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| September 16, 2009 | |
People Making News More News
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 Articles this week: Also read exhibit expert Barry Siskind’s column
Association News TSEA announces formation of Exhibitor Advocacy Committee
One TSEA member was not surprised that only 15 percent of participants responded that encryption of attendee’s badges was an issue. “Most exhibitors do not even know they can own lead retrieval equipment and customize it to feed directly into their internal sales and customer databases. Show management has done such a good job of ‘training’ exhibitors to rent their official show equipment that they do not even investigate the possibility or understand that some shows block the ability by encrypting their badge. Capturing leads is a key objective of exhibiting at tradeshows. By blocking the ability to use your own personal lead retrieval system they (show management) are impeding exhibitors’ ability to harness the potential business from attendees who visit their booth. It is critical that event badges be legible by all lead management scanners.”
Study reveals link between trade show business travelers and business growth Approximately 40 percent of prospective customers converted to new customers as a result of face-to-face meetings WASHINGTON, D.C. — A new study conducted by global research firm Oxford Economics establishes the first clear link between business travel and business growth.
For every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits, according to the findings. It is the first time that the ROI of business travel has been successfully measured. The results come at a time when organizations are planning their 2010 fiscal year and federal policymakers are looking for evidence to support initiatives to stimulate the global economy. The study found that curbing business travel can have a significant negative impact on corporate profits. The average business in the U.S. would forfeit 17 percent of its profits in the first year of eliminating business travel, and it would take more than three years for profits to recover. "We know that business travel is good for the economy, but this study quantifies the return on investment that businesses experience when they hold exhibitions and events," said IAEE President Steven Hacker, CAE. "The Oxford Study found that more than half of business travelers stated that 5-20 percent of their company's new customers were the result of trade show participation and executives estimate that 28 percent of current business would be lost without face-to-face meetings. These results further underline and reinforces the validity of in-person meetings."
Show News Social media business summit offers solutions for businesses 2009 BlogWorld & New Media Expo at Las Vegas Convention Center October 15 – 17
Combining BlogWorld and the New Media Expo in one event for the first time, three days of all things social media kicks off with the Social Media Business Summit on October 15, and continues with the conference and expo proper on Oct. 16 – 17, including both a thought-provoking conference and extensive exhibit hall. BlogWorld is a one-stop-shop for the most eager minds in social media and marketing to come together to collaborate and learn from industry gurus, as well as one another.
Trade Show Internet aims to end service provider monopoly SAN FRANCISCO — Trade Show Internet, a Bay Area start-up, is offering an economical alternative to on-site internet access in an effort to alleviate the monopoly that has been imposed on trade show exhibitors for years. The company rents a portable device which allows up to 64 users to connect to the internet virtually anywhere in the United States for a single fee of $299. Previously, trade show exhibitors were given a single option to connect to the internet, often costing upwards of $1,200 per computer.
In its first full year of operation, Trade Show Internet has gained overwhelming support from the trade show industry and has provided its proprietary Internet Package to exhibitors at major events such as the National Restaurant Association trade show in Chicago, the Licensing International Expo in Las Vegas, InfoComm in Orlando, HiTec in Anaheim, SemiCon West in San Francisco, ICAST in Orange County, and the MPI World Education Conference in Salt Lake City. “As a trade show exhibitor for years, we found it incredibly frustrating being forced to pay thousands for internet access,” says Trade Show Internet co-founder Ian Framson. “The concept to provide exhibitors with an alternative seemed like common sense but simply didn’t exist – that is until now.”
Business Partnership Experient, Content Management Corporation form partnership
Through this unique partnership, Experient will be able to deliver to its clients the full range of CMC services, which include audio and video content capture, web-based virtual session publishing, virtual meeting services, tools to manage their abstract submissions, peer review and speaker/session management requirements.
“Like Experient, CMC prides itself on establishing long term relationships with some of the sectors’ leading associations and corporations, says Mathew Diamond, CMC’s managing director. We share a common focus and we are very excited to be part of the total event solutions that E Gift Show News IH/M&RS and Boutique Media Group to launch Boutique Design New York at IH/M&RS 2010 New fair to focus on high-end, innovative designs for hospitality
"This exciting new fair fulfills an industry need for an event that caters specifically to the growing boutique hotel community," said John Russell, CEO of NYLO Hotels, IH/M&RS board member and boutique DESIGN New York advisory board member. "Boutique DESIGN New York will motivate and inspire the industry while bringing together designers, purchasing and development firms with the owners and operators in attendance at the IH/M&RS." Product categories to be featured include furniture, lighting, wall coverings, fabric, seating, accessories, artwork, carpet and flooring, materials, bath and spa, and tabletop for application in hotels, restaurants, casinos and nightclubs. "We are thrilled to launch this innovative new fair in New York in partnership with such respected hotel organizations," said Michael Schneider, president of Boutique Media Group. "Boutique DESIGN New York will level the competitive playing field on the fair floor by attractively showcasing in one venue established brands alongside up and coming resources, offering both large and small vendors an amazing opportunity to show." Set in its own unique space in the Galleria and River Pavilion of New York City's Jacob K. Javits Convention Center, the fair also will feature a model room trend display, illy networking cafe and the boutique DESIGN Awards. More than 3,000 interior designers, architects and purchasing executives are expected to attend, along with crossover participation from hospitality property owners and operators in attendance at the IH/M&RS. Boutique DESIGN New York is a joint venture between the American Hotel & Lodging Association, the Hotel Association of New York City, Inc., the New York State Hospitality & Tourism Association and Boutique Media Group, and is managed by GLM, a dmg world media business.
