
NEW ORLEANS UPDATE
Superdome opens to largest audience
in ESPN history
NEW ORLEANS — When the New Orleans Saints kicked off against the Atlanta Falcons before a nationwide audience Monday night, the moment signaled more than just the re-opening of the iconic Louisiana Superdome and the largest audience in ESPN history. It was a jumpstart to the city’s critical hospitality industry for the fall of 2006, featuring a full convention calendar, the return of cruise ships, three major sporting events, and a 30,000-person convention — the largest New Orleans has seen in two years.
Monday night’s game was the biggest audience of the night among all TV networks, broadcast or cable. The dome re-opening, including pre-game concerts by the Goo Goo Dolls, U2 and Green Day, and a coin toss by former U.S. President Bush, featured an audience of nearly 70,000 and an estimated $20 million being pumped into the city’s economy. And Saints won the game, 23-3 to the delight of the home crowd.

NATIONAL SHOW NEWS

Everything for the home found
under one roof in Orlando
ORLANDO -- The National Hardware Show, the must-attend annual event for the home enhancement retail channel, will debut a new show in response to top retailers’ growing sales in the housewares product category. The “Homewares Show” will take place alongside the 2007 National Hardware Show in Orlando all under one roof and will provide significant additional buying opportunities.
The National Hardware Show, scheduled for May 8-10, 2007 at the Orange County Convention Center in Orlando, Florida, will now offer virtually every product category that retailers in the home enhancement channel are selling. With more than 50 percent of the floor space sold and over 1,000 manufacturers raising their hand to participate to date, the 2007 National Hardware Show will attract retailers from virtually every channel selling products for the home — both inside and out.


INTERNATIONAL NEWS
Latest medical innovations on
display at Medica 2006
CHICAGO -- At MEDICA 2006, World Forum for Medicine - 38th International Trade Fair with Congress, about 4,200 exhibitors from 67 countries will showcase the latest innovations for the entire spectrum of inpatient and outpatient care. MEDICA 2006 will take place from November 15 – 18, 2006 at the fairgrounds in Düsseldorf, Germany.
During the recently held MEDICA-PreView in Munich and Hamburg, exhibitors gave the trade press a first glimpse of emerging trends. GE Healthcare will present innovative sonography devices at MEDICA 2006. Through software innovations, these devices are capable of deducting or reducing image inaccuracies in such a way that even the finest tissue structures are made visible and the accuracy of sonography is considerably increased. The “Health Manager” of Biocomfort involves a measurement and monitoring system for personal health examinations. Patients can use this system to determine their health or estimate their long-term risk of cardiovascular disease without having specialized technical or medical knowledge. A special feature of this system is the networking of the devices: when the data is first recorded, it is stored on the measuring device and later transferred automatically by radio signal to the patient’s PC or handheld PC while the software installed on the PC then takes over the evaluation of the data and advises the patient on how to proceed.
The manufacturers BIOTRONIK and Medtronic addressed the issue of pacemaker technology, particularly the improvements for telecardiology which is the remote monitoring of patients with cardiac insufficiency. This involves pacemaker implants, which can transmit heart data to the patient’s physician using wireless technology, mobile data telecommunication (GPRS technology etc.) and the Internet. If anything unusual happens, the implant records the intracardiac ECG and sends it for evaluation to the physician. Other implants (from Medtronic) can even measure fluid retention in the lungs, which occurs as congestion in cardiac insufficiency patients. If the measurement exceeds a critical value, an alarm signal is triggered in time to prevent an emergency situation.
Other innovations presented at the MEDICA-PreView included a new, integrated management concept for clinics (Philips Medical Systems), product innovations relating to digital dictation in radiology (Philips Speech Processing) as well as comfortable specialized clothing for lymphedema and thrombosis prophylaxis patients (Medi Bayreuth).
The biologist and biochemist Dr. Andreas Jordan from the Charité University Hospital in Berlin reported on the progress in cancer treatment through the utilization of nanomedical expertise. Magnetized nanoparticles, injected with minimal invasiveness, “dock” at tumor cells and accumulate in them. If an alternating magnetic field is then created from outside, using the appropriate treatment devices, the tumor heats up and is destroyed. During the MEDICA-PreView, Dr. Jordan announced successful treatments of brain and prostate tumors. Within a few years, nano cancer treatment should attain equal importance to the conventional radiation treatment which is used today – but without radiation exposure for patients.
