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Trade Show Expo Internet eNewsletter for Friday, March 2, 2007

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Stories this week:

  • Future leaders of exhibition and eventsiIndustry to join new IAEE/ICAT Logistics Future Leaders Institute
  • World Market Center acknowledged as future for home furnishings industry
  • MAGIC puts fashion industry in motion for Fall/Winter 2007
  • Birmingham CVB board endorses convention complex expansion plans
  • Cincinnati USA CVB launches 'Plan for More' campaign aimed at big-ticket conventions and Meetings
  • 2007 Int'l Roofing Expo takes place next week in Las Vegas
  • Innovation, invention, Imagination featured at 2007 National Hardware Show Inventor's Spotlight
  • More than 14,000 visitors at ArabPlast and Tekno/Tube Arabia 2007
  • INTERPLASTICA 2007 reflects energetic Russian market
  • ARAMARK Harrison Lodging funds study to track industry trends, developments
  • Embassy Suites Lake Tahoe-Hotel & Ski Resort introduces new executive meeting package
  • ARAMARK Sports and Entertainment appoints new vice presidents of marketing, strategic planning
  • Rocio Sedeno named new director of sales, marketing for Westin Resort & Spa, Los Cabos
  • David L. Lawrence Convention Center declared safe

Also read articles by Barry Siskind and Julia O'Connor!


ASSOCIATION NEWS

iaee Logo

Future leaders of exhibition and eventsiIndustry to join new IAEE/ICAT Logistics Future Leaders Institute

Clear career path defined for those who want to lead

DALLAS — The future success of every industry often is largely determined by the competence and vision of its current and future leaders.

ICAT_logoWith that objective in mind, the International Association of Exhibitions and Events (IAEE) and ICAT Logistics (ICAT) announce the creation of the IAEE/ICAT Future Leaders Institute — a comprehensive leadership development program for the worldwide exhibition and events industry.

The innovative program will identify, groom and support future leaders of the exhibition and events industry. In addition to an annual Future Leaders Conference — in 2007 it takes place 19-21 August at PGA National, Palm Beach Gardens, Fla. — those selected to participate in the program will be matched with a mentor and given a volunteer leadership assignment within IAEE's governance. Each class of Future Leaders will participate in programming at IAEE's Annual Meeting and they will take leadership roles at subsequent Future Leaders Institutes.

[Read entire article]


SHOW NEWS

Building B

World Market Center acknowledged as future for home furnishings industry

Grand Opening of Building B – and the visible acceleration of future phases – represents a watershed event for World Market Center and home furnishings industry at large
  • Largest registration and attendance to date includes 60 percent increase in new buyers and more than 50 percent increase in international visitors
  • Showroom tenants and temporary exhibitors introduce new product to record-breaking traffic and order-writing; Rave reviews confirm significant influx of high quality, major buyers
  • Momentum continues with successful leasing underway for Building C and construction to begin on fourth building; 12 million square feet to be completed by 2013 or sooner

LV Market PlaceLAS VEGAS — The Winter Las Vegas Market, held Jan. 29-Feb. 2, delivered more than simply its largest Las Vegas Market to date in terms of square footage, exhibitors and attendees. The fourth and most anticipated installment of Las Vegas Market also delivered an important message to those buyers, sellers, and industry professionals in attendance: World Market Center, Las Vegas, is the future for the home furnishings industry.

Las Vegas Market, the fastest growing trade fair in the world, presented more than 3.5 million square feet of exhibition space at January’s Las Vegas Market with more than 1,500 companies representing all categories of home furnishings, including furniture, decorative accessories, lighting, area rugs, textiles, tabletop, gift and many others.

January’s Market opened with a bang – specifically the grand opening of the $345 million Building B, which featured 300 new showrooms in a stunning 16-story structure. It was also the largest show to date, and significantly exceeded the historic average of 50,000 registrations per market.

