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Stories this week:
Also read exhibit expert Barry Siskind’s column

Ultralink’s Don Bouchard dead at 58
HOUSTON — Don Bouchard, Ultralink/XLO Products' executive vice-president, passed away on Feb. 7, 2008 from injuries he sustained in a motorcycle accident on December 15, 2007. He was 58.
According to reports, Bouchard, riding with friends, had his front wheel drop into a hole in the pavement while traversing a railroad crossing and was thrown over his handlebars. The resulting injuries included a severe skull fracture, right-brain trauma, a broken clavicle, a broken rib, which punctured a lung, as well as internal trauma, multiple contusions, and bruising.
His injuries from that accident were too severe for him to recover, according to a note from Ultralink/XLO.
He is survived by his two children, Don III and Rebecca, his mother, Doris, his brothers Jeff and Mike, and his sister-in-laws Pam, Kathy and Lisa. He also leaves behind several nephews Jordan, Colin, Kyle, Travis, Mike Jr, Jacob and his niece Kayla.
Bouchard was a respected motivational speaker, avid reef diver, and a successful photojournalist as well as an enthusiastic motorcyclist. His Robb Report articles about great rides were popular. (Link to "Ghost Ride.") He was uncommonly good company, too-I have fond memories of many a late-night CES or HE Show meal with him (and rather blurred memories of a few, as well). I'm saddened there won't be any more.
Consumer Electronics Association President and CEO Gary Shapiro released the following statement regarding the death of Brouchard.
"Don was a long-time leader in the specialty audio/video segment of the consumer electronics community. He joined CEA's Audio Board in 2007 because he said he wanted to give back to the industry that he felt had given so much to him. Indeed, he gave a great deal of his time and talents, and made the industry better as a result. CEA benefited immeasurably from his experience and communication skills. We'll miss his leadership and his friendship."
Jeffrey Hipps, senior vice president of Sherwood America, Inc., and Immediate Past Chair of CEA's Audio Division Board, added, "Wherever my friend Don Bouchard worked, his business card carried this title: Audio Evangelist. It was a fitting description. The zeal he demonstrated in his pursuit of audio excellence represented our best. With his big heart, warm manner and huge personality, Don engaged life head-on. His loss leaves a permanent hole in my heart."
A service to celebrate Bouchard will be held the first weekend of March at Bryant's Ice House in Katy, Texas. Anyone who would like to contribute in memory of Bouchard, requests are being made for a donation in his name to the Elf Foundation.
ASSOCIATION NEWS
IAEE debuts Executive Briefing Newsletter
Additional C-level benefits courtesy of Orlando/Orange County
DALLAS — The International Association of Exhibitions and Events has teamed with the Orlando/Orange County Convention & Visitors Bureau Inc. (Orlando CVB) and the Orange County Convention Center to bring C-level members of the industry important information and networking opportunities. Orlando/Orange County will serve as exclusive sponsors for the newest publication from IAEE, The Executive Briefing and as title sponsors for IAEE's 2008 Senior Executives Roundtable.
In 2007, Orlando/Orange County sponsored the Executive Breakfast at Expo! Expo! IAEE's Annual Meeting & Exhibition held December 10-12 in Las Vegas, Nev. Hailed as one of the best events at Expo! Expo!, the Executive Breakfast provides C-level executives the opportunity to share ideas and network with other leaders in the industry. The breakfast is limited to 100 C-level participants and is by invitation only.
IAEE's Executive Briefing is a bi-monthly newsletter mailed to C-level executive members within the IAEE community. Each briefing focuses on two to four issues that are critical to business strategy and organizational development. Past briefings have examined topics such as: Valuation of Drivers for a Trade Show Business, The New Laws for Business Success, Technology as a Change Agent and An Executive Approach to Strategic HR. Each briefing pulls information pertinent to not only the industry, but to overall business practices and upper-level management.
The IAEE Senior Executives Roundtable will be held 24 June 2008 at the Renaissance Schaumburg Hotel & Convention Center in Schaumburg, Ill. The Roundtable is a customized program for senior executives that provides a unique, face-to-face learning opportunity for exhibitions and events industry professionals.
”We are excited to partner with such a highly respected organization as IAEE. Orlando is such a dynamic meetings city with so many new offerings in the works, we wanted to be highly visible to IAEE's trade show and convention organizers to share all that's new,” said Gary Sain, president and CEO of the Orlando CVB. ”IAEE and its members are vital to our industry and our destination and we look forward to further partnerships with this extraordinary organization.”