For further information on visiting or exhibiting at MEDICA 2006, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com. Or visit the web site http://www.mdna.com.

TRADE SHOW FUND-RAISING
A message from the organizers of the
Randy Smith Memorial Golf Classic
Come join fellow trade show colleagues for the 12th Annual Randy Smith Memorial Golf Classic (RSMGC) on October 9, 2006 at Berkeley Hills Country Club, Atlanta Ga., presented by the EACA, the EDPA Foundation, and TSEA / TS2.
At the RSMGC trade show industry professionals come together to work for a common cause – to assist fellow trade show professionals during their time of need or hardship.
This trade show family reunion, open to golfers and non-golfers alike (tennis anyone?), is a day filled with activities for all, followed by a banquet complete with awards and prizes.
Proceeds from the RSMGC benefit deserving trade show industry individuals and their families who have suffered financial hardship due to death, sickness or injury. So please make your plans to join us today by visiting the RSMGC web site (www.rsmgc.org) and completing the RSMGC Registration form. Complete details on our 2006 Recipients, and the various sponsor opportunities are also available on the site.
What the Randy Smith Golf Classic means to me...
With the 12th anniversary of the Randy Smith Memorial Golf Classic just a few weeks away, members of the trade show industry were asked to share their thoughts and impressions of what the Randy Smith Golf Classis has meant to them. Organizers are sharing this collection of thoughts with industry peers knowing that anyone who has attended this event even once since its inception, have been touched as well.
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| Katie Hull |
Rodney Brannon |
Bob Prihoda |
Katie Hull, Czarnowski Atlanta
“I was in high school when my father (Geoffrey Winslow) got the news of Randy Smith's tragic accident, as his employer at IDEAS, he was deeply saddened and concerned for the Smith family.
After graduating college, I was taken under Rich Johnson's wing at IDEAS/Folio. He appointed me to be the Event Coordinator for the 2000 RSMGC. I was away in college as the annual tournament had come into full swing, so this was going to be my first RSMGC experience.
I was excited for the opportunity, but little did I know what I had just agreed to undertake. Work was pushed aside for weeks; long hours at the office were now spent on the RSMGC. It was an overwhelming task to say the least. It wasn't until the emotionally draining banquet that I truly grasped the importance of this event. I was ultimately reminded of what all my hard work was for — the recipients. I thank Rich for letting me be a part of something so special.
I continue to attend and being at the RSMGC is still as emotional as ever. For one day, our entire industry focuses on the importance of giving. It's a reminder that we're all in this together and we take care of our own. And for that one day, it's all that matters.”
Rodney Brannon, Hi-Tech
“Every year the RSMGC continues to bring our industry together as a family. The support, generosity and dedication shown by so many amazes me as this isn’t just a local event, it’s a nationwide gathering to help those in our industry community. Opening the RSMGC flier each year to read of the year’s recipients is a humbling experience. It’s reassuring to know that this organization wouldn’t hesitate to step in to help my family if I was ever in the same situation.”
Bob Prihoda, 3D Exhibits
“The Randy Smith Memorial Golf Classic is the most meaningful annual event for our industry. It is the one opportunity for our community to share the blessings we have achieved from the exhibit industry with
those that have come on hard times, financially and emotionally. For those recipients that I have had the pleasure of knowing, one consistent message comes through - the families are overwhelmed by the generosity
and understanding provided by the Randy Smith participants and sponsors. The best gift they receive is not financial, but the support and love demonstrated by Rich Johnson and the rest of his industry peers.”
The objective of the Randy Smith Memorial Golf Classic is to help families in the exhibition industry who have suffered severe tragedies or face insurmountable medical expenses. Their commitment is to provide financial and emotional support to all past and present recipients and their families. The 12th Annual Randy Smith Memorial Golf Classic will take place on Monday, October 9th at the Berkeley Hills Country Club in Atlanta, GA. More information can be found on www.rsmgc.org.
ASSOCIATION NEWS
Cutting-Edge products receive spotlight at IAEM's Expo! Expo!