[READ ENTIRE STORY]


MAGIC puts fashion industry in motion for Fall/Winter 2007

120,000 Attendees from Around the Globe Shop Fall/Winter 2007 collections at
MAGIC, WWDMAGIC, MAGIC kids, Sourcing at MAGIC, PROJECT and Pool

WOODLAND HILLS, Calif. — Las Vegas was the center of the fashion industry from Feb. 13-16, as the MAGIC Marketplace drew the top retailers, designers and manufacturers from around the globe. With more than 4,000 companies on display, the fashion industry’s biggest business event featured the most extensive selection of resources across apparel, accessories, footwear, sourcing and contract manufacturing.

MAGIC show“MAGIC continues to be committed to providing the most comprehensive marketplace in the industry and that was on full display this week in Las Vegas,” said Laura McConnell executive vice president of fashion for Advanstar Communications. “The MAGIC Marketplace offers an unparalleled selection of quality merchandise and resources creating one of the most powerful business environments in fashion. We strive to meet the changing needs of the fashion industry and the growth of our marketplace reflects that.”

The February marketplace featured some of the industry’s hottest brands such as: Badgley Mischka Platinum, Calvin Klein, Cole Haan, Steve Madden, True Religion, All Black, Joseph Abboud, Skechers, Modern Amusement, Donald Pliner, Junk Food, SAFARI by Design, Bon Bebe, Kitson Footwear, Chinese Laundry, Crocs, Eileen Fisher, Bongo Jeans, Torino, Kara Janx, Artful Dodger and Stussy, to name a few.

“Skelanimals was extremely impressed with the attention we received at MAGIC,” said Cindy Bailey, CEO of Art Impressions, Inc. “We were overwhelmed with our success at the show, particularly with the number of buyers that attended. As a result, we have developed partnerships with retailers in Canada, Australia, New Zealand, Japan, Mexico, South America and Europe.  Making a lifestyle statement at MAGIC was one of the best things we could have done for the brand and we look forward to returning to MAGIC for years to come.”

Celebrities also heated up the marketplace, unveiling the latest looks from their new and existing brands. Show veterans Russell Simmons (Phat Farm), Jay-Z (Rocawear), Travis Barker (Famous Stars and Straps), Gene Simmons (Dussault Custom Ink) and Beyonce (House of Dereon) joined new attendees 50 Cent (G-Unit) and Brooke Burke (Street Saint Apparel) on the floor.

MAGIC also added sizzle to the red-hot Las Vegas nightlife scene. The Bellagio Hotel’s Tower Ballroom was transformed into a Fat Tuesday celebration benefit for the New Orleans Area Habitat for Humanity, co-sponsored by Joseph Abboud, and featured a performance by the Neville Brothers. On the second night of the show, MAGIC co-hosted the launch of streetwear line Christopher Brian. Models worked the runway at The Hard Rock Hotel’s Body English, and Omarion and Timbaland performed late into the night.

Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business – the MAGIC Marketplace. The next event takes place August 27-30, 2007 in Las Vegas, NV. For information, call 818.593.5000 or log onto www.MAGIConline.com.

MAGIC International is a subsidiary of Advanstar Communications, the world’s largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, and Sourcing at MAGIC, Project, and Pool.


CONVENTION BUREAU NEWS

Birmingham CVB board endorses
convention complex expansion plans

BIRMINGHAM, Ala.—At their monthly board of directors meeting, the Greater Birmingham Convention & Visitors Bureau voted unanimously to endorse the most recent plans for expanding the Birmingham-Jefferson Convention Complex (BJCC).

BirminghamThe $505 million renovation and expansion would include a new 40,000-seat arena that would serve to host both sporting events, and conventions and trade shows.

Expansion plans for the BJCC have been a contentious issue for some time, with particular disagreement between city and county government.  An agreement was reached Saturday between Birmingham Mayor Bernard Kincaid and Jefferson County Commission President Bettye Fine Collins.

The expansion still must be approved by the Birmingham City Council and the County Commission. Also included in the proposal are plans for a dining, entertainment and retail district to cover two to three blocks adjacent to the BJCC.  A deal with Memphis entertainment district developer Performa would create an eclectic mix of national brand nightclubs and restaurants, as well as places owned and operated by Birmingham chefs and restaurateurs.