For more information about other sponsorship opportunities available through IAEE, contact Director of Strategic Alliances Rick Jennings at rjennings@iaee.com.
IAEE Young Professionals Committee engages Generation X and Y to Identify Trends and Resources for Future of Industry
DALLAS — The International Association of Exhibitions and Events (IAEE) has created the Young Professionals Committee to address the specific needs of younger members of the exhibitions and events industry, as well as recruit future candidates to the field. A Web site has been established at www.iaee.com/ypc featuring a Blog and other social networking tools for participants.
Jeanavive Janssen, director of sales for Event Productions Inc., chairs the committee. "There has been a lot of great groundwork laid by various industry associations, like PCMA and MPI," she comments. "I am happy to be a part of the launching of the new IAEE Young Professionals Committee and look forward to having the opportunity to collaborate with other association leaders. As a Gen X/Y young professional, I am very passionate about supporting my generation. I hope to support those entering the industry by sharing my career experiences, which earned me the position of director of sales. I hope as well, with the support of all of the wonderful IAEE Young Professionals Committee members to engage and enable others in the industry who have the same passion.
A series of programs and targeted communications will serve to reach key goals including:
- Develop mentor programs.
- Create better events and educational programs.
- Recognize people as they come into the industry.
- Develop and attract new talent to the industry.
Initiatives being examined or already underway for 2008 include:
- The Young Professional Review: A program where young professionals review conferences in their area for "attractiveness." Also, to review new technologies and programming currently used in conferences.
- Inside Young Professionals: Young professionals are given the opportunity to share case studies and career experiences to be featured on the Blog and IAEE News.
- IAEE Conference Areas/Lounges at Conferences: "A place to be you" lounges and activities developed and set aside specifically for young professionals at IAEE events.
- Mentor program for high school students: Young professionals speak to high school students as a method of attracting young talent.
- Mentor program for the young professional: Identify 'movers and shakers' in the industry who are interested in developing Young Professionals and allowing "behind the scenes" access.
More information about IAEE's Young Professionals Committee is available at www.iaee.com/ypc.
Since 1928, the International Association of Exhibitions and Events(tm) (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. For more information, visit www.iaee.com.
Las Vegas welcomes record-breaking number
of visitors in 2007
LAS VEGAS — The Las Vegas Convention and Visitors Authority announced this week that Las Vegas’ visitation grew to 39.2 million in 2007. It marked the fourth consecutive year Las Vegas set a new visitation record. Last year’s visitation count represents a 0.7 percent increase over the 2006 figure of 38.9 million.
Las Vegas also matched its highest occupancy level in history, reaching 90.4 percent for the year, tying its previous record set in 1996. The destination’s average occupancy level now stands at 27 percentage points above the national average.
Clark County’s gaming revenue also broke the previously set record, rising 2.2 percent to $10.9 billion.
“The strength of the Las Vegas brand continues, as reflected by another record year for visitation,” said Rossi Ralenkotter, president and CEO, LVCVA.
In addition to releasing 2007 visitation statistics, the LVCVA issued a projection that 39.8 million people will visit the destination in 2008, noting more than 9,000 new guest rooms are slated to be added to Las Vegas’ hotel inventory this year. Nearly $40 billion in new development is planned or under way between now and 2012, including approximately 40,000 hotel and motel rooms and 5 million square feet of convention space citywide.
Unigroup awards $5,000 to
SLCC-Meramec Athletic Scholarship Fund

ST. LOUIS -- UniGroup, Inc., the parent company of United Van Lines, Mayflower Transit and other transportation-related companies, recently presented a check for $5,000 to representatives of St. Louis Community College-Meramec for its athletic scholarship fund. This marks the 21st consecutive year that UniGroup has contributed to the fund.
“We are proud to offer continued support of the students at St. Louis Community College,” said Pat Larch, president of Transportation Services Group, a UniGroup company. “This is just one of the ways that our company shows its commitment to the community.”
Meramec President Paul Pai expressed his gratitude to UniGroup, saying: “St. Louis Community College-Meramec is fortunate to have a friend like Pat Larch and UniGroup, Inc. in its service area. UniGroup sets a shining example of how effectively businesses can support community colleges and create a gateway for higher education through sports scholarships and other means.”
St. Louis Community College is the largest community college system in Missouri and one of the largest in the United States. The college serves an area of approximately 700 square miles that includes the City of St. Louis, St. Louis County and portions of Jefferson and Franklin counties.

