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Stories this week:
Also read exhibit expert Barry Siskind’s column
TS2 announces Dallmeyer as new conference chair
New education program committe assembled
ALEXANDRIA, Va. — TS2, Total Solutions Marketing for the Exhibit and Event Professional announced that the educational conference component of the annual conference and expo will be headed up by Robert Dallmeyer as the new Conference Chair. In this role, Dallmeyer will utilize his extensive industry experience and unparalleled reputation to form an Education Program Committee. The Education Program Committee and Dallmeyer will work closely with National Trade Productions — owners and operators of TS2 — to assemble leading-edge industry experts as TS2 faculty.
"We are looking forward to working with Bob to organize the best and brightest from every aspect of the marketing world as members of the Education Program Committee and subsequently develop the TS2 conference program," said Robert Harar, Chairman of National Trade Productions. "Bob's experience in the industry is invaluable and we are confident that together we can really take the TS2 conference to new heights."
The TS2 Education Program Committee will be comprised of 15-20 members from the exhibit, event and business marketing sectors. The committee's mission is to produce a well-rounded conference program addressing the hottest issues facing marketing professionals today. They will develop programs that are relevant, timely, on-target, leading-edge and must-attend for all exhibit, event and marketing professionals, as TS2 continues to position itself as the one stop shop for face-to-face, interactive/online, advertising/promotional and direct mail marketing.
As partner sponsor of TS2, the Trade Show Exhibitors Association (TSEA) will continue to provide valued input and expertise as a member of the Education Program Committee. TSEA's involvement in the TS2 conference continues to be integral to TS2 and the educational conference program.
"I am eager to assemble the Education Program Committee and begin working with its members and NTP to build on the current educational programming at TS2. The TS2 conference should be the place where face-to-face marketing best practices are established and shared," said Robert Dallmeyer. "We're going to make sure it's a 'must attend' program for marketing professionals year after year."
Marketing professionals who would like to be considered for a seat on the Education Program Committee may fill out the Education Program Committee Application.
Robert Dallmeyer is the past-chairman of both the Trade Show Exhibitors Association (TSEA) and the International Association for Exhibition and Events (IAEE), as well as a former director of the Center for Exhibition Industry Research (CEIR). He began his career managing United Technologies worldwide event and exhibitions program. He then organized B-to-C events for Warner Brothers (Hollywood, Calif.) and B-to-B events for Electronic Conventions, California Restaurant Association. He writes for Trade Show Executive Magazine, TSEA's web-zine E&E Professional, and Exposition World Magazine (UFI's publication, based in London). In 2004, Tradeshow Week named him the "Showman of the Year" and in 2006, he was inducted into the Convention Industry Council's "Hall of Leaders." His articles, books, audio and video presentations on exhibitions are in use around the world.

Expo! Expo! IAEE's annual meeting & exhibition registration now open
Discounted early registration ends Sept. 22
DALLAS — Be among the first to register for "A Bright Future for Exhibitions and Events" at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held December 9-11 at the Miami Beach Convention Center in Miami Beach, Fla.
Registration is now open online at www.iaee.com/expo with special discounted rates in effect until Monday, 22 September.
Expo! Expo! IAEE's Annual Meeting & Exhibition means industry professionals have the opportunity to come face-to-face with decision makers in a unique environment where industry leaders meet with their peers to learn how to increase the profit potential of their organizations' exhibitions and events, to produce more successful events, and to enhance their professional development and business partnerships.
Members of IAEE's Expo! Expo! Advisory Committee provide the following reasons for attending:
- "This is the only industry show that brings a global perspective and allows people to see what is going on beyond borders. We exist in a global marketplace and Expo! Expo! is the most beneficial to conducting business."
- "It is the most comprehensive event in the industry."
- "There is superior expertise in exhibition and event management with dedicated education sessions."
- "The show should be the best because it has the best critics in the industry!"
- "The IAEE Annual Meeting is the only one focused on the trade show business. The attendees are in the business of operating trade shows which is why it is so unique."
- "Expo! Expo! is the best overall trade show for both sides of the aisle - organizer and supplier."
- "Expo! Expo! is where attendees learn from the pros."
More than 50 interactive education sessions provide attendees of all levels of experience (basic to executive) with creative ideas and new tools to implement upon their return to the office. The twelve featured learning tracks are: Communications, eMERGE Tech Showcase, Experient Events and Meeting Management, Global Business, Green, Marketing, Operations, Professional Development/Content, Public Events, Sales, Strategic Business Intelligence and Technology. Education sessions begin Tuesday, 9 December through Thursday, Dec. 11 with CEM Learning Program modules being offered on Monday and Tuesday.
