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Stories this week:
Also read exhibit expert Barry Siskind’s column


Think Big at ASAE & The Center’s
Leadership’s annual Meeting
WASHINGTON, D.C. — Association professionals and industry partners are preparing to make connections at ASAE & The Center for Association Leadership's Annual Meeting & Exposition, August 16-19 in San Diego, CA. Building on the momentum of last year's meeting in Chicago, which drew a record 7,000 attendees, the 2008 meeting is bigger than ever and tailored to bring the best education sessions from our nation's best thought leaders.
The Annual Meeting is the best way to connect with industry partners and fellow ASAE & The Center members, during the Learning Labs, Thought Leader sessions, at the Association Solutions Marketplace, or at one of the evening events, like the Opening Celebration at Embarcadero Park on San Diego Bay, ASAE & The Center's Food & Wine Classic, a top chef reception aboard the USS Midway, or the closing Block Party in the Gas Lamp District. The opening reception will showcase a sampling of San Diego's Old Town, the birthplace of California, and provide an opportunity to mingle with colleagues in an enticing and interactive setting.
"ASAE & The Center's Annual Meeting & Exposition is the pinnacle of a year's worth of education and meeting planning by staff, volunteers and members," said ASAE President and CEO John H. Graham IV, CAE. "The 2008 meeting brings new educational sessions and innovative presentations, based on suggestions from our members who attended last year's event. Each year, we are determined to create an exceptional experience for attendees of our flagship meeting and this year we are ready to surpass all expectations."
The Annual Meeting will officially kick off with an opening session focused on embracing diversity in the association community. Facilitated by Cokie and Steve Roberts, journalists and contributors to ABC, National Public Radio, the New York Times and U.S. News and World Report, experts will engage in a conversation around the challenges of diversity and inclusion in the workplace and address ethnicity and race, gender, age, disabilities, sexual orientation, religious beliefs and other identities and distinguishing characteristics. The session is intended to raise the level of awareness and stimulate new thinking about ways to strengthen and enrich our organizations.
The 2008 event features Learning Labs tailored to best communicate information crucial to association success. In addition to traditional learning sessions, attendees can also attend book club discussions and conversations around social responsibility and participate in sessions geared to philanthropic organizations. A new social media lab will be open throughout the event with sessions running continuously on implementing social media tools and practices. The meeting also boasts an extended number of CEO-only sessions and opportunities for organizations with small staff.
COMPANY NEWS
Nomadic Display expands sales team to
better serve distribution
SPRINGFIELD, Va. — Nomadic Display, a leading manufacturer of portable and modular tradeshow exhibits and display solutions, has announced the expansion of its sales team to better serve its distribution network.
Nomadic continues to position itself to grow its custom modular display business. Pat Goeke, President of Nomadic Display, recently announced an organizational restructuring designed to assist its distribution partners. "Building our sales and service teams under the same leadership will enable us to better support our distribution partners with their individual sales needs," says Pat Goeke, President of Nomadic Display.
Lynn Reves will rejoin the sales team and assume the position of vice president of North American sales. Reves, whose previous role was vice president of customer and design services, will play a critical role in integrating the sales and customer service teams, directing the overall sales strategy, and creating distributor based programs, training and services.
Hendrik Lenze, Director of New Business Development, will assist Reves in developing new sales-based programs and continuing to recruit and train new distributors. To that end he is building a new sales team. Lou Barnum and Michael Seligman recently joined Nomadic Display as Business Development Consultants. Reporting to Lenze, Barnum and Seligman, will manage sales activity on the West Coast and Midwest regions respectively, expanding current sales and training programs, and implementing new strategies to promote strong distributor relationships.
Lou Barnum comes to the company from Infinity Images, where he worked as a Sales Manager and Visual Marketing Consultant. At Infinity Images, Barnum assisted in growing sales in the trade show product division. His 20+ years of experience in sales and management provides him with strong expertise in sales development.
Michael Seligman previously worked as National Sales Director for the Scher Group, a start-up technology and media company. Seligman staffed and established procedures for the sales department. Prior to the Scher Group, Seligman served as Vice President of Sales/Senior Marketing Consultant for Skyline Trade Show Marketing in Cleveland, Ohio.
