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Shaq Vs
a noisy casino
I felt little sorry for NBA Superstar Shaquile O’Neal as he searched for a working microphone during a press conference at Planet Hollywood last week.
 O’Neal was at PH to promote an episode of his reality-type television show that challenges his athletic abilities in sports other than basketball.
So far he has been beaten by Olympians Misty May-Treanor and Kerri Walsh in volleyball and lost a football challenge against Pittsburgh Steelers quarterback Rothesberger. Soon he will be seen taking on Albert Pujols on the baseball diamond.
For this episode Shaq was in Las Vegas to take on semi-retired boxer Oscar de la Hoya in friendly, yet competitive boxing match
When I received an e-mail regarding this press conference I was mildly interested. It was curiosity that finally got the beast of me and I opted to RSVP and attend.
I would leave realizing that Planet Hollywood needs a course in planning a press conference.
[READ MORE on the TSE blog]
VENUE NEWS
Marketech tool provides decision assistance for exhibitors
WESTBORO, Mass. — Trade show and convention managers are making better exhibit and event decisions, thanks to an enhanced measurement tool now available from Marketech.
 The upgraded trade show and event calculator — called “Measurement Made Easy” — provides access to essential metrics and drives fact-based decisions that improve exhibiting performance and results. The new computer-based tool is an expanded version of Marketech’s award-winning offering which originally launched in 2003.
“Budgets are coming under greater scrutiny than ever before, and trade show and event managers are under greater pressure to demonstrate results that justify their budgets,” said Marc Goldberg, founder and partner for Marketech. “‘Measurement Made Easy’ is an affordable tool that provides critical information exhibitors need to effectively plan their entire program or make important adjustments along the way.”
Marketech’s first generation calculator was named “Best New Product” by EXHIBITOR, the largest annual event in the tradeshow and corporate event industry. The original tool offered a range of pre-show planning and post-event measurement capabilities. The second generation calculator builds upon the success of the first, and includes 19 different components that compute everything from rule of thumb budgeting and preshow promotions to cost per visitor reached and sponsorship impressions.
“Measurement Made Easy” has the flexibility to measure, store and report results on a show-to-show basis as well as make year-to-year comparisons. The software can be purchased online via a single user lifetime license for $999.00. The tool is also available via a multiple users’ license. To request a demonstration, contact Marketech at 508.836.2633 or at info@marketech360.com.
“Marketech has helped exhibitors effectively measure and manage exhibit and event metrics for many years,” said Goldberg. “We’ve made important enhancements to our calculator based on user feedback. Ultimately this powerful piece of software helps our clients ensure they get the most from every exhibiting dollar they spend.”
PEOPLE MAKING NEWS
Massett elected President of EACA
CHESTNUT RIDGE, N.Y. — Bernie Massett, director of national I&D for MC² has been elected president of the Exhibitor Appointed Contractor Association (EACA) for 2009-2010.
 Massett has more than 20 years experience with exhibits, labor services and contracting. He has served in several regional positions for top exhibit houses as well as for national labor companies. He joined MC² as Director, National I&D Services in 2005.
Massett has served as Vice President, as Secretary and as Treasurer for the EACA National Board of Directors. He is currently Chapter President of the Las Vegas EACA and a Board Director for the Exhibit Designers and Producers Association (EDPA) in Las Vegas.
As president of the EACA, Massett will focus attention on EACA’s Customer Service Training Program, EACA's registration and credentialling of exhibitor appointed contractors, and facilitate plans to improve online communications with EACA members.
GES industry veteran Jim McNally retires after 40+ years of service
LAS VEGAS — GES Exposition Services, a leader in exhibition and event services, announced the retirement of industry veteran Jim McNally.
 During McNally’s more than 40 year career with GES, he held numerous positions including operations manager in Miami, installation and dismantle manager, and since 1981 he was a senior account manager. McNally started with Manncraft in 1967 which was purchased by The Greyhound Corporation in 1969 and later became GES.
McNally worked on many of GES’ largest shows including International CES, The WSA Show, CONEXPO-CON/AGG, MINExpo and ICSC.
“Jim was very instrumental in the growth of GES’ operations, especially in Las Vegas during the 80s and 90s, “said GES Executive Vice President of Global Accounts Sal Infurnari. “During Jim’s career at GES, he has shared his knowledge of our industry and commitment to operational excellence with those around him. He will be missed by his fellow employees and long-time clients.”
Remarking on his retirement, McNally said “It’s been a great ride. I wouldn’t change a thing.”