Networking opportunities available throughout the three-day event begin Tuesday, 9 December with the First Timers' Experience, an orientation session and luncheon sponsored by Shepard Exposition Services (open only to qualifying individuals). Also on Tuesday is the Opening General Session and Awards Presentation, followed by the Opening Reception. Other special events include the Bobby Carl Memorial Invitational Golf Event Benefiting the Jim Lynn Chapter Education Fund, and the IAEE and EIF CEO Breakfast sponsored by the Orange County Convention Center and Orlando Convention and Visitors Bureau.
Expo! Expo! features over 225 exhibitors in more than 42,000 net square feet of exhibit space with products and services pertaining to all aspects of the exhibitions and events industry on Wednesday, Dec. 10 from 11 a.m. to 5 p.m. The show floor includes various prize drawings and exhibitor activities throughout the day. The Miami Preview Luncheon will be held Thursday afternoon, Dec. 11, and the Chairman's Party closes Expo! Expo! IAEE's Annual Meeting & Exhibition that evening.
Do not miss this year's Expo! Expo! IAEE's Annual Meeting & Exhibition! Book your flights early using special discounted rates from American Airlines. The travel booking code, as well as complete details, are included in the online registration brochure at www.iaee.com.
Economic, environmental awareness among topics at N.Y. Spa & Resort Expo and conference
Expanded educational conference tracks address industry trends and changing economy at New York Spa & Resort Expo and Conference
and Medical Aesthetics Conference and Expo
NEW YORK — From advances in age management and greening trends to developing and operating a successful spa, resort or medical aesthetics practice within the current economic environment, the 2008 New York Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo offer an expanded educational conference track to meet virtually every business need. Industry professionals in the evolving fields of spa and medical aesthetics can find information on the latest topics and trends at the Jacob Javits Convention Center, September 20-22, 2008.
In a series of engaging seminars, debates and discussions, this year's New York show will bring together renowned experts who will discuss the latest trends in spa treatments and procedures, greening and spa design, maximizing revenues and addressing economic obstacles and solutions, and more. In line with the event's newly-added GreenSpa Expo, a special pavilion sponsored by Organic Spa magazine dedicated to displaying green spa products and services, this year's conference sessions will highlight tips and trends for "going green." In addition to the conference sessions, opportunities for the latest information can be found through workshops, networking events, industry development previews, and accredited continuing education courses.
"As we look at today's business and what really matters, a profitable and successful spa business tells a great story," said Nancy Largay, event vice president of the Spa & Resort Expo and Conference and Medical Aesthetic Conference and Expo. "While facing changing and challenging economic times, everyone in the spa and medical aesthetics industries needs to be increasingly vigilant in managing their businesses - paying extra attention to everything from education and staffing requirements to retailing and e-commerce. This event provides a platform to address these leading industry topics, and more."
Presented by top experts in spa and medical aesthetics, the conference sessions will offer accreditation (CME, CE, NCEA CE).
Texworld and Lenzing Innovation brings together buyers, designers and fabric manufacturers from around the globe
ATLANTA, Ga. — With each edition, Texworld USA continues to build upon its international business platform, bringing in exhibitors and attendees from an increasing number of countries. Since its beginning in July of 2006, Texworld USA has grown to become the largest apparel fabric event in the United States. This summer, the show experienced a 13 percent growth in attendance from last July, reaching 2,842 attendees.
Taking place July 14-16, Texworld USA showcased 176 exhibitors from 15 countries and offered a dynamic variety of highly innovative and creative fabrics, again exceeding the industry's expectations. While some exhibitors may have been concerned about the gloomy portrayal of the U.S. economy, it remains the largest economy in the world and the growth in Texworld USA attendees shows that buyers are not backing down.
Messe Frankfurt continued to enforce a strict qualification process for buyers at Texworld USA to ensure that attendees were legitimate buyers or designers. Each attendee registration was thoroughly reviewed and the appropriate credentials confirmed.
Some of the world's most prominent buyers attended the event including representatives from: Abercrombie & Fitch, American Eagle Outfitters, Ann Taylor, Armani Exchange, Badgley Mischka, Banana Republic, BCBG Max Azria Group, Bebe, Dillards, DKNY Jeans, Gap, J.Crew, J.C. Penney, Kenneth Cole, Macy's, Marc by Marc Jacobs, Marks & Spencers, Next Retail Ltd., Nordstrom, Polo Ralph Lauren, 7 For All Mankind, Theory, Urban Outfitters, Victoria's Secret, Wal-Mart and Weatherproof Garment Company.
