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September 4, 2009
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VENUE NEWS

TSW Fastest 50 honorees choose Experient

TWINSBURG, Ohio Experient, the source for integrated meeting and event solutions, announced that 43 percent of the associations honored as this year’s Tradeshow Week’s 50 fastest growing tradeshows are Experient clients. 

Experient“We’re proud of the role we play in helping many of our clients rank among the fastest growing in the industry today,” said David Erich, Experient executive vice president, registration and housing services. “These clients pair with us for everything from registration and housing and site sourcing to event planning, marketing and lead management systems. We are excited and pleased to be an integral part of their growth and outstanding accomplishments.”

Fastest 50 winners are evaluated based on percentage of growth from 2006 to 2008 as well as total net square footage of growth from 2006 to 2008. This year marks the seventh year Tradeshow Week has run the list.


PEOPLE MAKING NEWS

Bohnsack
Cay and Carly Bohnsack

Bohnsack team joins Windermere Exclusive Properties

SAN DIEGO, Calif. — The father and daughter real estate team of Cay and Carly Bohnsack recently joined Windermere Exclusive Properties at their office in Rancho Bernardo.  Like many other agents Cay and Carly come to Windermere from another agency in hopes of finding some forward thinking strategies in the real estate industry that until recently hasn't done much to keep up with progressive technology.

"Initially we considered the idea of joining Windermere Exclusive Properties for the opportunity to work with the new president, Steve Rodgers.  Since joining Windermere, Steve and the rest of the team have opened our eyes to new business approaches and marketing tactics." said Carly Bohnsack.  "I know this move will improve the end result for all of our clients."

In their second year as partners Cay and Carly have had great success in helping many residents find their dream home.  This year alone the duo has closed nine properties and has another two in escrow.

As a team they attribute much of their success to listening to their clients needs and wants through continuous communication, listing it as the key to any successful partnership.  "I couldn't ask for a better partner," adds Cay.

"I am excited to welcome Cay and Carly Bohnsack to the Windermere Team", said Steve Rodgers, President Windermere Exclusive Properties. "Their contagious energy and strong work ethic will no doubt fit right in with the rest of our agents.  Their instant reputation in the industry make me absolutely sure that they are more than capable of helping people find the home of their dreams."

They have had tremendous success in a variety of market categories that include short sales, bank owned properties and general property buying and selling.  While most of their activity to this point has been focused in North County their reach has extended as far South as La Mesa and as far North as Carlsbad.

Cay and Carly offer a unique amount of knowledge to their clients by blending their individual experience, background and equivalent understanding for customer service.  Together they share a passion for helping families find a home where they will create their most cherished memories.

For more information on Cay and Carly Bohnsack or Windermere Exclusive Properties please visit their website at www.cayandcarlyhomes.com.


New Orleans CVB bolsters convention cales and services team

NEW ORLEANS — The New Orleans Convention and Visitors Bureau is announced the promotion of Rachel Avery to account executive, a critical position which services convention customers that generate billions of dollars in economic impact for New Orleans each year.

Rachel AveryAccount executives are responsible for assisting customers with their research of special event venues, VIP amenities, transportation, housing, registration personnel and any needs to create a successful convention and make attendees feel welcome. Additionally, account executives attend major client events around the country in order to promote New Orleans as a future destination.

The New Orleans CVB has a team approach for servicing its convention customers, which allows seamless customer service and a more knowledgeable, cross-trained staff. Each convention client receives a dedicated account executive and sales manager, as well as strategic counsel from the vice president of client relations and an arsenal of complimentary attendance-building tools from the director of group public relations.

In her new role, Avery will support association clients in the Midwest, Northeast and Southeast, corporate clients in the Northeast, as well as clients in the labor, sports and government markets. She also will work closely with MaryBeth Guarisco, CMP, director of convention services.

Avery joined the New Orleans CVB in 2007 as a part-time registrar and became a full-time convention services assistant in 2008. Prior to joining the New Orleans CVB, she worked as a sales manager with the Radisson Park Plaza hotel in New Orleans and spent four years in convention sales at the CVB in Phoenix, Ariz.

Consistently recognized as one of the top five convention and visitor bureaus in the United States, The New Orleans Convention & Visitors Bureau is the driving force behind New Orleans' most important industry, tourism. In 2008 New Orleans welcomed 7.6 million visitors, an increase over 2007 visitor levels of 7.1 million people.