Nomadic Display revolutionized the display industry 30 years ago with the invention of pop up technology. Today, the company is a leading producer of portable and modular exhibit systems with manufacturing facilities in suburban Washington, DC and Ireland. Nomadic products are sold through 200 showrooms worldwide. To learn more, visit www.nomadicdisplay.com.
TradeshowLogistics to participate in educational sessions at industry events
ATLANTA — TradeshowLogistics' President B.J. Enright will be participating in educational sessions at the 2008 Healthcare Exhibitors Association (HCEA) and the Event Technology Expo at Hospitality Sales and Marketing Association International's (HSMAI) Affordable Meetings National.
Jared Cohen, Meetings Manager, American Academy of Pediatrics and Jack Kreger, CFO, TradeshowLogistics will join Enright in presenting "Knowledge is Power: Understanding Expo Revenue Increases Negotiating Leverage & Improves Bottom-Line" at the HCEA. The session will provide show organizers knowledge that will help them gain more control over costs of producing conventions.
Enright will also participate in the HCEA panel discussion organized by Deborah Popely, Founder and President of Green Events Source, entitled, "The Green Meetings Movement: What Does it Mean for Healthcare Exhibiting?" The panel will provide insights into cost-effective and practical ways to begin to green the complex exhibition environment and provide participants with substantive solutions to common green meeting problems. Other panel members include Bobby Bergeron of the American Society of Plastic Surgeons; Jim Tripp of Aramark; and Mike Ellis, EA Logistics. HCEA will take place June 21-24 in Salt Lake City, Utah.
At the Event Technology Expo, Enright will present "An Online Exhibit Manual or a Show Management Tool?" This session, co-presented by TradeshowLogistics' CIO Bryan Jackson, will present in dynamic detail vital information about the cutting edge technology that turns the Online Exhibitor Manual into a tool for show management. The Expo is being held in Washington D.C. September 10-11.
"TradeshowLogistics is pleased to be included in these important industry events," Enright said. "Education is key to keeping organizations healthy so I am delighted that Jack, Bryan and myself are able to participate."
Enright and Kreger recently presented at the Professional Convention Management Association's (PCMA) Capital Chapter's Planner's Forum.
COMPANY ACCOLADES

3D Exhibits Helps Accuray Win Gold Tower Award
ELK GROVE VILLAGE, Ill. — Accuray Incorporated, a global leader in the field of radiosurgery, received a GOLD BMA Tower award for its tradeshow marketing program including a new exhibit designed by 3D Exhibits. The multi-channel program, which drove attendees to the unveiling of the next generation of Accuray’s CyberKnife and RoboCouch systems, took place at ASTRO 2007 (American Society for Therapeutic Radiology and Oncology).
The BMA Tower Awards, sponsored by the Chicago Chapter of the Business Marketing Association, honor excellence in business-to-business marketing communications.
Accuray leveraged print advertising, media relations, a pre-show room drop and a special evening event to ensure the unveiling was a success. To build suspense, the CyberKnife and RoboCouch systems were shrouded the first day of the conference. 3D Exhibits partnered with PRG, the pre-eminent source for lighting equipment and production technology, for the unveiling, which drew a standing room only crowd.
Accuray was excited to be honored with this award. “We have done unveilings before but this year’s event was very special. Working with 3D Exhibits took our program to a whole new level,” said Patti Cardoza, exhibit manager for Accuray.
Accuray’s new exhibit incorporated an open theater, multiple demonstration areas, and survey kiosks for data capture. 3D Exhibits received its award at the 25th Annual Tower Awards Ceremony on Wednesday, May 7th at Germania Place in Chicago, Illinois.
Photo caption: Left to right: Nicole Genarella, 3D Exhibits, Vice President and Account Executive; Kim Baggett, 3D Exhibits, Account Manager; Paul George, PRG, National Director of Project Management and Patti Cardoza, Accuray, Exhibit Manager.

Pure Solutions CEO receives innovator award
WILLIAMSVILLE, N.Y. — Brian Brault, CEO and Founder of PURE Solutions North America, was one of three entrepreneurs who received the 2008 Innovator Award from The School of Hotel Administration at Cornell University together with The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship during their inaugural meeting of "The Innovation Network" on Tuesday, June 3 2008 at the Marriott Hotel in New York.
