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Trade Show Expo To view this newsletter online, CLICK HERE ASSOCIATION NEWS • PEOPLE MAKING NEWS • NATIONAL NEWS • COLUMNS • |
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Stories this week:
Also read exhibit expert Barry Siskind’s column
CHARITY INVOLVEMENT
SPRINGFIELD, Va. — Nomadic Display, a world leader in portable and modular display solutions, recently collected over 140 pairs of pajamas for the charitable organization, Helen's Helen's Pajama Party was founded by Kelly Sargent (pictured left), president of Brainstorm Marketing, a Nomadic Display distributor. When Nomadic Display learned of her organization, the company decided to contribute its support. "We are proud that someone in the Nomadic family has created such a worthy organization," said Gwen Parsons, Senior Vice President of Nomadic Display. Parsons decided bringing this project to Las Vegas was a great way to give back to a city so integral to the exhibit and event industry, so she incorporated a campaign in support of Helen's Pajama Party into Nomadic Display's EXHIBITOR2008 activities. Parsons extended an invitation to industry colleagues and friends attending the show asking them to bring a pair of new pajamas with them to Las Vegas. Nomadic Display incorporated a special collection area within their exhibit for to donors drop off pajamas. In addition, colleagues gathered on March 10th for a reception where Kelly Sargent, Helen's Pajama Party founder, shared the story of her organization. Attendees also heard from Kelly O'Shaughnessy from The Shade Tree about the positive impact the pajamas will have on women at the shelter. Nomadic Display was overwhelmed by the success of this event. "The generosity of our colleagues truly exceeded our expectations. We estimate the dollar value of the pajamas to be $2,800-3,500" Parsons said. The event was also supported by Hall-Erickson and EXHIBITOR Magazine who donated space and refreshments, as well as many pairs of pajamas. Nomadic plans to continue the momentum built at EXHIBITOR2008 with future pajama drives. People wishing to make donations to Helen's Pajama Party to Protect Women can contact Kelly Sargent through her Web site, www.helenspajamaparty.org. ASSOCIATION NEWS WASHINGTON, D.C. — ASAE & The Center for Association Leadership on April 14 launched a brand new Online Buyer’s Guide. The new buyer’s guide gives members online, easy access to updated vendor, consultant and industry partner information in a fast and convenient way. WASHINGTON, D.C. — The Convention Industry Council announced its initial steps in implementing a new strategic vision that will ensure continued growth of the organization and best serve its members and the industry. PHOENIX — PRA Destination Management Arizona, a destination management company and part of the PRA franchise organization, announced that three individuals of the PRA Arizona team were recently awarded the Destination Management Certified Professional (DMCP) classification by the Association of Destination Management Professionals (ADME), according to Laura Rednour, president of PRA Destination Management, Inc., an Allied International Company. The new certifications were awarded to: Katherine Christensen, DMCP, CMP, and president/owner of PRA Arizona; Angela Hofford, DMCP, director of sales and marketing; and Christina Burchett, DMCP, CMP and director of operations. "This DCMP certifi The DMCP designation is given to candidates who have demonstrated a level of knowledge and performance within the destination management industry. Requirements for the designation include involvement in the DMC industry for a minimum of three years, as well as a demonstrated professional level of responsibility and accountability in the fulfillment of destination management programs. Candidates must also pass a written exam composed of situational encounters, DMCs experience in the various functions performed during the execution of programs. Only a select group of individuals are granted this certification annually. "By earning this certification, we've made a commitment that produces the utmost in quality DMC services," stated Katherine Christensen, president/owner of PRA Destination Management Arizona. "We are thrilled to be a part of an organization such as ADME, which elevates professional standards within our industry and I'm so proud of my team's accomplishments in achieving this highly coveted designation within the DMC industry." ADME is the only global non-profit association dedicated to increasing the professionalism and effectiveness of destination management through education, promotion of ethical practices, and availability of information to the meetings, convention, and incentive travel industries, as well as the general public.
ENVIRONMENT AWARENESS Display showcases products, environmental initiatives – naturally CLEVELAND, Ohio ― Sherwin-Williams, a leading provider of green products in the coatings industry, has taken its commitment a step further by unveiling an environmentally preferable tradeshow booth. The display, developed in collaboration with Opus Design, showcases the company’s green products and environmental initiatives through innovative construction.
