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Remember to set your clocks ahead one hour this weekend! Trade Show Expo To view this newsletter online, CLICK HERE ASSOCIATION NEWS • PEOPLE MAKING NEWS • NATIONAL NEWS • COLUMNS • |
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Stories this week:
PEOPLE MAKING NEWS Also read exhibit expert Barry Siskind’s column
ASSOCIATION NEWS WASHINGTON, D.C. — ASAE & The Center for Association Leadership are now accepting entries for the 2009 Gold Circle Award competition. IAEE announces 2009 Call for Individual Award nominations nominations due June 16
The IAEE Awards Committee reviews nominations, discussing each candidate's qualifications in depth, prior to recommending its selections to the IAEE Board of Directors. The final selections, chosen by the Board, are based on merit. Recipients must have a proven track record and have forged new ground in the chapter, IAEE and/or the industry. Honorees will be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 8-10 December 2009 in Atlanta, Ga. Information about the 2009 IAEE Individual Awards, including nomination forms for download, can be found at www.iaee.com/awards.
INDUSTRY SHOW NEWS
In addition to labor, 3D Exhibits Las Vegas provides warehousing, program management, shipping, and exhibit fabrication. The expansion illustrates 3D Exhibits' commitment to its customers-as articulated by its "Perspective Matters" campaign. 3D Exhibits employs a holistic approach that evaluates a customer's entire program to ensure that budgets are allocated to minimize cost and maximize results. "3D Exhibits is an ally to our customers. Having our own Las Vegas labor offering means quality labor from our own people-which will result in cost savings and increased value for our clients," says Gene Faut, president of 3D Exhibits. Experience 3D Exhibits' "Perspective Matters" campaign at EXHIBITOR Show booth No. 433. EXHIBITOR2009 will take place March 23-25, 2009
Zack Snyder to receive ShoWest Director of the Year LOS ANGELES — Zack Snyder will receive the ShoWest 2009 Director of the Year Award, it was announced recently by Mitch Neuhauser, co-managing director of the event, which will be held March 30-April 2 in Las Vegas. Snyder will be presented with the ShoWest Director of the Year Award at ShoWest's Final Night Banquet and Award Ceremony on Thursday, April 2 at Bally's and Paris Las Vegas. Snyder made his feature film directorial debut with the 2004 horror thriller "Dawn of the Dead," which topped the box office on its opening weekend. The film brought Snyder widespread acclaim from critics and audiences and was nominated for the Camera d'Or Prize at the 2004 Cannes Film Festival. Snyder followed up this success with the Warner Bros. 2007 worldwide blockbuster "300.". Snyder is the co-president of Cruel and Unusual Films, formed with his wife and producing partner Deborah Snyder. In addition to "Watchmen," Cruel and Unusual films projects include the drama "The Last Photograph," the fantasy-adventure "Sucker Punch," and the animated 3D film "The Guardians of Ga'Hoole." Other films in development include a feature film adaptation of Ray Bradbury's classic "The Illustrated Man," the zombie film "Army of the Dead" and the apocalyptic thriller "Cobalt 60." ShoWest is the largest annual convention for the motion picture industry. It is the only international gathering devoted exclusively to the movie business and the single largest international gathering of motion picture professionals and theatre owners in the world. The 2009 edition of ShoWest will be held March 30 - April 2, 2009 at Bally's and Paris Las Vegas and is expected to draw more than 5,000 members of the motion picture industry. Each year, ShoWest attracts delegates from more than 50 countries in North and South America, Europe, Asia and Australia. ShoWest is produced by the Film Group at Nielsen Business Media, the leading trade show producer in the U.S. The Film Group also includes ShowEast, CineAsia, Cinema Expo International and Film Journal International. Nielsen Business Media also produces the Film Group's sister publication, The Hollywood Reporter. The 2009 edition of ShoWest will be held March 30 - April 2, 2009 at Bally's and Paris Las Vegas and is expected to draw more than 5,000 members of the motion picture industry. NeoCon World's Trade Fair returns for 41st year CHICAGO — NeoCon World's Trade Fair will be held June 15-17, 2009, at The Merchandise Mart, Chicago. Returning for its 41st year, NeoCon is the country's largest conference and exhibition of contract furnishings for the design and management of the built environment. New to this year's NeoCon is the Light! pavilion and conference, introducing leading edge lighting products specifically developed for the hospitality, commercial and health care industries. Light! is owned and produced by Nielsen Business Media and presented by sister publication, Contract magazine. It will feature lighting exhibitors, 14 LEU/CEU-accredited educational sessions in the new lighting track and a lighting keynote speaker.
