hour each of pre-show and post-show planning consultations. The price is dependent on the number of trade shows, types of services, and support and training required. An annual contractor's license and private labeling will also be available. For a free demonstration, visit Booth No. 747 at Exhibitor2009 or
Ted Hatfield to receive ShoWest Marvin Levy Career Achievment in film marketing award LOS ANGELES — Industry veteran Ted Hatfield, Director of Film Marketing for Regal Entertainment Group, will be honored at ShoWest 2009 with a special Marvin Levy Career Achievement in Film Marketing Award, it was announced today by Mitch Neuhauser, co-managing director of the event. The ShoWest Career Achievement in Film Marketing Award was presented for the first time ever last year, to Marvin Levy, and it was announced by Steven Spielberg that from thereon in it was to be called the Marvin Levy Career Achievement in Film Marketing Award, in his honor. This special accolade will be presented on Wednesday, April 1, at ShoWest 2009, which will be held March 30-April 2, 2009, in Las Vegas. The 2009 edition of ShoWest will be held March 30 - April 2, 2009 at NeoCon World's Trade Fair returns for 41st year CHICAGO — NeoCon World's Trade Fair will be held June 15-17, 2009, at The Merchandise Mart, Chicago. Returning for its 41st year, NeoCon is the country's largest conference and exhibition of contract furnishings for the design and management of the built environment. New to this year's NeoCon is the Light! pavilion and conference, introducing leading edge lighting products specifically developed for the hospitality, commercial and health care industries. Light! is owned and produced by Nielsen Business Media and presented by sister publication, Contract magazine. It will feature lighting exhibitors, 14 LEU/CEU-accredited educational sessions in the new lighting track and a lighting keynote speaker. Each year, NeoCon showcases thousands of new products from hundreds of the world's top manufacturers in commercial, residential, health care, hospitality, institutional and government design products. Many of the product offerings will be unveiled for the first time at NeoCon and will span a wide range of categories, including: architectural products, artwork and accessories, building products and services, fabric, floor coverings, furnishings, kitchen and bath, lighting, outdoor furniture, stone and tile, sustainable design products, technology, textiles and wall coverings. NeoCon 2009 will host more than 1,200 exhibitors and industry professionals from around the world, including: architects, interior designers, facility managers, space planners, dealers/distributors, manufacturers/reps, corporate real estate executives, office managers, purchasing managers, project managers, operations managers, engineers, building owners/managers, press and students.
DESTINATION NEWS DURHAM, N.C. — The Sheraton Imperial Hotel and Convention Center in Durham, NC was recently named the No. 1 Sheraton hotel of the 212 Sheraton hotels in North America. The number one ranking is based on guests’ response to an online survey which rates their satisfaction with the guest stay. Santa Barbara named as 2009 distinctive destination by National Trust for Historic Preservation SANTA BARBARA, Calif. — The premier resort community of Santa Barbara has been named as a 2009 Distinctive Destination by the National Trust for Historic Preservation, according to Terri Thurston, president of PRA Santa Barbara, a leading destination management company in the Southern California region. Each year since 2000, the National Trust for Historic Preservation selects destinations across the United States that offer an authentic visitor experience through rich cultural experiences and unique recreational activities combined with dynamic downtowns, stunning architecture, and a strong commitment to historic preservation and revitalization. "The National Trust for Historic Preservation has confirmed what we already know-Santa Barbara is a distinctive, dynamic town, rich in history and exceptional in character," commented Thurston. "From its cultural venues and exquisite dining to world-class accommodations Santa Barbara is the most charming city on California's central coast and a superb destination every season of the year." Affectionately known as "The American Riviera" Santa Barbara is a breath-taking resort destination offering idyllic, year-round climate, a vast array of attractions and iconic historic landmarks. The signature architecturally designed Spanish red-tile rooftops as well as the sandy white beaches and lush rolling hills of the wine country make up the beautiful landscape exclusive to this region. Some of the finest in dining and luxurious accommodations, matched with local boutiques and exclusive venues make Santa Barbara a true distinct destination to its many visitors annually. INTERNATIONAL NEWS TWINSBURG, Ohio — Experient, the source for integrated meeting and event solutions, announces its expansion into Canada. Event sales and marketing professionals Jason Bond and Morrison MacKenzie of Host Business Event Management near Toronto are heading up the expansion of the Canadian Experient Sales Network (ESN). The ESN is an independent sales and account management team located in primary customer markets throughout North America. Bond will be leading the strategic management of the new Experient operation in Canada, with MacKenzie leading new account efforts.