Cyclonix offers ‘Bucks for Booths’ for the exhibit industry

CyclonixMORGAN HILL — Cyclonix Inc., a creator of dynamic brand architecture, has created its own economic stimulus package to benefit corporations that participate in trade shows. Cyclonix will give up to $5,000 in credit to companies who turn in their old, outdated, “clunker” exhibits. The credit can be applied toward one of seven custom modular exhibit solutions, which will be tailored with the company’s logo and color scheme.

Marty McGreevy, president of Cyclonix, says the program was inspired by the government’s “Cash for Clunkers” program. Investing in image and message articulation can help companies move beyond recession.

BoothUnfortunately many older exhibits are bulky and heavy—which eats up budget dollars on shipping, installation, labor, and storage.

“The custom modular properties available through ‘Bucks for Booths™’ reduce operational costs because they are lighter weight and easier to install. It’s a win-win on all levels,” McGreevy said.

Cyclonix will arrange to pick-up and transport clunker exhibits for stripping, recycling, and disposal. Applicable exhibit models can be viewed at www.cyclonix.com. Some rules and restrictions may apply.

Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonix.com or by calling (800) 470-0062.


Show News

Orlando to host middle market buyers, sellers and financing sources

ORLANDO, Fla. — More than 600 middle market buyers, sellers, financing sources, intermediaries and service providers representing $15 billion in investment capital are expected to attend the Association for Capital Growth (ACG) Florida 2009 Capital Connection November 18 and 19, 2009, at the Grande Lakes Orlando Resort.

The event, hosted by Florida ACG chapters in North Florida, Orlando, South Florida and Tampa Bay, combines opportunities for networking and deal making with informative breakout sessions and special social functions.  Keynote Speaker Bob Johnson, Founder & Chairman of THE RLJ COMPANIES, Founder of Black Entertainment Television and current Owner of the Charlotte Bobcats, will speak at the noon luncheon on Thursday, November 19.  Also that day, David Altig, Senior Vice President & Director of Research for the Federal Reserve will present at breakfast.  A detailed agenda and registration information for the ACG Florida 2009 Capital Connection are available at www.acgflorida.com.  

Mark C. Aronson of PCE is Chairman of the 2009 Association for Corporate Growth (ACG) Florida Capital Connection, a Mergers and Acquisitions (M&A) Conference.  In this leadership role, Mr. Aronson is relying upon his decades-worth of experience as an M&A professional and his many years as an active participant in ACG Capital Connection events to provide valuable topics, networking opportunities and presentations.

“Business people attend this annual gathering to identify new investment opportunities or try to connect with potential funding sources.  My goal is to oversee an agenda that makes both of those objectives achievable,” Aronson said.  “This year it is extremely critical to bring together industry leaders and experts who have the skills, knowledge and ability to successfully complete transactions.”

Aronson has negotiated $9 billion worth of M&A transactions for a wide variety of industries throughout his career.  He previously served on the content committee for the 2009 ACG Intergrowth conference that was held in Las Vegas in May and is a Board Member of the Central Florida ACG Chapter.


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ChirpECOLUMBIA, Md. — ChirpE is an innovative platform that provides attendees ready access to event, exhibitor and session updates on smartphones like Blackberry, Treo, and iPhones. Attendees use ChirpE to network with peers and co-attendees. Integration with LinkedIn, Facebook and Twitter is included.

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Articles this week:

Also read exhibit expert Barry Siskind’s column


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Association News

TSEA announces perfect partnership program for show organizers

Allows show management to increase exhibitors’ success at shows

TSEA logoCHICAGO — The Trade Show Exhibitors Association now offers show organizers multiple solutions to help their exhibitor customers by providing "Exhibitor's Corner" educational articles, the E&E Professional Newsletter, training and educational webinars, local chapter education programs and Master's & Emerging Leaders Program.

Studies show exhibitors who use trade shows effectively are likely to have success at face-to-face marketing events. Uneducated exhibitors will probably have less success and won't be enthusiastic about re-signing or expanding their space. Worse yet, they won't be able to defend the show at budget time. In fact, most exhibitors never had professional training.

To partner with TSEA all an organizer needs to do is commit to provide your exhibitors with TSEA education and promotion of TSEA education programs and events.

Show management will benefit with committed professional exhibitors and a higher retention rate as a result of becoming partners with both TSEA and their exhibitors.

All Perfect Partnership exhibitors will receive TSEA member pricing prior to the show for all education programs or show management can contract with TSEA to create customized education programs just for their exhibitors.