NeoCon offers the most comprehensive conference schedule in the industry, with more than 150 CEU-accredited seminars and industry association forums, giving architects, designers and facility managers the opportunity to discover the newest trends and techniques from some of the top-names in the industry. To complete the educational experience, NeoCon features significant keynote speakers each day of the conference. On June 15, bestselling author of A WHOLE NEW MIND, Daniel Pink, will explore the science of human motivation and explain how to create a culture that allows creativity with his keynote address "Creativity, Motivation and You." This keynote presentation is sponsored by Allsteel. Paola Antonelli, curator in the Architecture and Design department at The Museum of Modern Art in New York, focuses on how designers have the ability to grasp momentous changes in technology with her keynote address "The Future of Design," on June 16. This keynote presentation is sponsored by Paoli. The keynote speaker for Light! is Shawn Sullivan, principal architect at Rockwell Group. His June 17 keynote address "The Art of Lighting: An Exploration of the Necessity and Power of Light in Design," will focus on the spectacle and theatricality of light in the work of the Rockwell Group as well as other sources of inspiration. NeoCon 2009 will host more than 1,200 exhibitors and industry professionals from around the world, including: architects, interior designers, facility managers, space planners, dealers/distributors, manufacturers/reps, corporate real estate executives, office managers, purchasing managers, project managers, operations managers, engineers, building owners/managers, press and students. 2009 International Roofing Expo DALLAS — A tough economy and shrinking sales did not keep attendees away from the 2009 International Roofing Expo(r), which took place February 3-5, in the Shoreline A&B Halls at the Mandalay Bay Convention Center in Las Vega, Nev.
"We're very pleased the International Roofing Expo was a tremendous success for both exhibitors and attendees," said Donna Bellantone, Director of the Expo. "With solid attendance during a tough economy, the show continues to deliver a valuable service as the leading industry event for products, education and networking in the roofing industry." Attendees represented all 50 states, with the largest number from California, Texas, Illinois, Ohio, Pennsylvania, Colorado, Georgia, New York, Nevada, Florida, New Jersey and Wisconsin. The largest number of international attendees came from Canada, Mexico, Czech Republic, Mongolia, Australia, China, Italy, Philippines, Barbados, Colombia and Japan. Attendees were amazed with the show and especially with the product selection. "In a down economy, I need new ideas and niches in this market, the show gave me just that with an explosion of new ideas," said John Marks, Betz Bros Building Supply, Celestine, IN, who attended for the first time. With 95,000 net square feet of exhibit space and 359 exhibiting companies, the tradeshow floor featured an array of products, new value-added services and the most innovative ideas in roofing materials and related products, including gutters, insulation, ladders, coatings/adhesives, built up, fasteners, machinery equipment/tools, metal roofing, modified bitumen, roof/decking materials, roof pavers, walkways/ballast, shingles, skylights, slate, spray polyurethane foam, tile, vapor retarders, ventilation, waterproofing, and much more. Energy filled the exhibit halls and exhibitors were pleased with three days of steady