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Trade Show Expo 
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Stories this week:
PEOPLE MAKING NEWS
Also read exhibit expert Barry Siskind’s column
 ALEXANDRIA, Va. — TS2 is announced an expanded keynote series for 2008 featuring a keynote speaker each day Tuesday, July 29 through Thursday, July 31. "Our keynote sessions have always been successful and well-attended. For 2008 we've expanded this program and are featuring speakers on three different topics," said Jennifer Hoff, TS2 Show Manager. The Opening Keynote, presented by Viral Marketing Strategist, David Meerman Scott will focus on The New Rules of Marketing and PR, discussing an extremely hot topic in the marketing arena. Wednesday's General Session, led by Noel Lee, CEO of Monster Cable Products, Inc. will provide a case study of how Lee built his company, attributing much of his success to the exhibit and event industry. The Luncheon Keynote on Thursday, featuring Tom DeLuca will provide attendees with insight into their own internal creativity. [CLICK here for a summary of keynote speakers.] LD Kingdom to be presented by 10 companies TS2 in zone
"We are very excited about this year's in Zone," said Yvonne Downie, TS2 account executive. "We're bringing together a great group of innovative and creative people to showcase their products and services in a fun and interactive way. And many of the products being used are either recycled or recyclable, so we're even more pleased to demonstrate the steps the exhibit and event industry is taking to be more eco-friendly." The 2008 IN Zone will be accessible to all TS2 attendees and exhibitors during show hours, Tues., July 29 from 11 a.m.-3 p.m. and Wed., July 30 from 10 a.m.-3 p.m. Click here for list of IN Zone participants and activities: SPRINGFIELD, Va. — Nomadic Display, a world leader in portable and modular display solutions, and BSI Exhibits, a full service exhibit house serving the greater Philadelphia area/eastern Pennsylvania, will premiere the next generation of DesignLine hybrid displays at the 2008 TS2 Show. Together, they have produced a 100 percent recyclable exhibit program which includes everything from the display to the give-a-way and collateral materials.
Nomadic Display has had a longstanding commitment to Reduce, Reuse, and Recycle. The inherent nature of Nomadic Display's products-lightweight, fabricated from environmentally friendly materials, and supported by eco-friendly operational procedures-has made the company a leader in the green exhibiting movement. "Our goal is to demonstrate how companies can implement event marketing programs that have minimal impact on the environment," says Pat Goeke, president of Nomadic Display. "To further emphasize our commitment to the environment in a way that will give back to our own community, we will make a contribution on behalf of each visitor to our booth to the Always Growing campaign of the Morris Arboretum," says Steve Berman, president of BSI Exhibits. The Always Growing campaign supports the construction of a new Horticulture Center Complex which will be the first not-for-profit Platinum Level LEED Certified building in the greater Philadelphia region-and an inspiration for other organizations. Visitors to booth No. 325 will receive a reusable and recyclable show bag made of polyester from 100 percent post-consumer plastic bottles with a card thanking them for their donation. The card is printed on recycled paper imbedded with flower seeds that may be planted. Nomadic's catalog and product literature are also printed on recycled papers. Interactive experience matches brands with charities CHICAGO — Czarnowski, a leading exhibit and event firm, invites TS2 attendees to experience “what makes a difference.” Visitors to the Czarnowski exhibit at TS2 will have the opportunity to play CHARITYMATCH, an interactive game where based on a series of visual cues, their brands will be matched with one of the twelve charities that Czarnowski is supporting in 2008. Czarnowski will also make a donation in each visitor’s name to their matching charity, and visitors will receive a pin promoting their charity.
The charities selected by Czarnowski are broad based. “At TS2, attendees will have a chance to have their brands connected with one of twelve charities through CHARITYMATCH,” said Janine Makar, director of marketing for Czarnowski. The charities are: All Kinds of Minds; American Heart Association; Earth Watch Institute; American Cancer Fund; Mental Health America; Action Against Hunger; American Red Cross; American Rivers; International Fund for Animal Welfare; Union of Concerned Scientists; Oxfam America; and Americans for the Arts. At TS2, Czarnowski will be showcasing a variety of technologies that can be integrated into exhibit and event environments to help connect with audiences and increase return on investment. “We see the exhibit as a continuation of the conversations we’ve started with our clients on using technology to enhance exhibit and event experiences,” says Makar. Czarnowski will be at booth No. 637 at TS2.
