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Trade Show Expo To view this newsletter online, CLICK HERE ASSOCIATION NEWS • PEOPLE MAKING NEWS • NATIONAL NEWS • COLUMNS • |
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Stories this week:
PEOPLE MAKING NEWS Also read exhibit expert Barry Siskind’s column
WASHINGTON, D.C. — Nobel Peace Laureate Archbishop Desmond Tutu praised the recent election of Barack Obama as a “Mandela moment” at an American Program Bureau (APB) event in Washington, D.C. on November 17. Tutu compared the U.S. election to the 1994 election in South Africa, which saw South African civil rights leader Nelson Mandela elected president following 28 years of imprisonment. Mandela appointed Tutu, who received the 1984 Nobel Peace Prize, as Chairman of South Africa’s Truth and Reconciliation Commission in 1995, a group that helped heal the scars from decades of Apartheid in South Africa. His speech to more than 300 top association executives and meeting professionals was the first of what will be a series of special events sponsored by APB in Washington, D.C. and other locations throughout the United States. “Racism in many places is still rampant,” he warned, but he called the United States a “fantastic country” and said “you should know how many of us have been inspired” by Obama’s election. ATLANTA — TradeshowLogistics, a national general contracting company whose unique business model enhances show management's bottom line, will be exhibiting at Expo! Expo!, IAEE's Annual Meeting & Exhibition. Attendees visiting TradeshowLogistics at booth No. 515 will Find Out Why an UNpredictable Economy Requires an UNcontractor Approach. In the TradeshowLogistics exhibit, show organizers will learn how they can generate additional profit, set drayage rates, and increase the quality of exhibitor care using the company's UNcontractor approach. Barbara Myers, Conference and Meeting Services Director at APCO International and Jill Eckhaus, CEO of AFCOM will be in the booth to answer questions about how this UNcontractor approach to general contracting has benefited their organizations with UNmatched ROI, UNequaled support, and UNbelieveable service. B.J. Enright, president of TradeshowLogistics and other members of the TL team will be at the exhibit to demonstrate TLOnline(tm), a technology solution that allows show management and all contractors and vendors to process exhibitor orders and make payments very simply through one avenue. Expo! Expo! will be held December 10 at the Miami Beach Convention Center. Visit www.iaee.com/events/expo/ for more information. ASSOCIATION PARTNERSHIP
Association Vision President Al Rickard, CAE (left), shakes hands with WASHINGTON, D.C. — IMN Solutions, a leading association, foundation and meeting management company, which serves more than 500 association and non-profit clients and members, has partnered with Association Vision, a communication firm in the Washington, D.C. area, to provide an expanded range of communication services to its clients.
“Association Vision has been the leading communication company in the association arena for several years,” says IMN Solutions President/CEO Jack Sammis. “By promoting Association Vision’s services to our clients, we are ensuring that our clients have easy access to the communication outsourcing solutions they need.” Association Vision is also providing public relations support for the Convene Green Alliance and the Foundation for International Meetings, two organizations managed by IMN Solutions. Association Vision President Al Rickard, CAE, explains, “Associations need new communication ideas right now as they face challenging economic times, and that’s what we’re here for. Whether it’s enhanced PR and member communications at conventions, public relations campaigns, or creative publishing programs, we have the answers. “For example, we just introduced the ‘Frugal Meeting Planner’s Convention Communication Solution,’ that includes daily electronic newsletters for members, press outreach to local and trade media, media training for volunteer leaders, editorial support for association publications, and photography. It’s a package that can save money and add value at the same time.” Susan Sarfati, CAE, the former President & CEO of The Center for Association Leadership and Executive Vice President of ASAE who now runs her own consulting firm, Beyond Excellent!, said the partnership is a great idea. “I’ve worked with Al Rickard since he was publisher of Executive Update magazine at the Greater Washington Society of Association Executives (GWSAE), and since then on a wide range of communication projects, including the launch of The Center for Association Leadership,” she says. “He is the go-to guy when you want a communication program done right from start to finish.” Bill Hudson, President and CEO of the Global Cold Chain Alliance, an IMN Solutions client, has used Association Vision since 2003. “Association Vision is a valuable partner for us in both PR and publishing and is now helping us launch a new magazine,” he says. “Al Rickard has become a key outsourced staff partner and an important strategic thinker to help us evaluate our future.” Before launching Association Vision in 2000, Rickard spent more than 15 years in senior communications positions with several major associations, including ASAE, GWSAE, IACVB (now the Destination Marketing Association International), National Food Processors Association, and the Snack Food Association. Visit www.imnsolutions.com and click on Public Relations, Publishing, and Convention Communications to learn more about Association Vision services. More information is also available at www.associationvision.com. COMPANY ACCOLADES
