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IAEE unveils ‘BE THERE’ campaign
Association touts benefits of travel to exhibitions and events
DALLAS — In response to members' concerns regarding the declining state of the travel industry, the International Association of Exhibitions and Events introduced the "BE THERE" ad campaign to clearly demonstrate the advantages to traveling to exhibitions and events. The first ad in the series is currently available for free download at www.iaee.com/bethere. New ads will be posted in the coming weeks.
"This ad campaign combats the inclinations for corporate exhibitors to cut travel expenses to the point that they miss out on exhibitions," said IAEE President Steven Hacker, CAE. "The message being that if you are going to cut travel, be smart about it. Consider the savings of doing business under one roof as opposed to out on the field. Exhibitions allow you to make contact with multiple new — and potential — customers in a single trip."
Important points emphasized in the ads include:
- The undeniable power of face-to-face marketing that plays a major role in exhibitions and events.
- The benefits of being on the show floor such as cutting expenses, generating revenue, creating profit, securing multiple contracts, meeting new leads and justifying Return on Investment (ROI).
- The cost-saving aspects of reaching multiple clients and leads in a single location versus making multiple trips for each.
"We understand that travel has become increasingly difficult, but we urge those considering decreasing their participation in exhibitions and events to consider the long-term business benefits they might be losing as well," adds Hacker. "These ads get straight to the facts in an entertaining and eye-catching manner. We invite all our members to use them in their programming and marketing collateral."
The full page, four-color complimentary ads are available as high-resolution Adobe Acrobat PDF files, and posted online at www.iaee.com/bethere.

Expo! Expo! IAEE's annual meeting & exhibition registration now open
Discounted early registration ends Sept. 22
DALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held December 9-11 at the Miami Beach Convention Center in Miami Beach, Fla.
Registration is now open online at www.iaee.com/expo with special discounted rates in effect until Monday, 22 September.
Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships.
Members of IAEE's Expo! Expo! Advisory Committee provide the following reasons for attending:
- "This is the only industry show that brings a global perspective and allows people to see what is going on beyond borders. We exist in a global marketplace and Expo! Expo! is the most beneficial to conducting business."
- "It is the most comprehensive event in the industry."
- "There is superior expertise in exhibition and event management with dedicated education sessions."
- "The show should be the best because it has the best critics in the industry!"
- "The IAEE Annual Meeting is the only one focused on the trade show business. The attendees are in the business of operating trade shows which is why it is so unique."
- "Expo! Expo! is the best overall trade show for both sides of the aisle - organizer and supplier."
- "Expo! Expo! is where attendees learn from the pros."
More than 50 interactive education sessions provide attendees of all levels of experience (basic to executive) with creative ideas and new tools to implement upon their return to the office. The twelve featured learning tracks are: Communications, eMERGE Tech Showcase, Experient Events and Meeting Management, Global Business, Green, Marketing, Operations, Professional Development/Content, Public Events, Sales, Strategic Business Intelligence and Technology. Education sessions begin Tuesday, 9 December through Thursday, Dec. 11 with CEM Learning Program modules being offered on Monday and Tuesday.
Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau.
Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening.
Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com.
New AG show gives attendees
international connection
AEM’s AG CONNECT Expo to debut in January 2010
MILWAUKEE, Wis. — The Association of Equipment Manufacturers (AEM) announced a new international agriculture event that will showcase the latest industry innovations, products and technology and offer access to leading industry experts worldwide. The inaugural AG CONNECT Expo is slated for Jan. 12-15, 2010 at the Orange County Convention Center in Orlando, Fla.
Manufacturers, dealers, distributors and producers from almost every sector of agriculture want to be globally competitive. At AG CONNECT Expo, they will have knowledge-sharing opportunities to better evaluate their position in the world marketplace while networking in a global environment and learning how to gain a competitive advantage.

"Agriculture today is global and dynamic," said AEM President Dennis Slater. "Industry professionals want access to the best information and the best people possible, without boundaries. That's why the member companies of AEM felt the perfect time to initiate AG CONNECT Expo is now."