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SHOW NEWS
Don't miss the next big thing
2008 National Hardware Show offers leading brand exhibitors, sales opportunities with top retailers, expanded programs, seminars
LAS VEGAS — The Swiffer. Garden gnomes. Fashion dog carriers. A Zen alarm clock. These are some of the products for the home that debuted over the past several years that consumers just HAD to have. What will be the "IT" home improvement product for 2008? Find out at the 63rd annual National Hardware Show.
This year's Show, featuring Lawn & Garden World, Homewares and New Product World, returns to Las Vegas, May 6-8 and will occupy the entire Las Vegas Convention Center. The combined events will offer home channel retailers of all sizes, including independent and specialty stores, a comprehensive preview of the entire home enhancement marketplace with over 3,500 exhibitors.
"With the real estate market remaining flat, more people are staying in their existing homes than ever before and are looking for the hottest products for remodeling and reinventing their living spaces," said Dean Russo, senior vice president for the National Hardware Show. "The National Hardware Show offers the best preview of the latest home enhancement products in one location. From New Product World and Inventors' Spotlight to the thousands of international exhibitors and presence of leading retailers, this Show is really the only place to find everything you need for your home."
This year, the National Hardware Show has added exciting, new programs while expanding on existing ones to reflect current consumer trends and provide endless opportunities:
- Open-to-Buy Days — Top retailers and wholesalers recognize the huge opportunity to meet with hundreds of exhibiting vendors at one time — in one place. Retailers can keep their competitive edge meeting with hundreds of companies, while vendors can save travel time and expenses by showcasing their products to several retailers in one location. This unique program also offers start-up retailers an opportunity to learn from the pros.
- Inventors' Spotlight — This unique program, which debuted last year, showcases patent pending inventions that aren't on the market yet. It focuses on products that bring an innovative, never-before-seen approach to today's homeowner. From current and former contractors, inventors and everyday consumers, the Inventors' Spotlight will provide a focus area on the show floor for small entrepreneurs looking for manufacturing and retail opportunities.
- New Product World — Already a centerpiece of the National Hardware Show, New Product World continues to grow and improve. For 2008, retailers will again find New Product World locations in both the main hall and Lawn & Garden World with more than 1,000 of the newest innovations and trends.
- Green Product World — Addressing current, environmental concerns, the National Hardware Show is launching a new, specially designated area on the show floor that highlights the latest in green, eco-friendly products. Located directly adjacent to New Product World, the section is sponsored by EarthTronics. This year, there will also be a new, Green Innovation Award for the best green product on display.
- Global Hardware Expo — More than 1,200 international manufacturers will be participating in the must-attend event. The National Hardware Show brings vendors from all over the world to one location. On-site translators and products organized by category make for easy navigation. In addition, initiatives for international exhibitors and attendees have been expanded to include an International Reception, International Visitors Lounge and seminars devoted to global issues.
- Hot Topic Seminars — The annual educational seminars are designed to build industry knowledge and professional development. Each seminar is chosen based on the hottest industry trends and led by a top industry expert. Topics range from "The New and Changing World of Sustainability" to "A Dozen Smart Strategies to Maximize Promotion Results."
The 2008 National Hardware Show will feature over 150 product categories and thousands of new products in over 2 million gross square feet of floor space. Simultaneously, George Little Management's The Gourmet Housewares Show; Global Home Textiles and Global Home Décor, will be held at the Sands Expo Convention Center.
For more information and updates on the 2008 National Hardware Show, visit www.nationalhardwareshow.com.
Hugh Durrant-Whyte to deliver heynote address at RoboBusiness Conference and Exposition
Noted field robotics expert to speak on ‘Field Robotics in Australia’ at business development event for personal, service and mobile robotics industry
FRAMINGHAM, Mass. — Robotics Trends and EH Publishing announced that Hugh Durrant-Whyte, Research Director at the Australian Centre for Field Robotics, will deliver a keynote session entitled 'Field Robotics in Australia' at the RoboBusiness Conference and Exposition.
RoboBusiness Conference and Exposition, which takes place April 8-10, 2008 at the David L. Lawrence Convention Center in Pittsburgh, Pa., is the international business development event for the personal, service and mobile robotics industry. The event website is www.robobusiness.com.
