|
|
|
|
| TSE May 22, 2009 | |
People Making News
Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this Web site by placing a banner or link on our site. If our publication meets your advertising needs, contact us. We are interested in knowing what is happening in your region and within your company. We are looking forward to receiving editorial submissions, photos, letters and comments. Feel free to send information regarding people, products, venues, shows, meetings and events.
TRADE SHOW ExPO
|
||||||
 |
 |
ATLANTA — Pico North America is pleased to welcome Teri Mascotti and Wendy Voss to its worldwide, worldwise team bringing brands to life in new and unexpected ways to create meaningful brand activations for clients around the world.
“We are enthusiastic to share Pico’s global resources and our ability to activate compelling marketing experiences that build relationships and deliver measurable results,” said Paul Mullen, president, Pico North America. “Teri and Wendy are tremendous assets and will help us to introduce North American companies to Pico’s worldwide team that is creating insightful activation strategies around the globe. Teri and Wendy have proven time and again that they know how to build teams that deliver the best results for their clients.”
As Vice President of Global Accounts, Teri Mascotti will work with Pico’s 34 global offices to blend the right teams for each client’s specific needs. Mascotti has more than 20-plus years experience in the exhibit industry. Her career began in retail as a visual merchandiser and then as director of retail sales.
Mascotti has been very active with the National Association of Store Fixture Manufacturers, sitting on their board of directors. In her position, Mascotti will also serve as a senior level strategist working with Pico divisions throughout the world to expand business opportunities. Mascotti is based in Pico’s Minnesota sales office.
As Vice President of Global Business Development, Wendy Voss will help Pico’s clients deliver their brand through total brand activation. With 20-plus years of retail and trade show experience, Voss is primed to assemble teams and promote Pico’s full spectrum of integrated global services. Voss’ passion for retail and exhibit/event design and strategy ignited while working at an architecture firm.
Her experience also includes working at agencies selling creative and strategic services for clients like Intel, CVS, Best Buy and Target to name a few. Voss is located in Pico’s Las Vegas sales office.
Mascotti and Voss have proven track records executing integrated global programs for trade shows, events, permanent environments and integrated marketing. Pico’s clients will appreciate their strategy-based solutions.
Moss names Kong as senior account executive, events
CHICAGO — Moss Inc. is announced the appointment of Freddie Kong to the newly created position of Senior Account Executive, Events, for Florida. Freddie will utilize his extensive experience in the event and exhibit industry to focus on the Special Events and Event Marketing industries for Moss. Shelly Alex, Vice President, Sales & Marketing for Moss said, “Freddie’s experience, enthusiasm, and industry knowledge make him the perfect fit for this role. I am sure that he will add value for Moss customers.”
Moss recently introduced a new Event Market product line with over 30 new products for the Event and Experiential Marketing Markets. The new Moss Events line includes columns, walls, arches, photographic backdrops and functional décor. All products from the line are available for rent or purchase. Charlie Corsentino, Chairman, President and CEO of Moss said, “This new event line is innovative and exciting and will offer the Event Market even more choices from Moss for event décor.”
With operations in Chicago, Maine, Salt Lake City, and Las Vegas, Moss is a provider of tensioned fabric structures, display hardware, and printed graphics to the Event, Exhibit, and Retail Interiors markets.
Kong will be working remotely from his home office in Orlando and can be contacted at: fkong@mossinc.com
For more information, go to www.mossinc.com.
COMPANY NEWS
Freeman closes Philadelphia office
DALLAS — Freeman closed its Philadelphia branch on May 15 in a move toward more efficient operations.
Bill Smith, formerly general manager of the Philadelphia office, has been named national sales manager. He will remain in Philadelphia to work with existing customers and to pursue additional business in a market where Freeman sees opportunity.
“Philadelphia is a good market for us,” said Jeff Price, chief operating officer of Freeman. “We have had an office in the city since 1994, and we have many good customers there. When the convention center completes its expansion, we will likely re-evaluate the need for a more full service branch in the city. Meanwhile, we can operate more efficiently with a local presence for sales and sales service, and with event production and operations handled through our New York location.”
Freeman’s New York branch has historically provided all equipment and most production for Philadelphia events. For the past year, however, the New York branch has produced all events in Philadelphia. Closing the Philadelphia branch merely formalizes this arrangement, and few Freeman employees are affected by the closing.