CVB Board Chairman William Murray called the proposed project a “watershed event” for development of the city center. “Once this is in place and successful, who knows what other great things lie ahead for Birmingham,” Murray said.


Cincinnati  USA CVB launches
‘Plan for More’ campaign aimed at big-ticket
conventions and Meetings

Three years of growth leads to optimistic talk for Cincinnati USA

CINCINNATI — At its 2007 Annual Meeting at the Duke Energy Center, the Cincinnati USA Convention & Visitors Bureau imparted messages of growth, partnership, and its new sales and marketing platform, "Plan for More," designed to change perceptions about Cincinnati USA and communicate the energy, excitement and momentum surrounding the city.

More than  320 hospitality and tourism representatives as well as civic leaders from throughout Cincinnati USA gathered in the Grand Ballroom of the Duke Energy Center to hear about the accomplishments, challenges and opportunities facing the industry and  the region. Attendees were the first to be introduced to the CVB’s new marketing and sales platform that reinvents the way Cincinnati is marketed and sold to the national meeting and convention industry.

Presenters included Cincinnati USA Convention  & Visitors Bureau Chairman Nick Vehr, President and Chief Executive Officer Dan Lincoln, Cincinnati Mayor Mark Mallory, and Hamilton County Commission President  Todd Portune. Each conveyed messages of optimism regarding the CVB's performance  and industry outlook. 

Growth for Third  Consecutive Year

The Cincinnati USA Convention & Visitors Bureau  finished 2006 with signed contracts representing 163,194 hotel room nights throughout  Hamilton County, an 8.5 percent increase over 2005 and ahead of its annual sales  goal of 160,000.

This is the third consecutive year the Cincinnati  USA CVB exceeded its goal and booked more room nights than the previous year.   Hotels in the county experienced an increase in occupancy, average room rates  went up, and Hamilton County lodging tax revenue all increased — all confirmation  of the positive growth trend in the hospitality industry and in Greater Cincinnati.

The national  market for meetings and conventions is predicted to continue to grow.  A  survey issued this month by Meeting Professionals International and American Express  found that meeting planners across the country expect to manage more events and  expect to see larger budgets in 2007. 

"My first nine months  on the job have been the most rewarding of my entire career," Dan Lincoln told those assembled.  "Yet, there's so much more in store.  There's a lot  to celebrate and a lot of positive momentum happening in Cincinnati USA. Our focus now is on real and sustained growth."


SHOW NEWS

IRE banner

 2007 International Roofing Expo takes place
next week in Las Vegas

DALLAS — Addressing all facets of the roofing industry, the International Roofing Expo is the industry’s No. 1 trade show. The show features 450-plus exhibiting companies filling more than 1,050 booths with the latest innovative styles, trends and cutting-edge technologies.

The Expo attracts 10,000 industry professionals from every segment of the roofing market. Formerly the NRCA Annual Tradeshow, the show was sold to Hanley Wood Exhibitions in February 2004.

When: March 6-8, 2007

Where: Las Vegas Convention Center, North Halls. 3150 Paradise Road, Las Vegas, NV 89119 USA

Why: The International Roofing Expo is an ideal opportunity for the press to meet the men and women driving the roofing market. Attendees represent decision-makers and those having decision-making influence, including commercial, residential & metal roofing contractors, builders, replacement contractors, remodelers, building owners, facility managers, consultants, architects, designers and other ancillary professionals. Exhibitors represent manufacturers, distributors and representatives, large and small, covering every facet and product category of the roofing construction and maintenance industry.

For more information, visit www.TheRoofingExpo.com.


Innovation, invention, Imagination featured at
2007 National Hardware Show Inventor’s Spotlight 

ORLANDO — If new and unique products are the lifeblood of today’s hyper-competitive home channel retailer, then the place to be is this year’s National Hardware Show, May 8-10, Orange County Convention Center, Orlando, Florida where the debut of the Inventor’s Spotlight will take place. The United Inventors Association, a non-profit group serving the Inventor community since 1990 (www.uiausa.org, has agreed to sponsor) the Inventor’s Spotlight.