traffic and solid attendance. "We received quality contacts at the show, which exceeded my expectations," said Michael Gray, National Sales Director, RMI, Inc. "The show was a success." The New Product Pavilion continued to be a popular stop for attendees looking for 20 of the latest, most innovative products and hottest industry trends. RoofLogic Mobile was voted "Best New Product" for its handheld technology that allows roofing professionals to collect inspection and job information right on the rooftop, complete with drawings and photos. The second place winner was Bilgin Roof Dock, which offers roofing professionals a lifetime of secure roof access and ladder docking safety. Capturing third place was Chicago Clamp Company's Framing Clamp System - Tube Frame, allows contractors to frame roof openings and support roof loads without welding or drilling holes. Other participants included AccuLynx.com, Amerisafe, Appian Way Sales, Architectural Building Components, Cosella-Dorken Products, DECRA Roofing Systems, Duraflo-Canplas Industries, East Coast Roof Specialties, ES Products, GeoEstimator, Metal Sales Manufacturing, National Coatings Corp, The New England Slate Co, Perma-Coat, Professional Engineering Co, PWT and Turtle Plastics (Cleveland Reclaim). "The 2009 IRE was our 'patented product launch and introduction' to the industry," said Todd Dauterman, President, Bilgin Roof Dock. "We felt the show was a great success and through our participation in the New Product Pavilion, we are exactly where we needed to be." Another exciting pavilion generating buzz was the launch of the Green Pavilion, sponsored by Center for Environmental Innovation in Roofing [CEIR]. This new area highlighted 18 of the latest environmentally friendly and energy-efficient pool/spa maintenance products and services. Along with CEIR, participants included AccuLynx.com, Advanced Green Technologies, Columbia Green Technologies, Custom-Bilt Metals, Dinoflex Group, Firestone Building Products, GAF Materials, Geocel, Grease Guard, Metacrylics Roof Coatings, OMG Roofing Products, RainTube, Sika Sarnail, SofSurfaces, Tremco, Turtle Plastics (Cleveland Reclaim) and W.H. Maze Co. In lieu of a Keynote Address by NBA star Bill Walton, who had to cancel due to health reasons, a Power Panel, "What You Need to Know to Survive and Thrive," was held on Tuesday, February 3. Five of the key players and best forward-thinking minds in the industry discussed their insights on the current state of the roofing industry, emerging roofing technologies, economic trends, issues facing the roofing industry and future growth. Moderated by Bill Good, Executive Vice President of NRCA, the panel included Keith Rozolis, Executive VP of Strategic Marketing & Planning, ABC Supply Co., Mike Vall, President, Firestone Building Products, Bob Tafaro, President & CEO, GAF, Fred Stephan, Vice President & General Manager, Johns Manville, and Marcelino Susas, Vice President and General Manager - Americas, United Solar Ovonic. The opening night Welcome Party on Tuesday, February 3 was held at TAO at the Venetian Hotel. This high-energy event attracted nearly 800 show participants who enjoyed delicious hors d'oeuvres, wine, beer and soda, while mixing and mingling with old friends, networking with industry leaders and innovators. Start Planning for 2010 The 2010 International Roofing Expo will be held February 22-24, in the D & E Halls at the Morial Convention Center in New Orleans, Louisiana. The educational conference will feature 45-50 sessions, with most sessions offering continuing education hours.
