Two-year flag


ksbanner


Trade Show Expo
Internet eNewsletter for Friday, September 26, 2008

Do you know someone who wants to receive our newsletter?
Here is the link... pass it on...
Sign up to receive our Internet newsletter at:
http://www.mailermailer.com/x?oid=26102c

Lucky banner

To view this newsletter online, CLICK HERE

ASSOCIATION NEWS PEOPLE MAKING NEWS NATIONAL NEWS COLUMNS
PHOTO GALLERY DESTINATIONSCALENDARTCHOTCHKE • BLOGS
NEWS BRIEFS

TSE PDF Cover

Now ready for download!

Trade Show Expo
news
in PDF format!
Click image to download!


Stories this week:

PEOPLE MAKING NEWS

Also read exhibit expert Barry Siskind’s column


If you have a FACEBOOK page, look us up and join our TSE GROUP!

Your Ad Here

COMPANY EVENT

Czarnowski announces what2008

Educational forum delivers new trends in trade shows

Czarnowski logoHAYWARD, Calif. — Czarnowski, a leading exhibit and event firm, has announced "what2008: what Is New in Trade Show and Event Marketing" will be held at the Czarnowski Northern California facility on October 9. Created to help busy corporate event marketers keep abreast of industry trends and best practices, the day long event includes presentations on emerging technology, Web 2.0 marketing strategies, green exhibiting, measurement/ROI and more. 

Key sessions and guest speakers will include:

  • Jeff Eddings/Google : Digital Marketing in a Web 2.0 World
  • Mark Watson/Measure Inc. : measure / analyze / design
  • Matt Hill/The Hill Group : Cost Cutting for Trade Shows
  • Carl England/Czarnowski think(form) : Technology WOW!
  • Charles Pappas/Exhibitor Magazine : Green is the New Black

The event runs from 10 a.m. to 3 p.m. and will be held at 25821 Industrial Blvd., Suite 100 in Hayward, Calif. Lunch will be served. For further information contact Kim Merkin or René Jansen at 510-732-0880. Interested corporate marketers and tradeshow exhibit managers can confirm their attendance by RSVP to amarquer@czarnowski.com.

For over 60 years, companies of all sizes and industries have counted on Czarnowski to create dynamic trade show exhibits, events and branded environments that exceed expectations and achieve objectives. Through a network of nationwide offices and global partnerships, we provide: strategy, design, fabrication, experience mapping, transportation, I&D, storage, refurbishment, rentals, program management, marketing collaboration, brand support, event planning and program measurement. Learn more at www.czarnowski.com.


INDUSTRY GREEN NEWS

Greenspace launched as creator of
environmentally sustainable exhibits

Company will bring green expertise to exhibit design and fabrication

Greenspace logoHILLSBORO, Ore. — Greenspace-a newly-launched, full-service exhibit firm is challenging marketers to re-think their business-as-usual approaches to exhibiting. Founded by industry veteran Rob Roth, Greenspace provides best-of-class solutions that combine green materials, methods and approaches with cutting edge design, high quality fabrication and expert project management.

Greenspace's green philosophy extends to every aspect of its design and fabrication process-including day-to-day operations. The company has no print brochure and is working toward the goal of sending nothing to the landfill. "Our team members are dedicated to our green mission-a total commitment to sustainability without compromising design," says Roth. "We look forward to collaborating with clients who want to combine innovative, award-winning design and manufacturing with sustainable practices."

Roth’s previous experience includes working with leading designers to engineer and fabricate some of the largest and most complicated exhibits ever built. His hand-selected team of industry veterans has distinguished itself with award winning design. Greenspace is located at 5665 A NW Wagon Way, Hillsboro, Ore. Contact Greenspace at (503) 533-0500 of view its e-brochure at www.greenspacegroup.net.


ASSOCIATION SHOW NEWS

Expo Miami Banner

Expo! Expo! IAEE's annual meeting & exhibition registration now open

Discounted early registration ends Sept. 22

IAEE logoDALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held December 9-11 at the Miami Beach Convention Center in Miami Beach, Fla.

