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Trade Show Expo To view this newsletter online, CLICK HERE ASSOCIATION NEWS • PEOPLE MAKING NEWS • NATIONAL NEWS • COLUMNS • |
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Stories this week:
PEOPLE MAKING NEWS Also read exhibit expert Barry Siskind’s column
 DULUTH, Ga. — In conjunction with the upcoming Randy Smith Memorial Golf Classic, Nth Degree is launching a fundraising effort over the next two weeks to expand the tournament's reach beyond the October 24th event. The company will be collecting donations on the show floor and in each of its operations cities from employees, clients, partners and industry colleagues. This event was started 14 years ago to benefit families in the tradeshow industry who have been impacted by serious illness or death. "This is an opportunity for our company to give back to an organization that has touched our lives. Three Nth Degree families have benefited from this event since its inception and so we wanted to encourage our entire organization to participate and inspire others in our industry to do the same," said Nth Degree's President John Yohe. Nth Degree will be raising money on Oct. 08-10 in Atlanta, Boston, Chicago, D.C., Dallas, Houston, Las Vegas, Miami, Nashville, New Orleans, Orlando and San Francisco, and on Oct. 15-16 in Seattle, San Antonio, Southern California, Denver, New York, Philadelphia and Phoenix. At the end of the fundraiser, Nth Degree will match all funds raised and present the RSMGC with one collective donation. For more information about the Randy Smith Memorial Golf Classic, visit www.rsmgc.org. Mark those calendars… The Randy Smith Memorial Golf Tournament The 14th Annual Randy Smith Memorial Golf Classic Visit: http://www.rsmgc.com
Registration is now open online at www.iaee.com/expo. Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships. Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau. Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening. Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com. DALLAS — Freeman created a new exhibit concept for eight Texas city convention and visitor bureaus that received a top award at the recent American Society of Association Executives annual meeting in San Diego. The exhibit was named "Best in Show – First Place" in the Island Booth category. The custom-designed exhibit environment presented the entire Texas Experience to attendees, and called upon several senses, including sight, sound and taste to support the brand message. The center of the exhibit featured a stage for live musical performances, encircled by individual "pod" areas for each of the eight individual convention and visitor bureaus within the state. The booth also incorporated a custom-built bar that served Texas-style refreshments. A dynamic, custom backlighting set for Texas state cutouts added to the exhibit's impact. Eight 16-foot towers representing the eight cities dramatized the impression of the overall booth, increasing visitor traffic. The cities of Arlington, Austin, Dallas, Fort Worth, Grapevine, Houston, Irving and San Antonio came together for the show to create an innovative exhibit that would not just focus on their own cities, but also increase overall interest and engagement with key decision-makers attending ASAE about the Texas region. "By joining forces, the Texas cities created a powerful message for Texas tourism, and yet we were successful in helping each of them preserve their individual brand. The overall impact of the booth at the ASAE annual meeting was remarkable," said John Reed, national account director of corporate events. ASSOCIATION NEWS WASHINGTON, D.C. — Following an overwhelming response from ASAE & The Center members and guests who participated in the Global Summit on Social Responsibility, ASAE & The Center are continuing their commitment to social responsibility and are preparing to launch a follow up event, Associations and Social Responsibility: Carrying the Movement Forward, October 14-16.