International News China Med 2010 to provide access to Chinese medical market CHICAGO — The China International National Convention Center in Beijing will host CHINA MED, International Medical Instruments and Equipment Exhibition from March 26 - 28, 2010.
International News
CARAVAN SALON 2009 gives RV industry fresh stimulus CHICAGO — As hoped, the RV sector received a positive boost by CARAVAN SALON DÜSSELDORF, the No. 1 Show for Motor Homes and Caravans. The recent staging in Düsseldorf, Germany, closed with a record participation of 161,200 visitors from 37 countries and good sales figures. A total of 580 exhibitors from 25 nations showcased their extensive selections of motor homes and RVs as well as accessories and travel destinations. CARAVAN SALON 2009 fulfilled the RV industry’s expectations and demonstradted that after a difficult first half year business is getting better. Wilhelm Niedergöker, Managing Director of the show’s organizer Messe Düsseldorf, commented: “161,200 visitors from 37 countries were registered at this year’s CARAVAN SALON (2008: 158,000) and clearly exceeded our expectations of 150,000 visitors. Furthermore, considering the current economic climate in Europe it is all the more positive to note that approximately 18,200 visitors came to Düsseldorf from abroad. CARAVAN SALON DÜSSELDORF is the sector’s foremost trade fair, traditionally accounting for roughly 10 percent of the industry’s annual turnover. This year CARAVAN SALON created a particularly important momentum - 49 percent of visitors came to CARAVAN SALON with intentions to buy.” “The attendance and the number of deals closed, which both clearly surpassed our expectations, have rewarded the exhibitors’ commitment to CARAVAN SALON 2009. These results prove that the efforts of leisure vehicle manufacturers to develop lighter, more economic and lower-cost RVs also paid off,” stated Klaus Förtsch, President of the the Caravanning Industry Association (CIVD). “CARAVAN SALON 2009 underlines the recovery trends in the RV sector felt since the beginning of the second half of 2009. This strengthens the sector’s confidence to return to growth in 2010.” The exhibitors at CARAVAN SALON 2009 were extremely satisfied with their participation. “The trade fair proves that there is a lot fo interest for RV’s and mobile homes. This year we had more first-time visitors but also many visitors who already own one of our vehicles and came to see us about specific issues, knowing exactly what they wanted,” explained Dr. Holger Siebert, General Manager of Eura Mobil GmbH. The trend towards higher-quality sales conversations at the stand with very well-informed visitors asking the right questions was also observed by Giovanni Marcon, Chairman of the Board at Knaus Tabbert GmbH, who also noted a shift from motor homes to RV as well as towards van campers and lightweight vehicles: “Customers pay the same attention to weight now with RVs as they do with motor homes. This is also in part due to the fact that the towing vehicles have less HP than they used to.” CARAVAN SALON 2009 was charcaterize by an overall positive atmosphere. Hermann Pfaff, a member of the Hymer AG board, remarked: “This positive mood at the stands and among the dealers is really key because the dealers also carry it over to the post-show business. All in all the response has been very good and we are on the right track to achieving last year’s results and, hence, the target we have set ourselves.” Reinhard Löhner, General Manager of Concorde Reisemobile GmbH, was also delighted with the good sales and the visitors from outside of Germany: “For years we have had many customers from Belgium and France here. Now we also register ever more buyers from the Netherlands.” After a tough year the suppliers also view the future with new optimism: “We do not expect a V-shaped business cycle but there are no signs of another downturn either. Quite on the contrary – we have heard at lot of encouragement from our European customers and believe that things will pick up again, especially starting in January/February,” explained Joachim Kinscher, Executive Vice-President of the Dometic Group and board member of the Caravanning Industry Association(CIVD). “On top of this, roughly one third of the trade fair visitors are interested in refitting existing vehicles or upgrading them, which is of crucial importance to us. We have received plenty of qualified enquiries for this. The total package makes us cautiously optimistic so that we go home from Düsseldorf in a clearly better mood than when we came here.” Of particular interest were the first particle filters for refitting diesel engines, which were on display at this year’s CARAVAN SALON. “Visitors took great interest in the filter consulting provided by the CIVD. Mainly visitors who already own a vehicle wanted to know whether there was a refitting option, how expensive it is and which sticker the vehicle is given afterwards,” said Ralph Binder, Press Spokesman of the CIVD.