“At Sherwin-Williams, ‘green’ is not just a color,” said Tresa Makowski, director of trade communications at the company. “Rather, it’s an ongoing initiative that describes our commitment to developing environmentally preferable solutions, including the way we exhibit our products. Opus Design skillfully developed a booth in tune with our green vision.” [CLICK HERE to view an IMAGE and READ rest of the article] Display showcases products, environmental initiatives – naturally CINCINNATI, Ohio — Global Spectrum and Ovations staff at the Duke Energy Center came to work on April 1 to find blue trash cans at their desks and large green bins by the copy machines. This wasn't someone's incomprehensible April Fools Joke, but rather another step in the Center's effort to become more environmentally friendly. Th "Going green is a mandatory element of doing business in the 21st century," said Global Spectrum's General Manager at the Duke Energy Center Ric Booth, "we are doing our part by making a concerted effort to reduce our use of resources and the amount of waste that results from activities in our building." One of the largest waste materials produced at the Duke Energy Center is card board. Conventions, trade shows, and other groups ship large quantities of materials to the Center for their events. As a result, more than 50 tons of card board waste is produced annually. In order to reduce this waste, Global Spectrum installed a bailing machine to collect card board for recycling. Global Spectrum is also replacing incandescent light bulbs with more efficient compact fluorescent and cold cathode bulbs. The compact fluorescent bulbs use 23 Watts of electricity to produce the same amount of light as the 120 - 150 Watt incandescent bulbs they replace. The cold cathode lamps use 3 Watts of electricity to produce the same amount of as the 60 Watt bulbs they replace. As a result, 100,200 Kilowatt hours of electricity is being saved and from an environmental standpoint, Greenhouse Gas Emissions are being reduced by 154,000 lbs/yr (77 Tons). "Not only is this good for the environment, but it's also good for our bottom line," said Booth, "we're going to save over $10,000 simply by using energy efficient light bulbs and by collecting less waste, we can save on trash removal." In recent months, Global Spectrum's house keeping staff has transitioned all cleaning chemicals to the Green Friendly line of products made by P&G and have installed soap dispensers throughout the first floor that utilize "green certified" GOJO soap. Booth said the next step in Global Spectrum's Green Initiative is to introduce a building-wide recycling program. "We have applied for a grant that will provide the financial resources to help us introduce this program," said Booth, "our green initiative is just getting started." Duke Energy Center, located in Cincinnati, OH, is a more than 750,000 square foot convention center that was reopened, refreshed and renovated, in June 2006. The Center, which is owned by the City of Cincinnati, is managed by Global Spectrum. Global Spectrum is the fastest growing firm in the public assembly facility management field with more than 70 facilities throughout the United States and Canada. The Philadelphia-based company is part of Comcast-Spectacor- one of the world's largest sports and entertainment companies. New feature to enhance gift show Web site offerings WHITE PLAINS, N.Y. — GLM, a dmg world media business, and Whereoware have partnered to offer a state-of-the-art product finder, called the Online Catalog Gallery, on GLM Gift Show websites. The Catalog Gallery allows GLM tradeshow attendees to browse exhibitor catalogs or brochures online, and affords exhibitors the opportunity to show complete product lines online before, during and after a tradeshow - with full lead integration. The Catalog Gallery will launch on the New York International Gift Fair Web site - www.nyigf.com - in April 2008, and will be available on other GLM gift show sites, beginning summer 2008. This online catalog technology, known as Active Merchandiser, provides a patent pending visual search technology that allows users to search across an entire exhibitor catalog collection in seconds. Exhibitors simply provide their existing catalogs, while Active Merchandiser provides full catalog loading facilities. Exhibitors also have the ability to load and update content, as the show cycle progresses. Full lead integration is built in to the online catalog, enabling buyers to contact exhibitors directly. Active Merchandiser also facilitates appointment setting in advance of a show, as well as on-site order writing. COMPANY NEWS
DALLAS — Freeman has launched an historic and comprehensive new customer service training program for part-time union employees and their supervisors. The program is part of Freeman's ongoing initiative to take customer service to the next level, with the understanding that part-time employees often have as much, or more, contact with customers at show site as their full-time employees.
