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| October 9 , 2009 | |
People Making News More News
Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this Web site by placing a banner or link on our site. Contact us for advertising information. We are interested in knowing what is happening in your region and within your company. Feel free to send information regarding people, products, venues, shows, meetings and events.
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3D Exhibits taps veteran talent to Northern California
ELK GROVE VILLAGE, Ill. — 3D Exhibits, an exhibit and event design, fabrication and management agency, has established a Northern California office.
Located in San Jose, the office will be anchored by new hires Amy Carr and Kristie Botelho, both of whom possess over ten years experience in exhibit account management and customer service.
The new Northern California office provides 3D Exhibits with presence in this strategic market. Services including exhibit fabrication, warehousing, shipping, and labor will be provided by the 3D Exhibits Las Vegas facility.
Carr, a senior account executive, will expand 3D Exhibits’ west coast client base. She specializes in developing and delivering custom tailored exhibit solutions and has managed accounts for clients that attend as many as 150 events per year. Most recently, Carr was an account executive at Cyclonix, where her diverse client base included medical, IT, and financial companies.
Botelho, a senior account manager, will serve existing clients and develop new business. Previously a founding employee of Cyclonix, Botelho’s tenure has given her a broad experience base that includes sales, account management and operations.
Gene Faut, president of 3D Exhibits, says that the client-first focus of both of these seasoned professionals make them ideal for introducing 3D Exhibits to the west coast.
“Both Amy and Kristie understand customer service, show strategy, and how to create results for clients,” Faut said.
Articles this week:
Also read exhibit expert Barry Siskind’s column
Association News
IAEE anounces 2009 Art of the Show results
DALLAS — The International Association of Exhibitions and Events announced the recipients of its annual Art of the Show Competition.
Out of the 166 submissions, 32 entries were selected as first-place winners and 30 were awarded honorable mention recognition for their combination of several essential marketing elements needed to promote an exhibition.
The winning entries and awards will be on display at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 8-10 December 2009 in Atlanta, Ga. This year's competition received entries from around the globe.
Each year, IAEE presents a Best of Show Award, which is selected from the individual category winners of the Art of the Show competition.
An independent, credentialed panel of judges selects the Best of Show winner, sponsored by the Orlando Convention and Visitors Bureau and the Orange County Convention Center.
Conference: Tuesday, July 13 – Thursday, July 15 &
Expo: Wednesday, July 14 – Thursday, July 15
ALEXANDRIA, Va. — TS², Total Solutions Marketing for the Exhibit and Event Professional announced that the dates for its annual conference and expo, taking place in Boston, Mass., in 2010 have shifted. The conference will now run from Tuesday, July 13 through Thursday, July 15 and the expo will run from Wednesday, July 14 through Thursday, July 15.
This change shortens the conference from four days to three and moves the expo from Tuesday and Wednesday to Wednesday and Thursday, allowing all exhibitor move-in to take place during straight-time.
"The shift in dates for TS² 2010 is in response to our exhibitor advisory committee requesting straight-time only move-in," said Robert Harar, Chairman and CEO of National Trade Productions (NTP), owners and producers of TS². "Through this discussion with our EAC, we realized that it made a lot of sense to adjust our date pattern moving forward. We expect this change to allow us to elevate the exhibitor and attendee experiences greatly."
In addition to saving exhibitors money in the installation of their booths, TS²’s shift from a four day conference to a three day conference is designed to provide in-depth education, robust solutions inside the exhibit hall and can’t miss networking all for a bargain investment.
For more information on TS² 2010, visit www.ts2show.com.
TSEA intoduces face-to-face connections
CHICAGO — The Trade Show Exhibitors Association officially introduced Face-to-Face Connections, the first strategic sourcing event for the exhibit and event industry.
The event is specifically designed to bring buyers (guests) and sellers (hosts) together to determine if there is potential for a business match. All gain invaluable networking time with only two days out of the office utilizing an efficient and cost-effective approach to a sales meeting.
Participants meet in pre-planned, 30-minute sessions that are private, focused and results-oriented.
By design, TSEA is keeping the number of attendees small, no more than 25-30 hosts or guests will participate resulting in 10-15 custom matched meetings for each attendee. Guests (buyers) will have the cost of event, travel, meals, and the hotel covered for up to three members of their team. Confirmed guests represent companies with both medium and large exhibit and event programs, some with budgets exceeding $1,000,000.
Sourcing events such as this are becoming more common in many industries but this is the first time the exhibit and event industry has tried it. As one registered guest put it ”I am busy with networking and education at industry tradeshows. This event offers me an opportunity to have a real in-depth conversation with prospective suppliers without the smoke and mirrors of sales”. …and another, “I have attended strategic sourcing events in other industries and LOVED them. They offered me an opportunity to sit down with potential vendors away from the activity of the show floor and really discuss what my needs were. There is a place for trade shows, and a place for something like this. They really are two different things.” Face-to-Face Connections™ will be held January 6–9, 2010 in Dallas, TX.