Exhibitors, Event Marketers face higher costs for doing business in San Jose Convention Center

SAN JOSE, Calif. — Despite meeting face-to-face with exhibitions and events industry executives to discuss the abrupt announcement made by the San Jose Convention Center to bring labor in house as an exclusive building service provided by Teamsters Local 287 (San Jose), negotiations have faltered and exhibitors and event marketers are facing substantially higher costs to do business at the SJCC.

The CenterA meeting held between the SJCC, The International Center for Exhibitor and Event Marketing (ICEEM), the International Association of Exhibitions and Events (IAEE), the Exhibition Services & Contractors Association (ESCA), and the Society of Independent Show Organizers (SISO), was unsuccessful in negotiating a temporarily suspension of the in-house exclusive service agreement. As a result, exhibitors and event marketers will face the following:

Increase in Base Labor Cost

The possibility of 40 to 50 percent increase in base labor costs to end users. Additionally, new rules outlined in the plan would add additional costs for non-working supervisors and would also reduce flexibility - e.g. no labor can be ordered after 3 p.m., no phone orders, and orders will not be guaranteed with less than 24 hours advance notice.

A preliminary comparison of the rates reveals that the current base rate for teamster labor under the agreement negotiated by major general service contractors is $55 an hour. In comparison, the SJCC base rate is $86 and does not include any markup that contractors will have to make to cover their own higher costs.

Read More


Company Accolades

Brumark parent named one of the fastest-growing private companies

MARIETTA, Ga. — Brumark announced that its parent company, Exploring.com, Inc., has been named to the 2009 Inc. 5000 magazine’s annual list of the fastest-growing private companies in America.

Brumark logo“We are extremely excited and pleased to make the 2009 Inc. 5000,” said David Walens, president of Brumark. “We especially appreciate our loyal customers who have supported us over the years and have allowed us to reach this distinction.”

The list represents the most comprehensive look at a very important segment of the economy—America’s independent-minded entrepreneurs. The rankings are based on the percentage growth in net sales over a three-year period and Exploring.com proudly joins in the experience with many other progressive companies.

“We also cannot go without recognizing the great teams who accommodate our customers day-to-day from production to customer service,” Walens says. “They too have played a significant role in this honor.”


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Show News

Virginia Beach

Virginia Beach takes green to Platinum levels

VIRGINIA BEACH — The Green Meeting Industry Council (GMIC), the leading global organization for sustainability in the meetings industry, is pleased to announce its first Platinum business member: Virginia Beach Convention and Visitors Bureau.

The first “Virginia Green Destination,” Virginia Beach has nearly 100 Virginia Green— certified hospitality businesses including hotels, restaurants, attractions and events. The Virginia Beach Convention Center is also the first Virginia Green — certified convention center and is currently pursuing the Leadership in Energy and Environmental Design (LEED) certification.

The destination recently launched an oceanfront recycling program and, in partnership with Hampton Roads Transit, offers hybrid-electric buses that have replaced the old trolleys as the oceanfront’s seasonal service. In addition, the Virginia Beach CVB provides visitors with information on what they can do for an eco-friendly vacation, along with guidelines for meeting planners on how to “green” their meetings. At www.virginiabeachgreen.com, visitors can find green tips, hotels, and activities that support maintaining the beauty and integrity of Virginia Beach.

Tamara Kennedy-Hill, Executive Director of GMIC, comments, “We are thrilled to partner with an organization like Virginia Beach CVB. Their commitment to sustainability is obvious, and we are excited to help them in their effort to continue such good work.”

Want to be an advocate for change? Become a member of GMIC and visit www.greenmeetings.info for more information on how to advance sustainable practices within the global event and meeting industry.


Travel Industry News

Albany CC

Albany Convention Center Authority buys more land

ALBANY, N.Y. — The Albany Convention Center Authority bought more land downtown where a proposed a convention center would be built.

The authority board voted this morning to spend $435,000 for nine parcels totalling .39 acres owned by Albany County. The land — an unpaved employee parking lot — is bounded by Division, Green and Hamilton streets near the Greyhound bus station.

The property is located within the footprint of the proposed 266,000 square foot convention center. Last month the authority voted to spend nearly $470,000 for a roughly half-acre bus storage yard owned by Greyhound.

The authority is paying for the land out of a $10 million allocation of state money approved by Gov. David A. Paterson. The governor and legislative leaders have yet to commit to fully funding the $225 million to $240 million convention center.

Convention Center Authority Chairman Gavin Donohue wants to secure control of the entire six acres needed for the facility by the end of this year. Based on the negotiations thus far, Donohue doesn't foresee the need to acquire property through eminent domain.