Freeman produces a number of sizeable events in the city’s Pennsylvania Convention Center, including the American Association of Neurological Surgeons, the American Society of Cell Biology and AIIM / OnDemand, among many others.
News this week:
Also read exhibit expert Barry Siskind’s column
Advertisement
Association News
ASAE & The Center continues social responsibility commitment one year after Global Summit
More than 100 organizations adopt ASAE & The Center’s Global Principles
WASHINGTON, D.C. — One year after the Global Summit on Social Responsibility, ASAE & The Center for Association Leadership continues its Social Responsibility Initiative begun at the Summit in 2008. More than 800 association executives and industry partners attended the 2008 event, April 30-May 2, at one of the 19 connected sites around the world and online.
Since then, social responsibility has remained an important component of ASAE & The Center’s work and continues to shape the direction of the organization:
“Social responsibility has become an important initiative for ASAE & The Center and for the association and nonprofit sector,” said ASAE & The Center President and CEO John H. Graham IV, CAE. “We appreciate the support we received from our members and friends who have committed to social responsibility in the past and shared their experience with everyone at the Summit. Moving forward, we hope that other organizations will recognize the importance of social responsibility and will join our efforts.”
ASAE & The Center’s ongoing Social Responsibility Initiative is supported by The J. Willard and Alice S. Marriott Foundation, The Nashville Convention and Visitors Bureau, MCI Group and collaborative online partner iCohere, who are all committed to helping associations incorporate social responsibility into their mission and daily operation.
ALEXANDRIA, Va. — TS² announced its exciting Keynote Series lineup today. For the second year, this series features a keynote session each day Tuesday, July 21 through Thursday, July 23.
"The introduction of our Keynote Series was extremely well-received last year. Attendees really felt they walked away with valuable information. So we're excited to focus the 2009 Keynote Series on timely topics and strategies that can be implemented immediately," said Jennifer Hoff, TS² Show Manager & COO, National Trade Productions.
The Opening Keynote, presented by Cyberspace Pioneer & NBC Internet Analyst, Omar Wasow will focus on Integration of Media and Face-to-Face in the Marketing Mix, discussing an extremely hot topic in the marketing arena. Wednesday’s Power Panel, moderated by Bob Dallmeyer, CEM, President, RD International and including panelists Jim Burch, Director of Communications, Toshiba America, Michael R. Olson, Senior Manager, Trade Shows, Raytheon Co. and Francesca Lendrum, Director, Marketing Services, NAVTEQ will provide a frank and powerful discussion of face-to-face best practices today.
The Luncheon Keynote on Thursday, featuring Leatrice Eiseman, Executive Director, Pantone Color Institute will provide attendees with insight into Color and Emotion. [READ MORE]
Show organizers rate TradeshowLogistics’ exposition roundtable ‘extremely valuable’
ATLANTA — Attendees unanimously rated the Exposition Roundtable hosted by TradeshowLogistics on April 15 as “extremely valuable,” and said they were “extremely satisfied” with the number of ideas they walked away with. TradeshowLogistics, a next-generation general contractor, held the forum at The Henley Hotel in Washington D.C. to provide its customers and other show managers with the opportunity to share ideas and brainstorm together.
TradeshowLogistics takes a holistic view of what’s best for its customers and their shows.
“Bringing everyone together was a way of sharing best practices and inspiring new ideas—which benefits all of us,” said B. J. Enright, president of TradeshowLogistics.
During the day-long professionally moderated session, the thirteen attending show organizers shared suggestions on how to cultivate relationships with large exhibitors, increase value to attendees, help exhibitors quantify ROI, and other pertinent topics. Participants also shared strategies they have implemented to help succeed during the recession. “In these times, it’s healthy to get a cross section of opinions,” said one attendee.
“I’m fortunate to have a partner like TradeshowLogistics which showed its genuine interest in helping its clients by bringing us together. The way the event was facilitated there were clear takeaways, things I was able to implement as soon as I returned to the office,” said Barbara Myers, CAE, Conference & Meeting Services Director for APCO International.
