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Trade Show Expo
Internet eNewsletter for Friday, August 15, 2008

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PHOTO GALLERY DESTINATIONSCALENDARTCHOTCHKE • BLOGS
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ASSOCIATION SHOW NEWS

Czarnowski named TS²
 2008 Best of Show

New education program committe assembled

ALEXANDRIA, Va. — TS2 2008, Total Solutions Marketing for the Exhibit and Event Professional, held July 28-31 in Philadelphia, PA named Czarnowski its 2008 Best of Show winner.
The best of show competition, which takes place each year during the show, judges all exhibitors on:

  • Brand Identity & Product Presentation
  • Exhibit Environment
  • Exhibit Personnel Effectiveness
  • Overall "Wow" Factor

Additional winners include:

  • Grand Award - Island: Hargrove
  • Grand Award - In-Line: BSI, Inc. (Nomadic Displays)
  • Honorable Mention - Island: Acer Exhibits
  • Honorable Mention - In-Line: Dimensions Displays

"We are extremely proud of our 2008 exhibitors, who consistently strive to produce exciting, well run exhibits for TS2," said Kellie Shevlin, TS Sales & Industry Relations Director. "The Best of Show Awards are an opportunity for us to recognize those who truly had an outstanding presence at the show."


Brumark’s Trax Flex named '08 Best of the Best
at TS²
 2008 Premiere Zone

ALEXANDRIA, Va. — TS² 2008, Total Solutions Marketing for the Exhibit and Event Professional, held July 28-31 in Philadelphia, Pa. featured 24 new products and services showcased by exhibitors in the Premiere Zone (new product showcase). All submissions were automatically entered in the 2008 Best of the Best Awards competition in which industry judges and show attendees were asked to select the most innovative new product or service.

The 2008 winner of the Best of the Best Award was Brumark Total Flooring Solutions (www.brumark.com). TraxFlex--Hardwood Flooring System is solid hardwood flooring that installs on patented spring-mounted tracks for simple tool-free installation and easy wire management. Can be used indoors or outdoors and is easy to disassemble, reconfigure and reuse. Available for lease or purchase.

The 2008 Best of the Best Runner Up Award was awarded to Mingle360’s Mingle Stick (www.mingle360.com). The MingleStick is a small, keychain / lanyard device that allows people to connect with each other with a simple click of a button. Within tradeshow or convention environments, attendees can connect with exhibitors and, more importantly, attendees can connect with each other using their MingleSticks. The device revolutionizes the concept of an electronic business card.

Third place went to Classic Exhibits/Classic Modul’s Perfect 10 Hybrid Displays (www.classicexhibits.com). The magic of the Perfect 10 is all about creative design and smart engineering. The distinctive frame is engineered for perfect weight distribution and each functional accessory--such as the cubby shelf, monitor mount, and dimensional signage--enhances the Perfect 10's visual and functional balance.

“The number one reason attendees visit a trade show is to find new products and services, so we were thrilled to have 24 new products and services launched at TS² 2008,” said Kellie Shevlin, TS² Sales & Industry Relations Director. “All of our winners are extremely deserving and important to the future of our industry.”

For a complete listing of all 2008 entries, visit http://www.ts2show.com/premiere-zone.html.

TS² 2009, Total Solutions Marketing for the Exhibit and Event Professional, will be held Monday, July 20 – Thursday, July 23, 2009 at McComrick Place in Chicago, Ill. The conference and exposition is a one-stop resource for marketing industry best practices presented by industry gurus, leading-edge marketing initiatives and support for every step of the way from justifying budgets to proving ROI to developing the marketer’s career. TS² is owned and produced by National Trade Productions (NTP), a leader in the production, management, and marketing of trade expositions, conferences and special events. For more information about attending or exhibiting, please contact NTP at 703-683-8500, or visit the TS² Web site, www.ts2show.com.


BSI exhibit

Best in Show awarded to
BSI Exhibits & Nomadic Display for completely recyclable exhibit at TS² 2008

SPRINGFIELD, Va. — BSI Exhibits, a full service exhibit house serving the greater Philadelphia /eastern Pennsylvania market and Nomadic Display, a world leader in portable and modular display solutions, were awarded the "Best in Show Inline Exhibit" at TS2 2008. The panel of judges appointed to jury the Best of Show award rates exhibitors on four criteria: brand identity and product presentation, exhibit environment, exhibit personnel effectiveness and overall "wow" factor.

