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Stories this week:
Also read exhibit expert Barry Siskind’s column

ASSOCIATION NEWS
New economic impact study shows confidence yet signals concerns for association community
WASHINGTON, D.C. — Results of a new economic impact study recently conducted by ASAE & The Center for Association Leadership point to new challenges associations might have to face in the near future. The study, titled "ASAE & The Center Impact Study-Beliefs, Behaviors and Attitudes in Response to the Current Economy," shows that although overall the association sector is doing well, there are some important points that association leaders should consider when planning their business strategies for this and next year.
"Although some of the research confirms what we hear anecdotally from associations operating in a soft economy, other findings are somewhat surprising and counter-intuitive to what we assumed to be industry-wide trends," said ASAE & The Center President and CEO John H. Graham IV, CAE. "For example, many associations are emphasizing virtual experiences right now, which is probably good planning, but the study clearly shows that the members who participated in the study want to meet face-to-face instead, and may even skip some more localized events that they would normally attend in order to afford a larger, distant meeting where the perceived value is high. This study really speaks volumes about what members want and value from their associations, and should be a great resource for associations as they adapt to these changing economic conditions."
Conducted between December 2008 and January 2009, the study evaluated the effect of the ailing financial system on working professionals who belong to associations and their outlook for the future. Nearly 100 associations agreed to share their membership lists, culminating in 8,500 professionals who participated in the study, including highly educated people like lawyers, doctors, pharmacists, counselors, architects, accountants, scientists, engineers and meeting professionals, representing both the corporate and nonprofit sectors.
ASAE & The Center plan to conduct a similar study later this year to measure the change in beliefs, behaviors and attitudes among working professionals to see how their perspectives have changed based on the shifting economic climate.
"We want to make sure that our research reflects the constantly changing economic climate. A follow-up study later this year will give us an opportunity to benchmark the results and track progress, or decline, of the U.S. economy and its impact on working professionals," added Graham.
Associations operate in all 50 states and in dozens of countries around the world, and represent individuals, causes and organizations that comprise a vibrant and educated workforce. Associations also provide education opportunities and specialized training to make individuals more efficient and beneficial to the economy as a whole. Associations are a vital part of the U.S. economy, accounting for more than one million jobs nationwide, according to ASAE's 2007 research titled Associations Matter. Many associations have been hard hit by this unprecedented economic crisis, but have unique tools and resources that can be leveraged to assist the nation in its eventual recovery.
For more information about the study and to read the white paper highlighting the results, visit www.asaecenter.org/economy.
PRA Destination Management Dallas/Ft. Worth named as a Finalist in 2008 ADME Achievement Award
DALLAS — PRA Destination Management Dallas/Ft. Worth has been named as a finalist in the 2008 ADME Achievement Awards for an environmentally responsible program in the Best Innovative Event category according to Rhonda Marko, DMCP, CMP, CMM, and President of ADME. Tammy McCormick, CMP, National Sales Manager for PRA Destination Management Dallas/Ft. Worth along with the dedicated team of destination management professionals submitted entry for the 4th annual ADME Achievement awards for consideration among 80 other entries and is among a select few that made it to the final rounds.
The Best Innovative submission by PRA Dallas/Ft. Worth was for the Pepsi Gardens Welcome Reception. In an effort to embrace environmental responsibility, guests were welcomed to a green reception utilizing recycled, sustainable and natural resources.
The exhibit hall, where the event took place was transformed into an oasis of a lush, environmentally friendly green garden which included laying grass over the entire floor with living trees and lush foliage positioned throughout and later donated to local parks and retirement homes. From natural table décor to a living fountain and local artist using recycled Pepsi cans to create artwork, the event was both environmentally sound and extremely entertaining.
To maintain the sustainability, all foliage and grass was donated, the left-over food was composted and the fresh fruit and vegetables were donated to the North Dallas County Food Bank. In addition, a monetary donation was also provided to Pepsi's charity of choice, the Keeping American Beautiful Foundation. With detailed planning and coordination, PRA Destination Management Dallas/Ft. Worth created a memorable evening for its guests, while raising awareness of Pepsi's movement to a greener world.
"Social responsibility and efforts to raise awareness of environmentally sound practices are top of mind these days," commented Byron Frazier, Director of Sales & Marketing, PRA Dallas/Ft. Worth. "This event accomplished many goals for our client and gave PRA Dallas/Ft. Worth an opportunity to showcase our creative and innovative team skills. We are so pleased to be considered for this very prestigious ADME Achievement award."