The online summit event site will be launched on October 8 and will allow participants to exchange thoughts and ideas before the event begins on October 14. "Our members and guests who attended the Global Summit made it clear that they want to continue the social responsibility movement and have set a number of goals to implement the social responsibility initiative in the community and their organizations," said ASAE & The Center President and CEO John H. Graham IV, CAE. "We are proud to work with many outstanding leaders from associations and nonprofit organizations to carry this movement forward." The online summit will feature panel discussions and presentations from thought leaders and Project Action Teams, created at the Global Summit to discuss specific issues facing associations and nonprofit organizations. The teams have identified short-term, mid-term and long-term goals and will present their suggestions for future action. ASAE & The Center have recently released a draft of Guiding Principles for Socially Responsible Associations. The draft principles are the result of a working group of diverse representatives from associations, charities and business partners that have worked closely with their colleagues and the United Nations to achieve this key goal from the Global Summit, available at www.asaecenter.org/srprinciples. The 30-point document includes provisions that guide associations on becoming more socially responsible in areas related to association and nonprofit management, including advocacy; leadership; ethics; diversity; self regulation; human rights; philanthropy and community service; and environmental and economic sustainability. ASAE & The Center's ongoing Social Responsibility Initiative is supported by the J. Willard and Alice S. Marriott Foundation, The Nashville Convention and Visitors Bureau and collaborative online partner iCohere. For more information about this initiative, visit www.asaecenter.org/socialresponsibility. SHOW NEWS WASHINGTON, D.C. — Marilyn Carlson Nelson, chairman of Carlson, will be the keynote speaker at In Honor of Women, ASAE & The Center for Association Leadership's Greater Washington Network day-long event celebrating women who have set the standard of excellence in their professional lives through leadership, mentoring and career advancement, Nov. 19 at the Crystal Gateway Marriott in Arlington, Va.
Nelson currently serves as millennium chair of the Travel Industry Association of America and chair of the U.S. Travel and Tourism Advisory Board. She has been recognized as one of the "World's 100 Most Powerful Women" by Forbes magazine, one of "America's Best Leaders" by the U.S. News & World Report and one of the "100 Most Influential People in Business Ethics" by Ethisphere magazine. She has also been recognized internationally with the Royal Order of the North Start, First Class, by the king of Sweden, and the Order of the White Rose, Officer First Class, by the president of Finland. Marilyn Carlson Nelson is the author of How We Lead Matters: Reflections on a Life of Leadership, released in September. At the 2008 In Honor of Women, the Greater Washington Network will present Mary Power, CAE, executive director of Human Resource Certification Institute and Joan Cutlip-Spivey, regional sales manager at Tourisme Montreal with the 2008 Women Who Advance Excellence in Associations award, which recognizes women in the greater Washington, D.C. region. First Lady Michelle Fenty and Fox 5's Shawn Yancy will be presented with the Community Award. With more than 8,500 members in the DC area, ASAE & The Center's Greater Washington Network provides association professionals and industry partners with a strong, vibrant and supportive community through a variety of innovative offerings including Idea Swaps, forums, networking events and volunteer opportunities. The 2008 In Honor of Women event is sponsored by the Irving Convention and Visitors Bureau. For more information about In Honor of Women or this year's award winners, NEW YORK — Germany continues to maintain its leading edge in the MICE industry. There are several reasons for this. The FIFA World Cup, held in Germany in 2006 resulted in vast improvements to an already superior infrastructure, and the development of hotel establishments and interesting venues in many smaller but very charming cities offer considerable value for the dollar. And, thousands of people found out that Germany was a great place to visit for an unforgettably good time.