GREEN STRATEGIES SIGNAL HILL, Calif. — Newly launched Bowman Global Change creates and implements sustainability plans with corporations and institutions that want to go Green. The firm is lead by Tom Bowman, EXHIBITOR Online's "Mr. Green" and an expert in Green business strategies. Bowman has worked with the National Oceanic and Atmospheric Administration and the National Academy of Sciences on responding to climate change. A frequent speaker to the exhibit industry, he has also given invited talks about energy and climate issues to the National Governors Association and the American Public Health Association. Through group workshops, one-on-one consulting, and unique research initiatives, Bowman Global Change provides companies with customized, cost-effective solutions that cut through the "greenwash" to achieve solid results. "Many companies want to go Green but aren't sure how to take the first steps. We give them the knowledge and strategies to convert good intentions into practical actions," Bowman said. Bowman brings over twenty years of experience in brand strategy, marketing, and science education to these challenges. As president of exhibit design firm Bowman Design Group, he has advised the leaders of global corporations on communication and organizational strategy. His team created the Marian Koshland Science Museum of the National Academy of Sciences, and other award-winning exhibitions on global warming, health, and ocean science that set new standards for engaging the public with authentic, unbiased information. "While developing the content for these exhibitions, I came to realize there is an urgent need to put this knowledge to use to help companies make better, more sustainable business decisions. My goal is to motivate and guide companies toward Green choices that really work." EXHIBIT ACCOLADES
Lindsay Exhibit Group vice-president Tracy Lindsay created the concept for the 20-foot-by-20-foot display. “I wanted the exhibit to showcase the fluidity of ePlan software while maintaining the practical trade show sales needs of the client,” she explained. Working closely with the Exponents, Inc. design team, Lindsay’s preliminary sketches for the exhibit were quickly brought to life with components from the LUMITURE system. LUMITURE consists of large vertical frames and horizontal ceilings that are lighted from within. With light radiating from the structure itself, the overall effect is extremely dramatic. Lindsay chose an 8'x8' LUMITURE graphics frame to act as the main focal point of the ePlan exhibit. Also in the booth were two Exponents workstations with large video monitors, an information station and a table and four chairs.
Developed for marketing executives, the new guide is the third in the series of quick tips on how to continue trade show and marketing programs in a challenging economy. MC2's Leave an Impression Not a Footprint is available for download at www.mc-2.com. "In today's economy, it is critical marketing executives are more resourceful in executing trade show programs. When the majority of trade show marketing materials end up in the trash-this becomes an ineffective and expensive marketing tactic," said Rob Murphy, chief marketing officer, MC2. "Digital collateral is an obvious solution for reducing the cost and environmental impact from printing and shipping materials. Equally important, going digital makes it easy to make a great impact and connect with audiences beyond the show." MC2 has also developed a white paper, Eliminating Collateral Damage: Cut Costs, Not Marketing, which can be accessed within this email below the image on the left. MC2 specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. With 10 locations throughout the United States and alliances around the world, the company serves customers such as Canon USA, Samsung Electronics, Michelin North America, Pioneer Electronics, Fuji, and Rubbermaid.
PEOPLE MAKING NEWS Professional Exhibits & Graphics promotes Finein SUNNYVALE, Calif. — Professional Exhibits & Graphics, an industry leader in trade show exhibits, has promoted Michael E. Finein to a new role as Vice President of Client Experience. For the past two years, Finein has served as Vice President of Sales for this award-winning company. He is an experienced trade show industry veteran of 16 years. Finein's expanded responsibilities will include overseeing all aspects of new exhibit builds to ensure exceptional client satisfaction. From analysis, streamlining the exhibit build design to client advocacy, Finein will ensure that projects are designed and constructed to the client's exacting needs and requirements. He will interface closely with the entire Professional Exhibits & Graphics' (PE&G) executive team including the account executive and account manager as well as the client to provide an extraordinarily high level of service. Dick Wheeler, President of Professional Exhibits & Graphics, says, "Mike's new role as Vice President of Client Experience is a new position at our company. His new leadership role dovetails nicely at a time when we have launched an in- house custom trade show exhibit manufacturing capability our PE&G headquarters. Our client solutions are virtually endless, and, with Mike at the helm, we are able to assure clients the highest quality customer solutions." "Mike's impressive depth of trade show and managerial experience will certainly flourish in a solid customer-oriented environment," Wheeler adds. "He excels in his ability to develop and present trade show strategies as solutions to client's needs," Wheeler continues. Brussels CVB names Dallmeyer
The Square is situated in the historic heart of Brussels, between the world famous Grand Place and Royal Palace. It will have more than 10,000 square meters (108,000 square feet) of multi-purpose meeting space, within walking distance of 5 thousand-plus quality hotels rooms. It will also offer the latest state-of-the-art technology to support events. It is scheduled to open in September 2009.
