Association Show News
TS² announces all new
Preferred Partner Programs
Alexandria, VA, April 8, 2010 — TS² — Total Solutions Marketing for the Exhibit and Event Professional announced a new format for its six-year-old Preferred Partner Program.
The Preferred Partner Program is an opportunity for show organizers and associations to partner with TS² in providing education to their exhibitors through the content-rich programming at TS².
“Associations and show organizers are busy enough producing and running their events, not leaving a lot of time to educate their exhibitors on how to maximize their exhibiting experience,” said Chris Harar, TS² Show Director, charged with implementing the Preferred Partner Program. “That’s where we come in. TS² is a three-day event designed to do just that. By partnering with associations and show organizers we can enhance that area by providing the education to help their exhibitors—and in turn, the shows — become even more successful.”
After five years, TS² has augmented the program to provide more value and greater reach. New aspects of the program include providing grants, including full conference registration and a travel stipend awarded to partners to distribute to their exhibitors in exchange for the opportunity to promote TS² to their exhibitor lists.
Additionally, TS² is leveraging its industry-leading faculty to record a series of pre-show webinars that will be made available to all partners to add to their own exhibitor education efforts.
“These new programs are truly win-win for TS² and our partners,” continued Harar. “By gaining access directly to the partners’ lists, we can fully promote the opportunity of TS² to their exhibitors, and in return, the partner can be a hero by providing free opportunities that directly benefit their exhibitors.”
Lastly, TS² is producing a Passport to Savings Book including thousands of dollars in value and discounts that will be offered by TS² exhibitors and vendors directly to Preferred Partner exhibitors. These discounts will be promoted prior to the show as well as on-site.
Associations and show organizers interested in joining the program should contact Chris Harar directly at 703-683-8500, ext. 211 or charar@ntpshow.com. A complete list of current partners is available at www.ts2show.com.
Goldberg to present
opening keynote at TS² 2010
ALEXANDRIA, Va. — Keith Goldberg will present the opening keynote at TS² 2010, taking place Wednesday, July 14 at the Boston Convention & Exhibition Center in Boston, Mass.
 This compelling keynote session entitled: “The Event Business is Dead! Long Live the Event Business!”, will explore the perfect storm of community-building technologies, economic reckoning, and customers who expect a say in the behavior of brands and the opportunities this presents for Live Communications — exhibits and events.
“Keith has great insights on how to ensure the place of face-to-face marketing within the wild west of marketing technologies that have exploded in recent years,” said TS² Education Program Committee Chairman, Bob Dallmeyer. “Keith will be setting the tone for the rest of TS² by focusing on the power and ever-changing opportunities presented by exhibits and events as a marketing tool.”
Goldberg, SVP of Client Strategy for EWI Worldwide, will talk about the keys to renewing the vigor of Live Communication as a marketing platform and positioning it for the greater, more vital role it must play moving forward. His book “The Brand Campfire Effect” is due out this fall.
Goldberg will discuss why employing a strategic (not tactical) approach and a conceptual (not executional) mind-set is critical—and how you can do so. He’ll also provide his take on why there are only two types of customers you should ever care about—and how this can enable you to increase ROI on an exponential scale. He’ll pull it all together for you as part of a strategy he has devised to create meaningful, transactional community between people and brands.
TS² is sponsored by the Trade Show Exhibitors Association (TSEA), www.tsea.org, and the conference program will provide both credits toward the CME program. The TS² 2010 conference program has also been submitted to receive continuing education units honored by the University of Nevada, Las Vegas. |