Out of 103 contenders, three companies in the hospitality industry were selected as the top 2008 innovators. The selection was based on providing a company product with distinctive services, industry appeal, customer satisfaction and credible ROI.
Brault presented PURE Solutions North America during the event, explaining the impact of his company's innovative new system for the hospitality industry and its guests; the opportunities and challenges he faced as he built his business; his plans to expand his brand and the importance of collaboration with his hotel partners to assure success.
"We are living in a competitive market but if you and your client believe in the product and the culture of innovation, you will be successful, "said Brian Brault. "Because we are launching a new industry, in addition to providing cutting edge technology, we partner with our hotel customers to deliver the PURE value to their guests."
Brian Brault receives 2008 Innovator Award from The School of Hotel Administration at Cornell University and The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship at the inaugural "Innovation Network" event on June 3, 2008. Pictured from eft to right: Leland C. Pillsbury; Brian Brault, CEO, PURE Solutions North America; Thomas Ward, Managing Director, The Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship.
SHOW NEWS

TS2 announces keynote series for 2008
ALEXANDRIA, Va. — TS2 is announced an expanded keynote series for 2008 featuring a keynote speaker each day Tuesday, July 29 through Thursday, July 31.
"Our keynote sessions have always been successful and well-attended. For 2008 we've expanded this program and are featuring speakers on three different topics," said Jennifer Hoff, TS2 Show Manager.
The Opening Keynote, presented by Viral Marketing Strategist, David Meerman Scott will focus on The New Rules of Marketing and PR, discussing an extremely hot topic in the marketing arena. Wednesday's General Session, led by Noel Lee, CEO of Monster Cable Products, Inc. will provide a case study of how Lee built his company, attributing much of his success to the exhibit and event industry. The Luncheon Keynote on Thursday, featuring Tom DeLuca will provide attendees with insight into their own internal creativity.
[CLICK here for a summary of keynote speakers.]

NXTcomm Eos awards honors industry’s finest
ARLINGTON, Va. — NXTcomm ’08, the one event delivering the ecosystem of network-enabled voice, video and data, today announced the winners of the 2008 Eos Awards. The NXTcomm Eos Awards honor those exhibiting companies that have developed the most promising new technologies or provided the best new network services and strategic support.
NXTcomm replaces SUPERCOMM; the NXTcomm08 exhibit and conference comes to the Las Vegas Convention Center June 16-19 and will co-locate with InfoComm08, the leading audiovisual business-to-business marketplace.
For more information, go to www.NXTcommShow.com.
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Don Shea resigns from ASAE board of directors
WASHINGTON, D.C. — ASAE has received the resignation of Donald Shea, CAE, from the ASAE Board of Directors and from the position of Chair-Elect, effective June 1.
Shea cited his inability to devote the time and energy to serve ASAE as the reason for his resignation. "The membership and the staff deserve a Chairman who will make this commitment unequivocally," he wrote. "At this time, I am not in a position to guarantee that I can adequately fulfill these responsibilities."
"Speaking both personally and for the staff of ASAE & The Center, we thank Don for his years of service on the ASAE Board," said ASAE President and CEO John H. Graham, IV, CAE. "Don has been unfailingly generous of his time and expertise on a host of complex and challenging issues, and always works with the best interests of ASAE and the association profession in mind. I also want to pay special thanks to Don for serving as the Master of Ceremonies for ASAE & The Center's Summit Awards Dinner for its entire eight-year run to date, ending with last year's program. Don is 'the voice' for the Summit Awards Dinner and a big part of its success as a fundraiser for ASAE's AAA Fund."
Graham said the Joint Leadership Committee will meet in June to consider other candidates to serve as the 2008-2009 Chairman of ASAE.



By Barry Siskind
Here are some facts I am sure you have heard:
- Trade shows are experiential marketing.
- Customers remember the experience long after they have forgotten the details
- Technology is constantly tearing us away from this experience that we all apparently crave.
So, why do we consistently see exhibitors fill their booths with product information and encourage booth representatives to pitch product information to visitors who are unreceptive?
PEOPLE MAKING NEWS
Mike Lamoreaux joins Freeman in Las Vegas as
director of material handling
LAS VEGAS — Chris Schimek, Freeman's general manager in Las Vegas, announced that Mike Lamoreaux has joined the company's Las Vegas operation as director of material handling. Lamoreaux comes from Yellow Transportation, where he was senior director of exhibit services. He is replacing Terry Corbin, a long-time Freeman employee who is relocating to the Freeman office in Dallas.