The DesignLine hybrid display drew widespread attention among visitors. A 100 percent recyclable exhibit, its green elements included:

  • Aluminum components made from 38 percent post consumer waste.
  • Wood products made with waste product wood fibers or "green" plywood.
  • Panels laminated with bamboo veneer, a renewable lumber.
  • Counter top constructed with thermoplastic laminate made from 100 percent post consumer waste.
  • Water-soluble, green-guard rated adhesives.
  • Polyester carpeting made from 100 percent post consumer waste plastic bottles.
  • Graphics printed on recycled cloth with water based inks.
  • Recyclable shipping cases rotationally molded of reprocessed resin.
  • Reusable lighting and audiovisual equipment.

The commitment to "green" exhibiting went beyond the booth. Visitors received a reusable show bag fabricated from 100 percent post-consumer plastic bottles. Inside the bag, visitors were given a card expressing thanks for the donation BSI Exhibits made on their behalf to the Always Growing Campaign of the Morris Arboretum. Cards were printed on recycled paper embedded with seeds which, when planted in the ground, decompose and sprout wild flowers. And Nomadic's catalogs and product literature were printed on recycled papers certified by the Forest Stewardship Council.

Nomadic Display has had a longstanding commitment to Reduce, Reuse, and Recycle. The inherent nature of Nomadic Display's products-lightweight, fabricated from environmentally friendly materials, and supported by eco-friendly operational processes-has made the company a leader in the green exhibiting movement.

"We're thrilled that our partner, BSI Exhibits, was honored with this award for our TS2 exhibit. Together we produced a display that made a "sustainable" impression on exhibitors," said Pat Goeke, president of Nomadic Display. To learn more about the specific products, processes and techniques used in this award winning exhibit contact steve.berman@bermstudios.com.

Nomadic Display revolutionized the display industry 30 years ago with the invention of pop up technology. Today, the company is a leading producer of portable and modular exhibit systems with manufacturing facilities in suburban Washington, DC and Ireland. Nomadic products are sold through 200 showrooms worldwide. To learn more, visit www.nomadicdisplay.com.

BSI Exhibits is on the leading edge of trade show exhibiting-from design and display fabrication to logistics, shipping and storage. BSI has been in the forefront of the exhibit and event industry for 65 years and remains fully focused on every aspect of trade show planning, participation and follow-up. To learn more, visit www.bermstudios.com.

 


Expo Miami Banner

Expo! Expo! IAEE's annual meeting & exhibition registration now open

Discounted early registration ends Sept. 22

IAEE logoDALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held December 9-11 at the Miami Beach Convention Center in Miami Beach, Fla.

Registration is now open online at www.iaee.com/expo with special discounted rates in effect until Monday, 22 September.

Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships.

Members of IAEE's Expo! Expo! Advisory Committee provide the following reasons for attending:

  • "This is the only industry show that brings a global perspective and allows people to see what is going on beyond borders. We exist in a global marketplace and Expo! Expo! is the most beneficial to conducting business."
  • "It is the most comprehensive event in the industry."
  • "There is superior expertise in exhibition and event management with dedicated education sessions."
  • "The show should be the best because it has the best critics in the industry!"
  • "The IAEE Annual Meeting is the only one focused on the trade show business. The attendees are in the business of operating trade shows which is why it is so unique."
  • "Expo! Expo! is the best overall trade show for both sides of the aisle - organizer and supplier."
  • "Expo! Expo! is where attendees learn from the pros."

More than 50 interactive education sessions provide attendees of all levels of experience (basic to executive) with creative ideas and new tools to implement upon their return to the office. The twelve featured learning tracks are: Communications, eMERGE Tech Showcase, Experient Events and Meeting Management, Global Business, Green, Marketing, Operations, Professional Development/Content, Public Events, Sales, Strategic Business Intelligence and Technology. Education sessions begin Tuesday, 9 December through Thursday, Dec. 11 with CEM Learning Program modules being offered on Monday and Tuesday.

Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau.

Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening.

Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com.


COMPANY NEWS

Experient announces new Illinois office; New customer-focused technology

Expanded educational conference tracks address industry trends and changing economy at New York Spa & Resort Expo and Conference
and Medical Aesthetics Conference and Expo

VERNON HILLS, Ill. — The 140-plus employees formerly located in Experient’s Deerfield, Ill. office on Aug. 18 will begin their first day at a new address in Vernon Hills, Ill. This move coincides with the launch of the company’s new Voice Over Internet Protocol (VOIP) telephone system which will increase call center efficiency and allow Experient’s customer service team to better serve the company’s 2.8 million attendee and exhibitor customers each year.

Experient“Experient has been established in Deerfield since 1945,” says David Erich, chief operating officer. “Moving an office of nearly 150 people is no small undertaking, but the end results will be good for our employees and our customers. The single-floor plan and open space in our new location provide a team atmosphere for excellent information exchange. In a company that prides itself on sharing best practices with our customers, the opportunities our new environment creates for communication are a real bonus.”