DALLAS -- The International Association for Exhibition Management (IAEM) will recognize four of its exhibitors' best products, services or solutions that are both new to the market and being launched at Expo! Expo! IAEM's Annual Meeting & Exhibition to be held 28-30 November 2006 in San Diego, Calif. Those selected will be given two presentation opportunities to describe and/or demonstrate their new product, service or solution: at the annual meeting's opening general session and during the Expo! Expo! exhibition.
The Opening General Session of the IAEM Annual Meeting on Tuesday, 28 November 2006 will include the 60 Second Showcase, an Expo! Expo! Preview. Each exhibitor selected will be given 60 seconds to describe and/or demonstrate the product, service or solution. The game show-like format adds excitement to the session, as each presenter is given only 60 seconds to inform the audience of their products, service or solution in an entertaining manner.
The Expo! Expo! Show Floor Mini-Theater expands upon the showcase, giving each presenter 15 minutes on the prize stage of the show floor at Expo! Expo! on Wednesday, 29 November 2006 to reiterate the features of the product, service or solution. Interested buyers will have the opportunity to ask in-depth questions and exchange information with the presenters.
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Gary Bates and Diane Randall |
New breeze blows through Windy City TSEA
CHICAGO — More than 30 people came to Maggiano’s in Schaumburg on Sept. 6, for the first Windy City TSEA meeting of the fall. With a schedule that has been reduced because of the travel constraints of the membership, the chapter meetings have demonstrated their value, especially to more than one third of the audience who are charged with corporate exhibit programs.
Diana Randall, President of Life Accelerated, Inc., and a Certified Wellness Coach, was the featured speaker. Randall delivered a number of suggestions to help audience members stay healthy and balanced on the road, breaking down her delivery into tips for the time before the trip, time on the plane and time at the destination. She covered exercises, relaxation techniques, and a number of electronic resources that make life easier.
The members at the meeting unanimously approved the 2007 operating council. Strategic Planning Chair is Ann Pennino, CME, Exhibit Manager at Praxair. Gary Bates, trade show manager at NEC, is Education Chair, while Karen Jensen, Exhibit Manager at Learning Resources is Communications Chair. Rounding out the council is Financial Chair David Harman, Champion Logistics, and Michael Seymour, 3 D Exhibits, Chapter Chair. PEOPLE MAKING NEWS
Shaina Kerrigan joins PRA destination management San Francisco
SAN FRANCISCO -- PRA Destination Management San Francisco has expanded its services staff to aid business growth by appointing Shaina Kerrigan as Account Manger, according to Ferris Suér and Liz Watson, co-principal owners of PRA San Francisco. As an Account Manager, Kerrigan is responsible for securing all the required service program elements, events and activities on PRA clients' behalf, while promoting the unique DMC services PRA San Francisco offers its clientele. With the addition of Kerrigan to their staff, PRA San Francisco is able to expand its service team to position the company for strategic growth opportunities in the Northern California region.
Prior to joining PRA San Francisco, Kerrigan worked in member relations for Club Corp of America planning, preparing and executing a wide-range of executive events. Her experience also includes a background in marketing, meeting and event planning, team building activities and customer-retention programs.
"We are excited to welcome Shaina to the PRA San Francisco team," commented Watson. "The past year has been marked with tremendous growth and success for our company. To keep up with the increased demand, we've expanded both our team and our location to ensure our service group is well-staffed to keep up with the growing business needs. Shaina brings to the team a diverse skill set and contagious positive attitude. Her addition to the staff enables us to continue to provide the outstanding services our clientele has come to expect."
With a combined industry experience of over 40 years, the PRA San Francisco staff has worked on numerous detailed destination programs from special events, to transportation and project management for several well known firms.
"I'm so excited to be a part of the exceptional PRA San Francisco team and to work for one of the leading DMC's in our industry," Kerrigan said. "PRA Destination Management has a prestigious reputation for providing the highest quality programs with the most innovative design elements, both unmatched in the destination management industry. I look forward to sharing my experience in displaying the unique destination programs clients have come to count on from this first-rate organization."
Kerrigan is a graduate of San Diego State University with a Bachelor of Arts degree in Liberal Arts with a Communications emphasis. In her spare time, Kerrigan enjoys swimming, running, biking, and sailing; and is currently training for a marathon with the Leukemia & Lymphoma Society's Team In Training to raise money and awareness for cancer research.