New destinations include Wolfsburg, one of Germany's newest cities. Located not far from Hannover, Wolfsburg has over 2,800 beds and some very unusual venues and programs, from the 700-year-old Castle Wolfsburg to the Autostadt, home of the Volkswagen. Phaeno, the high-tech, visionary museum of Wolfsburg has more than 300 interactive exhibits. For more information contact Wolfsburg Marketing Nuremburg's famous racetrack has become one of Germany's most exciting and unusual venues, offering visitors the opportunity to follow in the steps of internationally famous race drivers or to experience the excitement of mountain biking. Beginning in June 2009, the covered boulevards, arena, business lounge and events centers will accommodate programs scheduled year round. For the pampered life, the Gräflichen Park Hotel & Spa Bad Driburg offers guests an extensive park as well as guided tours through the nature park. The historic buildings have been converted into flexible high-tech meeting rooms. By the beginning of 2009 the Friedrichshain section of Berlin will see the opening of the designer hotel andel's Hotel Berlin. The new hotel accommodates up to 3,000 people for events and balls as well as company presentations. Superior conference sites in smaller cities include the Congress Centrum Saar GmbH in southwest Germany near the French border the congress hall located directly on the Saar River only minutes the city center and train station. The Saarland hall accommodates up to 6,500 visitors. Only a few miles from Strasbourg, France is the Offenburg-Ortenau Congress Center. The center is convenient to both Alsace-Loraine and the Black Forest. For more information on meetings and incentive travel to Germany, contact the German Convention Bureau by e-mail: gcb@germany-meetings.com, CHICAGO — While apparel sales in most Western European countries are declining, Eastern European markets continue to grow. The recent staging of CPM - Collection Première Moscow attracted a record 18,500 buyers (8 percent rise compared to last year's result of 17,200 visitors) and over 1,500 companies and brands (16 percent increase compared to the 1,300 exhibitors in 2007) from 35 countries presented fashion for Spring/Summer 2009. As Eastern Europe's leading fashion trade fair, CPM 2008 provided a comprehensive overview of women's, men's and kids' fashion, lingerie, leatherwear and furs, wedding and evening fashion, young fashion, leisure wear and accessories. A total of 84 percent of the CPM visitors were from Russia, with a growing percentage coming from the regions around Rostov-on-Don, Nizhny Novgorod and Jekaterinburg. Almost one in three visitors was attending the trade fair for the first time. According to a survey, 90 percent of the visitors rated CPM with its fashion collections and fashion shows as good to very good. The show's organizer IGEDO was very pleased with the results of CPM: "Russia is a very attractive market! We have been saying that for five years now and will certainly be able to continue saying in for the next five years. Growth, and hence the interest taken in CPM, is increasingly shifting towards the Russian regions. CPM and its exhibitors substantially benefit from this development. The trade fair is an extremely successful order platform for the fashion sector. A "must-go" date for all those doing fashion business in Russia and the CIS states," stated Frank Hartmann, President & CEO of IGEDO. "For the German apparel industry Russia is the strongest growing market where the potential is far from being reached. German fashion is very popular in Russia," explained Klaus Brinkmann, President of the German Fashion Association. Virtually the complete Executive Committee of the Association of the German Fashion Industry took part in CPM 2008 to gain a comprehensive overview of developments in the Russian market. "All Executive Committee members were very impressed with visitor quantity and quality and the professional organization of the event. For the fashion industry, CPM is a must," noted Klaus Brinkmann. Alberto Scaccioni, representing the Italian Fashion Association Ente Moda Italia (E.M.I.), agreed: "Italy and Germany traditionally account for the majority of the exhibitors. CPM has impressively underlined its central role for Italian fashion in the Russian market. The new design of the Italian pavilion was well received by our customers. We can look back on a very successful show." Salvatore Cuffaro, Sales Manager at the Italian company Intermode, which has showcased its collections in Moscow since the first CPM in September 2003, added: "The visitor quality and number increased again compared to the previous event. Visitor numbers at our stand were excellent. We are very satisfied with the trade fair and the new business contacts established." The next staging of CPM — Collection Première Moscow will be held at the Moscow Expocentre from Feb. 24-27, 2009. For further information on visiting or exhibiting at CPM 2009, visit the web site www.mdna.com or www.cpm-moscow.com.
COMPANY ANNIVERSARY NEWS
BOLINBROOK, Ill. — Orbus Incorporated is proudly celebrating its seventh year in business with continued expansion in their graphics, sales and customer service departments.
By January 2003, Orbus had a fully established graphics department providing creative support for a growing range of over fifty display products. By the third quarter of 2003, Orbus had launched it's highly successful 'Orbital Expo-Truss' system, pioneering the concept of fast-ship, 'off-the-shelf' truss exhibit kits. January of 2004 marked a milestone in Orbus' history with the launch of the first edition of 'The Exhibitors' Handbook,' which is now widely accepted as one of the best selections of unbranded tradeshow products in the USA. The Exhibitors' Handbook has become the unbranded flagship of the Orbus product range with over 120,000 printed copies distributed annually.
