PROMOTIONAL MARKETING
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Trade Show Giveaways
– Effective Marketing
You’ve put a lot of thought, effort, time and money into preparing your trade show booth and now you need those targeted visitors to stop and learn more about your company. Promotional Products should play a crucial role in your marketing plan and offer many opportunities to create a favorable impression.
Consider having different levels of gifts for your key customers, prospects and general lookers. Make sure your audience knows you’re going to be there by sending out a pre-show mailer with an offer of a gift at your booth, or include a part of a gift with a description of the other half to be picked up at your booth.
How do you choose the right promotional products out of the thousands available? First, work closely with an experienced Promotional Consultant and discuss your goals for the show, budget, distribution method, and booth theme tie-in. More than a salesperson, a Promotional Products Consultant offers personalized service in considering your needs and goals, using experience and resources to offer ideas along with pricing.
Proactive use of giveaways will result in increased recognition for your company or product, communicate a message, motivate an action and promote goodwill. Consider what your target audience wants – what relates to their job or industry, something useful on the job or at home.
Promotional Products offer a wide variety of choices in design, use and purpose, as well as price. Do you want your logo on a desk item, a personal item, household item, sports product or toy? There are industry specific products and shapes, corporate colors and customization available for one-of-a-kind items.
Create awareness at the show, starting with the imprinted bag, lanyard/badge holder or incentive with your booth number given to all attendees as they register.
The most effective use of giveaways involves using them as a qualifying marketing tool:
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As a reward for visitors participating in a demonstration, presentation or contest
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As a token of appreciation when visitors have given information about their interests
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As a thank you for stopping at the booth
Then follow-up with your leads after the show, distributing yet another imprinted product with your company information, either mailed or hand delivered at an appointment that resulted from the trade show!
Written by Roz Kodish, a Promotional Products Consultant with 18 years experience and oner of
LOGO Specialty Advertising Items |