"We are delighted that Hugh Durrant-Whyte is delivering a keynote session at the RoboBusiness Conference and Exposition. Hugh is very well known and respected within the robotics community for his work in field robotics, autonomous vehicles and senor data fusion,“ said Dan Kara, conference chairman and President of Robotics Trends. ”His keynote is sure to inspire RoboBusiness attendees, an international collection of professionals from business, academia and the government interested in the business and technical issues related to the development of the personal, service and mobile robotics industry.”
Hugh Durrant-Whyte, Research Director at the Australian Centre for Field Robotics, notes, "The RoboBusiness Conference and Exposition attracts a management level audience consisting of the foremost robotics minds in academia, along with business and technology leaders, developing robotic and intelligent systems solutions for the business-to-business, civil, and military market segments. I look forward to sharing my field robotics experiences at RoboBusiness, as well as network with the attendees and exhibiting companies."
RoboBusiness is the only industry event dedicated to the issue of applying emerging mobile robotics and intelligent systems technology to develop entirely new products and markets, as well as enhance existing solutions and services. The event also addresses sales, marketing and partnering strategies. RoboBusiness will host more than 75 robotics companies on the Expo Floor, 35-plus conference sessions, and exclusive networking functions.
GLM, CGTA expand Canadian gift industry partnership
TORONTO — Beginning in 2009, the Canadian Gift & Tableware Association (CGTA) will expand its endorsement of GLM's Canadian Gift Shows to include the Alberta Gift Show, Montreal Gift Show and Vancouver Gift Shows. The CGTA began endorsing the Alberta Gift Show in 1989 and since then, has been instrumental in providing wholesaler and retailer support through a number of initiatives, including educational programs, business centers and member services.
"Both the CGTA and GLM are committed to the ongoing health of the gift industry in Canada." commented Chris Gowe, Vice President, West Coast US and Canadian Gift Groups."By expanding our partnership, we can develop a more comprehensive and collaborative strategy to further support and enhance the Canadian wholesale and retail communities," observed CGTA President Bob Love.
GLM, a dmg world media business, and the CGTA also will continue to identify ways to jointly support the Canadian gift industry, through the synergies of their existing events and future initiatives.
For more than 30 years, the CGTA has served as the official body and voice of Canada's gift industry. The association is comprised of over 1,600 Canadian giftware manufacturers, importers, exporters, wholesalers and distributors. The CGTA owns and operates the CGTA Gift Show, a trade event held in Toronto and produces Retail News, an industry trade publication. Additional information is available online at www.cgta.org.
The next edition of the Alberta Gift Show will run February 17-20 at the Northlands Agricom, Sportex and Rexall Place Coliseum, in Edmonton, Alberta. The Montreal Gift Show will run March 2-5 at the Place Bonaventure, in Montreal, Quebec. The Vancouver Gift Show will run March 9-11, at the BC Place Stadium, in Vancouver, BC.

Sheraton Cable Beach Resort offers
'Grand Opening group rates, amenit-rich packages
for bookings through 2008
Nassau's newest resort features 25,000 square feet of meetings facilities
NASSAU, The Bahamas — To celebrate the grand opening of the all-new Sheraton Cable Beach Resort, the property is offering special "Grand Opening" all-inclusive rates for groups interested in hosting meetings or organizing events in the resort's brand new meetings facilities.
The Grand Opening rates start at $349 per room per night (single occupancy) and $509 per room per night (double occupancy). Prices include breakfast, lunch, and dinner, as well as gratuities, taxes and fees.
The 694-room Sheraton Cable Beach Resort offers groups a complete resort experience. Set on seven exquisite acres, the resort offers stunning waterscapes, including three freshwater pools with flowing waterfalls, a swim-up bar and oversized whirlpools.
Guests can enjoy the resort's six restaurants and lounges, as well as a unique and expansive set of amenities and activities that are shared with those of the neighboring Cable Beach Resorts properties, including the 35,000-square-foot Crystal Palace Casino, a golf course and a variety of water sport activities.
The hotel's new meetings facilities consist of 25,000 square feet of indoor and outdoor function space, which can accommodate meetings or events of up to 1,200 attendees. The largest facility — a 12,500-square foot ballroom - is complemented by four additional breakout rooms for meetings and banquets, as well as pre-function areas for group registration, cocktail receptions, and meeting breaks. All meeting facilities are equipped with the latest audiovisual equipment and high-speed Internet access. A full-service business center is also available to all guests.