Messe Frankfurt is one of the world's largest trade fair organizers. With 18 subsidiaries, five branch offices and 49 representative offices outside Germany, the group has a presence in more than 150 countries and at more than 40 exhibition sites. Every year, some 120 trade fairs are held, serving as a meeting place for more than 65,000 exhibitors and over three million visitors. The North American headquarters in Atlanta is currently producing nine trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our Web site at www.usa.messefrankfurt.com.
CONVENTION & MEETING NEWS
Reno-Tahoe lands American Association of Airport Executives Convention
RENO, Nev. — The American Association of Airport Executives signed a contract to bring its 85th annual national conference and exhibition to Reno in May 2013. The Reno-Sparks Convention and Visitors Authority estimates that the convention will attract more than 2,000 airport and aviation professionals to the region, resulting in more than 4,000 room nights. The conference is expected to produce a direct, local economic impact of $4.1 million as a result of lodging, hotel, gaming and other spending.
To bring the convention to Reno-Tahoe, the RSCVA sales staff worked in collaboration with Reno-Tahoe International Airport President and CEO Krys Bart, who is the immediate past chair of AAAE. The partnership between both organizations has also helped secure multiple AAAE specialty workshops on behalf of the region, in addition to the 2006 Airports Council International North American Regional Conference and Expo, which generated more than 4,000 hotel room nights.
"The AAAE convention is a great example of how Reno-Tahoe residents and community leaders can positively impact the regional economy by bringing a meeting home," said RSCVA President and CEO Ellen Oppenheim. "Meetings and conventions attract many first-time visitors who are more inclined to return with family and friends once they experience the dining, entertainment, outdoor recreation and hospitality of America's Adventure Place."
The RSCVA has a designated "Bring Your Meeting Home" program to encourage community members, who collectively belong to thousands of professional organizations, to work with RSCVA sales staff to increase meeting and convention business in Reno-Tahoe. In addition to the 2013 AAAE national conference, Reno-Tahoe professionals have worked with the RSCVA to attract the 2009 International Economic Development Council, the 2010 National Association of Counties Annual Conference and a host of other meetings.
More information about the "Bring Your Meeting Home" program is available online at www.visitrenotahoe.com/bymh or by calling 775-827-7704.
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Actress Susan Anton and Las Vegas Mayor Oscar Goodman get ready to cut the ribbon
for the news building of the World Market Center. /WMC photo.
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Good Things Come in Threes
Market’s Opening Day Rocks in New Era at
World Market Center Las Vegas
LAS VEGAS — Good things come in threes, and World Market Center Las Vegas is right on target with the trio of its world-class Buildings.
The opening day of the Summer Las Vegas Market began with a ribbon-cutting for the inauguration of World Market Center's third building. The day worked its way into a crescendo, celebrating the strategic partnership and collaboration of this summer's market with Fiero Milano, Italy's famous exhibition center that is a global leader for new trends. And it ended with an electrifying, standing-room-only concert by rock legend Rod Stewart.
Buyers came out in droves throughout the day on July 28. During the ribbon cutting, with actress and mistress of ceremonies Susan Anton standing in the wings, and World Market Center's partners looking on, Las Vegas Mayor Oscar Goodman extolled the project and its contribution to the renaissance of downtown Las Vegas.
"This is an amazing project," Mayor Goodman said, commending management and everyone in attendance for contributing to its success.
Opening day of the Market was the largest first day in recent history, with attendance up 35 percent over January 2008 and 21 percent over July 2007.
Though it opened just three years ago, the home furnishings complex has expanded at a remarkable pace, now boasting five million square feet. Of the 1,500-plus exhibitors, this market features 320 new exhibitors and 120 companies that have expanded. Half of the new exhibitors represent the high-end and 10 percent are international, reinforcing the Market's role as a global leader. Exhibitors represent 1,200 in furniture and casegoods, with 120 in the lighting sector, 70 in area rugs and 250 in accessories and gifts. Las Vegas Market is currently the leading bedding Market, with the mattress industry virtually in full representation.
[READ ENTIRE STORY]
INTERNATIONAL NEWS
IGEDO Fashion Fairs Düsseldorf 2008
reports positive results
CHICAGO — Despite high energy prices, consumer uncertainty and the overall tense situation in the European clothing industry, 29,700 trade visitors attended the Feb. 8-10 staging of the Igedo Fashion Fairs Düsseldorf in Germany (and an additional 8,700 attendees came to see the collections in the Düsseldorf fashion house).
A total of 1,750 exhibitors and collections presented their Spring/Summer 2009 fashions at the Igedo Fashion Fairs Düsseldorf, consisting of the four trade fairs CPD (Womenswear), Body Look (Body, Beach and Legwear), HMD (Menswear) and Global Fashion (Private Label, Sourcing). 30 percent of the trade visitors came from outside of Germany, with the majority arriving from the Netherlands, Austria, Switzerland, Belgium and Russia.