McNally now resides in Maine and enjoys gardening and spending time with his family.
Philip A. Lauzon joins MC² as Southwest division creative director
 CHESTNUT RIDGE, N.Y. — MC² has announced that Philip A. Lauzon has joined the company as creative director for the southwest division. Lauzon is a 15 year veteran of exhibit, event, environment and strategic design. Lauzon will lead an established winning team of designers in MC²'s Las Vegas and San Francisco offices.
As an innovative young designer, Lauzon quickly advanced to design director at Exhibitgroup/Giltspur where he led his team to major wins in technology and consumer electronic accounts. He was responsible for guiding creative endeavors as senior designer at Exhibit Dynamics and later as director of creative and strategy at Phoenix FORMations, Inc.
An accredited CTSM speaker, Lauzon authored and co-presented "Creativity Found" at Exhibitor2006. Deemed a success, the program was continued through 2008. Most recently, as owner and principal designer of SpatialArt Studios, Inc., he concentrated his efforts in the event and exhibit industries. Among other accomplishments during this time, he took first place in the 2008 ExpoDeck "Design to Win" competition for the Event Design Summit.
As creative director at MC², Lauzon will report to Shana Carr, division president.
"Philip represents the level of creativity and leadership MC² seeks in order to meet our clients' growing need for superior solutions using highly refined strategies," Carr said. "We are excited to have Philip's talent and experience on our team."
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Articles this week:
Also read exhibit expert Barry Siskind’s column
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Association News
The Center offers free audiocasts featuring leading industry experts
 DALLAS — The International Center for Exhibitor and Event Marketing (The Center) has posted highlights from the panel discussion, Introduction to Adapting Your Thinking and Strategies for Greater Success with your Event/ Exhibit Marketing, held during TS2 2009: Total Solutions Marketing for the Exhibit and Event Professional. Thirteen audiocasts, including individual questions and answers, are available for free by clicking here.
Moderated by Bob Dallmeyer, CEM, the discussion invited guest speaker to address innovations and "out of the box" thinking they use to solve today's marketing challenges. Panelists included: Diane Benson, manager of Conventions, GE Healthcare; Jim Burch, director of Communications, Toshiba America; Francesca Lendrum, director of Marketing Services, NAVTEQ (division of Nokia); and Michael Olsen, senior manager of Trade Shows, Raytheon Company.
Stemming from a collaboration of industry organizations and leaders, The Center provides a powerful focal point for outreach to the exhibitor and event marketing professional community by serving as a resource for all who are actively engaged in exhibitor and event marketing. Its multi-dimensional approach promotes education and professional development for exhibit managers and event marketers through a resource-rich and interactive Web site at www.iceem.net. The Center is powered by ASP, Inc.
Exhibit Space Design
Cyclonix creates one-of-a-kind
‘Car Condo’ interior for Blair Ventures
MORGAN HILL, Calif. — Cyclonix Inc, a creator of dynamic brand architecture, has designed, fabricated, and installed a custom “Car Condo” interior for Blair Ventures. This dynamic space, located inside of Club Auto Sport in San Jose, California, serves the combined functions of office/meeting space, storage area/showcase for the private auto collection of Larry Blair, ceo of Blair Ventures, and gallery of Blair’s own fine art photography.
Cyclonix’s solution for the 1,500 square foot space was to create vignettes for each of Blair’s cars: a McLaren F1 and a Porsche Carrera GT, as well as office and storage areas. Each vignette places one of Blair’s autos in front of a 10-foot-by-12-foot photo mural of one of Blair’s nature photos.
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International News
Dates set for UPAKOVKA/UPAK Italia
MOSCOW — UPAKOVKA/UPAK ITALIA 2010 — 18th International Trade Fair Packaging Machinery, Packaging Production and Packaging Material — will be staged again at the ZAO Expocentr in Moscow from Jan 26-29, 2010.
 The region’s leading trade fair for the industry will be organized by Messe Düsseldorf and its Russian subsidiary OOO Messe Düsseldorf Moscow in cooperation with the Italian event coordinator Centrexpo.
Exhibit categories will include packing machinery and devices, machinery for the production of packaging materials, machinery and equipment for the pharmaceutical, cosmetic, bakery and confectionery industry as well as machinery and equipment for imprinting and finishing of packaging materials.
Even during the global economic crisis, Russia continues to be an attractive and expanding economic region. The Russian industry is no longer just interested in updating old machinery but focuses on increasing productivity in order to compete in the international market. As a result, a new market segment for mechanical engineering suppliers has developed in Russia, with high-performance facilities that provide faster production at better prices.