Registration is now open online at www.iaee.com/expo.

Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships.

Members of IAEE's Expo! Expo! Advisory Committee provide the following reasons for attending:

  • "This is the only industry show that brings a global perspective and allows people to see what is going on beyond borders. We exist in a global marketplace and Expo! Expo! is the most beneficial to conducting business."
  • "It is the most comprehensive event in the industry."
  • "There is superior expertise in exhibition and event management with dedicated education sessions."
  • "The show should be the best because it has the best critics in the industry!"
  • "The IAEE Annual Meeting is the only one focused on the trade show business. The attendees are in the business of operating trade shows which is why it is so unique."
  • "Expo! Expo! is the best overall trade show for both sides of the aisle - organizer and supplier."
  • "Expo! Expo! is where attendees learn from the pros."

Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau.

Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening.

Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com.


Cutting-Edge products receive spotlight at
An Expo! Expo! Preview

DALLAS — Each year, the most important suppliers to the exhibitions and events industry participate as exhibitors at Expo! Expo! IAEE's Annual Meeting & Exhibition. For the fourth consecutive year, IAEE will recognize the best new products, services and solutions in the industry during the Opening General Session of the IAEE's Annual Meeting on December 9 at the Miami Beach Convention Center, Miami Beach, Fla. Participation in An Expo! Expo! Preview is a complimentary benefit of exhibiting at Expo! Expo! 2008. 

Seven exhibitors were selected from several entries and each will be featured in an exciting video previewing their chosen product, service or solution that will be showcased on the Expo! Expo! trade show floor the next day. The Opening General Session is the official beginning of the meeting, and An Expo! Expo! Preview will provide a sneak preview of the new ideas that will bring Expo! Expo! to life the following day on the show floor. 

Congratulations to the following Expo! Expo! exhibitors selected to participate in the 2008 An Expo! Expo! Preview. CLICK TO READ LIST…


NATIONAL NEWS

RNC

Freeman returns Republican Convention site
to original state

Four-month project as official service contractor comes to successful conclusion

ST. PAUL — Long after the balloons had dropped, and the candidates moved on to road campaigns, there was a critical team still remaining in the Xcel Energy Center in St. Paul.   On Sept. 18, Freeman officially returned the Xcel Energy Center to the city of St. Paul, marking the final stages of the company's role as the official service contractor for the 2008 Republican National Convention.

Move-out began at midnight Sept. 4, the closing day of the convention, and required just 12 days. Move-in, on the other hand, began in mid-July, requiring six weeks of complex, carefully scheduled installation, with daily crews of 150-200, supervised by Freeman's project director Greg Lane and approximately 60 Freeman staff from around the country.

Freeman's scope of work included overall site planning, floor plan layout and design, graphics and banners,  providing all electrical power supply,  and handling the creation and furnishing of the main Convention floor at the Xcel arena, including the podium, delegate floor areas,  media camera platforms,  and sky suites. In addition, the company also created extensive temporary work areas throughout two adjacent facilities for media work spaces, including an outdoor broadcast center, as well as convention work space offices. To accomplish the assignment, Freeman brought in 51 trailer loads of rental furnishings, including tables, carpeting and office panel systems; 63 miles of electrical cables; and 72,000 pounds of scaffolding for camera platforms and special work areas, among many others.

This year's convention marked the seventh GOP Convention for which Freeman served as the official contractor. The company's breadth of experience with the unique event, and its understanding of the production, security and media requirements — much of which is never seen on television — helped win the business once again.

The 2008 convention was distinguished by Hurricane Gustav, which dramatically changed the convention schedule, and also the lives and work for the Freeman crew.

