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Trade Show Expo
Internet eNewsletter for Friday, August 22, 2008

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ASSOCIATION NEWS PEOPLE MAKING NEWS NATIONAL NEWS COLUMNS
PHOTO GALLERY DESTINATIONSCALENDARTCHOTCHKE • BLOGS
NEWS BRIEFS


Lucky Exhibits


Stories this week:

PEOPLE MAKING NEWS

Also read exhibit expert Barry Siskind’s column


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ASSOCIATION SHOW NEWS

TS2 announces Dallmeyer as new conference chair

New education program committe assembled

ALEXANDRIA, Va. — TS2, Total Solutions Marketing for the Exhibit and Event Professional announced that the educational conference component of the annual conference and expo will be headed up by Robert Dallmeyer as the new Conference Chair. In this role, Dallmeyer will utilize his extensive industry experience and unparalleled reputation to form an Education Program Committee. The Education Program Committee and Dallmeyer will work closely with National Trade Productions — owners and operators of TS2 — to assemble leading-edge industry experts as TS2 faculty.


Expo Miami Banner

Expo! Expo! IAEE's annual meeting & exhibition registration now open

Discounted early registration ends Sept. 22

IAEE logoDALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held December 9-11 at the Miami Beach Convention Center in Miami Beach, Fla.

Registration is now open online at www.iaee.com/expo with special discounted rates in effect until Monday, 22 September.

Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships.

Members of IAEE's Expo! Expo! Advisory Committee provide the following reasons for attending:

  • "This is the only industry show that brings a global perspective and allows people to see what is going on beyond borders. We exist in a global marketplace and Expo! Expo! is the most beneficial to conducting business."
  • "It is the most comprehensive event in the industry."
  • "There is superior expertise in exhibition and event management with dedicated education sessions."
  • "The show should be the best because it has the best critics in the industry!"
  • "The IAEE Annual Meeting is the only one focused on the trade show business. The attendees are in the business of operating trade shows which is why it is so unique."
  • "Expo! Expo! is the best overall trade show for both sides of the aisle - organizer and supplier."
  • "Expo! Expo! is where attendees learn from the pros."

More than 50 interactive education sessions provide attendees of all levels of experience (basic to executive) with creative ideas and new tools to implement upon their return to the office. The twelve featured learning tracks are: Communications, eMERGE Tech Showcase, Experient Events and Meeting Management, Global Business, Green, Marketing, Operations, Professional Development/Content, Public Events, Sales, Strategic Business Intelligence and Technology. Education sessions begin Tuesday, 9 December through Thursday, Dec. 11 with CEM Learning Program modules being offered on Monday and Tuesday.

Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau.

Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening.

Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com.


SHOW NEWS

Economic, environmental awareness among topics at N.Y. Spa & Resort Expo and conference

Expanded educational conference tracks address industry trends and changing economy at New York Spa & Resort Expo and Conference
and Medical Aesthetics Conference and Expo

NEW YORK — From advances in age management and greening trends to developing and operating a successful spa, resort or medical aesthetics practice within the current economic environment, the 2008 New York Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo offer an expanded educational conference track to meet virtually every business need. Industry professionals in the evolving fields of spa and medical aesthetics can find information on the latest topics and trends at the Jacob Javits Convention Center, September 20-22, 2008.


Texworld and Lenzing Innovation brings together buyers, designers and fabric manufacturers from around the globe

ATLANTA, Ga. — With each edition, Texworld USA continues to build upon its international business platform, bringing in exhibitors and attendees from an increasing number of countries. Since its beginning in July of 2006, Texworld USA has grown to become the largest apparel fabric event in the United States. This summer, the show experienced a 13 percent growth in attendance from last July, reaching 2,842 attendees.


CONVENTION & MEETING NEWS

Reno-Tahoe lands American Association of Airport Executives Convention

RENO, Nev. — The American Association of Airport Executives signed a contract to bring its 85th annual national conference and exhibition to Reno in May 2013. The Reno-Sparks Convention and Visitors Authority estimates that the convention will attract more than 2,000 airport and aviation professionals to the region, resulting in more than 4,000 room nights. The conference is expected to produce a direct, local economic impact of $4.1 million as a result of lodging, hotel, gaming and other spending.