This development has created a demand for quality high-tech equipment. Especially the Russian packaging industry will benefit from this progress, since domestic producers of food, cosmetics and pharmaceuticals benefit from the higher prices for foreign consumer goods during a crisis. Last year the Russian government announced that companies in the food industry will receive support with their expansion efforts in the domestic market - a positive signal for future investments.
A total of 330 exhibitors from 19 countries displayed their products at UPAKOVKA/UPAK ITALIA was last held in January 2009. The event attracted 20,500 visitors from the Russian Federation and neighboring countries (the visitor number includes attendees at the concurrently held INTERPLASTICA trade fair), 86% of which had decision making authority. The majority of the attendees at UPAKOVKA/UPAK ITALIA were from the food processing, chemical and pharmaceutical industry
Next year, INTERPLASTICA, 13th International Trade Fair Plastics and Rubber, will again be held together with UPAKOVKA/UPAK ITALIA. For further information on visiting or exhibiting at UPAKOVKA/UPAK ITALIA or INTERPLASTICA 2010, contact Messe Düsseldorf North America, at http://www.mdna.com.
Subscribe to the MDNA blog at http://www.mdna.com/blog/; Follow on twitter at http://twitter.com/mdnachicago.
Company Accolades
GES designed Hectronic booth wins Best of Show at IPI Conference
LAS VEGAS — GES Exposition Services, a leader in exhibition and event services, announced that the GES-designed Hectronic booth won Best of Show at the recent International Parking Institute (IPI) Conference and Expo in Denver.
Hectronic, a German-based company, selected GES to design its 30 x 30 environment. The Hectronic booth was designed with an open feel, using arches, eye-catching graphics, spotlighting to highlight its clean, curved design, and red carpet, which allowed Hectronic’s booth to stand out on the show floor. The open design provided a welcoming environment for attendees to view and operate Hectronic’s easy, secure and convenient parking ticket machines as well as enjoy its German beer bar.
 “This was our first opportunity to work with GES, and we were very pleased with the collaboration from start to finish,” said Hectronic Director of Parking System, Wolfgang Stanek. “The GES team took our ideas and created an award-winning booth that provided an open and welcoming space for existing and potential clients to see our latest parking ticket machines.”
“The Hectronic booth is an example of how the GES team can design a cost-competitive, award-winning product,” said GES Executive Vice President and Chief Marketing Officer Steve Moster. “Especially during these challenging economic times, clients appreciate that GES works hand-in-hand with them to design an environment that will represent their brand well, gain attendee attention and stay within budget.”
This is the second year in a row that a GES-designed booth has won Best of Show at the IPI Conference.
Hectronic has 250 employees and is headquartered in Germany/Bonndorf, and international subsidiaries in Switzerland/Brugg, France/Paris, Poland/Tschenstochau and India/Bangalore. Hectronic has international business contacts and access to over 150 distributors worldwide. The company has the full service and product range for parking, refueling, level measuring and tank truck management and when it comes to quality and innovation, Hectronic is right there at the top. For more information, visit www.hectronic.com.
Exhibitgroup/Giltspur wins 2009 TSEA Exhibitors’ Choice Award
 CHICAGO — Exhibitgroup/Giltspur, a leading experiential marketing agency, announced that it has been awarded the first-ever TSEA Exhibitors’ Choice Award for Favorite Exhibit House.
A record number of visitors flooded the Trade Show Exhibitors Association Web site this year to vote for the First Annual Exhibitors’ Choice Awards. The winners were announced on July 22 at the TSEA Foundation Gala in conjunction with the TS2 show in Chicago. More than 5,000 event marketing professionals voted in the awards.
“Receiving this award is the ultimate validation of all our hard work because it comes from our clients and peers,” said John Jastrem, CEO of Exhibitgroup/Giltspur. “It shows how deeply committed we are to delivering on our promise and making our clients’ success top priority.”
Venue News
INSPIREDESIGN, a World-Class Design Show, to Debut at World Market Center Las Vegas in February 2010
New show targets hospitality and healthcare design professionals; Design Industry Executive Gerry Seibel named nhow nirector
 LAS VEGAS — World Market Center Las Vegas announced the launch of a new show, INSPIREDESIGN, an exclusive event that will focus on the latest interior and architectural design solutions for the hospitality, senior living and healthcare marketplace. The event will be held at World Market Center Las Vegas, Feb. 1-3, 2010.