SmithBucklin announces two promotions
CHICAGO -- SmithBucklin, an association management company, announced that Cheryl Deem has been promoted to senior director, client management; and Marc Charon has been promoted to vice president, financial management and accounting Services (FMAS).
“We are pleased to recognize Cheryl for her outstanding leadership, dedication and service to our client organizations,” said SmithBucklin President and COO Julie Silverstein. “Cheryl’s many contributions to SmithBucklin include successfully leading the International Special Events Society (ISES) through its early stages with SmithBucklin while serving as the organization's executive director.”
Since January 2003, Deem has served as the Executive Director of the American Spice Trade Association (ASTA), where she has implemented significant strategic changes to the organization, specifically improving the membership and dues structure and developing new programs and products for members.
Deem joined SmithBucklin's Chicago office in March 2000 and served as the executive director of the Legal Marketing Association and, shortly afterwards, ISES. In January 2002, she transferred to the Washington, D.C. office and served as an interim executive director of the International Society for Clinical Densitometry.
Prior to joining SmithBucklin, Deem served at a number of associations including the American Medical Association and the American Society of Plastic and Reconstructive Surgeons. Deem has a journalism degree from the University of Wisconsin and started her career as a radio news anchor and reporter.
Charon’s new responsibilities include leading the FMAS unit with regard to all SmithBucklin client organizations served by both the Chicago and Washington, D.C., offices, and he is now a member of the SmithBucklin corporate management team.
Charon remains finance director for the American Society for Bone & Mineral Research (ASBMR). He also continues to provide senior level accounting and finance oversight for Courtesy Associates, the SmithBucklin conference, meeting and event management services subsidiary in Washington D.C.
“Marc has made many contributions to SmithBucklin since he joined us in 2002,” said SmithBucklin Chairman and CEO Henry S. Givray. “He has played an important role in delivering critical services to our client organizations, and will be active in educating our client leaders and employees on the important roles FMAS can play in providing even greater benefits to the associations we serve.”
Charon joined SmithBucklin as a director and was promoted to senior director in July 2004. Previously, he worked at investment banking and venture capital firm Mercator Capital where he held a senior financial management position. He has an accounting degree from Emory University and an MBA from Villanova University, and he is a certified public accountant.
Newport Beach CVB
names marketing president
NEWPORT BEACH, Calif. -- Maureen Barrett has been named Vice President of Marketing for the Newport Beach Conference & Visitors Bureau. In her new position, Barrett will be responsible for overseeing the newly developed integrated marketing department and developing strategic advertising, public relations and marketing campaigns to support the Newport Beach CVB’s efforts to promote the city of Newport Beach as the premiere Southern California destination.
“Maureen's extended background in building campaigns and working with a variety of sources will be an asset to our marketing efforts,” said Gary Sherwin, President & CEO of the Newport Beach Conference & Visitors Bureau. “I am excited and proud to have her heading our marketing team.”
Barrett moves to Newport Beach after 10 years with the Walt Disney Company, most recently as Director of Promotions for ABC Television. Throughout her tenure, she has served as the Account Director of Synergy/Broadcast Marketing for the Disneyland Resort, spearheading many of the successful promotions surrounding the 18 month long 50th Anniversary of the Disneyland Resort. She also has a background in sales having served as a Regional and District Sales Manager.
Prior to joining the Walt Disney Company, Barrett worked in the rental car industry as a Regional and National Sales Manager for both Value Rent a Car and The Hertz Corporation.
A native of Chicago, Barrett holds a Bachelor of Science from Southern Illinois University.
“As a current Corona del Mar resident, I can't think of a better place to work,” Barrett said. “I am thrilled to be working with everyone to develop a strong marketing effort to promote the wonderful destination of Newport Beach.”
Barrett joins the NBCVB who, in April, announced the appointment of Gary Sherwin as president & CEO and promotion of Monica Smith to vice president of sales.
EXPO DESIGN

Hill & Partners, Inc. designs
new exhibit for Samsonite
QUINCY, Mass. — Hill & Partners Inc., the award-winning trade show management and three dimensional marketing company, designed and produced a trade show exhibit for new client, Samsonite, based in Salt Lake City, Utah. Samsonite is a world leader in the travel bag and luggage industry.
The trade show exhibit will be displayed at various shows throughout the year including both the summer and winter Outdoor Retailer Shows in Salt Lake City and the Motivation Show in Chicago in October.