SHOW NEWS

Market’s Opening Day Rocks in New Era at
World Market Center Las Vegas

LAS VEGAS — Good things come in threes, and World Market Center Las Vegas is right on target with the trio of its world-class Buildings.

The opening day of the Summer Las Vegas Market began with a ribbon-cutting for the inauguration of World Market Center's third building. The day worked its way into a crescendo, celebrating the strategic partnership and collaboration of this summer's market with Fiero Milano, Italy's famous exhibition center that is a global leader for new trends. And it ended with an electrifying, standing-room-only concert by rock legend Rod Stewart.

Buyers came out in droves throughout the day on July 28. During the ribbon cutting, with actress and mistress of ceremonies Susan Anton standing in the wings, and World Market Center's partners looking on, Las Vegas Mayor Oscar Goodman extolled the project and its contribution to the renaissance of downtown Las Vegas.

[READ ENTIRE STORY]


INTERNATIONAL NEWS

IGEDO Fashion Fairs Düsseldorf 2008
reports positive results

CHICAGO — Despite high energy prices, consumer uncertainty and the overall tense situation in the European clothing industry, 29,700 trade visitors attended the Feb. 8-10 staging of the Igedo Fashion Fairs Düsseldorf in Germany (and an additional 8,700 attendees came to see the collections in the Düsseldorf fashion house).

A total of 1,750 exhibitors and collections presented their Spring/Summer 2009 fashions at the Igedo Fashion Fairs Düsseldorf, consisting of the four trade fairs CPD (Womenswear), Body Look (Body, Beach and Legwear), HMD (Menswear) and Global Fashion (Private Label, Sourcing). 30 percent of the trade visitors came from outside of Germany, with the majority arriving from the Netherlands, Austria, Switzerland, Belgium and Russia.


VENUE NEWS

Texas CC

Design for new Texas convention center unveiled

PRINCETON, N.J. and IRVING, Texas — RMJM Hillier and the Irving Convention and Visitors Bureau unveiled on July 23 the design for a new 275,000 square foot convention center in Irving, Texas. A model, renderings and animated video were presented to the Irving City Council, along with schedule and estimated construction cost.

Like a blooming yellow rose in Texas, the RMJM Hillier-designed Irving Convention Center at Las Colinas will offer a fresh breath of air to the thriving city of Irving in North Texas, enlivening its vibrant business community which includes four Fortune 500 companies and more than 75 regional hotels. The new facility will be located approximately 10 minutes from the Dallas-Fort Worth airport, the world's 3rd busiest airport.


Hyatt to become the ‘newest’ luxury hotel
in Coral Gables, Fla.

CORAL GABLES, Fla. — Hyatt Regency Coral Gables has announced plans for a $10 million transformation, making it the "newest" luxury hotel in the heart of historic downtown Coral Gables. The boutique hotel was designed as a tribute to the majestic Alhambra Castle in Granada, Spain and characterizes by its European elegance. The transformation project will enhance all of its guestrooms and hallways, as well as its dining and entertainment spaces, the Two Sisters Restaurant and Alcazaba nightclub. All renovations are scheduled to begin in September and be completed by November 2008.

DESTINATION NEWS

The Westin Verasa, Napa prepares to
replenish spirit of wine country travelers

Hotel to elevate senses with stunning architecture, Westin signature services,
amenities, and exquisite cuisine by world-renowned chef

NAPA, Calif. —When The Westin Verasa, Napa opens its doors on Sept. 18, meeting and event planners will find an energizing and revitalizing destination for attendees to relax and indulge in Napa Valley’s food, wine and lifestyle infused with Westin’s signature services and amenities.


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COMPANY ACCOLADES

Nimlok Chicago helps commonwealth smoke out the competition with ‘Best in Show’ winner

NILES, ILL. — Make no butts about it, Commonwealth Brands Inc. was simply smokin' at the recent Tobacco Plus Expo in Las Vegas.  And the cigarette company has a "Best in Show' exhibit award to prove it.