CHESTNUT RIDGE, N.Y. — Leading experiential marketing agency MC2 has earned a bronze Event Design Award in the Best Retail Environment category for the store-in-store, brand building environment it created for Pioneer's high-end KURO plasma screen. The Event Design Awards are sponsored by Event Design magazine. After reviewing hundreds of entries, an elite panel of design experts selected MC2's entry citing its use of design innovation to achieve Pioneer’s marketing objectives. Located in Paramus, NJ, this debut installation is the first of 55 retail environments MC2 is creating for Pioneer around the country, all of which will be completed by the end of 2008. Drawing inspiration from the brand itself (KURO means black in Japanese) the environment combines an intense color palette with sleek, modern ambiance. Dramatic halo lighting showcases the KURO products against brilliant polished surfaces_an effect which expands the perceived size of the room. Sharp-edged, glossy-black fixtures define the space and underscore the product's premium quality. “We designed and built the environments to reflect the dramatic intensity of the KURO product, to articulate its advanced technology and to draw the quality driven customer that Pioneer‘s marketing team targets,“ said Rob Murphy, chief marketing officer of MC2. MC2 is a nationally recognized leader in the exhibit and event marketing industry. The company specializes in design, production and management of integrated marketing programs including events, exhibits, permanent and mobile environments and executive briefing centers. BOOTH DESIGN NEWS
New solution presents customized, cost-effective, MIDDLEBORO, Mass. — Champion Exposition Services, a leading provider of comprehensive event solutions and exposition services, today announced the company's Exhibits unit will offer two-story trade show booths for rent. Champion Exhibits utilizes their outstanding service and creativity to construct customized multi-level structures, crafting modified solutions based on each client's unique trade show requirements. All production is done in-house by Champion Exhibits, yielding a greater value than most manufacturers can provide.
Perfect for meetings, product demos and other activities exhibitors don't want visible on the show floor, each project is a complete, turnkey package that includes: production, logistics, field service order management, supervised labor and confirmation of all fire code and show regulations. Champion Exhibits brings superior construction expertise with understanding of a variety of exhibits, along with in-house graphics capabilities and an interactive website to make planning successful events and trade shows easier than ever before. Additionally, each Champion Exhibits customer is given their own service team to ensure that the planning and execution of their exhibit is done on-time and according to their customized specifications, providing a result that is far more efficient and effective than using multiple vendors. To learn more about Champion Exhibits' customized multi-level exhibits, contact Dave Connor at (508) 923-5376 or davec@championexpo.com.
NILES, Ill. — What took eight weeks to create was gone in just 12 hours. Nimlok Chicago recently produced a highly successful private corporate meeting that was impressive in size — 18 exhibits — long on creativity, spanning the universe for inspiration. The private corporate show for European based Sonepar, involved 18 rental booths including a seven space pavilion arranged in a 150-feet-by-150' ballroom at the Sheraton Hotel in Chicago. The team at Nimlok Chicago produced it all in just eight weeks. The exhibits representing 18 of Sonepar's operating units included a vast array of creative and custom designs including technology domes, Chinese themed rooms, Tiki beach bars, and Egyptian Pyramids. "I believe this is the largest and one of the most creative events ever produced by Nimlok. In scope, creativity and flawless execution, it exemplifies the inspiring designs and client focused face-to-face solutions we produce," said Nimlok Company president Simon Perutz. Sonepar, headquartered in Paris, sought a total turnkey solution for this event that's held every four years. It is attended by 700 employees from around the world. Sonepar is an $18 billion privately held business with more than 160 companies operating in 34 countries on five continents. The company specializes in distributing electrical equipment and providing technical solutions for business. "Our client was absolutely thrilled with the results," explained Nimlok Chicago sales consultant Maria Valdovinos. "When I first saw the parameters, I knew the logistics would be a challenge. The team at Nimlok Chicago embraced the opportunity with a can-do attitude and we pulled it off start to finish with great success. We even managed to meet our dismantling goal, it was all gone in 12 hours to make way for another event at the Sheraton." As a leading full-service trade show exhibit provider, Nimlok Chicago delivers award-winning and cost-effective custom and custom modular exhibit design, production, and support services all around the world. As part of the Nimlok international network of 200 partners in 56 countries, Nimlok Chicago not only shows you where to go and what to do, we go there with you and do it for you. We design it, build it, ship it, install it, dismantle it, and store it. Manufacturing facilities are located in Chicago, Toronto and the U.K. To learn more about Nimlok Chicago, visit www.nimlok-chicago.com.