[CONTINUED]


COMPANY REBRANDING

Champion logo

Champion unveils national
advertising campaign, new branding

New brand for the next generation contractor features Champion's tradition of innovation; features tennis champion Andy Roddick to forge a new corporate identity

MIDDLEBORO, Maine — Champion Exposition Services, a leading provider of comprehensive event solutions and exposition services, revealed a new branding and advertising campaign titled, 'It's more than a show, it's a performance.' Champion's rebranding effort will include a new national advertising campaign, which will initially feature international tennis superstar, Andy Roddick, the winner of the 2003 U.S. Open and member of the 2008 Davis Cup championship team. The opening ad will be the first in a series, which highlights individual performers who are recognized as "champions" in their fields, reinforcing the philosophy that Champion is more than just a name, it's a purpose — to be the very best and to accept nothing less.

"Our company is focused on service that exceeds expectations and this rebranding effort is about taking that to the next level. Our corporate brand identity is one of the most important assets Champion has and its value to our business is immeasurable," said Mark Epstein, CEO, Champion. "Our customers, employees and partners have always connected with what it stands for — integrity, innovation and outstanding service. Champion's new brand reflects not only who we are, but where we're going and the innovative people and services that differentiate us from the rest of the crowded marketplace. For years we have cultivated an environment that encourages creativity, flexibility and collaboration, and our new identity fully reflects that ethos."

The new Champion logo consists of a lowercase "c" displayed in a red square placed above the Champion Exposition Services name, making a clean and clear statement that is both recognizable and memorable. The logo will make its first appearance in the new collection of fresh and creative collateral materials and on the company's website. The initial phase of the company's online identity introduces a new layout, fresh content, improved online event management via Champion's Client Command Center and a streamlined interface for easier navigation and readability.

The company's new Web site, www.championexpo.com, went live on Sept. 2. Champion will also begin the process of changing the logo on products, facilities, vehicles and marketing materials in a transition that is expected to take about six months.


CONVENTION & MEETING NEWS

Syracuse Convention & Visitors Bureau
wins sixth consecutive Pinnacle Award

VisitSyracuseSYRACUSE, N.Y. — The Syracuse Convention & Visitors Bureau has again been named one of the best convention and visitors bureaus in the world. For the sixth year in a row, the SCVB has received a prestigious 2008 Successful Meetings Pinnacle Award-the mark of excellence for meeting destinations.

This year, Syracuse was one of only nine cities in the Northeast awarded the highly respected Pinnacle Award and the only convention and visitors bureau chosen in New York State.

The organizations that have been awarded a 2008 Pinnacle Award have done an outstanding job servicing their meetings, incentive travel programs, trade shows and conventions during the previous year.

"I couldn't be more proud of the entire CVB team for earning our sixth consecutive Pinnacle Award," said SCVB President, David Holder. "As an organization, we truly strive to make a positive impact on every convention and meeting attendee who enters our city.  When visitors go home and think of Syracuse, we want them to remember the exceptional customer service and hospitality they experienced here."

Pinnacle logoThe SCVB is known for going the extra mile to ensure every meeting or convention in Onondaga County is a success. By working directly with the meeting planner of each event, the SCVB serves as the liaison between the community and convention attendees. 

Some of the services that are regularly provided by the SCVB include staffed registration and hospitality tables, name badges, and press release distribution.

Some events call for additional services; such as having SCVB staff members serve as the driver and tour guide for celebrities, Henry Winkler and Cindy Williams, during this year's Syracuse Nationals.

[CONTINUED]


SHOW NEWS

SUPERCOMM brand returns to Chicago

ARLINGTON. Va. — Event organizers announced the return of the SUPERCOMM brand with the launch of SUPERCOMM 2009, June 8-11, in Chicago. Reflecting a new industry, a new economy and a new world of communications, NXTcomm's co-owners, the Telecommunications Industry Association (TIA) and the United States Telecom Association (USTelecom), are bringing back the successful SUPERCOMM brand.

In a joint statement on Sept. 9, TIA and USTelecom also said that NXTcomm Executive director Wayne Crawford had resigned. Jim Forlenza, who previously was director of public relations and business development for the show, was named interim executive director.