Pacific Western-owned Host Group of Companies operates three brands in the meeting and event industry. One of these brands, Host Business Event Management, a highly regarded event planning and SITE Crystal Award winning organization, located in Mississauga, ON outside of Toronto. This organization is now the Canadian arm of Experient and will deliver the full line of Experient products and services as part the Experient Sales Network division. “We are very pleased to be leading Experient’s growth in Canada. I believe it is a breakthrough benefit to the Canadian marketplace to have immediate access to the industry leading meeting and event services provided by Experient,” says Jason Bond, managing director-Canada for ESN. “A new best quality option has emerged for Canadian corporations and associations through our combination of intense client consultation services and Experient’s vast and proven product resources.” Bond is an entrepreneurial professional who has owned a telecommunications and marketing company, and had marketing and sales positions with the Ontario Tourism Education Corporation. He is the founder and managing director of Host. With a career devoted to developing many enterprises in the hospitality and meeting industry, bringing Experient to Canada is the latest accomplishment supporting his commitment to providing industry leading products and services to the Canadian meeting and event marketplace. Bond earned a bachelor’s degree from the University of Toronto.xperient Establishes Canadian Sales Network Office. MacKenzie’s role as Experient director of national accounts in Canada will benefit from his professional experience as the Host director of business development as well as sales and management positions with Carlson Marketing Group, American Express and Maritiz Canada. His experience in bringing integrated event solutions to the Canadian marketplace has been recognized through a number of awards from Carlson Marketing as well as the Canadian Direct Marketing Association and his participation and board positions in key meeting and event industry Associations. Positive atmosphere at IGEDO Fashion Fairs Düsseldorf CHICAGO — The atmosphere at the recent staging of the Igedo Fashion Fairs Düsseldorf — consisting of the three trade fairs CPD (womenswear), HMD (menswear) and Global Fashion (sourcing, private label, contracting) - was predominantly positive. According to preliminary projections, over 24,000 trade visitors from 54 countries gathered information on the trends for the Autumn/Winter 2009/2010 season from the 1,450 exhibitors and collections on display. Due to a new schedule, the Body Look trade fair was not held as part of the Igedo Fashion Fairs Düsseldorf this time and consequently, visitor participation decreased by some 2,300 participants compared to the shows' result from last year. Nevertheless, exhibitors praised the quality of the buyers and the aisles and booths were very busy, particularly on the first two days of the event. Two thirds of the visitors were from the management level of clothing stores and one in four visitors was a first time attendee. In addition to Germany, the majority of the visitors came from the Benelux, Poland, Greece, Switzerland and Spain. Three out of four visitors rated the trade fairs, the displayed trends and the fashion range positively. "With everything we had been hearing and reading over the past few weeks about the future of the Igedo Fashion Fairs Düsseldorf and the current situation in retail we are more than satisfied with the results of the trade fair. All those already pronouncing our trade fair dead were taught a lesson. We are still here," explained Philipp Kronen, Managing Director of Igedo. "Particularly in the halls of CPD the number of visitors on Sunday and Monday was very good. Furthermore, the quality of visitors was high and 80 percent plan to return." Looking ahead to the Igedo Fashion Fairs Düsseldorf in July 2009, Philipp Kronen commented: "We cannot and indeed do not wish to rest on our laurels with this result. We still have a lot more planned and many new ideas. Now is when we really go to work. The sector will hear from us." The next Igedo Fashion Fairs Düsseldorf (this time with Body Look) will be held in Düsseldorf, Germany from July 26 - 28, 2009. For further information on visiting or exhibiting at Igedo Fashion Fairs Düsseldorf, visit the www.mdna.com. CHICAGO — With the new name MEDICAL FAIR THAILAND, the International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, will take place