“This dynamic show launch seeks to fulfill a validated need in the design and hospitality marketplace to showcase exemplary design, provide compelling top-level educational programming and create a community environment that will literally span 365 days of the year,” said Philip McKay, Senior Vice President of World Market Center Las Vegas. “Our goal for this new event is to offer a platform of convergence across all decision makers in the design and hospitality process. In bringing these creative minds together, we hope to ignite imagination, accelerate business and inspire design.”
Show News
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Photo courtesy of The WSA Show |
Footwear and accessories industry celebrates strong market at WSA show
 NEW YORK — New York City, August 26, 2009—Both fashion-forward and established names in the footwear and accessories industries converged in Las Vegas July 31–August 2, 2009, for The WSA Show and The Collections at WSA. Drawing 20,234 participants from every corner of the U.S. and more than 90 countries, the must-attend footwear event overflowed with product, ideas and inspiration, and served as reinforcement that there is great optimism for the future of the business.
The 2010 dates for WSA will be February 2–4 at the Mandalay Bay Convention Center and August 3–5 at the Sands Expo & Convention Center and The Venetian.
“Brands and buyers were thrilled with the powerful new look of the show and were busy all day seeing their customers, showing their product and writing orders,” said Pamela Baffo, director of The WSA Show. “The Box, Collections, C7 and the Main Show saw strong and continuous traffic immediately upon opening. The overall mood and feeling is that the Industry is on the upswing.”
Show News
TseTsee Launched as online forum for exhibit and event professionals
SAN FRANCISCO — TseTsee, an independent community Web site serving the social networking and information needs of the trade show industry and events industry, has launched at www.TseTsee.com.
 TseTsee—which stands for “Trade Show and Event – Talk, Share, Experience & Evolve”—is a free service available to exhibitors, associations, show organizers, general contractors, service suppliers, exhibit designer/builders, agencies, attendees, facilities, and everyone else involved in the trade show and events industry.
TseTsee celebrated its launch at TS2 by giving away a minimum of ten Flip Camera digital video cameras to early adapter “citizen journalists” who register for TseTsee and submit a compelling story or item about an issue impacting the trade show industry. Winners will be those submissions judged by TseTsee management as the most compelling, newsworthy and useful to the community.
The focal point of TseTsee is “Tell Someone Else,” a community discussion forum. “Tell Someone Else” serves industry professionals of all types—corporate marketers, show organizers, agencies, and suppliers—and provides an environment to share thoughts, ideas, best practices, and concerns.
TseTsee founder and creator, Chris Glenn, hopes that TseTsee will unite the industry in tackling tough issues such as rising drayage and transportation costs, building show attendance, co-branding and co-location, cost efficiencies, and sustainability. “I’m convinced open communication between marketers and suppliers will result in greater cost efficiencies and help establish new industry standards,” Glenn said.|
As an independent entity, TseTsee is not owned or controlled by any other company or media outlet—which insures there is no underlying message or agenda. The idea for TseTsee was borne from Glenn’s experience managing event marketing as director of sales and marketing at Globe7 in San Francisco. When Glenn searched for real-time information on exhibit design and rental, drayage, and transportation logistics, and other program components, he discovered there was no single location resource. “I realized there was no social media site dedicated to the information needs of the industry, as well as few established standards,” says Glenn.
Before moving forward with TseTsee, Glenn attended trade shows and conferences to speak with industry professionals. “My research reinforced that there is currently no independent social media site for the industry—and that the industry can benefit immensely through the type of interaction this type of site can facilitate,” says Glenn.
TseTsee.com is free to users and will be supported through advertising. Glenn, a media industry veteran, has held executive positions at Globe7, The Wall Street Journal, and International Data Group.
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Social networking and
face-to-face marketing
By Barry Siskind
In a recent issue of Trade Show Executive, I read an interesting article about Magic Stick, the winner of the TSE 2009 Innovation Award. Magic Stick is a small gadget, about the size of a computer memory stick that you carry with you. When you see someone also carrying a Magic Stick you can electronically exchange contact information. You each aim, push a button and voila you are networked.
Welcome to the age of High-Tec social networking whose first victims may very well be the handshake and a business card.
Twitter, Facebook, Web 2.0, SecondLife, LinkedIn, Flickr, LibraryThing, Ning, Jaiku, EventPeeps, are here to stay. There is nothing we can do about it nor should we for fear of being labeled Luddites. We should embrace social networking as a positive technology to help us build our personal networks.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…
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