COMPANY ACCOLADES
SIGNAL HILL, Calif. — Bowman Design Group, in collaboration with design director Ed Hackley, has earned a bronze Event Design Award in the Best Museum Environment category for the Ocean on the Edge: Top 10 Ocean Issues exhibition at the Aquarium of the Pacific. This is the second consecutive year that the Bowman-Hackley team has won in this category. In 2007 Bowman Design Group was awarded the Silver Event Design Award for the Feeling the Heat: The Climate Challenge exhibition it designed for the Birch Aquarium at Scripps Institution of Oceanography.
The exhibition consists of ten unique displays incorporating touch tanks, working models of tidal current generators and video footage, to help visitors understand the relationship between humanity and the ocean. A thirty-foot, translucent sculptural graph of the world’s population growth anchors the exhibit and underscores the central issues –human activities impact the ocean and marine conservation efforts are essential. The Ocean on the Edge exhibition runs through February 2009 at The Aquarium of the Pacific in Long Beach, California. Los Angeles-based Bowman Design Group translates complex ideas into engaging stories. The results are unique and memorable exhibitions, events, multimedia, and print communications for corporations, museums, and other institutions. Clients include the National Academy of Sciences and Scripps Institution (in collaboration with Ed Hackley), Florida Crystals, Domino, Clif Bar, Northrop Grumman, Kid City (The Children’s Museum of Tampa), and World Cup Soccerfest. Learn more at www.bowmandesigngroup.com. ASSOCIATION MEETING NEWS
Swan provides inspiration, ideas for associations to deliver to members through meetings and environmental sustainability programs WASHINGTON, D.C. — When associations work to develop ideas and programs on environmental sustainability for their members, they need ideas and inspiration from those who have applied them successfully. That’s what several association leaders received on October 9 in Washington, DC at a special roundtable discussion with preeminent environmentalist Robert Swan. The event was co-sponsored by the Convene Green Alliance and 2041, an organization that Swan founded to fight to extend the ban on development in Antarctica. The roundtable was organized by the Alliance as part of Swan’s historic Voyage for Cleaner Energy, a five-year lecture series and sailing expedition which came to the Washington, DC area as the last stop on a U.S. tour. Swan is now taking the Voyage to Europe, Russia, India, and China aboard his 67-foot sailboat “2041,” which utilizes sustainable and renewable technologies. Swan is the first person in history to walk to both the North and South Poles, and survived for two weeks in Antarctica using only renewable energy. Association executives and Alliance member organizations that have actively promoted environmental sustainability participated in the event to share their stories and listen to the inspiration and ideas that Swan provided. Organizations represented included the National Science Teachers Association, American Council on Renewable Energy, National Recycling Coalition, National Association of Regulatory Utility Commissioners, Atlantic City Convention and Visitors Authority, Nashville Convention and Visitors Bureau, Barrack Association Management, The Association and Non-Profit Group of Transwestern, and Beyond Excellent. FREIGHT PEOPLE NEWS
ST. LOUIS — Samuel Alvarenga, from All American Relocation, Charlotte, N.C., an agency of Mayflower Transit, has been honored as a Mayflower “Van Operator of the Year.” Announcement of the recognition, conferred as part of van line’s annual awards program, was made by Mayflower CEO Richard H. McClure. Alvarenga was one of eight honorees among more than 8,000 eligible van operators. He was recognized for achievement in Mayflower’s household goods regional fleet. According to McClure, Alvarenga qualified for the award by meeting a wide range of criteria, including claims prevention, adherence to van line policies and procedures, achievement of an exceptional safety record, and overall superior performance, as reflected by compliments received from customers. In the past year, Alvarenga drove 40,960 miles with no cargo claims, no preventable accidents, no out-of-service infractions, and no moving violations. He also achieved a 96.3 percent overall customer service rating. He also was recognized as All American’s driver of the year in 2006. As Van Operator of the Year, Alvarenga received a cash award, an engraved plaque, a ring denoting his accomplishment, and a specially designed jacket. Mayflower Transit, with headquarters in suburban St. Louis, is one of the nation’s largest household goods movers and maintains a global network of 600 affiliated agencies. More information about Mayflower Transit and its services can be obtained through Mayflower’s Web site at www.mayflower.com. Pictured in above photo: (from left to right) Richard McClure, COO of Mayflower Transit; Lissette and Samuel Alvarenga; H. Daniel McCollister, chairman of Mayflower Transit.