NHS logoHundreds of thousands of new products will be on display from virtually every product category that retailers in the home enhancement channel are selling. The Inventor’s Spotlight, “the better mousetrap” if you will, focuses on those products that bring an innovative, never-before-seen approach for today’s homeowner. From current and former contractors, inventors and plain old every-day people, the Inventor’s Spotlight will provide a focus area on the show floor for small, entrepreneurs looking to bring their products to market for manufacturing opportunities and retail distribution. To date, several companies have already signed up for the Inventor’s Spotlight.

“Because the National Hardware Show offers the broadest array of home retailers and manufacturers, the Inventor’s Spotlight is sure to be a big hit,” said Rob Cappiello, industry vice president, National Hardware Show. “Every home retailer in today’s competitive retail landscape is looking for the one unique product to differentiate themselves from their competitors. The Inventor’s Spotlight, along with National Hardware Show’s other product spotlight areas, will enable retail buyers to source globally, efficiently and all in one place.”

“The Inventors' Spotlight at the National Hardware Show is a significant opportunity for inventors and small businesses with innovations. This is particularly beneficial to inventors since it has become more difficult in the last five to ten years for small entities to successfully commercialize even the best of new products through licensing or venturing,” said Bonnie Griffin Kaake, president,United Inventors Association.

The Inventor’s Spotlight will be located right outside of New Product World in the North Hall, yet will feature products from all categories. The spotlight enables each company to display up to two products on a table-top display and be listed in the Official National Hardware Show Directory. Participating companies must be first-time exhibitors to the show.

According to Cappiello, the Inventor’s Spotlight is also appealing to the press who come to the show looking for products making their debut. “Each year, the National Hardware Show receives high marks from the press for showcasing new and innovative products. The Inventor’s Spotlight will also help press find unique and innovative products for their television shows, newspapers or magazines,’ he said. 


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INTERNATIONAL NEWS

More than 14,000 visitors at ArabPlast and
Tekno/Tube Arabia 2007

Tekno TubeCHICAGO — The recent concurrent staging of ArabPlast 2007, 8th Arab International Plastics & Rubber Industry Trade Show, and TEKNO/TUBE ARABIA 2007, 8th International Trade Fair for Industrial Machines, Metalworking, Machine Tools, Tubes & Pipes, attracted 14,449 trade visitors (compared to 8,316 at the last staging) and 760 exhibitors (compared to 525). With these results, the trade fairs confirmed their leading positions in the plastics and rubber sector as well as in the industrial machinery, tube, pipe and machine tools industry in the Middle East region. Both events were jointly organized by Messe Düsseldorf and Al Fajer Information & Services and took place in Dubai, UAE.

ArabPlastThe exhibitors at ArabPlast and TEKNO/TUBE ARABIA 2007 were from 37 nations and presented the latest products and technologies for the plastics, rubber, tube and pipe sectors. In addition to individual exhibitors, countries such as Austria, China, Cyprus Egypt, Germany, Great Britain, India, Iran, Italy, Korea, Morocco, Taiwan and Turkey were represented by official country group exhibits. A total of 85 percent of the exhibitors rated their participation in the trade fairs as successful and 74 percent generated and closed their sales deals on show site.

The majority of the visitors at ArabPlast and TEKNO/TUBE ARABIA 2007 came from the Middle East, North Africa and the Indian sub-continent. As many as 95 percent of the visitors stated that they intend to visit the next staging of Arabplast and TEKNO/TUBE ARABIA and 80 percent would recommend the shows to their colleagues.

About 40 percent more trade professionals came to ArabPlast 2007. Overall, 36 percent were from countries outside of the United  Arab Emirates. The largest number of foreign visitors traveled to the show from Iran, Saudi Arabia, Oman, Qatar, Bahrain and Kuwait as well as from Jordan, Syria, Pakistan and Lebanon.

Of the visitors at ArabPlast 2007, 41 percent were interested in plastics machinery and related equipment, while 29 percent came to see raw materials and for 21 percent of the attendees, thermoforming, extruders, packaging, semi-finished and finished products were of importance. At least 67 percent of the visitors held high-level management positions, 24 percent had decision making authority and 9 percent were from the technical and R&D sector.