Overall, the visitors represented 60 nations. Two thirds of the visitors were from specialist clothing retail stores and boutiques and almost 90 percent were trade buyers. Two thirds of the trade buyers came specifically to place orders. The trade buyers reserved 37% of their budget for new brands. 80 percent of the trade visitors were pleased with their participation in the Igedo Fashion Fairs Düsseldorf.
"We had a very exciting trade fair weekend," said Frank Hartmann, managing director of the Igedo Company. "The mood among retailers, the economic climate, the hot and humid weather and the announced air traffic strikes were cause for concern. Given these conditions, we are now very satisfied with the results of the trade fair. We welcomed 20 percent new visitors, the mood in the halls was largely positive, especially at Body Look with its new concept, and most of the areas at CPD were able to score points. Our market research confirmed that visitors look for new brands at the exhibition center, while the showrooms are visited primarily by regular customers. We want to build on this knowledge. The Igedo Fashion Fairs are and remain the focus and central meeting point for Düsseldorf's fashion business. This benefits the entire city with its over 800 showrooms."
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Design for new Texas convention center unveiled
PRINCETON, N.J. and IRVING, Texas — RMJM Hillier and the Irving Convention and Visitors Bureau unveiled on July 23 the design for a new 275,000 square foot convention center in Irving, Texas. A model, renderings and animated video were presented to the Irving City Council, along with schedule and estimated construction cost.
Like a blooming yellow rose in Texas, the RMJM Hillier-designed Irving Convention Center at Las Colinas will offer a fresh breath of air to the thriving city of Irving in North Texas, enlivening its vibrant business community which includes four Fortune 500 companies and more than 75 regional hotels. The new facility will be located approximately 10 minutes from the Dallas-Fort Worth airport, the world's 3rd busiest airport.
Slated to open in fall of 2010, the $137 million Irving Convention Center at Las Colinas will feature 50,000 square feet of column-free exhibit space, a 20,000 sf ballroom, 20 break-out rooms each approximately 1,000 square feet, and an 800-car parking garage. The project is aiming for LEED certification by the U.S. Green Building Council.
The facility is the first-phase of a mixed-use entertainment complex on a 40-acre tract for which RMJM Hillier developed the master plan. It includes a 3,500-seat concert venue, 215,000 s.f. of restaurants and retail, and a privately developed hotel, spa and condominiums. The convention center and garage will occupy a 12-acre parcel bounded by Highway 114 on the west, Spur 348/Northwest Highway on the north, Las Colinas Boulevard on the east and Fuller Drive on the south. It is also conveniently located near DART, the growing regional rail system.
[READ MORE]

Hyatt to become the ‘newest’ luxury hotel
in Coral Gables, Fla.
CORAL GABLES, Fla. — Hyatt Regency Coral Gables has announced plans for a $10 million transformation, making it the "newest" luxury hotel in the heart of historic downtown Coral Gables. The boutique hotel was designed as a tribute to the majestic Alhambra Castle in Granada, Spain and characterizes by its European elegance. The transformation project will enhance all of its guestrooms and hallways, as well as its dining and entertainment spaces, the Two Sisters Restaurant and Alcazaba nightclub. All renovations are scheduled to begin in September and be completed by November 2008.
Coral Gables is an upscale and active enclave of Miami, Fla., noted as the place locals come to "shop, eat, stay, stroll, do business and be entertained."
"Hyatt has been part of the Coral Gables community for 20 years," said General Manager Gabe Castrillon. "Our clientele are sophisticated business travelers, leisure guests and event attendees. We want to ensure they get what they desire — luxurious accommodations and unsurpassed service."
Complimenting the Hyatt's Alhambra Castle facade, the new guestrooms will feature a Spanish Moor theme and combine comfort with chic, modern style. Rich mahogany furnishings will be paired with classic wrought iron mirrors and stylish accessories, accented with a color palette of rose hues and cool creams to create a luxe Arabian-Spanish design. Guestrooms will be furnished with the hotel's signature Hyatt Grand Bed(tm), ergonomic work stations, LG flat-screen televisions, a marble bath, iHome decks, wireless Internet access and mini-bars. Many guestrooms feature spacious balconies which overlook the lush garden courtyard, swimming pool and Coral Gables city views. All furniture, carpeting and fixtures will be upgraded in the hotel's 250 guestrooms to complete the new look.