Trade Show News
 |
Opening Day at the 2009 Kitchen & Bath Industry Show in Atlanta on Friday, May 1, 2009 is marked by the official ribbon-cutting at the Georgia World Congress Center. (Standing from left to right) 2009 NKBAVice President, David Alderman, CKD, CBD; Immediate Past President, Sara Ann Busby, CKD; 2009 NKBA President-Elect, Mark L. Karas, CMKBD; Vice President — Nielsen Kitchen/Bath Group, Brian Pagel; 2009 NKBA President, Suzie Williford; NKBA CEO, Don Sciolaro; 2009 NKBA Secretary, Maria Martina, CKD, CBD; and 2009 NKBA Treasurer, Alan W. Zielinski, CKD. |
NKBA announces 2009 Design Competition winners
ATLANTA, Ga. – The National Kitchen & Bath Association announced the winners of the 2009 NKBA Design Competition, which awards over $100,000 in cash prizes. The winners were recognized in Atlanta at the NKBA Design Competition Awards Ceremony, held at Center Stage in the NKBA’s Design Idea Center at the 2009 Kitchen/Bath Industry Show & Conference.
Open only to NKBA members, the NKBA Design Competition recognizes the talent of kitchen and bath designers to plan safe, functional, and beautiful spaces. In 2009, the NKBA received a record 679 entries. A panel of NKBA-certified designers from all of the NKBA’s eight geographic regions judged the projects based on visual appeal and creativity, as well as principles of design, presentation, and safety and ergonomics, using the NKBA Kitchen and Bath Planning Guidelines.
The competition spans ten categories, and offers a first, second and third place winner, as well as an honorable mention, in each category.
The ten first place winners in each category receive $2,000, while second place finalists receive $1,000 and third-place finishers $500. In addition, $25,000 is awarded to the Pinnacle of Design winner, $15,000 each to the winners of the Best Overall Kitchen and Best Overall Bathroom/Powder Room, and $5,000 each to the winners of the Best Before & After, Best Sustainable Kitchen, and Best Sustainable Bath.
[For a list of winners and more information, click this link.]
Company accolades
3D Exhibits-Autonomy campaign wins wins Tower Award
ELK GROVE VILLAGE Ill. — 3D Exhibits’ multi-faceted activation of Autonomy’s “Get your ducks in order” campaign at LegalTech New York 2009 has been recognized with a Silver Tower Award.
The Tower Awards, presented by the Chicago chapter of the Business Marketing Association, recognize excellence in B-to-B marketing.
3D Exhibits’ activation of the “Get your ducks in a row” campaign leveraged a wide variety of rubber duck-themed marketing materials to increase brand recognition and drive attendees to the Autonomy exhibit. Drawn by emails, print advertising and postcards, visitors followed bright yellow duck footprints from the registration desk to Autonomy’s two exhibits.
In the exhibit, framed duck graphics reiterated the message and visitors left with their own suit and tie-clad rubber duck.
VIPs were led to a meeting room where they received a personalized product demonstration.
Entrance and exit surveys revealed that the strategy resulted in a 250 percent increase in the number of attendees identifying Autonomy as one of the top five suppliers in its category. Meetings with key customers and prospects increased 88% over the previous year.
The award demonstrates 3D Exhibits’ ability to collaborate with clients to develop innovative and results-generating marketing strategy. “By reiterating the campaign through multiple media, we achieved Autonomy’s goal of increased brand recognition,” says Nicole Genarella, vice president of marketing for 3D Exhibits.
Exhibit innovations
Exponents new portable ‘GLIDE’ brings big-screen video to smaller exhibit booths
SAN DIEGO, Calif. — Exponents, Inc., a leading national innovator in the design and manufacture of custom-modular exhibits for trade shows, expos and conferences, has introduced its award-winning breakthrough GLIDE™, the first portable exhibit system to bring big-screen digital technology to smaller displays commonly used in 10-foot-by-10-foot floor spaces and retail venues like auto dealerships, health clubs, bank lobbies and hotel and restaurant meeting rooms.
Priced below $5,000 and designed to support a 50-pound, 37-inch liquid crystal display monitor large enough to dynamically communicate an exhibitor’s main messages, GLIDE™ changes how marketers who use portable exhibits can communicate at trade shows, according to Exponents’ President Bruce Backer.
“With GLIDE™ we have a new and better way to approach messaging at shows,” Backer said. “We can finally break free from a 30-year-old tradition of only using static printed graphics and signage in small trade show booths, which are a growth area in this business.”
ATLANTA — The sixth edition of Techtextil North America took place April 21 to 23, 2009 at the Sands Expo & Convention Center in Las Vegas, Nevada. This was the first ever edition on the West Coast and resulted in the majority of exhibitors and visitors being pleasantly surprised and pleased despite the current economic conditions.
Techtextil North America was previously held only on even years in Atlanta, Georgia but will now be held annually, alternating between Atlanta in the even years and a Western region site in the odd years.