[READ MORE]
Mid-America Expo puts the focus on
home remodeling, improvement projects
BURNSVILLE, Minn. — Mid-America Events & Expos is hosting the Remodeling & Design Expo on Nov. 1-2 at the Minneapolis Convention Center.
Robin Kocina, Director and Owner of Kocina Marketing Companies, has dedicated her time to make this the best one stop shop for all of you home remodeling needs.
MARDE is geared toward not fighting the shaky housing market, but staying where builders are and remodeling. Savvy homeowners want a home they love, but also the best return for their remodeling dollars.

Some home improvement projects with the highest return include installing fiber cement siding and building a deck. Some other great return investments would be a luxurious kitchen countertop and upgrading your shower in the master bathroom.
If a current home is outdated, or just isn't meeting the owner’s needs any longer, homeowners has three choices: continue suffering with it 'as is', try their luck at selling it so to move to a better home, or stay there and remodel.
"Modest upgrades sometimes offer the best return on your investment," said show producer Kocina.
For homeowners who love their neighborhood, remodeling may make sense because some experts estimate the cost of moving can be as high as 8-10 percent of a current home's value after adding real estate commissions, closing costs and other fees. Kocina adds that homeowners should consider bringing a home up to the current neighborhood average instead.
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Experient and zuku announce partnership
TWINSBURG, Ohio and Madison, Conn. — Experient, the source for integrated meeting and event solutions, and zuku, the Web and mobile communication company that enables text messaging for business, educational and government use, have entered into a preferred partner agreement to provide Experient clients with an innovative and affordable way for organizations and speakers to connect with their audiences.
Zuku is the first web-based audience interaction solution that allows anyone to send questions and comments or respond to polls and surveys via text-messaging on their mobile phone. The zuku platform also facilitates two-way text and web-based responses anytime and provides an innovative way to promote sponsorships for event hosts.
"We are excited to work with an organization like Experient, which has consistently been recognized for their client focus and dedication to embracing innovative technology solutions that add real benefit to their clients' events," said Patrick Barber, President and co-Founder of zuku, llc.
Experient is one of the largest event planning firms in the country and has been consistently recognized as a leader in integrating technology to enhance events and meetings. "Our clients are always asking us for ways to better engage and interact with their audiences and show them relevant technology solutions," said Scott Durkin, VP for partner development with Experient.
"We can deliver both at an affordable price. zuku provides immediate feedback during any type of session with the end goal of creating a better attendee experience. For example, with zuku, session leaders can poll their audience while class participants use the technology to submit questions and complete speaker evaluations."
Experient is the source for integrated meeting and event solutions including full-service, customized registration, housing, event management and lead retrieval services. With a vision to perfect the event experience and a mission to help bring people together to drive business, this year Experient will create memorable event experiences at more than 3,300 events attended by more than 2.8 million people who will occupy more than 5.5 million room nights.
Zuku is an early-stage company whose vision is to make communication more effective by leveraging the ubiquity of mobile phones, the ease of SMS text messaging and the web, and capitalizing on the unique advertising opportunities provided by this interaction.
New ownership of Boston Gift Show announced
WHITE PLAINS, N.Y. — GLM, a dmg world media business, has announced the acquisition of the Boston Gift Show by Urban Expositions, effective immediately. The next edition of the show will run March 28-31, 2009, at the Boston Convention and Exhibition Center.
Urban Expositions, a Georgia-based firm founded in 1995, owns, manages and produces trade events for the gift, souvenir, resort merchandise, fabric, sourcing, textiles and sewn products technology industries. The Boston Gift Show will expand Urban Expositions' roster of regional gift shows, which currently serves markets in Florida, Maryland, Nevada, Pennsylvania, South Carolina, Texas and Virginia.
"This agreement furthers our partnership with Urban Expositions, which began in 2002," commented Alan Steel, executive vice president, dmg world media. "Their nearly 15-year history within the industry represents trade show management expertise, in-depth knowledge of the gift industry and a proven track record of superior customer service - all of which will be of great benefit to our New England constituents."