The Vernon Hills office features a call center with more than 25 dedicated staff accepting more than 25,000 registration and room reservation calls each month. To help these customer-focused team members provide the best service to callers, Experient has installed a new telephone system in the Vernon Hills location and also in the call center in the company’s Frederick, MD office. Together these two offices will receive nearly half a million calls this year.

Experient’s new telephone system will benefit customers by streamlining the call assignments using automated qualification prompts. By using voice prompts and skill-based routing, customers will have the opportunity to relay information that will direct the calls to the appropriate service representative. Customer service representatives will be able to accept a variety of customers’ calls and will use the information provided by the telephone system to identify the needs of the caller in advance. In addition to improved service quality, the system’s qualification features will reduce queue or wait times.

“We are significantly upgrading our customer experience with this new phone system,” says Katie Dearborn, Experient’s vice president of the customer service group. “We will provide higher levels of service in less time than ever before. Internally the new system will even help with our company’s greening efforts since faxes will be routed directly to desktops, reducing the need for printing.”

The new Experient office is located at 568 Atrium Dr., Vernon Hills, IL, 60061. The new telephone number will be 847-996-5400. The toll free number will remain 800-462-9430. The company will welcome customers with an open house luncheon September 17, 2008.

Experient is the source for integrated meeting and event solutions including full-service, customized registration, housing, event management and lead retrieval services. With a vision to perfect the event experience and a mission to help bring people together to drive business, this year Experient will create memorable event experiences at more than 3,300 events attended by more than 2.8 million people occupying more than 5.5 million room nights. Visit www.experient-inc.com.

SHOW MANAGEMENT

GESCORE Connect helps National Restaurant Association execute a successful show

LAS VEGAS — The National Restaurant Association, the leading business association for the restaurant industry, recently utilized GESCORE Connect to plan and manage its annual National Restaurant Association Restaurant, Hotel-Motel Show, the restaurant and hospitality industry's premier international marketplace.

GES logoThe successful partnership between GES and the National Restaurant Association continues to strengthen with the launch of GESCORE ConnectSM, an online account collaboration system. GESCORE ConnectSM provides GES clients and account teams online access to efficiently manage graphic designs and access key event information. GESCORE ConnectSM provides the flexibility to be in touch with immediate access so key team members may collaborate anywhere, at any time, and from multiple locations. 

“Our team utilized GESCORE ConnectSM to enable both GES and the National Restaurant Association show teams to more effectively manage the look and feel of our annual event as well as our new event, the International Wine, Spirits & Beer Event,” said Sr. Vice President, Conventions Mary Pat Heftman. “The National Restaurant Association values the long-standing relationship we have with GES and the terrific leadership we receive from our account team. They are truly a strategic partner and play a key role in the success of our annual exhibition.”

"We are very pleased that the National Restaurant Association chose to partner with GES as its official services contractor and to extend our agreement," said Kevin Rabbitt, GES president and chief executive officer. "GES is truly appreciative of the mutual trust and collaboration we share with the National Restaurant Association in producing the restaurant and hospitality industry's premier international foodservice marketplace."

The multi-year agreement between GES and the National Restaurant Association begins with the 2009 National Restaurant Association’s Restaurant, Hotel-Motel Show, to be held May 16 through 19 at McCormick Place in Chicago.


DESTINATION NEWS

Morial CC

New Orleans launches ‘Extraordinary Experiences’
offer to help meeting customers reduce costs during tough economic times

Turnkey program including complimentary convention center amenities and customized attendance-building resources are part of the New Orleans Commitment to be America’s Most Meeting Planner Friendly City

NEW ORLEANS and LAS VEGAS — In an effort to help corporations and associations reduce costs and achieve more successful meetings during this unusual economic climate, The New Orleans Convention & Visitors Bureau and the New Orleans Morial Convention Center unveiled “Extraordinary Experiences,” the quickest turnaround, most meeting planner-friendly program in the country, offering complimentary space, F&B, marketing resources and more for meetings held during specific months from now until 2011.