She added that this program for part-time show site staff is an extension of the comprehensive training, measurement and performance measures the company initiated in 2004 for all 4,100 full-time employees in over 30 branch locations across North America. The new training program is a two-tier approach that begins with a full day of training for operations supervisors. These supervisors have direct communication with show site personnel and communicate the Freeman service vision, standards, and on-site training throughout the year. A series of half-day, small group interactive workshops then follow for union personnel, covering topics such as "Understanding why selling the city is everybody's business, and why it is important to you;" and "Why service is as important to the exhibitor as your skills." In addition, practical customer service interaction skills are discussed, and practiced, during the sessions. The pilot program was held in Las Vegas in early March, with nearly 200 participants, with a second session in Chicago in late March that included over 120 participants. Plans are currently in place for additional programs in eight cities, which include a second round of sessions in Las Vegas, as well as Atlanta, Boston, New York, Orlando, San Francisco, Toronto, and Washington, D.C. Presently, all costs for the program, including compensation for attendees, have been covered by Freeman. The course content was developed and is being delivered by industry expert Linda McKinney of McKinney & Company, in cooperation with Freeman's in-house learning department and customer relations staff. Response from program participants, along with city convention officials, has been overwhelmingly positive to date. In post-event surveys, attendees indicated they better understand their personal role and impact on the perception of Freeman, as well as their city's convention location, with exhibiting companies who participate in Freeman events.
LEGAL PROCEEDINGS CHATSWORTH — 1105 Media, the parent company of Recharger Magazine and Recharger Magazine’s World Expo, has filed a complaint in a California Superior Court listing RechargeAsia Corp. and TonerTeck Corp. as defendants, and alleging that certain officers of RechargeAsia Corp., including Xizhi “Sunny” Sun, wrongfully obtained trade secret information from Recharger Magazine, including Recharger’s full mailing list.
”Our list is available for rental, as are the lists of many media companies,“ said Adam Schaffer, Recharger’s Group Publisher. “However, this suit contends that there are several rules the company renting the list must agree to abide by when signing the contract before we will allow the information to be used by the customer." The complaint alleges that a company called TonerTeck obtained unauthorized access to Recharger's customer trade secret information, and then provided that information to RechargeAsia. The complaint goes on to allege that had Recharger known of the affiliation between RechargeAsia and TonerTeck, steps would have been take to ensure that TonerTeck would not have had access to the customer trade secret information. It is further alleged that pursuant to written agreement, TonerTeck agreed not to disclose Recharger's customer list, and that TonerTeck breached this agreement by disclosing the customer trade secret information to RechargeAsia. The complaint then alleges that RechargeAsia used the information in the list to market its RechargExpo trade show as well as its competing magazine to Recharger’s customers. The suit seeks, among other things, punitive damages, court costs and an injunction against the defendants. No trial date had yet been set.
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Trade Show Expo
offers advertisers a chance to reach Show managers, • Show Floor – exhibits, models, employees and networking • Send comments, press releases and letters to: editor@trade-show-expo.com |
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us. Add my e-mail to your press release e-mail — vincent@trade-show-expo.com. E-mail or call Vincent Hernandez at Trade Show Expo
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Pajama Party to Protect Women at EXHIBITOR2008 in Las Vegas. All of the pajamas were donated to The Shade Tree, a Las Vegas shelter serving over 3,355 homeless and abused women and children each year.
“The Online Buyer’s Guide will help members connect with an extensive directory of industry specific products and services,” said Karl Ely, CAE, vice president and publisher at ASAE & The Center for Association Leadership. “The evolution of this product is in response to a need that has been expressed by members for access through both print and electronic tools.”
cation reinforces PRA Arizona's dedication to delivering first-class service to its clients," Rednour said. "Time and time again, PRA offices have set standards unmatched in our industry and we are so proud of this team and the work they have completed in order to achieve this very well-deserved certification."
The booth was created with several environmentally preferred materials, such as plyboo, a plywood alternative derived from bamboo, and paperstone, a material utilizing 100 percent post-consumer waste paper and petroleum-free resin. Mechanical fasteners were used on the recycled aluminum framing to eliminate the need for welding, a process that can produce gasses harmful to air quality. In addition, the booth was designed to be efficient to ship and transportation needs will be reduced due to its lower weight.
e new cans were provided by Hamilton County and are part of the office recycling program at the Duke Energy Center.
"We understand that customers do not differentiate between our full-time employees and part-time union employees at show site," says Katy Wild, senior VP customer relations. "Customers should expect-and receive-the same level of excellent customer service from everyone representing Freeman, regardless of their role."
According to the complaint, Recharger Magazine protects its confidential and proprietary trade secret information, which includes the names and addresses of its customers. Recharger has spent millions of dollars and many man hours over the years building this information, and does not make it readily accessible to others.