ST. LOUIS — Ronald Cole, Schroeder Moving Systems, Appleton, Wis., an agency of United Van Lines, has been honored as a United Van Operator of the Year. announcement of the recognition, conferred as part of the van line’s annual awards program, was made by United CEO Richard H. McClure. Cole was one of eight honorees among the more than 8,000 eligible van operators. Cole was recognized for achievement in United’s household goods regional fleet. According to McClure, Cole qualified for the award by meeting a wide range of criteria, including claims prevention, adherence to van line policies and procedures, achievement of an exceptional safety record, and overall superior performance, as reflected by compliments received from customers. In the past year, Cole drove a total of 55,977 miles with low cargo claims, no preventable accidents, no out-of-service infractions, and no moving violations. He achieved a 98.8 percent overall customer rating. As Van Operator of the Year, Cole received a cash award, an engraved plaque, a ring denoting his accomplishment, and a specially designed jacket. In above photo (from left to right) Richard McClure, COO of United Van Lines; Heather and Ronald Cole; H. Daniel McCollister, chairman of United Van Lines.
INTERNATIONAL NEWS CHICACO — With 137,000 visitors, the recent concurrent staging of MEDICA 2008, 40th World Forum for Medicine, and COMPAMED 2008, International Trade Fair for Components, Parts and Raw Materials for Medical Manufacturing (including the MEDICA Congress and the German Hospital Congress), closed to the same results as the previous event in 2007. “Despite the worldwide financial crisis MEDICA and COMPAMED have confirmed their leading rank as the World Forum for Medicine. The year with the highest number of events ever in the history of Messe Düsseldorf has ended very satisfactory,” commented Wilhelm Niedergöker, Managing Director of Messe Düsseldorf. The 4,313 exhibitors from 67 countries at MEDICA 2008 presented the complete spectrum of new products, services and processes for use in physicians’ offices and hospitals. MEDICA 2008 also confirmed its reputation as the sector’s leading event for decision-makers. Almost 90 percent of the trade visitors were involved in relevant investment decisions, while 70 percent had decision or co-decision making authority. Exhibitors confirmed the attendees’ high willingness to invest. “Especially during a credit crunch, investments are closely examined. The visitors at MEDICA and COMPAMED therefore took a particular interest in efficient processes for streamlining treatment processes. With many of the innovations presented, considerable savings can be achieved,” explained Wilhelm Niedergöker. Just fewer than 40 percent of the visitors at MEDICA 2008 came from countries other than Germany. On the exhibitor side, 70 percent of the companies were from outside of Germany. The leading foreign exhibitor nations were China (377 companies), the U.S. (355), Italy (332), Great Britain (246) and France (210). The number of U.S. exhibitors includes 166 companies displaying their products within two successful U.S. Pavilions, organized by Messe Düsseldorf North America. The MEDICA Congress 2008 again provided a wide spectrum of medical education programs in form of training courses, seminars and discussion forums. Participants were particularly interested in cardiovascular medicine, diabetes and dementia. “Also high in demand were the courses offering hands-on training with new medical devices, such as ultrasonic devices or microscopes. The seminars on palliative medicine, which were newly incorporated into the program, were also very popular,” said Dr. Julia Rautenstrauch, Secretary General of MEDICA – German Association for Interdisciplinary Medicine. “Quality has its price!” was the main theme of the 31st German Hospital Congress. About 1,800 participants from hospitals and the health care policy sector obtained information on hospital-related issues specifically concerning the recent structural change within the German health care system. At COMPAMED 2008, 519 exhibitors (compared to 450 in 2007) presented an impressive array of products and systems, such as new materials, components, packaging solutions and complex processes in the field of micro technology. A total of 15,000 of the 137,000 trade visitors at MEDICA and COMPAMED 2008 were particularly interested in these exhibits. COMPAMED 2008 featured the first U.S. Pavilion – with the latest technology presented by nine U.S. exhibitors. A major topic at the COMPAMED Forum was all aspects of product development. The dates for the next MEDICA staging are Nov. 18–21, 2009 (COMPAMED: Nov. 18–20, 2009) in Düsseldorf, Germany. For further information on visiting or exhibiting at MEDICA or COMPAMED 2009, visit the web site www.mdna.com. PEOPLE MAKING NEWS LAS VEGAS — Edlen Electrical Exhibition Services, the nation’s largest independent electrical contractor to the convention and trade show industry, announced new additions to its Seattle, San Francisco and Las Vegas offices. Elizabeth Brostrom has joined Edlen’s Seattle office as Assistant General Manager. Brostrom has nearly 20 years of management experience and more than five years in the hospitality industry. She is a graduate of the University of Washington and has a Masters in Business Administration from Seattle University. Brostrom was most recently the general manager for the Seattle region of Smart City Networks. Diane Brule will be relocating from her role as assistant general manager of the Seattle office to join Edlen’s San Francisco office in the same role. Edlen also welcomes John Meeks to the Las Vegas office as Quality Assurance Analyst. He comes to Edlen with ten years of software development experience and three years in the tradeshow industry. Though a California native, Meeks arrived in Las Vegas after teaching English in South Korea and then studying computer science at Texas A&M University. He looks forward to becoming an integral part of the software development team at Edlen. Edlen Electrical Exhibition Services is a leading independent temporary utility contractor to the trade show, convention and special event industry. Edlen is a national company based out of Las Vegas, servicing more than 4,000 events annually providing exclusive, preferred or recommended services in over 200 convention facilities nationwide. For more information, please visit www.edlen.com. By Barry Siskind One pet peeve of visitors at trade shows is pushy booth staff. These are people who think everyone is interested in hearing about their newest product or service. They wait in their booth with the eye of the tiger for an unsuspecting booth visitor to accidentally make eye contact or ask an innocent question. Then they pounce. The booth staff, on the other hand have difficulty working in a trade show booth when their manager is demanding so much and giving so little to work with. The quandary is finding a happy balance between being aggressive enough to produce the desired results and being the kind of person visitors want to do business with. The answer is all a matter of attitude. The right attitude at a booth is not as a hard-core sales person but rather as a host. Advertisement |
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Trade Show Expo
offers advertisers a chance to reach Show managers, • Show Floor – exhibits, models, employees and networking • Send comments, press releases and letters to: editor@trade-show-expo.com |
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us. Add my e-mail to your press release e-mail — vincent@trade-show-expo.com. E-mail or call Vincent Hernandez at Trade Show Expo
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Association Vision offers public relations programs, publishing solutions, and convention communications to associations.
"This type of booth design is a winning solution for show floors that have limited space," said Scott Ceurvels, Manager, Champion Exhibits. "They're also ideal for exhibitors who want to keep the square footage of their booth down in order to avoid renting multiple spaces. These structures are extremely solid, yet assemble very quickly and safely. We use a quick setting deck structure that bolts together in large sections, eliminating the traditional methods of individual beam and girder construction. In addition, we offer a variety of configurations which enables us to customize a structure to fit with a customer's brand identity."
Judges for the Event Design Awards, sponsored by Event Design magazine, select “the best of the best” from hundreds of entries, focusing on the use of design to convey message, engage visitors and create aesthetic appeal. The Ocean on the Edge exhibition was commended for combining design creativity with expertise in clarifying and organizing complex scientific information through a series of engaging, interactive displays.