For further information on visiting or exhibiting at the next staging of ArabPlast or TEKNO/TUBE ARABIA in 2009, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site www.mdna.com


INTERPLASTICA 2007 reflects energetic Russian market 

MOSCOW — The recent staging of INTERPLASTICA 2007, International Trade Fair Plastics and Rubber, reflected the active Russian plastics and rubber industry and confirmed the trade fair’s leading position in the country: some 23,000 trade visitors (includes attendees at the concurrently held UPAKOVKA/UPAK ITALIA packaging trade fair) from the Russian Federation and neighboring countries came to view the latest innovations in machine building and raw material production and processing presented by over 500 exhibitors. The exhibiting companies reported full order books and promising new business contacts. INTERPLASTICA was organized by Messe Düsseldorf in cooperation with its subsidiary Messe Düsseldorf Moscow.

Intertplasti LogoINTERPLASTICA 2007 featured a large number of international suppliers. Germany was represented by a record 151 companies, with an increase of 20 percent in exhibit space. Austria and Italy had large exhibitor contingents and China, Taiwan and Korea were represented by officially supported exhibits. Country group exhibits from Romania and Portugal made their debut at INTERPLASTICA, respectively endorsed by the Romanian Ministry of Economy and Commerce and the Portuguese Association for the Mould Industry (CEFAMOL). From Russia, 122 companies occupied about 32,000 square feet of net exhibit space, an increase of 15 percent compared to the show’s last staging.

Visitors and exhibitors alike were pleased with their participation in INTERPLASTICA 2007. Fabrizio Vanzan from the Italian Plastics and Rubber Processing Machinery and Moulds Manufacturers’ Association (Assocomaplast) stated: “Russia is currently fourth on the list of key markets for the export-focused Italian suppliers of plastics and rubber machinery. The participation of some 100 Italian exhibitors in INTERPLASTICA, occupying a net exhibition area of 19,000 square feet, is one of our country’s largest worldwide and a clear tribute to the growing significance of the Russian market. Not only did the companies meet with a very positive response at the trade fair but they are also optimistic about the stream of continuing orders.”

The Taiwanese exhibitor Shang Ta Chia Industrial Co. Ltd. sold two extrusion lines at the trade show. Michael Chen, Director of Sales, commented: “This is already our third time exhibiting at INTERPLASTICA and we are very satisfied with the trade fair. We expect to be able to expand our business relationship with Russian processors significantly in the near future.”

Supported by the Romanian Ministry of Economy and Commerce, seven Romanian companies exhibited at INTERPLASTICA for the first time. Costin Lianu, General Director for Export Promotion at the ministry, stated: “Participating in INTERPLASTICA fitted in perfectly with our long-term strategy to boost the export of Romanian products also to markets outside the EU. Russia, along with China, is of particular interest to us in this regard.” Elena Stepan, Director of Sales and Marketing of the Association for the Romanian Plastics Processing Industry (Munplast), added: “INTERLASTICA provides our member companies with a forum in which to establish new business ties, while at the same time getting up to speed on the latest in raw materials and machinery. We are highly impressed that not only experts from Russia but from many of its neighboring countries approached our stand.”

Alexei Pavlenko, Director of Sales and Development at Arsenal of Industry, considers INTERPLASTICA the prefect setting to get in direct contact with potential users and cooperate with them on the development of solutions. “Our main goal at the trade fair is to sit down with customers in order to determine what a machine’s precise application will be and to work out the relevant requirements so that we can make a concrete offer.”

The next staging of INTERPLASTICA (again concurrently with PAKOVKA/UPAK ITALIA) will take place from January 29 - February 1, 2008 in Moscow. For further information on visiting or exhibiting at INTERPLASTICA or UPAKOVKA/UPAK ITALIA 2008, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188. Visit the web site www.mdna.com.