According to a postiing on the company's Web site: ”Broadband communications is improving people's lives. We see it in healthcare, where instant access to medical records can literally mean the difference between life and death. We see it in education, where geographic barriers no longer exist. We see it in the global commitment to going green, with teleconferencing and telecommuting making a significant contribution to environmental health. We see it in our digital home, where life is more convenient when you can activate your home security system with an email. And we see it in entertainment: it's here, it's now, it's everywhere you want it to be.”

SUPERCOMM is the essential marketplace to embrace and nurture the most exciting innovations of today, and the future of our industry.

The new SUPERCOMM 2009 will deliver:

  • Business and technology solutions to maximize your network, and help you deliver advanced broadband services and applications
  • An international focus bringing executives from every time zone
  • A robust marketplace for the whole world of broadband communications
  • A fresh and forward-looking lineup of keynotes, conference sessions, exhibits, and pavilions

NKBA, Acteva partnership offers online registration solutions to chapter events

HACKETTSTOWN, N.J. and SAN FRANCISCO, Calif. — The National Kitchen & Bath Association (NKBA) is announced a new partnership with Acteva. As the leading online registration and payment solution for more than 10 years, Acteva automates the entire event registration process and brings it online where it can be easily and securely accessed by organizers. NKBA members are now able to take advantage of these services for organizing local NKBA chapter events at a special rate.

This preferred online registration solution is now available to NKBA chapters so they can register attendees and members for upcoming meetings, conferences, seminars, and more. "Acteva has made registration for our chapter meetings and events much easier for our members and has cut down on the paperwork our treasurer has to do," said Annette Starkey, CKD, President of the NKBA California Capitol Chapter. "The number of walk-ins has been reduced, making it easier to plan events. Our meeting sponsors and venue providers appreciate knowing the accurate headcount we can provide by using Acteva. It's well worth the relatively low cost."
NKBA logo
"Our chapter has more than 100 attendees at each meeting; at Christmas we had over 200. With Acteva, I can create custom registration lists with all past information easily accessible," said Barbara Shelton, AKBD, Treasurer of the NKBA Georgia Chapter. "Probably 90 percent of our members use Acteva's online registration."

According to Ed Lemire, Executive Vice President of Acteva, "We are thrilled to provide this affinity program to members of the National Kitchen & Bath Association. Associations are an important part of our customer base and this new relationship with the NKBA is an exciting opportunity to introduce our solution to more chapters across the U.S."

The National Kitchen & Bath Association (NKBA) is a non-profit trade association that owns the Kitchen/Bath Industry Show & Conference . With more than 40,000 members, the NKBA has educated and led the kitchen and bath industry for more than 45 years. The mission of the NKBA is to enhance member success and excellence, promote professionalism and ethical business practices, and provide leadership and direction for the kitchen and bath industry worldwide.


EXHIBIT DISPLAY NEWS

Entellus Medical chooses nParallel to
design and build trade show exhibit

MINNEAPOLIS — nParallel was selected by Entellus Medical to design, manufacture and manage its trade show exhibit. nParallel is an international brand communication, merchandising strategy and display agency. A member of the 2008 Inc. 5000, nParallel has been honored as one of the fastest growing private companies in the U.S. Entellus Medical recently introduced a less invasive treatment for Chronic Sinusitis sufferers.

Entellus Medical evaluated exhibit design concepts and proposals from three agencies. Its 20-by-20-foot island exhibit set the stage for Entellus Medical at the World's Largest Annual Gathering of ENT Physicians.

"We could not have gone wrong with any of the three, but nParallel stood out. They demonstrated a thoughtful, strategic understanding of our opportunities and challenges," said Sangeeta Sahni, senior marketing manager, Entellus Medical. "We enumerated our priorities and shared a comprehensive vision of the tradeshow presence we want to project and the experience we want to establish. nParallel's design concepts hit the mark, and they challenged us to balance our product launch with the introduction of our company brand at our first major show."