The awards are presented by the Association of Destination Management Executives (ADME), the only professional society for destination management executives with more than 250 members in North America and the European Community. Members of the ADME Achievement Awards' judging teams will select award winners from among the Finalists. Winners will receive a crystal award in honor of their outstanding accomplishment during a gala banquet held in March at the Westin Riverwalk Hotel in San Antonio, Texas.
More than 80 entries from companies throughout North America were submitted for consideration in nine categories, including Best Innovative Events in four budget categories, Best Overall Program, Best Creative Events - Tour, Recreation and Teambuilding Program and Best Logistics/Transportation. PRA Destination Management Dallas/Ft. Worth is a Finalist in the Best Innovative Events category. Information about ADME and the upcoming Annual Conference is available at www.adme.org.

DESTINATION NEWS
Alisal Guest Ranch & Resort joins with the state of South Australia in offering 'Outback' weekend
Saddle up for down under adventure in the wild west during special getaway
with ropin', ridin', food, wine, and more
SOLVANG, Calif.— Howdy and G'Day mate! Alisal Guest Ranch & Resort, together with the South Australian Tourism Commission and the Great Australian Outback Cattle Drive, have created a weekend filled with cowboy adventure.
The Outback at the Alisal Weekend set for Sept. 17-20 will have guests horseback riding, sipping Shiraz, dining at American and Australian BBQ feasts, and much more. Guests will also be eligible to win a trip for two to the Great Australian Outback Cattle Drive, which will be held in August 2010 (valued at $8,000).
"There are many similarities between American ranches and Australian cattle stations, and some unique differences," says David Lautensack, General Manager, Alisal Guest Ranch & Resort. "We are thrilled at the opportunity to combine and showcase our different ranch styles with our neighbors from Down Under. This Wild West meets the Outback weekend will surely be unforgettable."
The Outback at the Alisal weekend package for two includes:
- Studio accommodations for 3 nights, 4 days
- Welcome reception
- Special lakeside lunch
- Wine dinner featuring an Australian celebrity chef
- Screening of "Australia" the movie, under the stars
Unlimited greens fees, horseback riding, tennis, hiking, fly-fishing, including equipment
The Outback at the Alisal Weekend is available for $2495.00 per couple, all-inclusive. Additional per person, and suite rates are available upon request. To make a reservation, please call 800.4.ALISAL.
Alisal Guest Ranch & Resort offers 73 telephone- and-television-free guest cottages and suites, the brand new Alisal Fitness Center & Spa featuring weight and cardio equipment, fitness classes, and indulgent massage and facial treatments; two 18-hole championship golf courses; six tennis courts, and a 100-acre spring-fed private lake with water sports, including fly fishing, canoeing, and kayaking, as well as archery, and an air-riffle shooting range. Alisal Guest Ranch & Resort has long been considered the premier full-service guest ranch for couples, families, and conferences since it opened in 1946. This secluded hideaway is one of the few places where time seems reluctant to move forward.
For additional information on South Australia or the Great Australian Outback Cattle Drive, visit www.southaustralia.com or www.cattledrive.com.au.
SHOW NEWS
2009 CHA Exhibiting With Excellence Award
presented to Glitz Design
PHOENIX, Ariz. — Glitz Design is the recipient of the 2009 Craft and Hobby Association (CHA) Exhibiting With Excellence Award presented at the CHA Winter Convention & Trade Show held in Anaheim, Calif. held on January 27.
The CHA Exhibiting With Excellence Award recognizes the very best exhibitors at the CHA Winter Show and honors companies for exemplary presentation, display and customer service. Glitz Designed received the Exhibiting With Excellence Award for the Scrapbooking and Paper Craft section of the show floor beating out more than 270 other exhibitors in the section with their presentation, charisma, charm and stellar customer service.
"We're hard working Mommas who design products, run all the operational aspects of our business and still put our families first," explained Erin DeSpain. "We know how hard it is to find time to scrapbook so we design all our products with time starved Mommies in mind! We hope to make scrapbooking quick and easy for everyone! Our products include gorgeous, versatile, double sided paper with coordinating journaling stickers, borders and rub ons to help make creating projects quick, easy and fun! We are glad to see that our passion and commitment to excellence comes through in what we do."

Germany's high-price image is a thing of the past
NEW YORK — The time that the boundaries on events planners were as wide as their imaginations is over, and today, living within a truncated budget has moved to the top of the list of priorities they are receiving from their clients.