In addition to the special Grand Opening all-inclusive rate, groups can also choose from a variety of value-added amenities to enhance their meeting experience. Amenities range from food and beverage discounts and complimentary room category upgrades, to complimentary meeting space usage and private group check-in service.
Options are based on group size and the number of room nights booked. Meeting planners must book by December 21, 2008, for travel through December 21, 2008. Rates exclude taxes and fees. Room nights are based on total paid rooms. Groups must be 10 rooms or more on peak night. Some blackout dates may apply.
Sonrisa Grill & 3Amigos to bring south of the border flavor to Montelago Village at Las Las Vegas
New Mexican restaurant opens soon with
emphasis on seafood, vegetarian friendly fare
LAKE LAS VEGAS, Nev. — Southern Nevada visitors and locals who have a craving for traditional and creative South of the Border fare, will have a new place to gather when Sonrisa Grill, serving Mexican cuisine, seafood and 50 different tequila drinks, opens in MonteLago Village in mid-February.
The new Lake Las Vegas restaurant and the adjoining 3Amigos bar will become a festive location where diners can enjoy the warm ambiance inside or the views of MonteLago Village at Lake Las Vegas from the upper deck patio. Sonrisa Grill will serve a variety of both traditional and innovative Mexican cuisine and seafood dishes while 3Amigos will offer lighter tapas fare.
Mexican specialties will include albondigas soup, fajitas served with prawns, halibut, salmon, beef or chicken, and seafood tacos made with handmade semi-crisp tacos. Entrees emphasize seafood and steak such as the Prawns A La Diablo, large prawns sautéed in a spicy chili tomato sauce served over fettuccini, Grilled Halibut Filet smothered with Tequila Truffle Glaze served with chipotle mash and sautéed vegetables and an 8 oz. Filet Mignon grilled to order served with chipotle mashed potatoes and garnished with roasted baby carrots and asparagus.
Sonrisa Grill places an emphasis on healthy cooking, replacing the usual lard found in Mexican dishes with soy oil. The restaurant features many vegetarian entrees that can be made vegan friendly upon request including enchiladas made with broccoli, pine nuts and chili rellenos or spinach and mushroom enchiladas served with green sauce. The rice and beans are also vegan friendly.
In the 3Amigos bar, patrons will find a lively atmosphere where they can choose from a variety of house margaritas, 50 tequilas, and a tapas appetizer menu that includes such items as chicken and chorizo stuffed mushrooms, mini cheeseburgers, crab cakes, and mini ceveche tostadas with fresh prawns, tomatoes, onions, jalapenos, and lime juice served on three fried mini tortillas.
MonteLago Village's newest restaurant will offer banquet facilities for parties, corporate events, and weddings. Private parties of up to 50 people can mingle on the upper deck while enjoying selections from a full banquet menu.



EXPO CORPORATE NEWS
Champion chosen as general service contractor for Oracle OpenWorld 2008
Oracle Selects Champion to provide creative, technical services to enhance overall experience of its annual corporate event
MIDDLEBORO, Mass. — Champion Exposition Services (“Champion”), a leading provider of comprehensive event solutions and exposition services, today announced that the company will serve as the official general service contractor for Oracle OpenWorld 2008. Oracle’s annual corporate event brings together a wide variety of business decision-makers, IT managers and end-users from around the globe. Oracle OpenWorld 2008 will be held September 21-25, 2008 at the Moscone Convention Center in San Francisco, California.
“Oracle OpenWorld is a world-class event that we are proud to add to our corporate event portfolio,” said Nate Derby, Vice President of Corporate Events, Champion. “We are pleased to expand and continue our ongoing partnership with Oracle.”
Champion has provided exposition services for Oracle’s North American Sales Kick-Off event in 2006 and 2007 and has been a technology partner of Oracle for more than five years. Champion uses the Oracle technology platform to power and simplify their workflow system that will be used to plan Oracle OpenWorld 2008.

Orbus Introduces ‘Orbital Express’
Twist & Lock Truss Kits
BOLINGBROOK, Ill. — Orbus Inc., a manufacturer and supplier of trade show and exhibit products and graphics, introduced a new line of "off the shelf" truss kits.
The Orbital Express Truss System requires no tools for set up. Installation is easy — simply twist and lock. The specially designed connectors are simple to use, strong and secure. The truss kits can be reconfigured in multiple ways using the same parts, allowing a different exhibit for each show.