Available for groups using the New Orleans Morial Convention Center and 1,000 or more hotel sleeping rooms on peak night, Extraordinary Experiences includes:

  • Free general session, exhibit space and breakout rooms at the New Orleans Morial Convention Center
  • Free Wi-fi access in contracted public spaces at the New Orleans Morial Convention Center
  • Free Cyber Executive Caf้ (computers, internet access, charging stations and beverages) at the New Orleans Morial Convention Center
  • One free refreshment break at the New Orleans Morial Convention Center
  • Free carpeted general session and food and beverage areas at the New Orleans Morial Convention Center
  • A visit from a senior CVB staffer to customize an extensive library of free public relations and attendance-building resources
  • Assistance identifying a team building or social responsibility program for attendees while in New Orleans
  • A micro-site customized to promote the meeting and the organization’s brand identity
  • One complimentary site inspection for two, including airfare
  • A CVB team member will attend the show prior to New Orleans to promote attendance the following year.

[READ MORE]


SHOW NEWS

PMQ’s Orlando Pizza Show returns to Florida Restaurant & Lodging Show

NORWALK, Conn. — Roma Food Enterprises, the nations largest pizza focused food distributor will be anchoring PMQ Pizza Magazine's 4th annual Orlando Pizza Show taking place at the Florida Restaurant & Lodging Show; Sept. 5-7, 2008 at the Orange County Convention Center in Orlando, Fla.

Pizza Show"We are excited to report that the Orlando Pizza Show has grown in several ways. Roma Food Enterprises will have a huge 2,000 square foot mega booth; many exhibitors have increased their booth size and the number of new exhibitors is up 35 percent," said Steve Green, publisher of PMQ. "We have added several new features to the event including the Idea Zone and the Franchise Village and we think the 15,000 industry professionals that come to the event will find a great array of new products, services and ideas they can bring back to their pizza restaurants."

This year's show will provide a valuable educational experience featuring Tom (The Dough Doctor) Lehmann and Jeff Zeak. They will be on hand at the Tom Lehmann Dough Information Center to answer all dough questions and to demonstrate how to make a great pizza.

In addition, the Idea Zone will introduce interesting niche ideas on how to successfully market a pizzeria. Attendees can get cutting edge marketing ideas and have direct access to the world of marketing and promotional tools, as well as obtain products and information that will reach more customers and retain a better clientele. For restaurateurs thinking of buying a franchise or those who would like to meet with companies that can assist with financing, leasing, capital, etc., the Franchise Village will be set up to answer all questions.

The American Pizza Championship and the U.S. Pizza Team Trials will take place during the Orlando Pizza Show. Dough spinning pizza acrobats will compete for a spot on the US Pizza Team. The US Pizza Team is selected each year and consists of America's best pizza makers and pizza acrobats who represent the nation's pizza industry at the World Pizza Championships in Salsomaggiore, Italy.

"Along with enjoying great pizza entertainment and getting the chance to taste test some of the best pizzas from around the globe, attendees will walk away with tons of information and a new found excitement about their craft," added Steve Green. PMQ's Orlando Pizza Show is an event not to be missed. The latest products, services, and technologies ranging from pizza dough's, sauces, cheeses, and toppings to ovens, cookware, POS systems, marketing ideas, beverage equipment, apparel, furnishings, and architecture/design will all be featured.

In addition to the Orlando Pizza Show, The Florida Restaurant & Lodging Show will once again feature The Ferdinand Metz Foodservice Forum, offering over two dozen educational sessions. Dick Rivera, former chairman of the National Restaurant Association, will present the keynote address on Saturday, September 6th. Other exciting features taking place during the Show include the Innovative New Product Gallery, The Ultimate Barista Challenge USA:, BARFLY Group Conference Sessions, the Catering Symposium, the Liquid Lounge featuring the Liquid Learning Laboratory, the American Culinary Federation Culinary Competitions, and the Florida Restaurant & Lodging Association Southern Wine & Spirits Gala.

ASSOCIATION NEWS

Hyatt Grants $500,000 to Support ASAE & The Center's Diversity and Inclusion Initiative

WASHINGTON, D.C. — ASAE & The Center for Association Leadership have recently received a $500,000 grant from Global Hyatt Corporation to assist with the launch of their Diversity and Inclusion Initiative. Over the next three years Hyatt's contribution will directly support ASAE & The Center's efforts to build their organizational capacity, as well as the learning and knowledge resources needed to support diversity and inclusion in associations and nonprofit organizations.

In 2007, ASAE & The Center's Board of Directors approved a multi-year strategic plan, crafted by the organizations' Diversity Committee, focused on diversity and inclusion in the association community. One aspect of the launch of ASAE & The Center's Diversity and Inclusion Initiative will be a Diversity Summit to assist organization leaders with developing their diversity efforts, as well as to provide them with a forum for offering input about the types of support and services they need from ASAE & The Center in order to successfully sustain diversity and inclusion practices.

"As a leader in the association community, ASAE & The Center seek to model diversity and inclusion throughout our organizations as well as promote and support these ideals among other organizations and throughout our professional community," said ASAE President and CEO John H. Graham IV, CAE.