DESTINATION NEWS City’s convention & visitors bureau debuts sales, marketing tool
SAN ANTONIO — A destination as visual as San Antonio comes alive in "The San Antonio Story," the official new sales and marketing video for the city as a tourism and meetings destination. The three-minute feature video was rolled out September 16, 2008, to local hospitality partners. Colorful, fluid and dynamic — much like the city itself — it highlights the culture, history, cuisine, heritage, attractions and people of San Antonio — a city that draws more than 26 million visitors annually.
Original music takes the viewer on an emotional journey; from the famous River Walk, historic icons, to rolling hill country, swirls of folkloric dancers, and culinary delights. The video is part of San Antonio's positioning campaign "Deep. In the Heart." which was unveiled in February and has branded the destination through a new logo, positioning line, advertising, website, print collateral and more. The video is live on the SACVB's Web site and is available by DVD to hospitality clients such as meeting and group travel planners. The SACVB and Bromley Communications coordinated a crew of over 40, shooting at more than 30 locations in less than a week. Editing over 50 hours of film down to three minutes took months and endless hours of collaboration. "We market San Antonio both domestically and internationally, and this will be seen all over, spreading the breathtaking visuals, and encouraging more interest in our city," said Sandy Smith, SACVB Director of Marketing. Besides the September 16 website posting, Smith shares roll out plans via email to more than 300,000+ consumers who have opted into the SACVB's website; dissemination through video portals such as YouTube, Yahoo Video, Video Globetrotter, Travelistic; inflight on Continental Airlines flights and other outlets. The sales team will utilize this new tool at industry tradeshows and sales missions. "The San Antonio Story" can be viewed at www.visitsanantonio.com. The site offers extensive information for those planning leisure and business travel to San Antonio, just CLICK HERE. PORTLAND, Ore. — Meeting Strategies Worldwide announces the launch of its latest Web site tool, "Best Places to MeetGreen." The Web site provides two innovative resources, the Best Places to MeetGreen Scorecard and Calculator, for helping meeting and event planners to select the best green destination for their group. The site is free to use and is located at www.bestplacestomeetgreen.com. The Scorecard feature ranks cities according to the green programs implemented by the destination's convention and visitor's bureau, convention center and hotels in the city's conference package. The practices are third-party verified by Meeting Strategies Worldwide and entered into a scoring rubric for each of the areas listed above. Visitors to the site may sort cities by total score, city name and city size. Listings for each city include their respective section and total green scores, brief descriptions of the city and its green practices, as well as URL and contact information. The Calculator feature allows visitors to evaluate which potential destinations have lower estimated emissions footprints relative to their attendee travel. Visitors enter how many attendees they have from each region around the world, and then select destinations where they are interested in holding their event. The Calculator provides a report comparing the attendee travel footprint for each of the cities they are considering. "This tool is the first of its kind offering easy-to-use information about sustainability practices and destination selection for the environmentally-minded planner. We hope planners will return again and again for the newest information as our list of verified cities grows. We applaud all the verified cities for being progressive and taking the initiative in their journey towards sustainability and supporting a greener meetings industry," says Amy Spatrisano, CMP, principal of Meeting Strategies Worldwide. Meeting Strategies Worldwide is an award-winning, environmental consulting firm specializing in the meetings and hospitality industries. The firm has provided expertise on green meetings to international organizations such as Live Earth, CB Richard Ellis, American Express and U.S. Green Building Council. Principals Nancy J. Wilson, CMP and Amy Spatrisano, CMP are co-founders of the Green Meeting Industry Council and were recently named among the 25 Most Powerful people and trends in the meetings industry by MeetingNews. For more information regarding Meeting Strategies Worldwide visit www.meetingstrategiesworldwide.com.