The available space for meetings, exhibitions and trade fairs as well as the supply of quality hotel rooms is growing worldwide. Meeting Professionals International (MPI), the world's largest association of the meetings and events industry, confirms that meetings and conventions are still one of the global growth markets. Nevertheless, the economic situation has affected business.
Planners predict 9 percent fewer meetings for 2009, as well as 3 percent fewer delegates and a 3 percent shorter meeting duration. Nonetheless, they also expect a 2 percent increase in expenditures per event. This means that decision-makers are keeping an even closer eye on where they want to stage a meeting and what services they will get for their budget.
For those planners who think that keeping costs down means keeping clients close to home, the German Convention Bureau (GCB) has some good news.
Recently considered a somewhat high-cost destination, in part because of the relation between the dollar and the Euro, Germany has proven instead to be a high-value destination with some of the best deals in Europe.
According to Lutz P. Vogt, Managing Director of the GCB, "We sometimes find in our talks with customers that we still have a high-price image. But the reality is something else. There is a very good reason that, according to Meeting-& Event Barometer 2008, Germany is deemed the foremost meetings destination in Europe and is posting a rising number of meetings and events even in the midst of a worldwide economic crisis. And that has to do with the high value customers get for comparatively low cost."
To substantiate what German suppliers know anecdotally to be true, the German Convention Bureau has compiled information from a variety of international surveys and studies to give planners concrete data about why Germany looks very good price-wise.
According to the German Hotel Association (IHA) e.V 2007 survey of German and European room prices, Moscow, Geneva and Paris were the most expensive, with even the costliest German cities much further down the list.
One reason that prices in Germany are looking so good is that they have remained stable. According to the Hotel Price Index (HPI), published by the online hotel booking service, Hotels.com, "With a price increase of only one percent over last year, the average room rate of 101 Euros in Germany was one of Europe's most favorably priced destinations for the third quarter of 2008." This is one-third lower than the room rates paid in high-cost countries such as Norway (average 149 Euros), Switzerland (147 Euros) and Denmark (144 Euros).
Germany's hotels also fared very well in the 2008 Hotel Price/Performance Index published late January by Hotel.de. The index compares ratings of some 600,000 three- and four-star hotels around the world. While the price/performance ratios in major cities in the UK, France, Spain, Italy, the USA and China averaged 7.42, Germany had an above average rating of 7.55.
It is not only in the realm of hotel prices that Germany has achieved favorable ratings important to the industry.
Many surveys, including IMEX Research, conducted last year, consider Germany a competitive destination because of its superior infrastructure, top-level professionalism, state-of-the-art facilities, and unique venues. According to the Travel & Tourism Competitiveness Report 2008 prepared by the World Economic Forum and Booz Allen Hamilton, the European Union states remain the most competitive in the field of tourism.
Among these states, the leading position is held by Germany, Switzerland and Austria. According to the report, "Due to its excellent connection with international tourism flows, one of the world's most advanced rail and road infrastructures, its sustainable environmental regulations, and high security standards, Germany is among the top three."

Jamaica breaks ground for convention centre in Montego Bay
MONTEGO BAY, JAMAICA — Ground broke on Saturday, Feb. 14 in Rose Hall, St. James to begin construction of the Montego Bay Convention Centre.
The highly anticipated facility will be built on 35 acres of land opposite the Shoppes at Rose Hall (between the Half Moon Golf Course and Rose Hall Great House) and is aimed at strengthening Jamaica's participation in the growing groups and convention market.
The project is financed through a 350 million Yuan (RMB) or US$51 million loan agreement between the Government of Jamaica and the China Import and Export Bank. Construction is expected to be completed in 20 months.
Speaking at the official groundbreaking, Prime Minister Bruce Golding noted that Montego Bay added over 2,000 rooms in the last few years, bringing its capacity to just over 11,000. Of that number 3,760 are located along the Rose Hall corridor.
"This financing of the convention centre signals the continuation of the growing economic co-operation between both countries and of China's willingness to help Jamaica expand, grow and develop," said Prime Minister Golding.
According to the Prime Minister the facility when completed will stand as a lasting monument of the close bond of friendship between Jamaica and China. Jamaica's Minister of Tourism Edmund Bartlett in bringing greetings noted that already several organizations have been lining up to take advantage of the facility.