from Sept. 16-18 at the Queen Sirikit National Convention Center in Bangkok. Formerly named HOSPIMEDICA THAILAND, the event will again be organized by Messe Düsseldorf Asia, the subsidiary of Messe Düsseldorf in Germany, renowned as the organizer of MEDICA — the world's leading medical trade fair. MEDICAL FAIR THAILAND 2009 will bring global healthcare equipment manufacturers and suppliers together with Southeast Asia's medical and healthcare industry. It will be the venue where the latest innovations and solutions will be exhibited to a region that is ready to invest. About 250 exhibitors from 24 countries will showcase the latest equipment for the medical industry, including diagnostics, electromedical and medical technology, dental equipment, laboratory technology, rehabilitation and orthopedic equipment as well as pharmaceutical supplies, emergency equipment, building technology and furniture. Over 3,800 visitors are expected to attend. The healthcare industry in Asia is growing steadily and is expected to gross $ 7 billion annually by 2012. Due to Southeast Asia's economic prosperity, the governments have focused on revamping their healthcare systems. In addition to an aging population, changing lifestyles and a growing middle class that can afford better quality healthcare services, there is also an increased awareness for more improved standards and facilities among the more than 540 million people living in Southeast Asia. As a result, the medical equipment and supplies market is estimated to increase by 30 percent to a value of about $ 43 billion by 2010. In addition, medical tourism in Southeast Asia is also on the rise and expected to reach $4 billion by 2012. For more information on visiting or exhibiting at MEDICAL FAIR THAILAND 2009 visit www.mdna.com. BUREAU ACCOLADES Atlantic City Convention & Visitors Authority honored by the HSMAI Adrian Awards ATLANTIC CITY, N.J. — The Hospitality Sales and Marketing Association International (HSMAI) presented the Atlantic City Convention & Visitors Authority two prestigious Adrian Awards on behalf of its New York City public relations agency, Lou Hammond & Associates, during the awards banquet on January 28, 2009. PEOPLE MAKING NEWS Kubiak joins Freeman as
Kubiak is a noted lecturer within professional event management organizations such as MPI and ISES, and has been a guest lecturer on audio visual production at Roosevelt University, Kendall College and College of DuPage. He is an active member of Meeting Professionals International and the International Special Events Society. Kubiak is a certified special event professional and received his bachelor of arts degree from Columbia College.
RALEIGH, N.C. — DCVB president Reyn Bowman received an award from Commerce Secretary Keith Crisco at the annual North Carolina Governor's Conference on Hospitality & Tourism in Raleigh, NC. Professional Exhibits & Graphics SUNNYVALE, Calif. — Professional Exhibits & Graphics, an industry leader in trade show exhibits, has added account executives Robyn Barry and Taylor Pena to its executive sales team. “Robyn's vast experience in the pharmaceutical field will be a true asset to our wide array of medical clients,” said Dick Wheeler, President of Professional Exhibits & Graphics. “It is especially rewarding for our company to add a seasoned pro in the trade show industry who has such an in depth experience in the medical field. It is significant as PE&G works with a large number of health care and medical device companies, pharmaceutical firms, bio tech businesses and many other medical related firms." Barry is a trade show industry veteran of six years in the exhibit business and has over 10 years experience in pharmaceutical sales and marketing professional services. Pena was a business consultant prior to joining Professional Exhibits & Graphics. Wheeler adds, "In addition to Robyn we also welcome Taylor Pena to our account executive sales team. During these difficult economic times, we are fortunate to be able to expand our executive sales team. At this time, we are aggressively looking to hire additional high quality account executives." Both Barry and Pena will be located at the Sunnyvale headquarters and will complement the 15 member sales and sales support team of PE&G. Professional Exhibits & Graphics’ 31,000 square feet. Sunnyvale refurbished building features an idea center with a 10,000 s.f. showroom with more than 40 new state-of-the art lightweight custom trade show exhibits, custom modular trade show exhibits and trade show display rentals.
