Marketing News

Marketech Teams with AEM to help exhibitors prepare for a more successful trade show experience

Exhibit staff training expert conducts educational sessions
for exhibitorsparticipating in AEM-managed events

WESTBORO, Mass., — Trade show managers who represent companies exhibiting at trade shows managed by the Association of Equipment Manufacturers (AEM) honed their marketing skills through their participation in an exhibitor education session conducted by Marketech recently.

The web-based training, “Effective Use of Literature and Giveaways,” was offered to AEM members as well as exhibitors at AEM shows, which include AG CONNECT EXPO, CONEXPO-CON/AGG, and ICUEE – The Demo Expo.

“Literature and promotional items can provide a memorable link between the exhibitor and the booth visitor long after the trade show is over,” said Mim Goldberg, president for Marketech.  “But to build the bridge and accomplish real results, exhibitors need to adopt strategies that ensure their exhibit staffers use giveaways and other promotional materials effectively.  Through yesterday’s webinar, participants learned how collateral and giveaways can successfully support the goals of their exhibiting program.” 

 “Effective Use of Literature and Giveaways” was conducted by Susan Brauer, senior training associate for Marketech.  The webinar is the second of three Marketech presentations that are part of a series of exhibitor education sessions AEM is offering to its exhibitors this year.  The first Marketech session, “Successful Demonstrations” was conducted in June. The final session, “Budgeting – It’s All about Measurement” will be presented in early November. 

All three of the Marketech programs are from a collection of affordable seminars, tools and services – called “Exhibitor Experience” – that are available to all show organizers who want to increase the value they deliver to their exhibitors.  For more information about “Exhibitor Experience,” contact Marketech at (508) 374.6002 or info@marketech360.com.

 “In today’s economic climate, show sponsors need to add a new dimension to their show management services if they want to maximize exhibitor retention and expand their exhibitor base,” said Goldberg.  “Programs and services available through ’Exhibitor Experience’ are extremely valuable because they help exhibitors improve the outcomes achieved through their exhibiting efforts.”

Founded in 1985, Marketech, Inc. is the leader in exhibit staff training, marketing and measurement. Based in Westboro, Mass., Marketech offers a range of customized, timely and affordable on-site and computer-based programs that improve exhibiting performance and results. For more information, visit www.marketech360.com.