Local organizations to receive gas money from Lynch Canyon Challenge BURLINGTON, N.J. — Lynch Exhibits, a leading exhibit and event design and fabrication firm will deliver free gas to local charitable organizations via the Lynch Canyon Challenge, an interactive experience that will be featured in the company's exhibit at TS2. The Lynch Canyon Challenge will provide free paid gas cards to local Philadelphia-area organizations-Philabundance and Meals on Wheels. Both organizations, which provide food to the needy, have been impacted by the rising cost of gasoline. Visitors to Lynch's exhibit are invited to demonstrate their quick reflexes and steady nerves by navigating through Lynch Canyon via a driving simulator, emulating the challenges faced in their everyday trade show planning experience. For every lap completed, Lynch Exhibits will donate five dollars to one of the charities. Lynch Exhibits previously introduced the Lynch Canyon Challenge at the HCEA 2008 Annual Meeting in July where it raised close to $500 for two local charities: Meals on Wheels and Division of Aging and Adult Services. These organizations both provide services to needy seniors. The Lynch Canyon Challenge was conceived as a way to "drive" home the message that Lynch Exhibits is a solutions-driven company. "The program evolved based on internal brainstorming about an interactive activity and came to incorporate this community outreach effort," said Michael Carrozza, president and CEO of Lynch Exhibits. Lynch Exhibits will be at booth No. 613 at TS2, July 28-31 DALLAS — The International Association of Exhibitions and Events (IAEE) announced that it has launched a collaborative effort with Virtual Marketing Partners to promote an eco-friendly initiative for its 1,300 member companies. Virtual Marketing Partners is the leading provider of digital communication services for the trade association and events industry. Its virtual attendee-marketing brochures, post-show wrap-ups, save-the-date alerts, etc. provide an environmentally responsible alternative to mass mailings while reducing production and mailing costs, improving registration results, and providing clients with invaluable metrics that track readership and determine return-on-investment. Companies recycle/divert 88 percent of post-show materials from landfills; LAS VEGAS — When the 63rd National Hardware Show featuring Lawn & Garden World, Homewares and New Product World completed its three-day event at the Las Vegas Convention Center, 88 percent of the materials collected post-show were recycled or diverted from landfills, according to Freeman, whose partnership with Reed Exhibitions extends to a mutual desire to be "green." "Now, more than ever, we are looking at post-show materials in a different, more sustainable way," said Dennis MacDonald, senior vice president for the National Hardware Show. "As we act more responsibly towards deposing the tons of waste that events can generate, both Freeman and Reed have taken a proactive approach." Freeman serves as the official services contractor for the National Hardware Show. In that role, they provide overall event décor, furnishings, freight handling, installation and dismantling, and other services essential to the production of the event. Locally, they produce over 600 expositions and events annually, with over 450 full-time employees in the Las Vegas office. Through Freeman's recycling coordination program, the final reports received by the recycler recorded 148.79 tons of post-show waste collected at show site. More than 88 percent, or 130.8 tons of that waste was able to be recycled, once separated and sorted. Specifically, 28.2 tons of paper and cardboard, 17.8 tons of carpet padding, and 11.5 tons of plastic, among other materials, were recycled or salvaged for other use.
LAS VEGAS — Concluding its sixth year at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America reiterated its position as the premier business-to-business beauty event encompassing all sectors of the industry in one venue. Cosmoprof North America is the single most important forum for the complete range of beauty industry professionals from the cosmetics, wellness, spa, hair care, skincare, nail, product development and packaging industries, each seeking to strengthen and grow their respective shares of the global beauty business.
In addition to leading beauty industry professionals, many of the top trade publications from across the globe traveled to Cosmoprof North America to seek out the newest trends emerging amongst this year's exhibitors. Several consumer media outlets were present as well including French Vogue and Women's Wear Daily. Cosmoprof North America also saw a large increase in "eMedia," which continues to grow in stature and allows the Cosmoprof message to reach a significant global audience. Through close-knit collaborations with countries seeking to expand their foreign trade in beauty, Cosmoprof North America dedicated special sections within the show floor to distinct International Country Pavilions. Country Pavilions allowed small- and medium-sized companies from within select markets to participate in the Cosmoprof North America event with the objective of obtaining direct "face time" with distributors and retailers to secure U.S. distribution. The support and council of Country Pavilion organizers allowed exhibitors to take part in a trade show event in the US and obtain an understanding of the marketplace. Additionally, the presence of Country Pavilion organizers, who are representatives of foreign cosmetic industry associations on the show floor, allowed U.S. manufacturers interested in those particular markets to obtain market intelligence. Featured countries at the 2008 show included: Australia, Brazil, China, Dominican Republic, Italy, and Taiwan. More than 451,000 room nights booked for future years BALTIMORE, Md. — Mayor Sheila Dixon and the Baltimore Area Convention and Visitors Association (BACVA) announced today that BACVA closed out fiscal year 2008 with its strongest sales performance in years with 451,608 future room nights booked. The total convention sales bookings exceeded the organization's goal of 400,000 room nights and topped last year's bookings by more than 70,000 room nights, an 18 percent increase. The future economic impact of these bookings is estimated at $422 million.