Hyatt Regency Coral Gables is an upscale business, meetings and leisure hotel with an intimate, boutique ambiance. Located in the heart of downtown Coral Gables, an active and upscale enclave of Miami, Florida, Hyatt Regency is steps away from the famed Miracle Mile, The Village of Merrick Park, diverse entertainment and cultural offerings. Boutiques, salons, eclectic dining, theaters and championship golf courses are all within walking distance or a five minute drive. The Hyatt Regency Coral Gables provides the ultimate destination for international business, small meetings, social events and leisure travel.
The Westin Verasa, Napa prepares to
replenish spirit of wine country travelers
Hotel to elevate senses with stunning architecture, Westin signature services,
amenities, and exquisite cuisine by world-renowned chef
NAPA, Calif. —When The Westin Verasa, Napa opens its doors on Sept. 18, meeting and event planners will find an energizing and revitalizing destination for attendees to relax and indulge in Napa Valley’s food, wine and lifestyle infused with Westin’s signature services and amenities.
The Westin Verasa, Napa, is the first full-service, upper upscale property to be built in Napa in nearly five years. Blocks away from COPIA, The American Center for Wine, Food & the Arts, and the new Oxbow Public Market, The Westin Verasa will serve as the ideal focal point for corporate groups who want to savor their stay in the wine country. Located along the banks of the Napa River, adjacent to the Oxbow Commons and across from the Oxbow Nature Preserve, the hotel is only a few minutes’ stroll from the downtown core.
The 180-suite hotel’s design is based on historic regional precedents recalling the many influences evident in Napa and Bay Area architecture. The property will utilize details and materials from this historic style including well-articulated windows, window bays, timbered elements, wood, stone, and concrete accents. The hotel also embraces the Napa River and Preserve, where an expansive pool, courtyard and south wing open to the natural environment.
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Nimlok Chicago created this 3-foot-by-50-foot double deck exhibit for Commonwealth Brands inc. which won the Best in Show award at the Tobacco Plus Expo in Las Vegas. The exhibit featured six different selling and hospitality areas including a lounge and private meeting deck.
Nimlok Chicago helps commonwealth smoke out the competition with ‘Best in Show’ winner
NILES, ILL. — Make no butts about it, Commonwealth Brands Inc. was simply smokin' at the recent Tobacco Plus Expo in Las Vegas. And the cigarette company has a "Best in Show' exhibit award to prove it.
When Commonwealth decided it was time to step up to the next level, they literally did with a new double deck structure provided by Nimlok Chicago. Team work combined with a long term relationship enabled Nimlok Chicago to create a 30-foot-by-50-foot booth that recently captured the "Best in Show" award at the largest gathering of tobacco suppliers.
Commonwealth's goal was to market several different brands in a more upscale and organized way than in the past — a two-story exhibit was the answer. The main focus of the booth was less on product and more on the selling and hospitality areas, including six different ways to interact in the booth. The exhibit has an upper deck for private meetings and special guests, a grand concourse in the midsection where clients are served drinks, a lounge area, demo counters, display stations, and a live area for cigarette rolling demonstrations.
"Commonwealth took a huge leap in size and scale," remarked Keith Lukasik of the Nimlok Chicago team. "This booth was completely upscale compared to anything else on the floor, and the style of the booth was appropriate for the product sold."
The different brands of cigarettes were displayed using a museum style approach, with the product featured in lighted glass cases. "They weren't bunched and stacked to look like a convenience store. We raised them up and treated them as higher end products in higher end displays," explained Nimlok Chicago designer Tom Macek.
Commonwealth was pleased with the image the exhibit projected and with the increase in traffic. "Our sales from the Tobacco Expo this year were better than they had been in prior years, and we definitely believe that the exhibit Nimlok Chicago created played a role in this success," said Commonwealth Vice President of Marketing, Tim Jones. "Traditionally, the traffic on the last day of the show is not as strong as on the first, but this year we experienced a steady flow of customers throughout the duration of the show."
The five year working relationship between Commonwealth and Nimlok Chicago was a key to the Best in Show results too. Nimlok Chicago has produced three exhibits for Commonwealth and Commonwealth divisions over the last five years, creating an exhibit strategy that accentuates the marketing objectives of the growing company.
"We don't do business with businesses; we do business with people," said Nimlok Chicago's Senior Sales Consultant Deborah Kerrigan. "It's about the relationship. We've been fortunate enough to have an amazing relationship with the wonderful people of Commonwealth Brands. By listening to them over the years and understanding their needs throughout the changes they've gone through, we created a highly productive and distinctive exhibit which ultimately achieved "Best in Show."