Orbus offers more than 41 professionally designed kits for a variety of booth sizes and configurations, including 10-foot-by-10-foot, 10-foot-by-20-foot and 20-foot-by-20-foot designs. Each kit comes complete with all the parts, fixtures and fittings to create a successful exhibit, including (depending on the kit) low voltage spotlights and adjustable tabletops.
The complete product line can be seen at www.theexhibitorshandbook.com.
Reed Exhibitions utilizes new 'eSPOC' program to enhance customer experience
eSPOC debuted at PGA Merchandise show in Orlando;
Will be rolled out at 15 Reed events this year
NORWALK. Conn. — Reed Exhibitions Americas introduced a new onsite issue resolution program as part of its ongoing efforts to enhance the customer experience at Reed events. The program, called "eSPOC" made its debut at the recent PGA Merchandise Show in Orlando to great reviews with plans to roll it out on 15 events in 2008 in other venues including Las Vegas.
With onsite partnerships between Freeman and in this case, the Orange County Convention Center in Orlando, the new program eliminates the need for exhibitors to leave their booth to check on or correct service issues at show site.
First utilized by Reed Exhibitions UK, and developed with a mobile application developer, TAAP, the eSPOC program offers a system for reporting, tracking and communicating onsite issues and then deploys status updates to exhibitors in real-time. The system utilizes both handheld Pocket PC PDA and standard PC interfaces so that it can be used in sync by Reed's operations staff, Freeman and venue service suppliers.
"We have enjoyed working with Reed Exhibitions to develop this technology and take it into new markets globally. The success of our product comes from the instant, significant benefits experienced by all that are touched by the improvements to what has traditionally been a frustrating experience for exhibitors," Steve Higgon, CEO, TAAP, commented. "We have an exciting roadmap of features and capabilities that we shall be rolling out which we believe will further improve the whole experience and return on investment for exhibitors with real time data capture providing access to usable actionable data within 4 seconds of capture from anywhere in the world. We are also helping to reduce exhibitor stress and improving customer satisfaction levels for organisers, general contractors and venues; it's a big win for everybody."
"Onsite issue resolution is one of the most frustrating experiences for customers," observed Ken McAvoy, Sr. VP Operations, Reed Exhibitions Americas, "and the eSPOC program provides the highest level of customer service and issue resolution. We are pleased that the pilot on the PGA Merchandise Show was so well received as it increases our confidence to utilize the program across the board."
"The (eSPOC) PDA allowed (Freeman) to respond to our booth issues immediately. We were so pleased with the results,"said Susan Butler with the National Golf Course Owners Association.
From the Freeman perspective, the program enables a higher level of service, noted Katy Wild, Sr. VP Customer Relations.
"The program provides us with a global view of the current situation on the show floor, as well as provides us with daily reporting," Wild said. "We are able to resolve issues faster, more satisfactorily to the customer, plus new orders are able to be placed without having to go to the service desk. This minimizes set-up time and enables us to dispatch service where and when it's needed quickly and efficiently. Another benefit is the communication back to the exhibitor. With the real-time communications feature, we are able to fully resolve issues by hearing directly back from the customer that the issue has been resolved."


Looking professional does matter
By Barry Siskind
Studies have proven that fifty-five percent of your visitors impression of you comes from what they see. It’s your para-verbal behavior, which is made up with such things as gestures, eye contact, posture and what you are wearing.
Dress is always a controversial topic. Exhibitors either dress too formally or too casually. Then there are those who choose to have their staff dressed all the same. It’s hard to know what’s right. The underlying word that should guide your choice of dress is professional. How would a professional in your industry dress? The problem is that the word professional has changed dramatically over the past few years. In some industries it would have been the norm to dress in a suit and tie. Now it seems that sport shirts are quite appropriate. Then there is the issue of culture. In some areas of the world culture demands more or less formal clothes.
The bottom line is that its difficult to find what is the appropriate way to dress. So, here’s a guideline for you to consider. Wear what you would wear if you were visiting a customer at their place of business from Monday to Thursday -we don’t count dress-down Friday’s. If it’s okay to attend at their place of business then it’s probably OK for a trade show.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
PEOPLE MAKING NEWS
Jamaal James hired as
TSEA’s winter 2008 marketing intern
CHICAGO — Jamaal James, a senior marketing major at DePaul University, was hired as TSEA’s 2008 Winter Marketing Intern, announced TSEA Chairman of the Board, Arthur Veale. After completing TSEA’s booth staff training, James got immediate, face-to-face marketing experience when he joined TSEA staff members in the association’s booth at the Living and Giving trade show.