"Private landowners indicated they want to be part of this process," he said.
The land purchase today came a day after the authority hosted an open house to get reactions to the preliminary designs. A steady stream of people visited the authority's headquarters on Broadway to look at the renderings, which included four possible exteriors.

One design has a long, curved, sweeping row of windows in front; another has a flat, rectangular look, with more masonry than glass.

Read More


SEMA Show News

Las Vegas SEMA Show buyer registration hits peak

SEMADIAMOND BAR, Calif. — More than 1,400 buyers registered for the 2009 SEMA Show last week, the highest one-week total of sign-ups since registration opened in April. Nearly 16,000 total buyers have now committed to attend AAIW.

The surge in registration can be attributed to several factors, including SEMA's Exhibitor/Buyer Matchmaking program, now online. Buyers can log in and begin scheduling meetings with exhibitors that match their business interests, and create a Show itinerary that also includes more than 60 business improvement seminars and extracurricular events.

Historically low hotel rates and airfares to Las Vegas, as well as the SEMA Buyer Bus program, are increasing the cost-effectiveness-and reducing the travel hassle-of attending the Show this year. Hotel rates are as low as $30 a night when booked through the official housing bureau Web site.

Airlines are also slashing fares, with the most recent prices available on the airfare watcher at www.SEMAShow.com. JetBlue, meanwhile, is offering a 5 percent discount to all SEMA Show attendees.

But perhaps the most important reason buyers are committing to the Show in record numbers? Because exhibitors are as well. More than 1,500 exhibitors are already on board for the 2009 Show.

Don't wait — register for the 2009 SEMA Show today.

Read More


Association Meeting News

Attendance figure surpasses expectations in Toronto

Nearly 5,000 association industry professionals convene for 2009 Annual Meeting & Expo

ASAE logoWASHINGTON, D.C. — Nearly 5,000 association professionals and industry partners convened in Toronto, August 15-18, for ASAE & The Center's 2009 Annual Meeting & Exposition. With the CN Tower lights beaming blue and red, the official ASAE & The Center colors, across Toronto, ASAE & The Center members engaged in learning sessions and networking events, advancing their knowledge of the association profession.

"The final attendance numbers surpassed our expectations, especially during this challenging economic environment, which affected many of our colleagues and organizations across the association and nonprofit community," said ASAE & The Center President and CEO John H. Graham IV, CAE. "We are very grateful to everyone who has made this event possible, especially Tourism Toronto and our Canadian partners, as well as our Alliance Program Partners and Endorsed Partners who are helping to support our community. Most importantly, thank you to all attendees and volunteer leaders who made this event exceptional with their energy, dedication and their continued support of our community."

The final attendance breakdown includes 2,183 executives, 1,798 exhibitors and 920 other participants, including guests, spouses, press, volunteers, vendors and staff, for a total of 4,901 attendees. Roughly 47 percent of executives represented individual membership organizations and professional societies; 22 percent represented trade associations; and 7 percent AMCs, 7 percent consulting firms, 3 percent corporations, 1 percent certification organizations, and 6 percent other organizations. A total of 436 companies exhibited at the 2009 event, occupying 733 booths. The ratio at the expo hall was 55 percent buyers (association staff) to 45 percent sellers (industry partners), which is consistent with numbers from previous events.

More than 2,000 guests attended the third annual Food & Wine Classic, a fundraiser benefiting The Center for Association Leadership, which raised $275,000, exceeding the 2008 event by $50,000.

The 2010 Annual Meeting & Exposition will be held in Los Angeles, August 21-24.


International News

Medical Fair India dates announced

Med IndiaCHICAGO — The next staging of MEDICAL FAIR INDIA, 16th International Exhibition & Conference on Diagnostic, Medical Equipment & Technology, will take place from March 12–14, 2010 at the Bombay Exhibition Center in Mumbai.

The event will be organized by Messe Düsseldorf and its subsidiary Messe Düsseldorf India. Messe Düsseldorf is renowned as the organizer of MEDICA — the world’s leading international medical trade fair.

Exhibit categories at MEDICAL FAIR INDIA 2010 will include electromedical equipment and medical technology, rescue and emergency equipment, diagnostics, physiotherapy and orthopedic technology as well as cardiology, radiology, communication and information technology, medical disposables and hospital equipment. The exhibits will be complemented by an extensive two-day conference program.

Due to increased income for the middle classes, health consciousness among the majority of the population, price liberalizations, reduction in bureaucracy and the introduction of private healthcare financing, healthcare in India is in a state of enormous transition.