By Barry Siskind Visitors at a trade show quickly learn that there is simply too much information and too little time to absorb it all. Often what peaks their interest is an exhibitor who moves away from pure information and gives this tired visitor a break by offering them some entertainment. We have all seen a plethora of games and contests that exhibitors have devised. It can be as simple as a putting green to some of the popular games like Guitar Hero or other X-box games. So, the use of games has real value: it helps you stand out in the crowd of information clutter; it gives the visitor a well needed respite from the pressures of walking the show and it helps draw attention to your display. [CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
"We founded SmarterEventSpending.com as an online community where the event marketing industry can come together and share best practices and new ideas. Our hope is that by collaborating as an industry, we can all do better at stretching our budgets and achieving our event marketing goals," said Anna Ahlborn, editor. SmarterEventSpending.com features tips, articles, videos and a blog by trade show warrior Bryan Pray that recounts what he's hearing from the field. The site content is accessible to all industry professionals. Marketers who choose to register can engage on a deeper level by posting comments, asking questions and launching conversations on the Forums section of the site. The site is the brainchild of several employees of Live Marketing-including Ahlborn. SmarterEventSpending.com is an online community where trade show and event marketers confer and collaborate on overcoming today's economic challenges. The site features an interactive forum and community for event marketers to share tips, best practices and the latest ideas on ways to spend smarter at tradeshows and events. SmarterEventSpending.com is powered by Live Marketing. Advertisement  |
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Trade Show Expo offers advertisers a chance to reach show managers, • Show Floor – exhibits, models, employees and networking • Send comments, press releases and letters to: editor@trade-show-expo.com |
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this Web site by placing a banner or link on our site. If our publication meets your advertising needs, contact us. Add my e-mail to your press release e-mail — vincent@trade-show-expo.com. E-mail or call Vincent Hernandez at Trade Show Expo
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Funded by The Magazine Group, the Gold Circle Award competition recognizes excellence, innovation and achievement in association communications across 14 categories, including printed publications, interactive/digital communications, electronic vehicles and media relations programs.
DALLAS — Each year, the International Association of Exhibitions and Events recognizes and awards professionals in the exhibitions and events industry for their contributions. Industry professionals can be nominated for any of the awards as long as they meet the criteria outlined by 
ELK GROVE VILLAGE, Ill. — 
"Since breaking onto the scene in 2004 with the box office hit "Dawn of the Dead," Zack Snyder has developed a bold, distinctive moviemaking style that has received critical acclaim and has generated box office success around the world," said Neuhauser. "His continued dedication to providing audiences with groundbreaking films is unparalleled and we could not be more thrilled to honor Zack Snyder as the ShoWest 2009 Director of the Year."
Each year, NeoCon showcases thousands of new products from hundreds of the world's top manufacturers in commercial, residential, health care, hospitality, institutional and government design products. Many of the product offerings will be unveiled for the first time at NeoCon and will span a wide range of categories, including: architectural products, artwork and accessories, building products and services, fabric, floor coverings, furnishings, kitchen and bath, lighting, outdoor furniture, stone and tile, sustainable design products, technology, textiles and wall coverings.
Total attendance was 7,472, with verified attendees just 367 less than the 2008 show. Participants at this year's event came from all segments of the roofing industry, including commercial and residential contractors, builders, remodelers, building owners, facility managers, manufacturers, architects, engineers and other ancillary industry professionals.
WHITMORE, Mi. — Lindsay Exhibit Group, Inc., a Michigan exhibit company, and 
CHESTNUT RIDGE, N.Y. — MC2, a nationally recognized exhibit and event marketing company, released today Leave an Impression Not a Footprint: Tips on how to expand your reach-not a landfill-with digital collateral in your trade show program. The complimentary guide addresses the environmental, economic and social benefits of switching from printed to digital marketing materials.
NEW YORK — Phillipe Close, President of Brussels International Tourism and Congress, and Hervé Bosquet, Managing Director of Brussels Convention Bureau, announced the appointment of Robert Dallmeyer as North American Sales Representative, effective January 1, 2009. In his new position, Dallmeyer will work with the New York office of 
CHICAGO — A new web site — 