Anyone interested in learning more should email face2face@tsea.org.
Annual Golf tournament brings industry together for common cause
ATLANTA — The organizers of the annual Randy Smith Memorial Golf Classic invites all industry professionals to jointhem for the 15th Annual Randy Smith Memorial Golf Classic (RSMGC) on Oct. 12, 2009, at the Berkeley Hills Country Club in Duluth, Ga.
The event is presented by the EACA, the EDPA Foundation, and TSEA/TS2. At the RSMGC, trade show industry professionals come together to work for a common cause: to assist fellow trade show professionals during their time of need or hardship.
This trade show family reunion, open to golfers and non-golfers alike, is a day filled with activities for all, followed by a old-fashioned family barbecue, complete with awards and prizes. Make your plans to join us on Oct. 12 in Duluth, Atl.
The Marriott Atlanta Gwinnett Place is the official RSMGC official hotel. You can register for this year’s event by visiting the RSMGC web site and completing the registration form. Complete details on various sponsor opportunities are also available on the site. Sponsorship is greatly appreciated for anyone who cannot attend the event.
CEIR releases findings on b-to-b exhibition expenses
DALLAS — The Center for Exhibition Industry Research released The Spend Decision: Analyzing How Exhibits Fit into the Overall Marketing Budget, a new research study based on a survey conducted among marketing executives at mid to large sized organizations that use business-to-business exhibitions as a part of their marketing mix.
Results from this study offer insight into how much of companies' marketing funds are allocated on exhibition spending, what objectives marketers seek to achieve by using exhibitions and how they measure ROI from exhibiting.
The Spend Decision offers a wealth of findings from exhibiting companies, including benchmarking data on average spend and evaluation of trends in recent participation levels from 2007 through 2009 and projections for 2010. Key findings also include the allocation of current and projected future exhibitor expenditures.
This study was conducted by Drapeau Research Services during July and August of 2009. Findings are based on 236 marketing executives' participation in an online survey. Qualified respondents exhibited in at least one business-to-business exhibition in the past two years and have a minimum of $10 million in annual revenues. CEIR members may download The Spend Decision at a discounted rate of $60 at www.ceir.org. The cost for non-members is $99 USD. An archived webinar featuring this new research will be available later this week at www.iceem.net.
Event News
Hargrove selected by 2010 Alltech FEI World Equestrian Games
LEXINGTON, Ky. — The World Games 2010 Foundation, organizing committee of the 2010 Alltech FEI World Equestrian Games, announced the selection of Hargrove, Inc., a nationally-renowned leader in the trade show, events and custom exhibits industries for providing design, production, décor and management services for the extensive hospitality program included as a part of the Games scheduled from Sept. 25 to Oct. 10 in Lexington, Ky.
Held in the United States for the first time, the Games are expected to attract hundreds of thousands of international equestrian enthusiasts to witness the highest achievements in equestrian sport. The event will feature the world’s best equestrian athletes from more than 60 counties.
In addition to the world championships, the event will include an 800,000 square foot International Village and Trade Show, an Equine Village promoting various horse breeds and organizations through educational seminars and demonstrations, and the “Kentucky Experience” that will market
the Commonwealth of Kentucky.
Company Accolades
Czarnowski, Philips Healthcare receive multiple awards
CHICAGO — Czarnowksi, a leading exhibit and event firm, has earned three awards for the new immersive exhibit experience it designed for Philips Healthcare at the Radiological Society of North America Annual Meeting (RSNA) 2008.
The exhibit was recognized with a Gold Ex Award from Event Marketer magazine, as a MOD Award Finalist by Event Design magazine, and a BMA Pro-Comm Award of Excellence from the Business Marketing Association.
The exhibit exemplified Philips Healthcare’s brand promise of Sense & Simplicity through an open and airy environment that utilized Czarnowski’s Base6 aluminum extrusion system and translucent fabric walls.
Green News
SIGNAL HILL, Calif. — In results verified by the California Climate Action Registry, Bowman Design Group has slashed its greenhouse gas emissions by 65 percent in just two years.
This result far exceeds the state of California’s goal, which mandates statewide greenhouse gas emission reductions of 15 percent by 2020 and 95 percent by 2050 versus 2008 levels.
Bowman Design Group undertook its green initiative, in part, to see whether a small business could meet the California emission goals and remain financially viable. After analyzing 2006 baseline data, the firm prioritized sustainability efforts and focused its actions on reducing car emissions and power consumption throughout the office.