"The Convention Centre will be part of the critical infrastructure necessary to facilitate the repositioning of Jamaica as an events destination in the global tourism market," stated Bartlett.
The Montego Bay Convention Centre is intended to provide space for meetings and conventions, to enhance the tourist industry, to increase foreign exchange earnings and to provide additional employment for persons in the western region of Jamaica.
The Centre is being designed as a modern state of the art facility, capable of hosting large and small meetings, conferences, exhibitions, banquets, weddings and other events. The Centre will provide over 50,000 sq. ft. of exhibition space, over 20,000 sq. ft. of banquet facility and more than 11,000 sq. ft. of meeting space.
For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board's Web site at www.visitjamaica.com.
Jordan becomes Regional Director for Experient sales network
TWINSBURG, Ohio — Experient, the source for integrated meeting and event solutions, has named Jason Jordan regional director for the Experient Sales Network. The Experient Sales Network is a division of more than 50 independent sales professionals and Jordan will supervise the Western region.
Jordan has more than 15 years of experience in the hospitality industry and has been a strategic account manager with Experient since 2005 out of the Experient St. Louis office. His previous experience includes sales, marketing and management positions with Holiday Inn, Marriott and Renaissance hotels. Jordan graduated from University of Kentucky in 1992 with a bachelor of business administration degree in marketing.
"Jason is an established professional with a record of success in sales and account management. His direction and support will undoubtedly help advance the Experient Sales Network," says Andy Smith, Experient vice president, independent agent channel.
The Experient Sales Network (ESN) is a team of independent business development specialists known as Experient National Account Managers (ENAMs) located in primary customer markets across North America. Smith oversees the ESN with the help of two regional directors, Kris Nitzel and Jordan. The ESN regional directors work closely with the ENAMs to support their sales efforts and guide their professional development.
"I'm very excited to assume this position with the ESN," says Jordan. "The Experient Sales Network is an important part of the Experient footprint on the event industry."
Sweeney joins Freeman AV division as VP of hotel sales
DALLAS — John K. Sweeney has joined Freeman's U.S. audio visual division as vice president, hotel sales. In making the announcement, Ken Sanders, president, Freeman's U.S. audio visual division said, "John's in-depth experience in the hotel market is a key element in our focus on growing hotel and facilities audio visual services," said Sanders. "Adding John's capabilities to Freeman's recent acquisition of AVT Event Technologies gives us a strong position in an important segment of the face-to-face industry."
With more than20 years industry experience, Sweeney joined Freeman from his most recent position as national sales director for Audio Visual Innovations. Prior to that, he was president of Teledata Systems, as well as 11 years of executive sales and management career with Carabiner International.
Sweeney is a graduate of Indiana University of Pennsylvania, with a bachelor of science degree in finance. Based in Philadelphia, he is active in numerous civic and professional organizations, where he was a board member of the greater Philadelphia Hotel Association, a member of the Philadelphia Convention and Visitors Bureau, a past president of the Young Entrepreneurs Organization and a member of Meeting Professionals International, among others.
Brumark appoints Schemanske senior account manager
MARIETTA, Ga. — Brumark, the one-stop Total Flooring Solutions Specialist, announced that it has named Leslie Schemanske Senior Account Manager, effective immediately.
"As we expand our team, we're pleased to add someone with Leslie's level of experience," said David Walens, president of Brumark. "Her exhibit and event flooring expertise will be a tremendous asset to Brumark."
Schemanske was previously with the Donald E. McNabb Company from 1999, most recently in sales. She is a graduate of Walsh College of Business and Accountancy. Schemanske is involved with the Exhibit Design Producers Association (EDPA) and the Exhibitor Appointed Contractors Association (EACA), and serves on the board of directors for the Randy Smith Memorial Golf Classic.
Russound targets low voltage and Hi-Fi markets
with two national sales manger appointments
NEWMARKET, N.H. — Russound, the No. 1 brand in multiroom audio, announced the creation of two new sales positions, both of which are designed to provide their respective markets with an enhanced level of service and support.
Starting immediately, Michael Stuart and Michael Gatto are serving in the newly created positions of National Sales Manager, Low Voltage and National Sales Manager, Hi-Fi, respectively. Both are responsible for implementing sales programs and providing overall support for their respective channels, with an emphasis on helping integrators, dealers and installers grow their bottom lines.