Domestic healthcare spending is predicted to rise by around 12 percent annually. As expected, the medical equipment market has followed suit. While the domestic market has been keeping up with demand in particular for low-technology medical equipment and devices, the demand for hi-tech products is close to 80 percent of the overall medical market in India, which can only be met by imports. MEDICAL FAIR INDIA 2010 will be the ideal platform to reach this lucrative market.

When MEDICAL FAIR INDIA was last held in March 2009 in New Delhi, 185 exhibitors from 17 countries and 5,227 trade visitors took part.


.Prowein returns in 2010

ProweinCHICAGO — From March 21–23, 2010, the fairgrounds in Düsseldorf, Germany will host ProWein, International Trade Fair for Wines and Spirits.

More than 3,000 exhibitors from about 40 nations will represent all relevant wine-growing regions worldwide. As the leading trade fair for wine and spirits, ProWein will offer the most comprehensive overview of this industry. The classic European wine nations such as Germany, France, Spain, Italy and Austria will be represented as well as overseas countries including the U.S. Africa, Australia and New Zealand and producers from Eastern European countries.

For the first time, the five wine-growing regions Argentina, California, Chile, New Zealand and South Africa will exhibit jointly with the heading “New World Wine Alliance“. This newly established alliance plans to organize seminars, workshops and wine tasting sessions at ProWein 2010 and to present celebrity wine growers.

The spirits segment of ProWein 2010 will focus on a selected range of predominantly smaller distilleries with unusual spirits and specialties.

In addition to the exhibits, ProWein 2010 will feature the central tasting zone with about 1,000 wines, the special delicatessen exhibit “Wine’s Best Friends” as well as international symposia and panel discussions with world-renowned experts. With the slogan “ProWein goes city“, restaurants and specialist retailers in Düsseldorf invite exhibitors and attendees to enjoy extraordinary wines in the evenings after the trade fair.

Despite the difficult economic situation, over 35,000 trade visitors and some 3,180 exhibitors from around the world participated in ProWein when it was last held in March 2009. “ProWein was the only event internationally to post a significant increase in attendance with positive marks across the board. With these results, ProWein has confirmed its leading position,” stated Wilhelm Niedergöker, Managing Director of Messe Düsseldorf.

Starting in 2010, ProWein and INTERVITIS INTERFRUCTA, International Technology Trade Fair for Wine, Fruit and Fruit Juice (held in Stuttgart, Germany from March 24 – 28), will take place consecutively. Both international trade fairs are rated No. 1 in their respective fields and will give wine producers from around the world the opportunity to take part in two trade fairs within one week: ProWein will provide a first-class platform to successfully market their wines and at INTERVITIS INTERFRUCTA they can get the latest information about producing their wines.


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Hospitality News

Maximizing effectiveness at trade shows

Increasing traffic at your hospitality trade show booth

By Dr. John Hogan, CHE CHA MHS

HoganThe need is very real for hoteliers globally serving every market segment to take hold of and apply a moving set of best practices in addressing the very real concerns of diminishing occupancies and revenues. 

Those practices continue to include executing the fundamentals of sales and accurate communication.

Earlier this year, this online service published one of my articles on increasing sales productivity.  The reason I chose that particular topic was that increasing numbers of people were sharing with me their frustration with declining ReVPAR.  

That column was titled How to make more sales calls than any other way or Trade Shows can be invaluable if...  and it offered the perspective that from the standpoint of productivity, substantially more sales contacts can be made at a meeting, conference or trade show in two days than in the same amount of time on the street knocking on doors.

After attending several trade shows recently and making additional observations on people who do not effectively handle their booths well, I am focusing two additional articles to the topic.  

In these times of  lower attendance at many shows, reduced budgets and mixed economic indicators, we must all use our resources prudently.

Read More


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EXHIBIT EXPERTISE

Siskind

Watch the masters and improve

By Barry Siskind

If you want to improve your golf game watch and learn from Tiger Wood as he drives, pitches and putts. Re-run each swing in slow motion and when you are ready practice…. practice…. practice.

While the chances of you or I ever being as good as the master is next to zero, the chances of improving our game, even a little bit, is pretty good.

Modeling the techniques of those who excel at what they do applies to all pursuits. Let’s say you want to improve your exhibit. Find to a guru then watch and learn. The problem is that that amongst organizations that choose exhibit marketing there is no one superstar. Many are pretty good, but those who consistently tower above the rest, year after year, are hard to find.

Does this mean improving your exhibit is a lost cause - not at all? In fact watching what other people do – both the good and the not so good – can be a fantastic method of gathering information that will make a powerful difference in your exhibit program.

[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]


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