Cosmoprof North America
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Cosmoprof offers Wi-Fi on show floor
 LAS VEGAS — Cosmoprof North America announced that one of the complimentary services that will be offered at this year’s show is Wi-Fi.
Cosmoprof North America 2010 will take place July 18-20 at the Mandalay Convention Center in Las Vegas.
Show organizers know that while this is the only all-encompassing business-to-business beauty tradeshow event in North America, attendees are still extremely busy and would like to be able conduct business without interruption.
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"Cosmoprof North America has set the standard for international trade shows for nearly a decade. We understand exhibitors' time constraints and busy meeting schedules, and the financial investment they commit to," said Eric Horn, PBA Associate Executive Director of Business Development. "To increase the value of participation for the both exhibitors and attendees in 2010, we're adding complimentary wireless internet (via Wi-Fi) on the tradeshow floor to give our participants a more convenient way to access the tools and resources they need without ever leaving the floor. We hope this demonstrates our dedication to the industry professionals who are truly the reason Cosmoprof North America is the successful tradeshow event that it is today."
In addition, to being committed to appreciating show exhibitors and attendees, the Wi-Fi will bring to fruition the vision of show organizers — conducting a multimedia initiative with up-to-the minute coverage on what is happening from July 18th – 20th inLas Vegas.
 This initiative will provide a huge online presence on the official Cosmoprof North America website, Facebook and Twitter leading up to and during the show. Since attendees expect to find new trends and products at CPNA, the organizers’ news team will be speaking to key players in the beauty industry, exhibitors, manufacturers, distributors and show attendees.
Finally, the presence of the internet on the show floor will enable the beauty bloggers from outlets such as AOL Stylelist.com, ClioMakeup.com, DailyMakeover.com, TotalBeauty.com, RomyRaves.com and many others will report on what is new and truly innovative live from the show floor. Beauty bloggers will be present daily to view submissions from show exhibitors for the CPNA Daily Best in Beauty. At the conclusion of each day, the beauty bloggers will select their ‘picks’ for CPNA Daily Best in Beauty and post their selections on their respective websites and blogs.
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