PRA Destination Management opens Utah franchise
PARK CITY, Utah — PRA Destination Management, Inc., a leader in destination management services and only firm to offer franchise opportunities, formally announces the official opening of PRA Utah, according to Laura Rednour, president of PRA Destination Management, Inc. Heading up the PRA Utah team is president and owner Katherine Christensen, DMCP, CMP.
In addition to the PRA Utah office, Christensen also owns the PRA Arizona office, one of the leading destination management companies in the Southwest region.
"We are thrilled about the official opening of PRA Utah and welcome the addition of this destination to the PRA Destination Management system," Rednour said. "Having worked with Katherine over the last several years, I know first-hand her commitment to delivering unsurpassed destination management services. We are so pleased to have her represent PRA Destination Management with the expansion in to this new market and look forward to our continued successful partnership."
With extensive experience in the hospitality and destination management industry, the PRA Utah team, including director of sales Kim Duffett, combines a multitude of creative, logistical, negotiating skill sets to create the most dynamic events and programs in the Salt Lake City and Park City areas. With over 20 years in the industry, Duffett has held various marketing and sales positions with Deer Valley Lodging and Premiere Resorts in Deer Valley, Utah and the Yarrow Resort Hotel and Conference Center in Park City, Utah.
As director of sales for the Yarrow, Duffett participated with the Park City Convention and Visitor's Bureau Marketing Council and was chair for their Meetings and Conventions Committee and International Marketing. Duffett joins PRA Destination Management Utah from her most recent position as General Manager of the Inn on the Creek in Midway, Utah.
Duffett currently president of the Meeting Professionals International Utah Chapter and has held memberships in the Utah Society of Association Executives and Professional Conference Managers Association.

Wolfgang Puck Catering announces new director of sales for Union Station, Reunion Tower
DALLAS — Wolfgang Puck Catering is proud to announce Kevin Brant, CPCE, as Director of Sales for downtown Dallas’ historic Union Station and the landmark Reunion Tower, both of which are currently undergoing a $46 million renovation.
“We are thrilled to welcome Kevin to our talented Dallas team,” said Carl Schuster, CEO of Wolfgang Puck Catering. “His extensive experience and involvement in the hospitality industry makes Kevin an ideal candidate to continue Wolfgang Puck Catering’s level of service and excellence in the Dallas market.”
Before joining Wolfgang Puck Catering in Dallas, Brant held the position of Director of National Accounts for BBJ Linen, a specialty linen rental company in Dallas. Prior to BBJ Linens, Brant pursued a 17-year career with ClubCorp, USA, where he began as Special Function Coordinator for Bankers Club in Miami, FL. Brant was then promoted to Director of Catering at Tower Club in Ft. Lauderdale, FL, followed by 191 Club in Atlanta, GA. Brant served as Private Event Director/Director of Catering at Silicon Valley Capital Club in San Jose, CA, before moving to Dallas, where he was promoted from Corporate Private Event Director to Vice President of Private Events.
Brant has been a long-standing member of the International Special Events Society and of the National Association of Catering Executives, where he has served in many capacities, including holding the title of President for both the Ft. Lauderdale and Atlanta Chapters.
On a national level, Brant has served as Vice President of Region II as well as Region VI, the National Secretary/Treasurer and the NACE National President. He is one of less than 200 people who have attained his Certified Professional Catering Executive Certification (CPCE). Brant also has been honored with the National Association of Food Equipment Manufacturer’s Doctorate of Food Service Award for his contributions to NACE and the industry-at-large.
“It is such a great opportunity to be a part of this project,” said Kevin Brant. “Working with Wolfgang Puck Catering to create amazing events in such a beautiful and historic venue is a great honor. I look forward to making Union Station and Reunion Tower the ideal locations for social as well as corporate entertaining.”



The art of consumer show exhibiting
By Barry Siskind
For some strange and mysterious reason exhibitors at consumer shows (B to C), don’t follow the same guidelines that those who chose trade shows (B to B). While there are some obvious differences, there is no reason that many of the same rules shouldn’t apply. Here are some of the basics for the consumer show exhibitor.
- Get focused – One of the mistakes both trade and consumer show exhibitors have in common is the lack of clear, measurable and realistic goals. For the consumer show exhibitor these may include such things as selling products, setting up meetings for future business, branding, samplings and so on. What is important is to put a value on these activities ahead of time and then ensure that your results fall within these guidelines. For example, if it would normally cost you $50 to realize a sale of $1,000 in your normal activities, then use this as your baseline. Your cost for a sale at the show needs to fall below the baseline or you are not moving forward. However, one mistake consumer show exhibitors make is focusing all their attention on immediate sales. Studies have proven that you can expect to achieve between 30 percent and 60 percent more business post-show. These money-making contacts should also be equated into your calculations.