The move fulfills a goal Mayor Dixon announced during her State of the City address in February of this year to restructure and enhance the already close relationship between BACVA and the Convention Center. Under this new structure, the Convention Center staff will remain city employees but will report to the expanded Board whose mission will include destination sales and marketing as well as maintenance and operations of the Convention Center. Edwin F. Hale, chairman and CEO of 1st Mariner Bank, will serve as chairman of the Baltimore Convention & Tourism Board; Hale has chaired the BACVA Board of Directors for more than two years. "With the recent expansion of major attractions, substantial renovations at many hotels, and the August opening of the publicly funded convention center hotel, the role and success of BACVA and the Baltimore Convention Center are more critical than ever," said Mayor Dixon. "We must ensure the continued expansion of hospitality and tourism in Baltimore, and, to succeed in this highly competitive marketplace, we need to maximize collaboration among our partners and provide seamless service to our customers." Baltimore is taking a leading role in the convention industry with a Board structure that takes traditional destination marketing/convention center operating models to a new level. With this new Board, there will now be a joint governing body with shared performance objectives for both BACVA and the BCC, which will lead to greater efficiency, a seamless sales process and an enhanced customer experience. BACVA and the BCC will develop a joint marketing plan and goals for the sales teams that reflect the mission of both organizations. "Creating the Baltimore Convention & Tourism Board is a smart strategy that will make Baltimore even more competitive with a cohesive sales and marketing message and plan to maximize utilization of the BCC space so it is easier for customers to bring business to Baltimore," said Tom Noonan, BACVA president and CEO. The 2008-2009 Baltimore Convention & Tourism Board will commence on August 1, 2008. "We have strong leadership already in place at BACVA and the BCC. This combined Board will make the team even stronger and the destination even more successful," added Mayor Dixon. For more information, visit www.baltimorecity.gov. Efforts to be more green generate $60-plus million economic stimulus for the region PORTLAND — Nearly 30 sustainability-focused trade shows and events will come to the Oregon Convention Center (OCC) between now and 2010, in large part due to the OCC's concentrated efforts to embrace sustainability in its own practices. The events, which include such groups as the National Recycling Coalition, the National Environmental Education Association and the Urban land Institute, represent better than $4 million in direct revenue for the facility. According to a formula used to Destination Marketing Association International, the meetings can be expected to pump approximately $62.3 million into Portland's economy.
OCC Director of Sales and Marketing, Matt Pizzuti attributes the facility's success in attracting green-oriented business to its own work in the sustainability realm. In 2004, the OCC became the first convention center in the country to achieve LEED-EB certification for sustainable facilities from the US Green Building Council and later this year it expects to become the first to be recertified with a Gold Level certification for Existing Buildings from USGBC. Last year, the facility also earned a Salmon Safe certification, primarily for its salmon-friendly practices having to do with water use and storm water management. Later this summer, the OCC intends to further these efforts with the addition of a full time Sustainability Coordinator, who will work as a liaison between clients and the OCC's internal event teams to ensure all events held at the facility maximize waste diversion and other sustainable initiatives. The Sustainability Coordinator will also work with OCC staff on a continual basis to ensure the facility and its internal teams remain at the cutting edge of the green movement. SHOW NEWS TORONTO — The international fashion and beauty industry will experience a new business adventure this summer at the second annual Caribbean World Beauty & Barber Trade Show (CWBBT) hosted in stunning St. Maarten from Aug. 23-30. Produced by Stile Diva Inc., the CWBBT is aimed at increasing trade opportunities and the exchange of expertise between North American and Caribbean industries. The event attracts attendees from Canada, The United States, the Caribbean, and new this year - attendees from Africa as well. The much anticipated week-long fashion and beauty event will take place at different hot spots around the island of St. Maarten. "This unique twist makes the CWBBT experience the perfect balance between business and adventure," say Stile Diva co-producers Shereen Ashman and Stacy Violenes. CWBBT will be recognized internationally with the Taste of St. Maarten launch event in Toronto, Canada. Hosted by the St. Maarten Tourist Board and Stile Diva Inc. the Taste of St. Maarten will take place at Six Degrees Lounge (2335 Yonge St.) from 7 to 9 p.m. on July 30. TWINSBURG, Ohio — Premier media company, Hanley Wood, LLC, and America’s event services leader, Experient, have signed a 5-year registration and lead retrieval services agreement covering 12 annual Hanley Wood events including World of Concrete, Surfaces, and International Pool, Spa and Patio Expo. The new contract runs from June 2008 through June 2012. Additionally, Experient will work with the 6,400 exhibitors who will capture and qualify sales leads using Experient’s ExpoCard lead management systems. Throughout the process, Hanley Wood will have access to real time online reporting allowing them to track attendee registration progress.