Entellus Medical will make its formal debut and present its FinESS Sinus Treatment at the annual meeting of the American Academy of Otolaryngology-Head and Neck Surgery. The meeting was held at McCormick Place in Chicago, Ill., Sept. 21-24. The event is the world's largest annual gathering of physician specialists who treat the ear, nose, throat and related structures of the head and neck. It is expected to draw approximately 8,500 attendees and more than 300 exhibitors.


VENUE NEWS
City Center

City Center now booking meetings,
convention space for 2009

CityCenter's gaming resort will feature state-of-the-art
meeting and convention facility for groups of all sizes

LAS VEGAS — CityCenter, a dazzling vertical city developed by MGM MIRAGE in the heart of the Las Vegas Strip, is now accepting reservations for meetings and conventions at ARIA, its dramatic gaming resort.  Designed by internationally acclaimed architects Pelli Clarke Pelli, the iconic 61-story, 4,000-room resort casino will set a new global standard in hospitality.  When ARIA opens in late 2009, it will feature aproximately 300,000 square feet of technologically advanced meeting and convention space.

Sand CastleMGM MIRAGE shared key components of CityCenter, a more than $9 billion city-within-a-city underway between Bellagio and Monte Carlo resorts, at this year's Meeting Professionals International (MPI).

At the closing celebration at Mandalay Bay Beach, a sand castle was built to resemble what will become a Vegas' iconic destination - CityCenter. Taking more than a sand pale and shovel, the 11 feet tall by 12 feet wide sand castle weighed in at over 50 tons and captured detailed components of the urban development including ARIA Resort & Casino, Vdara Condo Hotel, Mandarin Oriental, The Harmon Hotel, Spa & Residences, Veer Towers and The Crystals. The sand castle took a total of three men and five days to construct.

Located on 67 acres between Bellagio and Monte Carlo resorts, CityCenter is destined to redefine the Las Vegas skyline and the Las Vegas experience.  MGM MIRAGE has joined eight of the world's foremost architects to create an unparalleled architectural icon that will become a global landmark of taste and style.

[MORE]



DESTINATION NEWS

Laughlin

Laughlin unveils new branding campaign

Hotel to elevate senses with stunning architecture, Westin signature services,
amenities, and exquisite cuisine by world-renowned chef

LAUGHLIN, Nev. — The Las Vegas Convention and Visitors Authority in conjunction with the Laughlin Visitors Bureau recently rolled out its destination-wide campaign for Laughlin, Nev.: "Laughlin.  It's Like You Own the Place." The re-energized brand and renewed vision emphasize the VIP treatment, as well as convenience and affordability that anyone can experience in Laughlin.

"Laughlin offers a combination of affordability, amenities and scenic riverfront location unmatched anywhere," said Terry Jicinsky, Senior Vice President of Marketing for the LVCVA. "'It's Like You Own the Place' conveys a sense of VIP privilege visitors enjoy that extends from dining and accommodations to entertainment and gaming."

Laughlin sits on the banks of the Colorado River and is just 90 miles south of Las Vegas.  The research behind the campaign found that the river and accompanying water activities are the distinguishing factors for Laughlin among other southern Nevada destinations. A getaway to Laughlin combines the excitement of a casino destination with the beauty, ambiance and recreation of the Colorado River.  From riding the waves on jet skis to relaxing in a scenic beachside cabana, there is something for every outdoor enthusiast.

Along with its position as a water and outdoor destination, extensive research also found that the Laughlin experience is approachable and unintimidating.  From fine dining without a reservation, embarking on a yacht to sail the Colorado, to tickets to big-name concerts at a fraction of the price of other venues, visitors can plan the perfect getaway with ease and affordability.

In addition to year-round access to Laughlin's affordable first-class accommodations and a wide array of recreational activities, Laughlin has also become one of the leading special events destinations in the Southwest.  Laughlin's River Stampede PRCA Rodeo, Xtreme Bulls event, and SCORE International Off-Road Racing offer something for every adventurous spectator.

