Cosmoprof North America
2009 Photo Gallery
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Discover Beauty Award catapults
brands into mainstream
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LAS VEGAS — (May 18, 2010) — Cosmoprof North America introduced the coveted Discover Beauty Award to the successful Program in 2009. Discover Beauty brands were judged on creativity, innovation and market readiness.
Cosmoprof North America 2010 will take place July 18-20 at the Mandalay Convention Center in Las Vegas.
 The voting process was initiated by specialty retailers such as Henri Bendel, Bliss, Home Shopping Network and PureBeauty; voting took place during the show. Other industry influentials — various beauty bloggers and several editors including WWD, Beauty Launchpad, Modern Salon, NAILPRO — participated in the excitement by voting as well. These industry leaders are constantly on the lookout for the next beauty trend and Cosmoprof North America is the venue to find it.
The first winner, TouchBack by ColorMark, hasexperienced a higher level of recognition since the award catapulted the brand into the spotlight. “Participation in the Discover Beauty program at Cosmoprof North America gave TouchBack instant pre-launch visibility and facilitated valuable contacts with future customers,” said Joan Lasker,President / CEO of TouchBack by ColorMark. “Winning the Discover Beauty Award was, of course, a wonderful boost for the product. We feel that because of the excellent launch of TouchBack at Cosmoprof, sales are significantly ahead of forecast.”
Discover Beauty is Unleashed in Bologna
Discover Beauty made its debut at Cosmoprof Worldwide Bologna, on the wake of its first three editions of Cosmoprof North America. Despite the airspace shutdown between Paris and London, more than half of the pre-scheduled one-to-one meetings, 121 out of 156, between buyers and emerging brands for Discover Beauty took place.
Canadian beauty brand, FUNCTIONALAB was identified by a jury of leading buyers in the European market as the brand with the highest potential of success in the market, thus they were awarded the inaugural Discover Beauty Award at Cosmoprof Worldwide Bologna. The most prestigious and respected luxury retailers in Europe cast their ballot for their favorite Discover Beauty brand: Harrods, Harvey Nichols, House of Fraser, Galleries La Fayette, La Rinascente, Le Bon Marche, Le Printempsand Skins Amsterdamamongst others.
FUNCTIONALAB joins the company of TouchBack by ColorMark as the first winner in its class. FUNCTIONALAB is a forward-thinking beauty and wellness brand at the heart of the beauty-nutrition revolution. Their goal is to offer the most complete and highest quality nutritional supplements for enduring health and beauty.
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