CORPORATE MEETING NEWS

ARAMARK Harrison Lodging funds study
to track industry trends, developments

Study conducted by PhoCusWright, Inc. projects $10.9 billion industry growth in 2007

PHILADELPHIA — ARAMARK Harrison Lodging, a leader in the conference and corporate training centers industry, helped to fund the first-ever market research analysis focusing on tracking and reporting online behavior and trends and opportunities in the groups, meetings and corporate industries. The study, conducted by PhoCusWright Inc., an independent travel, tourism and hospitality research firm, presents an insider’s understanding of the groups and corporate meetings markets.

Aramark logo

The report sheds light on the online behavior of consumers, planners and suppliers when planning and developing group events and meetings. It also pinpoints trends and opportunities within key market segments and compares the capabilities of leading technology providers.

It forecasts that group and meetings revenues will develop into a $175-billion industry by 2008 – up from $164.1 billion in 2007 – with non-travel expenses (e.g. meeting rooms, catering, audio/visual equipment) representing 46 percent; and travel comprising the other 54 percent.

While the survey finds that the industry has traditionally lagged in regards to information technology, it reveals that the Internet and information technology is quickly becoming one of the industry’s next major competitive arenas. Findings include predictions that online penetration will reach 41 percent by 2008, driven by a number of factors detailed in the research.

“The statistics, data and forecasting in this report are invaluable references, and we are proud to be able to support the entire industry by helping to fund this type of in-depth industry research,” said Jeff Weggeman, vice president of sales and marketing, ARAMARK Harrison Lodging.  “We encourage everyone to review the study’s findings to gain additional perspective as to how our industry continues to grow and evolve.”

Additional results of the research conclude that suppliers will need to simplify and streamline business processes and leverage online bookings and the Internet or else risk revenue loss to competitors and/or new entrants.  The survey also found that with new, technologically-savvy market entrants, more attention will be made on upgrading technology in order to educate the consumer and promote online bookings.

Companies are going to have to centralize inventory and rates and incorporate them into other systems to enhance offerings and optimize resources – in order to remain competitive.

Other interesting statistics include projecting that small, leisure gatherings, which include family reunions, weddings and religious groups, will reach a $51.3 billion market by 2008, up from $47.2 billion in 2006. By 2008, the online travel penetration of small leisure groups will be nearly three times the rate of larger leisure groups.

Complete copies of the PhoCusWright Study are available. For more information about ARAMARK Harrison Lodging, please log on to www.aramarkharrisonlodging.com


DESTINATION NEWS

Embassy

Embassy Suites Lake Tahoe—Hotel & Ski Resort introduces new executive meeting package

All-Suite hotel offers 10,000 sq. ft. of flexible meeting space,
on-site catering at affordable package price

SOUTH LAKE TAHOE, Calif.Embassy Suite Lake Tahoe – Hotel & Ski Resort has the location, amenities and on-site staff to help make planning a business meeting fun. And now with its new Executive Meeting Package, it’s simplified too.

The Executive Meeting Package includes meals and meeting space set to your specifications. The resort has more than 10,000 sq. ft. of flexible meeting space for groups from eight to 440. The package includes things that are typically billed separately, such as an AV table, podium, screen, extension cord, power strip, flip chart, pads, pens and water. In addition to the meeting space, the resort’s award-winning banquet staff will provide morning coffee, tea and breakfast breads; an executive lunch with dessert; and an afternoon break of assorted beverages and snacks. At Embassy  Suits Lake Tahoe – Hotel & Ski Resort, all groups are assigned an on-site designated Group Services Manager to help with pre-arrival and event coordination.

This package is $75 per person and is based on a contracted room block. Rates always include cooked-to-order breakfast in the morning and a manager’s reception in the evening.

Those booking their meeting with the Executive Package will also be eligible for a discounted private Welcome Reception that includes two drinks and a cheese and hot hors d’oeuvre buffet for just $25 per person. Embassy Suites  Lake Tahoe – Hotel & Ski Resort facilities include four rooms for up to 110; four rooms hosting up to 40; six conference suites for eight; and an elegant new 4,212 square foot grand ballroom that accommodates up to 440 guests.