Located just 90 miles south of Las Vegas, Laughlin sits on the banks of the Colorado River and attracts thousands of outdoor enthusiasts each year who flock to its shores to enjoy the water and relax with all the amenities of a resort destination.  From riding the waves on jet skis, to relaxing on a scenic cruise, there is something for everyone on the waters of the Colorado.


Orlando Condo-Hotel accommodates meeting planners

Conference Room is Newest Amenity at Lake Buena Vista Resort Village & Spa

Orlando SpaORLANDO, Fla. — Meeting planners in search of a destination to accommodate small gatherings will find everything they need at the nation's largest condo-hotel resort located minutes from Central Florida's three major theme parks.

Lake Buena Vista Resort Village & Spa's new 2,600-square-foot meeting facility opened this month.  It is the latest addition to the thriving two-year-old, 60-acre resort, which boasts nearly 500 fully furnished condo suites, a 25,000-squre-foot aquatic center, an international spa and two restaurants for casual dining along with adjacent factory outlet shops.

The new meeting center can accommodate up to 250 people for a cocktail reception, 200 people with theater seating or 150 people in a classroom-style setting.  The space also breaks down into two board rooms, and catering and A/V services are available.

"Finding a first-class destination in Orlando that will accommodate small group meetings with fewer than 250 attendees can be an overwhelming proposition for meeting planners," said Larry Cohen, the resort's vice president.  "Our new meeting center combined with our condo-hotel suites and spa services plus our close proximity to the attractions, 30 golf courses and designer outlet shopping, makes the job much easier for meeting planners."

The resort's amenities are particularly well suited for small groups. The Pirates Plunge aquatic center features a 7,500-square-foot zero entry pool, three large spas and a Tiki Bar and Grill.  A unique water slide within a pirate ship and interactive play features will delight children accompanying attendees. The 9,000-square-foot Reflections Spa-Salon features 12 treatment beds and separate private lounges for men and women. The spa's wide range of services can accommodate groups, from massages to make-up lessons.


CES Photos

Do you have a video you want to share with the industry? Send 3-5 minute Quick time
videos to Trade Show Expo and share it with our readers.


COMMUNITY INVOLVEMENT

Firetruck
Czarnowski team in fire truck from left to right:
George Griffith, David Greenway, Jermain Belyue, Yolanda Jackson (in truck), Michelle Moore and Willie Tate.

Czarnowski Atlanta provides
makeover for local firehouse

ATLANTA — Czarnowski, a leading exhibit and event firm, has expanded its support of the Atlanta community by refurbishing a local firehouse. The firehouse, located at 1489 Ralph David Abernathy Blvd SW, is less than a mile from Czarnowski’s 450,000 square foot Atlanta facility.

The inspiration for the project came when Czarnowski team member Michelle Moore visited Atlanta Fire-Station #17. When Moore noticed the worn walls and floors of the firehouse, which had been affected by a series of city budget cuts, she proposed the idea of updating the firehouse to her General Manager Jim Milanowski.

The firehouse received a full makeover. Czarnowski replaced ceiling tiles and flooring, installed new appliances, cabinetry, and furniture, and gave the walls fresh, bright coats of paint.

“It became a great way for all of us at Czarnowski to show our appreciation for what these firefighters do for us in a way that is very natural to us—designing, building, rebuilding and decorating,” said Moore.

Fire Station 17
Members of Atlanta Fire Station No. 17 showed their appreciation by throwing a barbecue and presenting Czarnowski with a plaque.


Your Ad Here


PEOPLE MAKING NEWS

Recognized industry veteran Dave Fellers named President of ethnoMETRICS

LAS VEGAS — EthnoMETRICS, a GES company and leading consulting firm that measures and evaluates the performance of face-to-face marketing environments, announced that recognized industry veteran Dave Fellers, CAE has been named president of the company effective Oct. 1.