PEOPLE MAKING NEWS
GLM promotes Schachter to
vice president, Canadian Gift Shows
WHITE PLAINS, N.Y. — GLM, a dmg world media business, has announced the promotion of Anita Schachter to vice president, Canadian Gift Shows, effective immediately.
In this role, Schachter is responsible for all aspects — including sales, marketing, management and operations - of the semi-annual Alberta Gift Show, Montreal Gift Show and Vancouver Gift Show. She will report directly to Dorothy Belshaw, senior vice president, GLM.
"Anita's in-depth knowledge of the Canadian gift market, combined with her leadership skills and tradeshow expertise, make her a natural fit for this role," commented Belshaw. "Under her guidance, the gift shows will continue to prosper and serve the evolving needs of Canadian-based retailers, distributors and wholesalers."
Schachter joined dmg world media in 1998, and has held various sales and management roles during her tenure. Most recently, she served as group manager, Eastern Gift Shows, with direct responsibility for the Montreal Gift Show and Toronto International Gift Fair. Prior to joining dmg world media, she managed industrial trade shows and conferences for Kerrwil Publications.
Schachter was a member of the Board of Directors of the Canadian Association of Exposition Management (CAEM) for nine years, and served as the Association's president, from 2003-2005. She was named CAEM Member of the Year, in 2000. Schachter is a graduate of York University, and currently resides in Mississauga, Ontario.
The next edition of the Alberta Gift Show will take place August 17-20, 2008, at the Northlands Agricom, Sportex and Rexall Place Coliseum, Alberta. The next edition of the Montreal Gift Show will take place August 24-27, 2008, at the Place Bonaventure, Montreal, Quebec. The next edition of the Vancouver Gift Show will take place September 7-9, 2008, at the BC Place Stadium, Vancouver, B.C. Additional information is available online at www.canadiangiftshows.com.
Audio visual industry leader
Ken Sanders to join Freeman
DALLAS — Freeman president John O'Connell has announced that AV industry leader Ken Sanders will be joining the company as president of the audio visual U.S. division on August 18. Sanders is joining Freeman as part of the transition due to Craig Smith's upcoming retirement in September.
"We are very fortunate to have someone of Ken's reputation and proven leadership join Freeman's executive management team," O'Connell said. "Ken not only possesses an in-depth knowledge of the business, he is also a proven leader and innovator in the meeting and events industry. Ken is well-known and respected by facility executives, industry organizations, and clients across North America as well as globally. His proven expertise in hotel operations, technology, the corporate market, global activity, and inventory distribution management will enable us to continue to expand Freeman's audio visual capabilities and resources for our clients."
Sanders' most recent position was executive vice president of Video Equipment Rentals (VER), a global leader in the audio visual equipment supply field based in Southern California. While there, he had oversight for their eighteen domestic and three international operations, as well as overseeing VER's global sales strategy.
He began his career in the audio visual and events industry at AVHQ in 1983, becoming VP for their hotel division in 1991. He then became COO before moving into the executive vice president's position for AVSC, parent company for AVHQ and Presentation Services/PSAV in 1999. During his time there, Sanders was integrally involved in developing their extensive hotel and facility support operations, which included over 500 distributed locations across the U.S., Mexico, Canada, and Europe.
Sanders is active and well-respected within the professional industry organization arena. He has been active in volunteer leadership within InfoComm International for over fifteen years, as well as serving on the executive committee for Meeting Professionals International's (MPI) Foundation. During the past five years in this volunteer leadership role, he has been credited with driving a multi-million dollar fundraising campaign for the Foundation that has supported many valuable education and research projects to benefit the event industry.
"Freeman has long been considered the premier company in the meeting and events industry," Sanders said of his new role. "Having the opportunity to work with the Freeman family, and the team of professionals they have assembled over the years, is incredibly exciting. Without question, the company is poised to become the pre-eminent global source for all services related to the face-to-face marketing industry. I am looking forward to building on the success and excellence already established by their team."
Freeman CEO Joe Popolo noted, "We are so thankful to Craig for his many years of service to Freeman. While we are sad to see Craig retire, Ken will be another key part of our strategy to bring multiple solutions to customers while delivering on our commitment to improve quality and customer service."
Michael O'Brien joins SmithBucklin as president of National Lumber and Building Material Dealers Association
WASHINGTON, D.C. — SmithBucklin, the world's largest association management company, announced that Michael O'Brien has joined the company as an association executive serving as president of the National Lumber and Building Material Dealers Association (NLBMDA).