Replacing the company SUV with a hybrid, facilitating telecommuting, encouraging carpooling and combining supplier and client visits with commuting were changes that yielded significant improvements — reducing fuel use by 63 percent and employee driving by 43 percent.
Bowman Design Group reduced electricity use by 27 percent after installing compact fluorescent lighting, consolidating office equipment, eliminating “vampire power,” and replacing faulty air conditioning equipment with a more efficient model. Water consumption, waste production and office supply purchases were also reduced during implementation of the green business plan.
The sustainability efforts produced financial benefits as well. In just two years, Bowman Design Group saved 59 percent on fuel costs for the company vehicle, plus 29 percent on reimbursed mileage for business driving in employees’ cars. The firm also enjoyed a 40 percent savings on electricity costs.
Tom Bowman, president of Bowman Design Group, spearheaded his company’s green business plan and, as part of his larger effort, launched Bowman Global Change to help other businesses and institutions understand the issues and find effective ways to respond. “Our success demonstrates that relatively minor changes – if they’re the right changes – can produce dramatic results without significant expense,” Bowman said. Bowman expects the firm to achieve an 80 percent reduction in greenhouse gas emissions by 2020 with continued implementation of its green business plan.
Technology News
ProExhibits launches new trade show exhibit booth Web site
SUNNYVALE, Calif. — ProExhibits, a trade show exhibit booth and events industry leader, unveiled a new cutting edge, customer centric Web site. The ProExhibits website is clearly focused on answering all custom trade show exhibit booth, display rental, and event needs of clients and client prospects.
ProExhibits’ highly interactive, state-of-the-art Web site is filled with essential exhibiting tools and ideas while providing the latest trade show resource information. With its innovative design ideas, it is creative and inspirational as well as practical. The new Web site is extremely easy to navigate and provides a great reference for first time and seasoned trade show exhibitors.
Some of the Web site’s new cutting edge tools include:
Also, interesting, informative articles on all aspects of the industry are specifically written to simplify and streamline the exhibitor’s trade show requirements. An insider’s industry blog written by the President of ProExhibits will quickly capture the reader’s attention.
The Web site is geared to be highly interactive and take the visitor step by step through the trade show floor. Clients will be able to do a layout of their specific floor plan on the site to get an immediate, highly accurate reading on their booth requirements. There will also be multiple ways to contact the company design consultants who will quickly answer any questions.
According to Dick Wheeler, President of ProExhibits, “We are excited to launch our new, user-friendly Web site and we welcome all visitors. Our goal is to provide practical as well as inspirational information to ensure our visitors the highest level of success and excellence in the trade show industry.”
Destination News
An artful alliance at ALHI event held at The Broadmoor
COLORADO SPRINGS, Colo. — When The Broadmoor’s conference team began brainstorming ideas for the 2009 Associated Luxury Hotel International (ALHI) Industry Advisory Council meeting, one of the most important elements was to showcase not only the property, but everything that makes Colorado Springs an ideal meetings destination.
Just wandering the historic 91- year- old resort looking at everything that founders Spencer and Julie Penrose did to make the Italian Renaissance style original building a masterpiece of blended culture and design, the theme quickly sketched itself out with an obvious community partnership: Julie Penrose’s beloved Colorado Springs Fine Arts Center and its Bemis School of Art.
So, “An Artful Alliance” was born; not only as the ALHI event theme, but as a cooperative effort to promote the talents of the Bemis students to the more than 250 attendees.
Business and art have more in common than most would think. In order to create, there has to be collaboration. Whether it is meeting to discuss the future of a company, or whether it is conceptualizing a design and successfully executing it, the process is integral in ultimately achieving success – both in business and in art.
The concept became the driving force that brought The Broadmoor to the table with The Bemis School of Art at the Colorado Springs Fine Arts Center to conceptualize, create and execute “An Artful Alliance” for the ALHI 2009 Industry Advisory Council August 26 through 29.
Optimists and pessimists
By Barry Siskind
Two groups stare at the same half-filled glass of water and reach different conclusions. It’s always been that way as the optimists and pessimists wage their war of opinions. But lately, I have to admit, in the current world of exhibitions, the pessimists seem to be winning.
All the major indicators point to a clear pessimist’s victory: reduction in net square feet of exhibit space, a decline in professional attendance, a decrease in the number of exhibiting organizations, fallen revenue, lower consumer spending, reductions in travel and the GDP has plummeted, The only two indicators that have increased are show cancellations and unemployment. It’s been so gloomy in the economy that even the die-hard optimists are having trouble keeping a straight face.
Hughes will report directly to Meeting Professionals International’s president and CEO, Bruce MacMillan and work with the MPI Foundation Global Board of Trustees and councils.