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PEOPLE MAKING NEWS DALLAS — Wolfgang Puck Catering is proud to announce Kevin Brant, CPCE, as Director of Sales for downtown Dallas’ historic Union Station and the landmark Reunion Tower, both of which are currently undergoing a $46 million renovation. “We are thrilled to welcome Kevin to our talented Dallas team,” said Carl Schuster, CEO of Wolfgang Puck Catering. “His extensive experience and involvement in the hospitality industry makes Kevin an ideal candidate to continue Wolfgang Puck Catering’s level of service and excellence in the Dallas market.” Before joining Wolfgang Puck Catering in Dallas, Brant held the position of Director of National Accounts for BBJ Linen, a specialty linen rental company in Dallas. Prior to BBJ Linens, Brant pursued a 17-year career with ClubCorp, USA, where he began as Special Function Coordinator for Bankers Club in Miami, FL. Brant was then promoted to Director of Catering at Tower Club in Ft. Lauderdale, FL, followed by 191 Club in Atlanta, GA. Brant served as Private Event Director/Director of Catering at Silicon Valley Capital Club in San Jose, CA, before moving to Dallas, where he was promoted from Corporate Private Event Director to Vice President of Private Events. Brant has been a long-standing member of the International Special Events Society and of the National Association of Catering Executives, where he has served in many capacities, including holding the title of President for both the Ft. Lauderdale and Atlanta Chapters. On a national level, Brant has served as Vice President of Region II as well as Region VI, the National Secretary/Treasurer and the NACE National President. He is one of less than 200 people who have attained his Certified Professional Catering Executive Certification (CPCE). Brant also has been honored with the National Association of Food Equipment Manufacturer’s Doctorate of Food Service Award for his contributions to NACE and the industry-at-large. “It is such a great opportunity to be a part of this project,” said Kevin Brant. “Working with Wolfgang Puck Catering to create amazing events in such a beautiful and historic venue is a great honor. I look forward to making Union Station and Reunion Tower the ideal locations for social as well as corporate entertaining.”
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Trade Show Expo
offers advertisers a chance to reach Show managers, • Show Floor – exhibits, models, employees and networking • Send comments, press releases and letters to: editor@trade-show-expo.com |
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us. Add my e-mail to your press release e-mail — vincent@trade-show-expo.com. E-mail or call Vincent Hernandez at Trade Show Expo
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ALEXANDRIA, Va. — TS2, Total Solutions Marketing for the Exhibit and Event Professional is pleased to announce plans for the 2008 IN Zone. This 50-foot-by-50foot area at the center of the TS2 show floor is a unique opportunity for multiple companies to work together developing an experience for attendees and exhibitors to see their products and services in action.
Kurt Kohl of BSI Exhibits conceptualized the sustainable exhibit for the TS2 Show. The exhibit will premiere Nomadic's newest DesignLine innovations including a triple-channel extrusion that accepts laminate to blend with Platinum modular panels, enables layering of graphics and supports unique dimensional effects. Kohl's display design features "green" aluminum framework and counter tops laminated in recyclable thermoplastic material, Platinum panels covered with bamboo veneer, recyclable polyester spandex fabric graphics printed with water-soluble inks, and polyester carpeting made from 100 percent post-consumer plastic bottles.
CHARITYMATCH, an integral part of Czarnowski’s 2008 marketing campaign, has proved popular with visitors at both EXHIBITOR 2008 and the Healthcare Convention and Exhibitors Association’s Annual Meeting. So far this year Czarnowski has raised over $15,000 for its selected charities.
The event, held from July 13-15, brought 740 exhibiting companies (an increase from 700 in 2007) to a sold-out show floor along with more than 25,000 quality attendees that included: importers, distributors, manufactures, and global beauty leaders all under one roof. As in years past, Cosmoprof North America attracted many new and innovative brands in addition to industry leaders such as Conair, Creative Nail Design, RUSK, TIGI, Essie, L'Oreal Technique, Nioxin, z.one concept, Orly, AHAVA, OPI Nail, Alberto Culver, and Schwarzkopf & Henkel. 
"Portland as a destination is benefitting from the leadership and years of work in developing a citywide infrastructure committed to sustainable practices," said Mike Smith, VP of Convention Sales with Travel Portland.
“This agreement is a huge win for Experient,” said Brad Weaber, Experient chief customer officer. “Hanley Wood demands execution excellence at their events and we strive to deliver experiences that exceed their standards. The length of this contract demonstrates the success of our efforts.”
ST. LOUIS — 
WASHINGTON, D.C. — Sheila Stampfli, president of 