After a productive day of business, guests can enjoy the resort’s spa, whirlpool and heated pool. Those seeking night-life action can go out the front door and walk to first-class casino nightlife and headline entertainment. Nearby day-time action awaits with outdoor recreation for every interest – championship golf, mountain biking and biking, scenic boating and world-class skiing at Heavenly Mountain Resort plus other Tahoe ski resorts. Embassy Suites Lake Tahoe – Hotel & Ski Resort is also steps from the Heavenly Village which has a gondola to the top of the mountain plus shops, boutiques, restaurants, ice skating and a movie theater.

Each of the 400 suites offers a bedroom and living room, refrigerator, microwave oven, coffee maker and two remote-control cable color televisions with in-room movies. In all, the nine-story resort has 237 king suites; 106 double/double suites; 21 premium king suites; 11 premium double/double suites; six conference suites; four lakeview suites; one stateline suite featuring two bedrooms, two baths; and 14 physically-challenged suites.

 


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PEOPLE MAKING NEWS

ARAMARK Sports and Entertainment appoints new vice presidents of marketing, strategic planning

PHILADELPHIA — ARAMARK, a world leader in providing professional services, announced that its Sports and Entertainment Group has named Monica Hahn, Vice President of Marketing, and Mark Roberts, Vice President of Strategic Planning.  

“Monica and Mark have demonstrated success and delivered results throughout their careers. I am confident our clients will benefit from Monica’s marketing background and Mark’s strategic thinking,” said Liza Cartmell, Group President, ARAMARK Sports and Entertainment. “Both will play an integral role in our ongoing effort to provide outstanding customer experiences, environments and outcomes.”

As Vice President of Marketing, Hahn will lead the company’s efforts to connect clients’ brands, customers and communities. With her leadership, ARAMARK will continue to increase guest and fan loyalty, which will help drive sales across the Stadiums & Arenas, Convention Centers & Cultural Attractions and Harrison Lodging lines of business.   

Hahn was most recently with New World Restaurants as senior vice president of marketing, where she oversaw marketing, merchandising and product development for all brands. Prior to this role, she was the vice president of marketing for Knowledge Learning Corporation (formerly ARAMARK Educational Resources), where she spent three years.

Roberts, who previously served as Vice President of Marketing, ARAMARK Sports and Entertainment, has assumed the role of Vice President of Strategic Planning.  In this newly formed role, he will support all of the Sports and Entertainment lines of business in looking at new areas for growth and opportunity.  Since joining ARAMARK in 1979, Roberts has held various leadership posts — both in staff and operating management roles — in five of ARAMARK’s major lines of business.

As members of the ARAMARK Sports and Entertainment Senior Leadership Team, Hahn and Roberts report directly to Cartmell.  They will work closely together with Frank Sica, Vice President, Client Solutions and Strategies, to develop the programs, processes and people to achieve the company’s long term goals of value and growth. 


Rocio Sedeno named new director of sales, marketing
for Westin Resort & Spa, Los Cabos

Rocio SedenoSAN JOSE DEL CABO, MEXICO — Rocio Sedeno has been named director of sales and marketing for The Westin Resort & Spa, Los Cabos.

“We are excited to have Rocio lead our talented sales and marketing staff as we forge ahead into a new year,” said Patrick Sanchez, general manager of The Westin Resort & Spa, Los Cabos. “Rocio brings extensive leadership experience and will be a true asset as we continue to position ourselves as the leading experiential hotel in Los Cabos.”

Recognized as a strong leader in the Mexican hospitality industry, Sedeno has worked extensively at Sheraton hotels in Cancun and Ixtapa. When Starwood was launched, Sedeno oversaw the Sheraton Cancun and was later reassigned to Mexico City to take over regional management with Area Mexico Starwood.  She later served as the director of sales and marketing at both The Westin Cancun and the Sheraton Cancun while at the same time overseeing Starwood’s Area Regional Mexico office.

Standing as a tribute to modern Mexican architecture inspired by the famous Arch, The Westin Resort & Spa, Los Cabos, overlooking the Sea of Cortez, blends curves and color to reflect the area known as Land?s End. The Resort features 243 guest rooms, four restaurants and several diverse bars and lounges for cocktails and appetizers, seven swimming pools, The Spa (a member of the Starwood Spa Collection), a WestinWORKOUT Powered by Reebok gym, tennis courts, a nine-hole seaside putting challenge and an endless array of outdoor activities. Nearly 12,000 square feet of indoor function space is available for meetings and special events.