James is also assisting TSEA’s marketing department in creating strategies to increase awareness and effectiveness at trade shows, as well as helping to create a Student Membership Plan, which will extend to college students the opportunity to become members of TSEA. This type of membership supplements students’ academic programs and kickstarts their networking opportunities.
“The number one benefit of the internship program is to the intern, as it gives them an opportunity to see how an association runs, in addition to how exhibits and events fit into the marketing mix,” said Stephen Schuldenfrei, president, TSEA. ”The intern and his work also greatly benefit TSEA: Jamaal offers a bright, young perspective on what we do.”
Christina Foster, TSEA’s marketing manager, adds, “Jamaal James was chosen as TSEA’s intern because of his ambition and zeal for learning. He will no doubt be a strong competitor in the business market after graduation.”
Breden appointed executive director for
CEIR supporting staff hired
Champion adds industry veteran to drive the company's aggressive North American sales and business development efforts in 2008 and beyond
DALLAS — Cathy Breden, CAE, CMP has been appointed executive director for the Center for Exhibition Industry Research. She will be responsible for the daily management, and will oversee administrative duties of the organization while CEIR President Doug Ducate, CEM, CMP continues his role as president and CEO and maintains industry and media relations.
"I am excited by the opportunity to work with Cathy," said 2008 CEIR Chair Nancy Hasselback. "She knows how to get things done. With her leadership, the value of CEIR research will be elevated and utilized throughout the industry."
Breden will continue to serve as chief operating officer for the International Association of Exhibitions and Events (IAEE) and executive director of IAEE Services, Inc. She understands the value of CEIR and will integrate CEIR activities into the IAEE infrastructure. Her extensive experience in association management including 13 years with IAEE, as well as experience in operations, membership, meetings, events and administration positions her perfectly for this new role. Breden will be supported by Genny Nelson, research/project manager and Terri Philips, administrative assistant.
"Cathy's appointment as the executive director of CEIR will continue to enhance and move the organization forward,” Ducate said. “Her tenure in the industry provides a solid foundation and understanding of CEIR and the exhibition industry. Her appointment is further evidence of the IAEE commitment to support CEIR and to expand the foundation of useful industry research."
EventAcuity Inc. hires Mantzaris as vice president of business development
ATLANTA — Stacy M. Mantzaris, CIA, CCSA, CGAP, joins eventAcuity Inc. as vice president of business development. She brings 14 years of experience to The Institute of Internal Auditors and her new role, with a priority on expanding eventAcuity’s partnerships with and service offerings to financial organizations.
Mantzaris’ position at eventAcuity Inc. focuses on business development in the corporate and association client sectors. Global site selection, contract negotiation, conference management, production, special events and incentives are among the professional services Mantzaris represents for the Atlanta-based firm. She is based from an Orlando satellite office and serves clients worldwide.
“Stacy brings valuable insight to eventAcuity and our clients as a global financial industry expert and association insider,” said Eddie Potter, CMP, eventAcuity Inc.’s Chief Executive Officer. “With Stacy’s leadership, we look forward to additional opportunities in the financial services and association arenas.”
Previously, as vice president of educational programs at The Institute of Internal Auditors, Mantzaris led a team in developing and managing hundreds of programs internationally. In this capacity, she recognized the need to outsource many aspects of the meeting management process and forged a partnership with eventAcuity Inc.
Mantzaris holds an MBA from The University of Central Florida and a Bachelor of Arts in Economics and Political Science from Emory University. She is an active member of the Professional Conference Management Association and The Institute of Internal Auditors.
Diane Swenson takes on dual roles at SmithBucklin
Named as president of National Lumber and Building Material Dealers Association and Executive Director of the National Structured Settlements Trade Association
WASHINGTON, D.C. — SmithBucklin, the world’s largest association management company, announced that Diane Swenson has joined the company as an Association Executive, serving as President of the National Lumber and Building Material Dealers Association and Executive Director of the National Structured Settlements Trade Association.
In her new role, Swenson will work out of SmithBucklin’s Washington, D.C., office to manage all aspects of both associations’ operations, lead the SmithBucklin teams and assume responsibility for meeting the strategic goals set by NLBMDA’s and NSSTA’s leadership.
Established in 1916 by a group of retail lumbermen, NLBMDA was founded to address the social, economic and political needs of the lumber and building material industry. NLBMDA represents more than 8,000 lumber and building material dealers and the largest regional chains across the United States.