"Though we always look to support our customers with maximum efficiency, the current economy has encouraged us to take a closer look at how we can best accomplish this goal," said Charlie Porritt, Russound's CEO. "We know that different channels require focused solutions, so it only makes sense for us to appoint sales specialists who are equipped to provide the best possible support, without resorting to one-size-fits-all programs."
Both Stuart and Gatto are veterans of the company, having served their respective regions and channels as Regional Sales Managers.
In addition to the new positions, Porritt announced that John Sexton of Corporate Development will serve as interim Vice President of Sales until such time that the position is filled with a permanent candidate. This position was held by Mr. Porritt prior to his recent promotion. Gatto and Stuart will report to Sexton during the company's search for a permanent replacement.
"We're all keeping an eye on the economy, but Russound is not simply waiting to see how the current situation plays out," said. Porritt. "From creating effective new positions to developing products that are a direct response to our customers' needs, we are committed to doing whatever it takes to help out customers remain profitable the current scenario and beyond."


EXHIBIT EXPERTISE

The good news about bad times
By Barry Siskind
If you have ever attended the world’s biggest car show in Detroit you were undoubtedly overwhelmed by the orgy of extravagant car promotions, wild stunts, spare-no-expense promotions and the best of what you would expect from an industry prepared to spend over $100 million to introduce their newest models.
This year it was different. Opulence was replaced by austerity. A struggling industry was now exhibiting to the bare bones. Some companies like Nissan pulled out completely.
Yes, it’s true that when times are tough we all need to tighten our belts a notch or two and yet when times are good we seem to forget the basics and throw gobs of money into the air hoping for some sort of a return.
This year’s Detroit show is a direct reflection of the global financial scene. But sometimes rolling back isn’t a bad thing. When all your energy goes into creating too much glitz and glamour, often the question, “Am I getting a return for the investment in all this excess” is not asked.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
INDUSTRY NETWORKING
SpeakerSite launches social network for public speakers, event planners
Finding a mustom exhibit rental made fast and stress-free
COLUMBUS, Ohio — Two entrepreneurs have launched SpeakerSite, which has quickly become the world's largest social network for public speakers and event planners.
During its first 100 days (since launch on Nov. 11, 2008), more than 2,500 public speakers and event planners have joined. Members speak on a wide variety of topics for fees that range from free to $10,000 and up. Registration is free and open to all. Basic search does not require registration; event planners may simply visit www.SpeakerSite.com and search.
"SpeakerSite offers a completely open and transparent way for event planners to find speakers, emcees, presenters, and facilitators," said Rob Emrich, co-founder. "Our basic search invites anyone planning a meeting or conference to simply type in key words, like the topic and location, and find speakers who mention those key words in their profiles."
Event planners can then browse through the profiles to see samples of presentations in video and audio files, biographical statements, promotional photographs, detail on speech topics - and references who can vouch for the quality of the speaker.
For event planners who don't have the time — or just want someone else to do the searching — SpeakerSite offers a Concierge Desk, toll-free in the United States, at _888-9SPEAK9 (888-977-3259). For event planners who will pay a speaker $500 or more, SpeakerSite will search, recommend and negotiate with potential speakers.
Addressing An Underserved Market
SpeakerSite is based on a substantial gap in available resources for event planners. Ken Lazar is a good example.
"I need 100 speakers in 2009," said Lazar, a SpeakerSite member, who founded the Scioto Ridge Job Networking Group in July 2006. "I can't just keep asking around. There has to be a better way."
Another SpeakerSite member, Sema Akgun Thimmes, founded a group on SpeakerSite that focuses on Lazar's hometown of Columbus, Ohio. "When I learned of Ken's challenge, I invited speakers to join my group," said Thimmes." Her geographical group now has 121 members. "They might not all be right for Ken's needs, but it's a great start for a local talent pool."
While there are social networks for public speakers and event planners within larger registered sites, such as sub-groups on leading social networking sites, SpeakerSite is exclusively designed for speakers and event planners. And, while there are websites devoted to the public speaking industry, such as a industry blogs and matching services, only SpeakerSite is founded to provide, as a priority, a social networking opportunity.
"Speakers and event planners promote themselves on SpeakerSite " said Artie Isaac, co-founder with Emrich. "But they are also sharing ideas, experiences and encouragement in online discussions. More than a marketplace, SpeakerSite is a community."
SpeakerSite's membership includes professional and amateurs; teachers, artists, activists and scientists; and people across the United States and around the world, including Bahamas, Canada, Colombia, Ghana, Great Britain, Hong Kong, and Japan.
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