Show News G2E forges partnership with
The partnership between G2E 2009 and CGA will provide CGA members access to G2E's unique networking, educational and professional development offerings at an unbeatable value. G2E 2009 is scheduled to take place Nov. 17-19 at the Las Vegas Convention Center. CGA, the trade association representing the Canadian gaming industry, will exhibit at G2E 2009. The organizers of G2E also will exhibit at next year's Canadian Gaming Summit, the trade show and conference for the Canadian gaming industry, scheduled for April 26-28, 2010 in Calgary, Alberta. For more information on G2E 2009, and to register for early bird discounts, visit the Web site at www.globalgamingexpo.com. The AGA represents the commercial casino-entertainment industry by addressing federal legislative and regulatory issues. The association also serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern. Reed Exhibitions is the world's leader in organizing a wide range of events, including exhibitions, conferences, congresses and meetings. In 2006 Reed brought together more than 6 million industry professions from around the world, generating billions of dollars in business. Today Reed events are held in 34 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 37 fully staffed offices. Reed's portfolio of more than 460 events services 52 key industry sectors.
Watch the masters and improve By Barry Siskind If you want to improve your golf game watch and learn from Tiger Wood as he drives, pitches and putts. Re-run each swing in slow motion and when you are ready practice…. practice…. practice. Modeling the techniques of those who excel at what they do applies to all pursuits. Let’s say you want to improve your exhibit. Find to a guru then watch and learn. The problem is that that amongst organizations that choose exhibit marketing there is no one superstar. Many are pretty good, but those who consistently tower above the rest, year after year, are hard to find. |
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IAEE says that the new program eliminates competition and like most exclusive in-house services, is very likely to drive customers' costs much higher while driving down service levels. It also tramples upon an already existing collect bargaining agreement that was negotiated by the general service contractors who service most of the business in the McEnery Convention Center with Teamsters Local 85 that runs through the end of March 2011.
ARLINGTON, Va. — The 
“CES is the tradeshow where global companies do business, and Zhou Houjian is a key addition to the CES keynote lineup because of Hisense's stature in China and its growing presence in the worldwide electronics industry,” said Gary Shapiro, president and CEO, CEA. “Global companies know that CES is the best venue for exhibiting and making deals, and we are pleased to welcome a major multinational company like Hisense to the CES keynote stage to unveil its innovative global vision.”
Formed in 1983, RCI is an international association of professional consultants, architects and engineers who specialize in the specification and design of roofing, waterproofing and exterior wall systems. The organization has nearly 2,500 members and is based in Raleigh, NC.
WESTBORO, Mass. — Trade show and convention managers who are finding it difficult to adequately staff their exhibitions are meeting the challenge with RepConnect, a trade show and convention staffing solution now available from 
CHICAGO — After polling members of the association and attendees at TS2, the Trade Show Exhibitors Association (TSEA) confirmed the need to officially form an Exhibitor Advocacy Committee. People were asked to choose up to three (3) answers from a wide variety of topics that members of TSEA had voiced distress about this year. The polling showed:
The result show a strong relationship between a company's investment in business travel — to meetings, trade shows, conferences, incentive and sales meetings — and its profitability.
TWINSBURG, Ohio — 
“With CMC’s extensive range of products and services, including the innovative Live Learning Center, we view this relationship as a natural fit with Experient,” said Scott Durkin, Experient vice president, partner development. “CMC is now our exclusive provider of session/abstract management technology and preferred partner for all related capture services. The partnership is already delivering on a business development and operational front.” 
WHITE PLAINS, N.Y. — The International Hotel/Motel & Restaurant Show and Boutique Media Group today announced the launch of boutique DESIGN New York, a groundbreaking new hospitality interiors fair that will coincide with the 95th annual IH/M&RS in November 2010. Featuring an edited selection of 200 exhibitors, boutique DESIGN New York will serve as an opportunity for interior product manufacturers to showcase the latest in high-end, unique and innovative design products for hospitality.
The event will be jointly organized by Messe Düsseldorf China, China World Trade Center Co. Ltd., Hui Tong Xing Ye International Exhibition Co. Ltd. and the Health Department of the General Logistics Department of the Chinese People’s Liberation Army. CHINA MED 2010 will have the support of Messe Düsseldorf, the organizer of the leading international medical trade fair worldwide — MEDICA (held annually in Düsseldorf, Germany).
LAS VEGAS — Members of the Canadian Gaming Association (CGA) now can take advantage of special discounts for Global Gaming Expo (G2E) 2009, the gaming industry's premier trade show and conference event.