Doug Miller, president, Urban Expositions, added, "We are looking forward to extending our regional market niche to Boston and the New England area. We have a team of seasoned sales, marketing and buyer relations experts in place to support our new customers, guide them through a smooth transition and create additional unique and different product offerings for New England retailers."
The Boston Gift Show — New England's premier gift and decorative accessory event — takes place each spring, at the Boston Convention and Exhibition Center. The Show attracts some 7,000 buyers and presents nearly 500 exhibitors.
GLM, a dmg world media business, is the largest producer and marketer of consumer product tradeshows in North America, serving industries as diverse as giftware, home furnishings, social stationery, home textiles, tabletop, gourmet housewares, contemporary furniture and personal care. GLM also manages business expositions and conferences on behalf of others within the hospitality industry. Currently, GLM is involved in the production of nearly 25 tradeshows in 11 cities across the United States and Canada.
SHOW NEWS
JD Events acquires School Building Expo
from Eaton Hall Exhibitions
Tradeshow organizer to expand growing portfolio of targeted BtoB events
with newest addition
TRUMBULL, Conn. — JD Events, a Trumbull, Conn.-based trade show organizer, announces its acquisition of School Building Expo from Eaton Hall Exhibitions of Florham Park, N.J. The agreement, which was finalized on July 24, sees JD Events take full management responsibility for the next event to be held June 1-3, 2009, at the David L. Lawrence Convention Center in Pittsburgh, Pa.
Launched by Eaton Hall in 2005, School Building Expo has quickly grown into the premier event serving the design, renovation and construction needs of all school buildings, including K-12, colleges and universities. It is attended by architects, designers, facility planners and managers to discuss and review school design trends, learning environments, building performance and all matters that pertain to creating first-class educational facilities. The conference is produced in conjunction with the American Institute of Architects Committee on Architecture for Education and is the location of AIA CAE's spring meeting.
JD Events produces several other events in areas ranging from healthcare facility design to satellite communication to digital signage technology. JD Events has established a reputation for bringing only the most relevant and industry-leading content, suppliers and audiences to each event, including the Healthcare Facilities Symposium, which has been serving the needs of architects, designers and facility managers of healthcare facilities for more than 20 years.
"We're excited to add School Building Expo to our family of shows and are especially pleased to utilize our expertise to organize the two leading events serving the design, renovation and building of facilities in two of the largest market sectors, education and healthcare," said Joel Davis, president and CEO of JD Events. "JD Events expects to realize tremendous synergies that will benefit both events greatly as we strive to go beyond basic design and address ways to increase building efficiency, accessibility and sustainability."
"Eaton Hall did an extraordinary job of developing this event and creating powerful relationships and partnerships within this industry," adds Davis. "We look to build on that success to create an event that goes above and beyond our audience's expectations."
New Jersey-based Eaton Hall Exhibitions specializes in niche events, and has an extensive history in the trade show arena producing shows such as The Food Safety Summit, which Eaton Hall sold in 2006. "Joel and the JDE team have solid experience in this arena and consistently produce events that get to the core of what audiences look for in a trade show," said Scott Goldman, President of Eaton Hall Exhibitions. "Given their proven success with the Healthcare Facilities Symposium, we felt this would be the best home for School Building Expo as we turn our attention to Eaton Hall's expanding portfolio of hosted buyer events, such as The Bank Facilities Forum, The Restaurant Facilities Forum and others."
INTERNATIONAL NEWS
Glasstechnology India 2008 to be held in New Delhi
CHICAGO — Glasstechnology India 2008, the 6th International Glass Technology Trade Fair for the Indian Subcontinent, will be staged at the Pragati Maidan exhibition center in New Delhi from Dec. 5 - 7.
The event will be jointly organized by ZAK Trade Fairs & Exhibitions Pvt. Ltd. and Messe Düsseldorf, renowned as the organizer of glasstec - the world's leading international trade fair for the glass industry.