By Barry Siskind Visitors at a trade show quickly learn that there is simply too much information and too little time to absorb it all. Often what peaks their interest is an exhibitor who moves away from pure information and gives this tired visitor a break by offering them some entertainment. We have all seen a plethora of games and contests that exhibitors have devised. It can be as simple as a putting green to some of the popular games like Guitar Hero or other X-box games. So, the use of games has real value: it helps you stand out in the crowd of information clutter; it gives the visitor a well needed respite from the pressures of walking the show and it helps draw attention to your display. [CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…] CHICAGO — A new web site — SmarterEventSpending.com has been launched as an online forum for exhibit and event marketers to share tips, best practices and tactics. "We founded SmarterEventSpending.com as an online community where the event marketing industry can come together and share best practices and new ideas. Our hope is that by collaborating as an industry, we can all do better at stretching our budgets and achieving our event marketing goals," said Anna Ahlborn, editor. SmarterEventSpending.com features tips, articles, videos and a blog by trade show warrior Bryan Pray that recounts what he's hearing from the field. The site content is accessible to all industry professionals. Marketers who choose to register can engage on a deeper level by posting comments, asking questions and launching conversations on the Forums section of the site. The site is the brainchild of several employees of Live Marketing-including Ahlborn. SmarterEventSpending.com is an online community where trade show and event marketers confer and collaborate on overcoming today's economic challenges. The site features an interactive forum and community for event marketers to share tips, best practices and the latest ideas on ways to spend smarter at tradeshows and events. SmarterEventSpending.com is powered by Live Marketing. Advertisement  |
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CHICAGO — The Trade Show Exhibitors Association (TSEA) today announced results from its 2009 Exhibit Management Survey of nearly 300 professionals who use exhibits, events or face-to-face marketing to promote and sell their products. Overall, budgets for exhibiting and the number of trade shows that exhibitors plan to attend are set to decline in 2009 – but only by about 17 percent — most likely because trade shows are still a primary means for generating sales leads. 
DALLAS — Each year, the International Association of Exhibitions and Events recognizes and awards professionals in the exhibitions and events industry for their contributions. Industry professionals can be nominated for any of the awards as long as they meet the criteria outlined by 
CHICAGO — Live Marketing invites EXHIBITOR2009 attendees to learn how the new Live Marketing Total Reach allows companies to cost-effectively increase reach, accelerate lead generation and sales conversion, and create a consistent presence both online and live at the event.
ELK GROVE VILLAGE, Ill. — 
RED BANK, N.J. and DUNWOODY, Ga. — 
The Trade Show Planning and Measurement Tool utilizes a consistent, proven structure for setting meaningful, measurable objectives, and reporting results that lead to improved Return on Investment (ROI) and Return on Objectives (ROO). Users will establish a database of all trade show results and rankings that can be accessed by team members at any time for collaboration, immediate adjustments, or quickly producing pre-designed planning documents, event calendars, and reports. Utilizing a combination of the tool's results-tracking and forecasting capability, an annual budget can also be easily produced.
"Finding the right professionals to partner with was key in our strategy to provide a localized service solution for Canadian customers," says Andy Smith, Experient, vice president independent agent channel. "Jason Bond and Morrison MacKenzie are fine additions to our already stellar team, their knowledge, drive and professionalism allow them to work closely with our customers to discover their event needs and find the right solutions to fit those needs. We know that this will establish Experient as a strong and compelling partner for Canadian organizations."
CHICAGO — William E. (Bill) Kubiak, CSEP, has joined 