Dave FellersFellers will utilize his expertise in association and exposition management to develop ethnoMETRICS into a full-service exposition consulting company.  In addition to ethnoMETRICS current industry-leading video measurement and analysis services, Fellers will launch a variety of other services which provide the opportunity for even greater return on investment to show organizers and their exhibitors.

“We are extremely pleased to name Dave as president of ethnoMETRICS,” said Steve Moster, GES executive vice president and chief sales and marketing officer. “Dave’s extensive knowledge of the industry, proven leadership and his reputation among industry leaders are great assets to ethnoMETRICS.  Dave continues to be recognized within the industry, most recently receiving the American Society of Association Executives Key Award - the highest honor given to association chief staff executives.”

Prior to joining ethnoMETRICS, Fellers was executive director of the Radiological Society of North America which holds the world’s largest medical meeting with more than 62,000 attendees annually.  Under his leadership, RSNA experienced significant growth in membership, international recognition and records for attendance, number of exhibitors and square footage at the RSNA 2007 meeting.

“I am delighted to become a part of the ethnoMETRICS team,” Fellers said.  “I utilized their services at RSNA, and I have seen the outstanding work the company does for other associations and trade shows.  I look forward to working with my many colleagues in the association and exposition industries to help them maximize their exhibitors’ ROI and attendee satisfaction,” he said.

“I am also delighted to be able to work with Martin Smith, vice president and founder of ethnoMETRICS,” Fellers continued.  “Marty is a black belt Six Sigma and has been the leader in the industry in establishing quality measurements for expositions and associations.”

Fellers holds a bachelor of arts degree from the University of Central Oklahoma, and completed graduate work in marketing and public relations at the University of Oklahoma.  His extensive industry experience includes the American Society of Association Executives, where he served on the board of directors, as vice chair of the board, and as chair of the Key Professional Associations committee.  He currently serves on the boards of the Professional Convention Management Association, the Chicago Convention and Tourism Bureau and Chicago Chamber of Commerce.

Fellers, who will be working out of the Kansas City area, has served as president of the Oklahoma and Texas Societies of Association Executives.  He also received the Samuel Shapiro Award from the Association Forum of Chicago, and the Professional Achievement Award from the Kansas City Society of Association Executives.


PPAI Gallery


Adopt a Manatee


EXHIBIT EXPERTISE

Siskind

The Power of Resilience

By Barry Siskind

The road from the implementation of your exhibit plan and the secret of its successful execution is long and precarious. It can be filled with setbacks. The difference between the successful exhibit managers and their staff and those who fail is their ability to work through the setbacks and come out victorious.  Easy to say and tough to do unless you have harnessed the skill of resilience. Yes, resilience is a skill that anyone can learn.

Diane Coutu, a senior editor at the Harvard Business Review, in her article, “How Resilience Works,” identifies three characteristics of resilience: See the world as it really is, find meaning, and be ingenious. Let’s look at each.


Lucky banner

PEOPLE MAKING NEWS

Mullen to lead Pico’s growth in North America

ATLANTA — Leading global event marketing agency Pico has named Paul B. Mullen President of its North American division overseeing the company's strategic growth. Pico North America has offices in Atlanta, Los Angeles and Chicago and is part of Pico's large global organization with 2,300 staff and 30-plus offices throughout the world. Pico was recently in the international spotlight for its work in helping a number of Fortune 100 companies present their brands to the world at the Beijing Olympics.

In announcing Mullen's appointment, Lawrence Chia, Chairman of Pico, said, "We are pleased to announce that Paul has joined Pico as President of our North American division. His extensive knowledge and experience make him a valuable addition to our leadership and his charge is to help us grow our presence in this important market. Pico is tightly focused on providing our clients exceptional marketing solutions anywhere in the world they choose to present their brand. Paul's addition reinforces this commitment to our clients."