Exhibit categories at Glasstechnology India 2008 will include glass production, glass processing and finishing, glass products and applications, tools and replacement parts as well as testing and control equipment. The exhibits will be complemented by technology seminars, industry workshops and an international pavilion as well as the "Buyer-Seller Meet" and the "Tech Podium."
Due to the New Delhi venue, Glasstechnology India will be able to accommodate more exhibitors and the organizers expect over 450 exhibitors to participate in the 2008 event. At the show's last staging in 2007 in Mumbai, 214 exhibitors from 16 countries showcased their products on 60,700 square feet of net exhibit space to 5,914 visitors from 26 nations.
Glasstechnology India is the ideal platform to enter the rapidly growing Indian market and the leading hub for all SAARC countries (Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka). The booming Indian economy stimulates the glass consumption and high growth is expected in the construction (9 percent), automotive (19 percent), consumer goods (10 to 12 percent) and pharmaceuticals industry (12 to 15 percent).
For further information on visiting or exhibiting at Glasstechnology India 2008, visit Messe Düsseldorf Web site at www.mdna.com.
INTERNATIONAL RESORT NEWS

M. Silver Associates launches Solís,
The Palmyra Resort & Spa in Montego Bay
NEW YORK — Solís, The Palmyra Resort & Spa located in the exclusive Rose Hall area of Montego Bay, Jamaica has selected New York-based hospitality and tourism public relations agency M. Silver Associates to launch its first North American hotel. Scheduled to open in winter 2008, the luxury resort has already received a Leading Hotels of the World designation — a rare pre-opening achievement.
Thoughtfully designed to appeal to discerning, well-traveled guests, the Solís brand was developed by Horst Schulze and his team of hospitality experts to satisfy the needs of sophisticated travelers. Set on 16 oceanfront acres on the grounds of a former Jamaican plantation Solís, The Palmyra Resort & Spa offers 299 beautifully appointed suites, penthouses and villas, boasts Jamaica's first branded ESPA destination spa, as well as championship golf at three, nearby courses. Resort amenities will include four on-site restaurants offering world-class culinary excellence and internationally inspired dishes, 24-hour room service, two swimming pools overlooking the ocean, and private beaches.
"The personalized service and luxury of Solís, The Palmyra Resort & Spa sets a new standard for Jamaica," said Lester Scott, General Manager. "M. Silver Associates will be an integral part of our marketing team; we are very excited to launch a resort of this magnitude with such an accomplished hospitality public relations agency."
Solís, The Palmyra Resort & Spa's impressive list of accolades includes recognition as "One of the Top 10 Most Exciting Home Developments in the World" by Travel + Leisure magazine (March 2007); and recipient of the Five-star award at the 2007 CNBC International Property Awards.
M. Silver Associates will be launching Solís, The Palmyra Resort & Spa to the travel industry, meetings and incentive planners, destination wedding specialists, spa and culinary writers, as well as a wide range of luxury leisure travel audiences through a combination of media relations, media tours, special events and promotions. M. Silver Associates' Executive Vice President, Rosalie Hagel, will head the account from its South Florida office in Fort Lauderdale, Florida.

3D Exhibits Spends Five Days with
Habitat for Humanity
ELK GROVE VILLAGE, Ill. — 3D Exhibits, an exhibit design, fabrication and management company, donated its skills to rehab a historic house in Elgin, Ill. with Habitat for Humanity of Northern Fox Valley. 3D Exhibit volunteers spent five days working with this local affiliate of nonprofit, home-building organization Habitat for Humanity International.
Habitat and various community volunteers worked together to refurbish the old home, which had been vacant for two years, for a young married couple who will move in this September.
A total of 75 3D Exhibits employees contributed to the structure's final stage of completion.
Each day 15 3D Exhibits volunteers-ranging from experienced carpenters to sales and administrative staff-participated in what was Northern Fox Valley's first rehab project.
Gene Faut, president of 3D Exhibits, identified Habitat for Humanity as an ideal fit as the 3D Exhibits team possesses expert skills in construction and finishing.