One hundred diverse participants will attend the Diversity Summit in Baltimore, MD, December 10-11, 2008. Attendees will represent members of ASAE & The Center, diversity practitioners, board members, CEOs, allied societies, consultant members and other key stakeholders, ensuring that individuals from a spectrum of identity groups are represented and included.

"We want participants to walk away from the Summit with greater clarity about how to make their organizations more diverse and inclusive, feeling more connected to other organizational leaders doing similar kinds of work and having a forum for communicating directly with ASAE & The Center leadership about what they need from our organizations to support their efforts," said Trish Kerlé, director of diversity and inclusion at ASAE & The Center.

Tangie Newborn, executive director and CEO of the Alliance for Nonprofit Management and chair of ASAE & The Center's Diversity Committee added: "Diversity is a strategic priority for our organizations and the launch of our Diversity and Inclusion Initiative is just the beginning of our work in building a common purpose and shared commitment to develop a more diverse and inclusive association community."

"Hyatt is committed to achieving true diversity and inclusion amongst our employees and business partners," said Hyatt's Vice President of Diversity, Salvador Mendoza. "We validate that commitment by being the first hotel partner to join ASAE & The Center in support of their new initiative to promote diversity and inclusion within the association community."

Hyatt is recognized as a corporate leader in the area of diversity by organizations that measure and award corporations for their advancement and commitment to diverse communities.

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EXHIBIT EXPERTISE

Siskind

The art of consumer show exhibiting

By Barry Siskind

For some strange and mysterious reason exhibitors at consumer shows (B to C),  don’t follow the same guidelines that those who chose trade shows (B to B). While there are some obvious differences, there is no reason that many of the same rules shouldn’t apply.  Here are some of the basics for the consumer show exhibitor.

  1. Get focused – One of the mistakes both trade and consumer show exhibitors have in common is the lack of clear, measurable and realistic goals. For the consumer show exhibitor these may include such things as selling products, setting up meetings for future business, branding, samplings and so on. What is important is to put a value on these activities ahead of time and then ensure that your results fall within these guidelines. For example, if it would normally cost you $50 to realize a sale of $1,000 in your normal activities, then use this as your baseline. Your cost for a sale at the show needs to fall below the baseline or you are not moving  forward.  However, one mistake consumer show exhibitors make is focusing all their attention on immediate sales. Studies have proven that you can expect to achieve between 30 percent and 60 percent more business post-show. These money-making contacts should also be equated into your calculations.

EXHIBIT BUSINESS

Lucky Exhibits buys, sells quality used trade show booths & exhibits nationwide

LAS VEGAS — Lucky Exhibits is a leading exhibit business in the country that deals in high quality pre-owned or used trade show booths. Many of its trade show booths are in excellent to near new condition.

Lucky Exhibits is also internationally known for purchasing pre-owned or used trades show display. Booths are very high quality, and the customer service is excellent. On average customers are usually able to save tens of thousands of dollars in buying a used trade show booth from Lucky Exhibits. For example, many new trade show booths cost upwards of $100,000 to build.

Lucky boothThe same booth purchased at Lucky Exhibits may sell for a price some where between $8,000 to $20,000. And often times the attendees at trade shows are unable to tell whether or not the booth is new or used.

For several years now, Lucky Exhibits has been helping both sellers, and buyers of used trade show exhibits. Lucky has a complete online show room on its Web site, located at: http://luckyexhibits.com.

The staff is very friendly and helpful, and is able to assist their clients in all aspects of the trade show business.

Lucky Exhibits is also able to help in arranging logistics, and can obtain excellent shipping rates for their clients, as well as storage rates. In addition, Lucky Exhibits is helpful in arranging for new graphics, rebranding of the booth, as well as installation and dismantle for the various trade show booths.

Lucky Exhibits is located in Las Vegas, which is the world's capital of the trade show industry. The company can be reached by calling (702) 382-6684 BOOTH or toll free at (866) 775-4764. By e-mail, send questions to info@luckyexhibits.com.

For buyers of trade show booths, seeking huge discounts, they can either call Lucky Exhibits directly, send them an email, or fill out the online buyers form at:  http://luckyexhibits.com/buyform88.htm.

Sellers of used trade show booths are welcome to also call Lucky Exhibits directly, send them an email, or fill out the online booth selling form at: http://luckyexhibits.com/sellboothform.htm.

Buying or selling a used trade show booth or exhibit is an excellent way to save money, or recoup expenses, as well as a perfectly green concept which is helping the planet by engaging in a very valuable form of recycling.


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