The 2009 event hosted 118 exhibitors from 15 countries, while the total verified attendance reached 1,300 from 34 countries. The show also welcomed four international pavilions from Canada, Germany, Italy and the United Kingdom.
“The goal in moving Techtextil North America to an annual event was to reach a new audience. In looking at our final figures, 25 percent of our 2009 exhibitors were brand new to the event and 28 percent of our U.S. visitors were from the Western Region. Since only 4 percent of our visitors at the 2008 event were from the Western Region, we are certainly on the right track to bringing Techtextil North America to a new audience of both exhibitors and visitors,” said David Audrain, President of Messe Frankfurt USA.
A case for face-to-face marketing
By Barry Siskind
Think back to the people you feel comfortable with. It could be your spouse, other members of your family, colleagues, business associates, customers, and even the mail carrier. What is it about these people that make you feel comfortable? Where does this comfort come from?
It may have been a common experience you had with a particular person—a movie you both appreciated, mutual friends and acquaintances, or a similar outlook on life. If you have the same experience with the people you do business with, the results can be the same. The people we like to do business with are people we like, respect, and trust — people we feel comfortable with. But where does this comfort come from?
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
International News
Positive results at SHK Moscow 2009
CHICAGO — Even though the effects of the global financial and economic crisis have affected the Russian construction industry significantly, interest in innovative building and energy technology was unabated at SHK MOSCOW 2009, 13th International Industrial and Technology Trade Fair for Heating, Air Conditioning, Ventilation, Refrigeration, Building Automation, Sanitation and Renewable Energies.
A total of 11,300 trade visitors from the CIS and neighboring countries attended Russia’s leading event for this industry and 200 exhibitors from 19 countries showcased their products on 107,600 square feet of exhibit space. Organized by Messe Düsseldorf together with its subsidiary Messe Düsseldorf Moscow OOO, SHK MOSCOW was recently held at the Krasnaya Presnya fairgrounds in Moscow, Russia.
Experts are cautiously optimistic about the sector’s long-term prospects in Russia. The need for residential and industrial buildings as well as renovations is still considerable in Russia and in bordering countries. The Russian government is supporting the industry and increasing investment in social housing and infrastructure projects.
The exhibitors at SHK MOSCOW 2009 were impressed by the decision-making authority and investing interest of the visitors. Andreas Lücke, General Executive Manager of the Federal Industrial Association of Germany House, Energy and Environmental Technology (BDH), stated: “Even though fewer exhibitors participated in SHK MOSCOW this year as a result of the financial crisis, the response by trade visitors was very gratifying. It was a real achievement that attendance figures were virtually in line with the previous event and above all that the calibre of visitors improved noticeably. This strengthens SHK MOSCOW’s standing as the No. 1 trade fair for efficient systems and renewable energies in the CIS.”
Juri Nechepayev, Managing Director of Buderus Heiztechnik Russia, agreed: “SHK remains a professional must for the entire industry. Even now, with today’s tough market conditions where no one knows what to expect, the organizers have succeeded in gathering the leading suppliers for all of the key industry segments. For all these exhibitors, the trade fair is therefore a symbol of their own perseverance and stability – participating here means making a strong statement.” Uwe Wiener, Export Manager/East Europe at Saint-Gobain HES, added: “It was the best SHK in years.”
“The trade fair exceeded all of our expectations. Despite the current difficult times and rather uncertain market conditions, we welcomed more visitors than could have been predicted or expected, especially from our main target groups – planning offices, installation companies, developers and investors,” commented Denis Radionov, Head of Heating at Broen OOO.
The next edition of SHK MOSCOW is scheduled for April 20 – 23, 2010 in Moscow, Russia. For further information on visiting or exhibiting at SHK MOSCOW 2010, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: info@mdna.com; Visit our web site http://www.mdna.com; Subscribe to our blog at http://www.mdna.com/blog/; Follow us on twitter at http://twitter.com/mdnachicago
Advertisement
“We get more accomplished when we are in the same room together,” said Marci DuBois, Corporate Meeting and Events Leader for Taco Bell Corp. “We are a global company and while email, voicemail and teleconferencing are important, it is also important to see our partners, employees and franchisees face-to-face on a regular basis. It is good for business and it is good for maintaining relationships. These meetings may look a little different than they have in the past, but we still get together. As a meeting destination, Las Vegas provides a great value, not only with room rates but with other ancillary costs.”