"Individually, our team members are very generous with their time and talent. It was time to come together as a company and harness our energy to help build someone a home," Faut said.
3D Exhibits contributes to charities regularly, with this being the first time the company has donated its skill and manpower.
"Working with Habitat for Humanity is a continuation of our commitment to community-Community Matters. 3D has been fortunate and we believe in giving back to the people and community," Faut said.
In addition to providing labor and supplies 3D Exhibits made a $10,000 donation to the project.
Lucky Exhibits buys, sells quality used trade show booths & exhibits nationwide
LAS VEGAS — Lucky Exhibits is a leading exhibit business in the country that deals in high quality pre-owned or used trade show booths. Many of its trade show booths are in excellent to near new condition.
Lucky Exhibits is also internationally known for purchasing pre-owned or used trades show display. Booths are very high quality, and the customer service is excellent. On average customers are usually able to save tens of thousands of dollars in buying a used trade show booth from Lucky Exhibits. For example, many new trade show booths cost upwards of $100,000 to build.
The same booth purchased at Lucky Exhibits may sell for a price some where between $8,000 to $20,000. And often times the attendees at trade shows are unable to tell whether or not the booth is new or used.
For several years now, Lucky Exhibits has been helping both sellers, and buyers of used trade show exhibits. Lucky has a complete online show room on its Web site, located at: http://luckyexhibits.com.
The staff is very friendly and helpful, and is able to assist their clients in all aspects of the trade show business.
Lucky Exhibits is also able to help in arranging logistics, and can obtain excellent shipping rates for their clients, as well as storage rates. In addition, Lucky Exhibits is helpful in arranging for new graphics, rebranding of the booth, as well as installation and dismantle for the various trade show booths.
Lucky Exhibits is located in Las Vegas, which is the world's capital of the trade show industry. The company can be reached by calling (702) 382-6684 BOOTH or toll free at (866) 775-4764. By e-mail, send questions to info@luckyexhibits.com.
For buyers of trade show booths, seeking huge discounts, they can either call Lucky Exhibits directly, send them an email, or fill out the online buyers form at: http://luckyexhibits.com/buyform88.htm.
Buying or selling a used trade show booth or exhibit is an excellent way to save money, or recoup expenses, as well as a perfectly green concept which is helping the planet by engaging in a very valuable form of recycling.
LVCVA sponsors exhibition, convention executive forum
LAS VEGAS — The Las Vegas Convention and Visitors Authority (LVCVA) announces that it will be the platinum sponsor of the Exhibition and Convention Executive Forum (ECEF) in Washington, D.C., for the next three years.
ECEF is the premier gathering of exhibition and convention executives to discuss trends and developments in the convention industry. The forum provides top-tier executives the opportunity to shape the future of the industry and provide insight into potential challenges that may arise.
“As an industry advocate and leader, this partnership with ECEF is an important and natural step for Las Vegas to take,” said Chris Meyer, vice president of convention sales for the LVCVA. “The convention industry is a vital part of the success of the Las Vegas economy, and we are very proud to be a leader in shaping the future of exhibitions and conventions.”
The ECEF events will take place June 11, 2009, and June 3, 2010, at the Mandarin Oriental hotel in Washington, D.C. The date and location for 2011 will be announced at later date.
“We are delighted to have been selected as the host hotel for the Exhibition and Convention Executives Forum during the forthcoming 2009 and 2010 events. This is, in particular, noteworthy for us as Mandarin Oriental will open our newest luxury property in Las Vegas in late 2009, essentially connecting the two cities through the delivery of our legendary customer service,” said Jan Goessing, general manager of the Mandarin Oriental.
The partnership brings together the premier executive event in the industry and the No. 1 convention destination in North America.
“It’s a distinct pleasure to welcome the LVCVA as the exclusive Platinum Sponsor of the Exhibition and Convention Executives Forum (ECEF) for 2009 through 2011. Through this partnership, we will work together to add new benefits and value to ECEF, while maintaining its reputation as the most exclusive and informative forum of the year for association and business media executives,” said Sam Lippman, president of Integrated Show Management & Marketing, the producer of ECEF.