Do you have a video you want to share with the industry? Send 3-5 minute Quick time SAN DIEGO, Calif. – Exponents Inc. announced that it is hiring a leading California marketing and public-relations firm to bolster brand awareness and help dealers reach or exceed sales goals. The company is retaining the Rodheim Marketing Group of Costa Mesa to design and execute a full-scale campaign to continue to raise Exponents’ visibility within the trade show/exhibit industry and boost sales in both the rental and new exhibit divisions. “In taking this step, we’re sending a signal to our dealers that we are committed to their continued growth and success,” said Exponents President Bruce Backer. “We are extremely proud of our products, and this move ensures that we can spread that excitement to the widest possible audience.” Exponents, a San Diego-based tradeshow exhibit manufacturing company, has helped clients reach their tradeshow goals for over 25 years by building custom, state-of-the art modular trade show displays, exhibits and booths. Rodheim has been one of Southern California’s leading marketing firms since its founding in 1985. It is a full-service marketing, advertising and public-relations agency comprised of seasoned experts in the areas of marketing, web development, public relations, advertising, community relations, graphic design and new media. “This is an exciting development for Exponents,” said Executive Vice President Steve Rossman. “The Rodheim team is composed of experienced professionals who know how to obtain results. Exponents and its dealer network have found a tremendous resource. We look forward to great things.”
PEOPLE MAKING NEWS
With a strong incentive and meeting planning background, Barnes spent the last three years as Account Executive for Excellence in Motivation, working with clients to create and produce incentive trips and business meetings around the globe. She has worked extensively with various clients for international excursions as well as domestic events and incentive packages in most major metropolitan areas. "Brooke is well-versed in the incentive marketing and event production arena, providing insight, unique experience and proven results in successful program developments," commented Dornfeld. "She is a tremendous addition to our Los Angeles team and we are so pleased to welcome her aboard." A Southern California native, Barnes earned her Bachelor's of Science degree from Arizona State University. She cand be contacted at her e-mail: bbarnes@pra.com.
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DALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! 
The Summit follow up will be held online and is free of charge. To register for the event or for more information, visit the online summit registration page.
Carlson is a global group of integrated companies providing travel, hotel, restaurant, cruise and marketing services. The firm's global business portfolio includes Carlson Hospitality Worldwide, Carlson Wagonlit Travel, Carlson Leisure Group, Carlson Marketing Group, Regent International Hotels, Radisson Hotels & Resorts, Radisson Seven Seas Cruises, Country Inns & Suites by Carlson and T.G.I. Friday's restaurants. Under Nelson's leadership, the firm's system-wide sales nearly doubled, to $40 billion.
The German Convention Bureau, the first contact point for many American planners, has kept pace with the growing trend to see Germany as an incentive destination as well as a conference venue. This year, the GCB has admitted seventeen new members, several which stand out as very promising venues for incentive programs.
Orbus began in a modest 5,000 sq. ft. facility on South Michigan Avenue, near downtown Chicago in the fall of 2001. Within their first year of business, they had developed a range of over thirty products, acquired a graphics company and then relocated both businesses to a 27,000 sq. ft. facility on the near northwest side of the city.
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"This is an important element in our ongoing strategy to position San Antonio as a top tier destination," said Scott White, Executive Director of the San Antonio Convention & Visitors Bureau (SACVB). "The video tells a beautiful and emotional story that bridges all things that define us as a true, all-American authentic destination. In three minutes, we are able to share our unique charm, historical significance and rich cultural tapestry."
LOS ANGELES — DMC professional, Brooke Barnes has joined 
COSTA MESA, Calif. — DMC professional, Ashley McCormick of PRA Destination Management Orange County was recently promoted to National Sales Manager, according to Denise Dornfeld, executive vice president, PRA Destination Management.