For more information, call The Westin Resort & Spa, Los Cabos at 011-52-624-142-9000 or go to www.westinloscabos.com.


EXHIBIT EXPERTISE

Siskind

The exhibit budget

By Barry Siskind

You have a fiscal responsibility as an exhibit manager to allocate your resources properly and report results accurately to management. Without money nothing will happen, so the bottom line for your entire exhibit program depends on having a well-balanced budget. 

The first step is to look at where your budgets come from. Often, they seem to materialize out of thin air. A number magically appears that is available for show and event marketing or the budget is a derivation of the previous year’s costs. You spent X dollars last time, so this year you ought to be able to spend X plus or minus 10 percent.

Today you are at ground zero. It is the beginning of a new era in exhibit management for your organization, a time to wipe the slate clean.

A results-oriented, fresh approach is needed. This begins with setting measurable, realistic objectives and asking yourself how much money do you need to accomplish these objectives?

Here is a three-step approach.

[CLICK HERE TO READ ENTIRE COLUMN]


Julia O'Connor

JULIA SAYS ...
If Everything that Happens BEFORE the Show is Marketing,
If Everything that Happens AFTER the Show is Sales
Then What Happens AT the Show?

The elephant in the room…

My friend Jill writes about sales and how to improve your performance. But what happens at a trade show? Are you in a marketing mode? A sales mode? Or a play mode?

Do you understand the perceptions about your product or service - and can you overcome the negatives without emphasizing them? Take Jill's Jottings and apply them to your next trade show.

http://m1e.net/c?44878313-OU88XJ9Pcnm5g%402283282-sK81iTlAZ651%2e

Addressing the Elephant in the Room
By Jill Konrath

Admit it. There are some subjects related to your product, service or solution that you dread talking about. Perhaps your offering isn’t the most “leading edge.” Maybe your pricing is much higher than competitors. Or maybe you're a boutique firm without the full spectrum of services of the bigger companies.

Whatever it is, you hope like crazy that your prospects won't bring it up. Yet you know deep inside that the topic is unavoidable. No matter how hard you try to dance around the elephant in the room and pretend its not there, it's just a matter of time before someone asks about it. Then you stumble through a lame response that makes you sound like a total patsy and your credibility plummets.

So what's a seller to do?


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David L. Lawrence Convention Center declared safe

Building will reopen on March 9

PITTSBURGH – VisitPittsburgh has learned that the David L. Lawrence Convention Center has been declared safe for occupancy.

At a press conference on Feb. 21 at the Convention Center, it was reported that the damage resulting from a February 5 incident was limited to a single section of the loading dock.

VisitPittsburgh and the community have been assured by internationally renowned independent firms, Wiss Janney Elstner Associates and Leslie E. Roberts Associates, that the building is safe. These third-party consultants performed due diligence – reviewing the design drawings and inspecting the entire Convention Center from top to bottom – and were unanimous in declaring the building safe to be occupied.

Above all, VisitPittsburgh was assured that public safety is protected and the structural integrity of the Convention Center is not in jeopardy or has not been compromised.

“Through a concerted effort of the hospitality community, we were able to find alternate locations and accommodations within the greater Pittsburgh marketplace for affected conventions,” said Joe McGrath, president and CEO of VisitPittsburgh. “This is evidence of how a community can work together.”

Although the experts reported that the building is presently safe to occupy, in an effort to be doubly secure, a decision was made to retrofit an additional number of support beams that are exposed to similar conditions. These retrofits are already in progress and the building will reopen to the public on March 9.

VisitPittsburgh has every confidence in the professional assessments of these outside entities.

Throughout the past two weeks, VisitPittsburgh’s convention sales and services departments have been in touch with clients to keep them updated of the situation. VisitPittsburgh is in the process of contacting clients to assure them that the Convention Center is safe, and they can continue with their plans for Pittsburgh at an incredible Convention Center and a remarkable city.


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