In his new role, O'Brien will work out of SmithBucklin's Washington, D.C., office to manage all aspects of the association's operations, lead the SmithBucklin team and assume responsibility for meeting the strategic goals set by NLBMDA's leadership.
Established in 1916 by a group of retail lumbermen, NLBMDA was created to address the social, economic and political needs of the lumber and building material industry. NLBMDA represents more than 6,000 of America's lumber and building material dealers and the largest regional chains across the United States. Collectively, these dealers employ more than 400,000 professionals and sell the majority of building products used in nearly two million housing projects year-round.
"Michael brings to SmithBucklin more than 22 years of experience working with trade associations in the building industry," said Russell Snyder, senior vice president of client management for SmithBucklin's Washington, D.C.-based client organizations. "We're excited for him to utilize his vast association and building industry knowledge to help NLBMDA continue to grow and provide value to its members."
Prior to joining SmithBucklin, O'Brien served as chief operating officer for the Manufactured Housing Institute, where he oversaw the association's government, political and industry relations activities. Previously, O'Brien was assistant vice president, state and local affiliate services, for the National Association of Home Builders and assistant director of government relations for the American Subcontractors Association.
O'Brien holds bachelor's degrees in political science and European history from the State University of New York at Oneonta, and a master's degree in international affairs from The George Washington University in Washington, D.C. He is also a Certified Association Executive (CAE), designated by the American Society of Association Executives.
Nth Degree promotes Patrick Shepherd to director of global customer operations
Industry veteran to focus on service, business development, leadership
STONE MOUNTAIN, Ga. — Nth Degree recently announced that Patrick Shepherd has been promoted to Director of Global Operations located in Nth Degree's corporate headquarters.
In this role, Shepherd will be responsible for developing and managing all operational aspects of strategic trade show client relationships, both domestically and internationally. In addition, he will provide direction to the Project Management teams, including recruitment, retention and development of onsite project managers.
"Over the past eight years, Patrick's contributions have helped our key accounts achieve greater levels of success," said Steve Daugherty, vice President of Labor Operations. “I am pleased that Patrick has accepted this new role, enabling him to help foster continuous improvement in our overall service delivery.”
Shepherd has been in the trade show industry for more than 20 years. Before joining Nth Degree in 2000, he owned and operated his own company working with key clients such as Dell, Home Shopping Network and America's Voice.
"I have always thrived on a challenge in this ever-changing industry," Shepherd said. "I am thrilled to help Nth Degree maintain its leadership role in trade show management and improve its ability to implement and measure the success of our largest projects around the world."
Nth Degree, based in Stone Mountain, Ga, is one of the world's leading face-to-face marketing companies. The company offers labor, event and trade show management and marketing services worldwide to more than 3,000 domestic and multinational clients and supports more than 10,000 proprietary events, trade shows, and event marketing programs annually.
Ted Pfeiffer joins SmithBucklin as
executive director of InSight
Industry veteran to focus on service, business development, leadership
CHICAGO — SmithBucklin, the world's largest association management company, announced today that Ted Pfeiffer has joined the company as an association executive serving as executive director of InSight, the largest independent user group representing customers of McKesson health care information technology solutions. In his new role, Pfeiffer will work out of SmithBucklin's Chicago office to manage all aspects of InSight's operations, lead the SmithBucklin team and assume responsibility for meeting the operational and strategic goals set by InSight's leadership.
InSight volunteer leaders continuously work with McKesson leadership on issues of cost control, patient safety, and privacy within the health care community. Founded in 1998 with a history of user collaboration dating back to 1984, InSight also provides members the opportunity to become involved in education sessions at their annual conference, share best practices through discussion forums and contribute to the Strategic Change Model, a process to foster McKesson product enhancements.
McKesson Corporation is a health care services and health care information technology company dedicated to helping its customers deliver high-quality health care by reducing costs, streamlining processes and improving the quality and safety of patient care.
"We are thrilled to welcome Ted to the SmithBucklin team," said Jim Luisi, SmithBucklin vice president of client management. "Ted brings a wealth of health care strategy and association management experience to SmithBucklin and he will be able to utilize his strong leadership skills to continue to help InSight advance in its industry."
Prior to joining SmithBucklin, Pfeiffer served as a vice president of the Healthcare Financial Management Association (HFMA), where he was responsible for managing HFMA's primary products, including publications, conferences, special interest forums, chapter relations and professional certifications. Previously, he worked for Tiber Group, which is now part of Navigant Consulting, Inc., as a strategic consultant to the health care industry.
Pfeiffer holds a Bachelor of Science from the Whittemore School of Business and Economics at the University of New Hampshire and an MBA from the Kellogg School of Management at Northwestern University.
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