"As the largest event marketing agency in the world, Pico is uniquely positioned in the global marketplace with extensive worldwide capabilities unmatched in our industry," said Mullen. "I am proud to lead the team of people that will help Pico grow its presence in the North American market. Pico fuses brilliant ideas and creativity with exceptional execution to deliver brand experiences that connect with audiences around the world."

Mullen is respected within the industry as a leader and innovator. During his career he has served as CEO of MICE North America, CEO of GES Exposition Services and CEO of Giltspur.


Events industry veteran Harris Schanhaut, CME
joins Omnicom’s C2 Creative

NEW YORK Harris Schanhaut, CME has joined C2 Creative, a leading, New York-based engagement marketing firm.

Harris SchanhautSchanhaut has been managing events for over twenty years, in diverse industries including automotive, medical, travel, technology and manufacturing. Before joining C2, he spent six years as Manager, Events Marketing at American Express Global Corporate Services.

Schanhaut has been published several times in trade magazines and regularly speaks at industry events. He was a co-chair on Meeting Professionals International's Greater New York Chapter within the Strategic Partnership Committee, which was named Committee of the Year in 2007.  He is on the Board of Directors of the Trade Show Exhibitors Association, where he received the President's Award for service in 2007.  Schanhaut is on the Board of Advisors for BPA Worldwide and on the monthly forecasting board for Trade Show Executive magazine.  He was also Chairman of the Board for the Event and Exhibition Industry Audit Commission.

C2 Creative is part of Omnicom Group Inc., a leading global marketing and corporate communications company.  C2 offers extensive experiential, interactive and multimedia strategic marketing expertise.

Schanhaut's decades of experience and industry acumen make the veteran a very valuable asset to C2 Creative, further strengthening the company's extensive events and tradeshow capabilities.


Palm Springs Convention Center sales manager, selected to participate in Leadership Coachella Valley

Industry veteran to focus on service, business development, leadership

Sabrina YakovichPALM SPRINGS, Calif. — Sabrina Yakovich, Sales Manager at the Palm Springs Convention Center, has been selected as a participant in Leadership Coachella Valley  — an annual leadership development program designed to identify, motivate and develop future community leaders.

Each year, Leadership Coachella Valley accepts up to 40 emerging leaders from a wide range of applicants, based on their answers to the Program Application form, as well as their demonstrated leadership potential, their commitment to the valley, and their desire to assume a greater responsibility in the local community. Applicants must have lived or worked in the Coachella Valley for at least one year and must be over 18 years of age.

Program participants meet current community leaders in forum and group discussion settings in all-day seminars once a month from September through June. The seminar format includes a combination of presentations, panel discussions and hands-on visits to locales relevant to the day's theme. Industry experts share their insights and views and interact with participants during lively discussions on such themes as Leadership, Team Building & History, Government, Judicial Process, Law Enforcement, Economic Drivers of Valley, Tourism, Agriculture, Transportation & Energy, Housing in the Valley, Art, Culture & Recreation, Healthcare, Education & Diversity, Communications & The Media, and Environmental Issues.


Advertisement
earthshare


If you have a FACEBOOK page, look us up and join our TSE GROUP!

We provide information and exposure to exhibit builders, show & meeting planners and attendees.


Your Ad Here


Trade Show Expo offers advertisers a chance to reach Show managers,
Association members, venue managers, exhibit builders, vendors, convention bureaus,
CEOs and attendees.

Show Floor – exhibits, models, employees and networking •
Venues – where to meet • Tchotchke • Destinations & resorts •
Graphics & fabrication news • Show calendar • People making news •
Association links and news •

Send comments, press releases and letters to: editor@trade-show-expo.com


Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us.

Add my e-mail to your press release e-mail — vincent@trade-show-expo.com.
We are interested in knowing what is happening in your region and within your company. We are looking forward to receiving editorial submissions, photos, letters and comments. Feel free to send information regarding people, products, venues, shows, meetings and events.

E-mail or call Vincent Hernandez at Trade Show Expo
Bus: (702) 858-8214FAX: (702) 838-0064


KSBanner