When Commonwealth decided it was time to step up to the next level, they literally did with a new double deck structure provided by Nimlok Chicago.  Team work combined with a long term relationship enabled Nimlok Chicago to create a 30-foot-by-50-foot booth that recently captured the "Best in Show" award at the largest gathering of tobacco suppliers.


COMPANY NEWS

PRA Destination Management opens Utah franchise

PARK CITY, Utah — PRA Destination Management, Inc., a leader in destination management services and only firm to offer franchise opportunities, formally announces the official opening of PRA Utah, according to Laura Rednour, president of PRA Destination Management, Inc. Heading up the PRA Utah team is president and owner Katherine Christensen, DMCP, CMP.

In addition to the PRA Utah office, Christensen also owns the PRA Arizona office, one of the leading destination management companies in the Southwest region.


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PEOPLE MAKING NEWS

Wolfgang Puck Catering announces new director of sales for Union Station, Reunion Tower

DALLAS — Wolfgang Puck Catering is proud to announce Kevin Brant, CPCE, as Director of Sales for downtown Dallas’ historic Union Station and the landmark Reunion Tower, both of which are currently undergoing a $46 million renovation.


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EXHIBIT EXPERTISE

Siskind

The art of consumer show exhibiting

By Barry Siskind

For some strange and mysterious reason exhibitors at consumer shows (B to C),  don’t follow the same guidelines that those who chose trade shows (B to B). While there are some obvious differences, there is no reason that many of the same rules shouldn’t apply.  Here are some of the basics for the consumer show exhibitor.

  1. Get focused – One of the mistakes both trade and consumer show exhibitors have in common is the lack of clear, measurable and realistic goals. For the consumer show exhibitor these may include such things as selling products, setting up meetings for future business, branding, samplings and so on. What is important is to put a value on these activities ahead of time and then ensure that your results fall within these guidelines. For example, if it would normally cost you $50 to realize a sale of $1,000 in your normal activities, then use this as your baseline. Your cost for a sale at the show needs to fall below the baseline or you are not moving  forward.  However, one mistake consumer show exhibitors make is focusing all their attention on immediate sales. Studies have proven that you can expect to achieve between 30 percent and 60 percent more business post-show. These money-making contacts should also be equated into your calculations.


PEOPLE MAKING NEWS

GLM promotes Schachter to
vice president, Canadian Gift Shows

WHITE PLAINS, N.Y. — GLM, a dmg world media business, has announced the promotion of Anita Schachter to vice president, Canadian Gift Shows, effective immediately.


Audio visual industry leader
Ken Sanders to join Freeman

DALLAS — Freeman president John O'Connell has announced that AV industry leader Ken Sanders will be joining the company as president of the audio visual U.S. division on August 18.  Sanders is joining Freeman as part of the transition due to Craig Smith's upcoming retirement in September.

"We are very fortunate to have someone of Ken's reputation and proven leadership join Freeman's executive management team," O'Connell said. "Ken not only possesses an in-depth knowledge of the business, he  is also a proven leader and innovator in the meeting and events industry. Ken is well-known and respected by facility executives, industry organizations, and clients across North America as well as globally. His proven expertise in hotel operations, technology, the corporate market, global activity, and inventory distribution management will enable us to continue to expand Freeman's audio visual capabilities and resources for our clients."


Michael O'Brien joins SmithBucklin as president of National Lumber and Building Material Dealers Association

WASHINGTON, D.C. — SmithBucklin, the world's largest association management company, announced that Michael O'Brien has joined the company as an association executive serving as president of the National Lumber and Building Material Dealers Association (NLBMDA).

In his new role, O'Brien will work out of SmithBucklin's Washington, D.C., office to manage all aspects of the association's operations, lead the SmithBucklin team and assume responsibility for meeting the strategic goals set by NLBMDA's leadership.


Nth Degree promotes Patrick Shepherd to director of global customer operations

Industry veteran to focus on service, business development, leadership

STONE MOUNTAIN, Ga. — Nth Degree recently announced that Patrick Shepherd has been promoted to Director of Global Operations located in Nth Degree's corporate headquarters.

In this role, Shepherd will be responsible for developing and managing all operational aspects of strategic trade show client relationships, both domestically and internationally. In addition, he will provide direction to the Project Management teams, including recruitment, retention and development of onsite project managers.


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