Collectively, these dealers employ more than 400,000 professionals and sell the majority of building products used in nearly two million housing projects year-round.
Comprised of more than 600 members, NSSTA was founded in 1985 to advance the use of structured settlements to resolve personal injury, workers compensation and other types of claims. NSSTA’s primary mission is to promote the establishment and preservation of structured settlements in order to provide long-term financial security to claimants and their families through periodic compensation payments.
“Diane brings to SmithBucklin more than 15 years of experience in association management, including a background managing business trade associations,” said Russell Snyder, senior vice president of client management for SmithBucklin’s Washington, D.C.-based client organizations.
“With her impressive, proven leadership ability and her strong strategic planning and people management skills, I am confident she’ll support both NLBMDA and NSSTA in their missions to grow and continue to provide value to their respective professional communities.”
Prior to joining SmithBucklin, Swenson served as executive vice president and chief operations officer of the National Association of Federal Credit Unions, where she was responsible for all operational aspects of the association, which serves nearly 1,000 member credit unions. Diane Swenson Joins SmithBucklin as President of NLBMDA and Executive Director of NSSTA
Previously, Swenson was executive vice president of the American Tort Reform Association. She initiated her career in association work with the American Consulting Engineers Council. Prior to that, she worked in the congressional office of former Sen. Larry Pressler (R-S.D.).
Swenson holds a Bachelor of Arts in history from Augustana College in Sioux Falls, S.D., and a Juris Doctorate from Hamline University School of Law in St. Paul, Minn. She is also a Certified Association Executive (CAE), designated by the American Society of Association Executives.
Elisha Marcial named spa manager at new
Teton Springs Lodge & Spa
VICTOR, Idaho — Elisa Marcial has been named manager of Stillwaters, the new luxury full-service spa at Teton Springs Lodge & Spa. Stillwaters Spa brings an imaginative and distinctive menu of treatment items to Idaho’s newest all-season luxury resort.
“We are thrilled to welcome Elisa Marcial as the newest member of the Teton Springs Lodge & Spa team,” commented David Smith, the resort’s general manager. “Elisa’s experience and dedication to superior service combined with our new luxury facility will surely leave guests with an unforgettable spa experience.”
A native of Wyoming, Marcial most recently was spa director at the Energy Oasis Health Club and Day Spa in Richmond Hill, Georgia, where she was responsible for creating the spa menu and signature treatments. She also worked as a massage therapist trainer at The Broadmoor Spa and as a massage therapist for Keller Chiropractic.
Educated in Wyoming and Utah, including at the Utah College of Massage Therapy in Salt Lake, Marcial’s skills include a broad variety of massage disciplines including Swedish, Thai, Hot Stone and Deep Tissue, as well as Ashiatsu and hydrotherapy. She is certified in Ashiatsu and “Keeping the Stars,” a five-star customer service training program.
Debo Moving and Storage names Campbell
director of corporate relocation
BADEN, Pa. — Doug Campbell, has been named Director of Corporate Relocation for Debo Moving and Storage Inc., a local agent for Mayflower Transit. Campbell’s responsibilities include business development with corporations to create national accounts that can offer services for employee relocation, total relocation program and management, office relocation and product or equipment distribution. These services can serve both the domestic and international needs of corporations to reach the global marketplace.
“We are excited that Doug is bringing his wealth of business experience to Debo Moving and Storage,” said Brian Debo, president of Debo Moving and Storage. “We look forward to Doug’s contributions in providing Mayflower Transit’s corporate clients with high-quality, expert moving services.”
Previously, Campbell served with Bank of New York Mellon Corporation as Client Service Manager for their BNY Mellon Wealth Management office in Sewickley, Pa. Campbell holds a master’s degree in economic development from Eastern College and a bachelor’s degree from Waynesburg College.
Debo Moving and Storage Inc., headquartered in Baden, Pa., was founded in 1985. The company specializes in professional moving and storage services for residential and corporate clients. Debo Moving and Storage Inc. is an agent of Mayflower Transit, which was founded in 1927 and is one of the nation’s oldest and largest van lines. Mayflower transports household goods, electronic equipment, trade show exhibit and displays, works of art, and specialized freight, utilizing a network of 700 affiliated agents throughout the United States and around the world. Mayflower’s headquarters offices are located in suburban St. Louis, Mo. Further information is available at www.mayflower.com or www.debomoving.com.
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