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Trade Show Management

Show organizers can save money

Operational cost analysis from TradeshowLogistics provides show organizers
with means to control exhibitor costs

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ATLANTA — TradeshowLogistics, a creator of show management solutions, now provides its show floor-focused TL Operational Cost Analysis on an à la carte basis. This service delivers full transparency through an itemized show floor service and equipment budget on a live spreadsheet.

Show organizers see actual costs without markups or cost shifting—including the cost of show management’s own services (traditionally provided by the general contractor at no or reduced cost) that are funded through exhibitors’ drayage rates.

Armed with this information, show organizers can take control over their show floor economy while still employing the contractors of their choice.

For the first time, show organizers:

• Participate in setting the rates for equipment and services provided to exhibitors.
• Decide how much cost is acceptable to shift onto the shoulders of exhibitors.
• Know the financial value of the tradeshow to all appointed contractors.
• Experiment with a variety of cost models and markups.

This service increases show organizers’ control and leads to enhanced exhibitor satisfaction. It is the same methodology used by TradeshowLogistics to reduce drayage costs by 25 percent and increase association profits for organizations including AFCOM and the American Academy of Pediatrics. “We decided to offer TL Operational Cost Analysis as a stand-alone service because there is a definite advantage in having this service provided by a company whose objective is efficiency—and whose compensation is not derived directly from the exhibitors, ” said B. J. Enright, president of TradeshowLogistics.
 
TradeshowLogistics, a creator of event management solutions, increases the value of tradeshows for show management and exhibitors. TradeshowLogistics leverages a consultative approach, a thorough understanding of the actual costs of creating a trade show floor, and proven technology to help show managers improve the results of their RFP process, streamline show floor operations, and improve the exhibitors’ experience. The result is that show management maximizes profits from the show floor, gains greater control over show production, and provides exhibitors with excellent service and lower costs.

May 17, 2010