Hill & Partners, Inc. designed and built a high quality, configurable, custom exhibit with an inviting open floor plan. On display are Samsonite’s private label lines for Timberland, along with the introduction of Samsonite’s new corporate identity and branding.
The overall exhibit is 400 square feet with crisp white as the predominate look and feel. The colorful product is highlighted on multiple product gondolas, which become the focal point of the center structure.
This center structure also features a mesh canopy supported by aluminum columns which defines the space About Hill & Partners Inc.
Hill & Partners, Inc., is a full service trade show exhibit design company specializing in three-dimensional marketing solutions. The company services a wide range of clientele from all over the world, including Exact Sciences, Mountain Hardwear, Malden Mills, Corning and the GTECH Corporation. Hill & Partners is headquartered at 124 Old Colony Avenue, Quincy, MA 02170.
Visit www.hillpartners.com for more information.
EXHIBIT EXPERTISE

Read Barry Siskind by clicking here.
PROMOTIONAL MARKETING
Click on the logo below for more information

Trade show giveaways – effective marketing
You’ve put a lot of thought, effort, time and money into preparing your trade show booth and now you need those targeted visitors to stop and learn more about your company. Promotional Products should play a crucial role in your marketing plan and offer many opportunities to create a favorable impression.
Consider having different levels of gifts for your key customers, prospects and general lookers. Make sure your audience knows you’re going to be there by sending out a pre-show mailer with an offer of a gift at your booth, or include a part of a gift with a description of the other half to be picked up at your booth.
How do you choose the right promotional products out of the thousands available? First, work closely with an experienced Promotional Consultant and discuss your goals for the show, budget, distribution method, and booth theme tie-in. More than a salesperson, a Promotional Products Consultant offers personalized service in considering your needs and goals, using experience and resources to offer ideas along with pricing.
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TRADE SHOW SPECIAL EVENT
Sharpen trade show savvy at
educational open house
Sharpen your trade show savvy at Nimlok Chicago Educational Open House
WHAT: Trade show exhibiting is a $10 billion industry. As a periodic endeavor, virtually every executive involved in them can make their undertaking more productive with a better return on investment. Nimlok Chicago, a leader in the display and exhibit industry presents a day of educational sales and marketing seminars featuring Mike Hamilton, president of Synchronicity, Inc., a full-service event marketing company specializing in innovative Interest-to-Interest marketing. Hamilton’s seminars will focus on strategies that maximize your company’s trade show return on investment.
Participants will learn:
- How to work the four stages of the trade show selling cycle
- How to effectively manage floor time to produce results that meet goals and objectives
- Lead management techniques to facilitate follow up and ROI tracking
WHEN: Wed., October 18 -- 8 a.m. – 7 p.m.
DETAILS: 8:00 a.m.
Doors Open – Facility tours and refreshments will be available all day.
9:00 – 10:00 a.m. -- "Quantum Leap: Supercharging Your Trade Show Experience"
Want to make the most of your trade show marketing? The trick is to hit the show floor with the right combination of attitude, skills, and knowledge. Learn how to “use” the booth to ease the face-to-face meeting process, how to capture a greater share of your target market, and how to project an image that sells your brand.
10:00 – 11:00 a.m. "Thinking and Working Strategically in an On-Demand World"
"Strategize"…"Differentiate"…"Innovate"…The buzzwords change but the message is the same: today's tradeshows and events are expected to deliver against corporate objectives. If your company is expecting you to effect change in your programs, then start by changing the way you approach your job. Discover techniques to identify management's "hot-spots,” and learn how to leverage existing resources to build skill sets and capabilities.
Noon – 2:00: Lunch with the Experts
2:00 – 3:00 p.m. "Quantum Leap: Supercharging Your Trade Show Experience"
3:00 – 4:00 p.m. "Thinking and Working Strategically in an On-Demand World"
4:00 – 7:00: Cocktails, appetizers and networking
WHY: By 2009, the trade show industry is projected to be a $12 billion industry*. With 83% of trade show attendees holding the influence to recommend or make final purchasing decisions for one or more products, (Exhibit Survey, Inc.) it makes smart business sense to get involved.
WHERE: Nimlok Chicago; 7430 North Lehigh Avenue, Niles, IL 60714
R.S.V.P. Visit www.nimlok-chicago.com or call 847.647.7555.
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