A native of Las Vegas, Lamoreaux began his career in the exhibition and meetings industry working for GES and Freeman as a foreman. In 1996, he joined Consolidated Freightways as a tradeshow specialist, and later became national sales director. In 2002, he joined Yellow Transportation as director of exhibit services, and in his most recent role, was responsible for all tradeshow related activities. Mike has been active with ESCA for over 10 years, currently serving on its board of directors, and is also active in other industry organizations, including IAEE, TSEA and EDPA.
"We are very pleased to have someone with Mike's excellent reputation and experience join the Freeman staff here in Las Vegas," Schimek said. "As we continue to grow in this market, Mike will be an integral part of maintaining our high standards of customer service and production efficiencies."
Lamoreaux has a degree in Business Administration from Dallas Baptist University, and is currently enrolled at Colorado State University where he is seeking an M.B.A. He is relocating to Las Vegas from his current home in Dallas.
Experient CEO Ed Shartar steps down
TWINSBURG, Ohio — Ed Shartar, President and CEO of Experient since 2004, will be stepping down as President and Chief Executive Officer as of June 6.
Under Shartar's leadership, Experient became a truly unified organization bound by a common strategy and vision. During his four-year tenure, Experient undertook a successful re-branding effort, extended its geographic footprint, aligned its internal structure to support an integrated approach to service, grew revenues, enhanced its presence in the corporate market space and successfully entered the government market.
"As a result of Ed's commitment and passion, we are well on the way to making our vision a reality," said Andrew W. Strauss, Chairman of the Board for Experient and partner with The Riverside Company, Experient's majority shareholder.
"Ed was initially signed to a four year contract, which was up for renewal, and with the strategy work behind us, Ed and the Board mutually agreed that the future focus of the CEO role needs to shift toward execution and operational excellence," said Strauss. "And, we also agreed that the CEO should reside in one of our major operating offices. Because of Ed's strong ties to the Atlanta community, he did not want to relocate his family. For these reasons, the mutual decision was made not to extend Ed's contract."
Riverside is firmly committed to the vision and employees of Experient. Presently, the Board is looking outside the company for a CEO whose primary charge will be to aggressively drive the continued execution of Experient's strategy - a plan the Board continues to support. Strauss affirms that no radical adjustment to defined tactics or initiatives will occur in 2008.
The Experient board has appointed George S. Benson to serve as Interim President and CEO while the search is conducted. George is an operating partner at Riverside and has held a number of CEO positions in a variety of business situations including transitional, turnaround and growth. As interim CEO, Benson's focus will be on accelerating the pace of full and successful execution of the company's strategy.
Craig Smith of Freeman to retire
DALLAS — Don Freeman, chairman and CEO of Freeman, announced that Craig Smith, president of the U.S. audio visual solutions division of Freeman, has decided to retire as of September 30, 2008.
"Although we most certainly will miss Craig as part of our leadership team, we are very pleased that he will be able to enjoy a well-deserved retirement after many years of contribution to our company," Freeman said.
Smith's 40-year, full-time career in the industry began when he joined Freeman in 1969 after graduating from East Texas State University with a degree in marketing. He actually began his career in the convention industry earlier in 1964, when he worked part time for Sullivan Transfer Company, Freeman's freight division at the time. Craig was first successful in sales as one of only three national sales managers for Freeman, and later moved up to become general manager of both the Dallas and Atlanta offices. In 1981, he left the company to become senior vice president of Andrews Bartlett and Associates, a regional convention services company. When Andrews Bartlett was purchased by GES, he returned to Freeman in 1995 at the request of Don Freeman, where he has since served as president of the audio visual U.S. division.
"Since Craig rejoined us, the U.S. audio visual division has grown significantly, acquiring many new high-profile accounts, and expanding its service capabilities to include full digital services, webcasting, entertainment and other enhancements," Freeman said.
Smith was presented the Buck Freeman Award in 2002, which is the company's highest honor for personal contribution to the success of the company the previous year. In addition, Smith is well-known and respected for his contributions to the growth and professional development of the industry, including many leadership positions with major industry associations such as CIC, PCMA, ESCA and IAEE.
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