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Nth Degree appoints Mugford as director, EMEA
STONE MOUNTAIN, Ga. — Nth Degree announced the addition of Francis Mugford as director, EMEA based in a newly-created London, England office. Mugford will have responsibility for the day-to-day management of Nth Degree's clients based in Europe, and will also handle business development with European-based companies. This role will also enable Mugford to support key clients who require Nth Degree's expertise when exhibiting and planning events in both Europe and North America.
"Francis will represent Nth Degree in a hybrid role including both business development and top level project management services for clients in the EMEA,” said Scott Bennett, executive vice president of sales and marketing. "His experience working with international clients and his understanding of large-scale project management will be invaluable to the success of our business development and implementation overseas."
Mugford began his career in the exhibition industry in 1988 and was quickly elevated to Head of Production for Ford's Premier Automotive Group at Imagination. He also served as Sales Director for PRG Europe before joining Nth Degree. His background includes production management for clients such as Jaguar, Land Rover, Aston Martin and Ford Motor Company in the global auto shows. Mugford also managed the build and installation of the world's largest advent calendar at the newly opened St. Pancras International Station in London in 2007.
Nth Degree, based in Stone Mountain, Ga., is one of the world's leading face-to-face marketing companies. The company offers labor, event and trade show management and marketing services worldwide to more than 3,000 domestic and multinational clients and supports more than 10,000 proprietary events, trade shows, and event marketing programs annually.



Raise the bar on customer satisfaction
By Barry Siskind
So, why do we consistently see exhibitors fill their booths with product information and encourage booth representatives to pitch product information to visitors who are unreceptive?
In Professor’s Pine and Gilmore’s book, ”The Experience Economy,” the authors refer to the faulty method may organizations use to measure customer satisfaction., It is simply the numerical difference between what the customers wants less what they perceive they get. The problem with this equation is that in many cases the customer has come to expect less. So the gap between wants’ and perceived gets is narrow.
Here’s an example. When Home Depot first opened in my neighborhood the service was amazing. All my questions were answered, someone helped me carry bulky purchases to my car and cashiers seemed genuinely interested — What I wanted was that level of experience to remain — it didn’t.
Over the years it has badly deteriorated and Home Depot has forced me to lower my standards. When I go to Home Depot now to buy a 2-by-4 I don’t expect much else. So by all accounts if I can purchase that 2by-4 at a reasonable price I’m happy and Home Depot can pat itself on the back thinking I’m a satisfied customer.
PEOPLE MAKING NEWS
InterContinental San Francisco names
Matteo Chiari as director of catering
SAN FRANCISCO — The InterContinental San Francisco has appointed Matteo Chiari as the new Director of Catering. He joins a team of talented food and beverage professionals bringing his experience from across Europe and throughout the Bay area to this new property located at 888 Howard Street in San Francisco’s South of Market District.
Before arriving in the Bay Area nearly ten years ago, Chiari completed an intensive education in language, advertising and marketing.
He was educated in both Barcelona, Spain and Pisa, Italy and began his professional career as a marketing coordinator for a finance company in Spain.
Chiari crossed over into hospitality upon arriving in the U.S. in 1999, assuming the role of Director of Catering for the Alta Mira Hotel & Restaurant in Sausalito, Calif.
After spending several years planning special events and meetings for the Alta Mira Hotel and Restaurant, Chiari accepted a position as Catering Sales Manager for the Clift Hotel in San Francisco and later assumed the same role at the historic InterContinental Mark Hopkins in San Francisco. Chiari continued to excel in his position as Catering Sales Manager and was promoted to Associate Director of Catering in less than six months.
In May of 2008, he was invited to join the team at the new InterContinental San Francisco as the Director of Catering. In his new role, Chiari oversees the entire catering staff and planning for all large events at the hotel including creating menus, collaborating on marketing plans and entertaining prospective clients.
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