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Meeting a challenge to be green
I received an interesting e-mail from the people at Nimlok, a global display and trade show exhibiting company, regarding activities planned in celebration of Earth Day.
The celebration began with company President Simon Perutz, challenging employees to carpool, take public transportation or ride their bikes to work. The intent of the request was to help reduce air pollution. On a typical day, there are 142 cars in the company parking lot. On Earth Day, there were only 101, which is a reduction of 29 percent.
Employee teams were formed to collect trash around the building and the surrounding area, in Niles, Ill. The trash detail team found several strange items, including almost enough parts to build a whole car. Nimlok Green Teams collected enough trash to fill 32 trash bags and easily filled an entire dumpster.
A company-wide employee lunch pitch-in was also organized. The goal was to reduce air pollution for employees who use their cars during the lunch hour. This activity fostered employee communication, team building and a spontaneous recipe exchange.
The entire celebration brought employees together to share in and reflect on the vital resources our planet has to offer. Every Nimlok employee who participated was proud of his or her individual efforts, proud of Nimlok's long-standing and forward-looking commitment to sustainable, environmentally-responsible business practices and proud to contribute to the larger effort that Earth Day symbolizes.
Pictured above is of one of Nimlok's Green Teams, pictured with team leader Simon Perutz, at left.
Vincent Hernandez
Publisher & Editor, Trade Show Expo
To view this newsletter online, CLICK HERE
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Stories this week:
Also read exhibit expert Barry Siskind’s column


ASSOCIATION NEWS
ASAE & The Center announce
2008 Better World Award winners
WASHINGTON, D.C. — ASAE & The Center for Association Leadership are pleased to announce the winners of the 2008 Associations Make a Better World Awards.
Introduced in 2002, Associations Make a Better World Awards recognize associations that engage in compelling programs and activities that benefit communities in the United States and internationally in two categories: U.S./Developed Nations and Developing Nations.
The Associations Make a Better World Awards recognize outstanding association programs, projects and activities that make a significant contribution to societies and economies around the world. These awards are presented annually to recognize associations making an impact outside the United States.
Representatives from each of the overall award-winning associations will receive their award at ASAE & The Center’s 2008 Annual Meeting & Exposition, August 16-19 in San Diego, CA.
“We are proud to recognize associations that share ASAE & The Center’s vision to make the world a better place,” said ASAE President and CEO John H. Graham IV, CAE. “This is an outstanding group of associations that strive to improve the health of our communities, both in the United States as well as abroad. These associations prove that our greater association community can be successful in answering the challenges we face on a local, regional and global scale.
[CLICK HERE FOR LIST OF WINNERS]
ASAE & The Center set membership recruitment record
WASHINGTON, D.C. — ASAE & The Center for Association Leadership set a membership recruitment record in April 2008, following its highest membership recruitment quarter ever in the first three months of 2008.
A total of 582 new members joined ASAE & The Center in April, joining 1,446 members recruited between January 1 and March 31, 2008. This represents a 15 percent increase over the same period in 2007 and brings ASAE & The Center’s total membership to more than 23,000 – the highest it has been since April 2003.
Of the new members recruited in 2008, 260 are association CEOs; 1,412 are association staff professionals (including 147 young professionals); 310 are industry partners; and 60 are consultants. Roughly 60 percent of new members this year are from outside the Washington, DC metropolitan area and 8 percent are from outside the United States.
“This is a significant membership increase for ASAE & The Center,” said ASAE President and CEO John H. Graham IV, CAE. “We attribute this success to a heightened awareness of our core products and services and new membership offers for small staff associations and young professionals. We’re going to focus on exceeding these new members’ expectations and getting them engaged in their profession and in ASAE & The Center. This really gives us great momentum to build on through the rest of the year.”
ASAE & The Center’s new Small Staff All Staff membership offers CEOs from associations with five or fewer employees who join at the regular rate of $295 to extend special group member benefits to the rest of their staff for a fixed rate of $150. Group membership benefits include full access to the ASAE & The Center Web site, including hundreds of online professional models and samples; the Knowledge Center, ASAE & The Center’s members-only library; discounts on learning programs; and access to ASAE & The Center’s community Listservs.
The young professional membership is offered to “rising stars” who are beginning their careers in the association field and are under 30 years of age. For only $100, young professionals receive access to online learning programs, discounts to professional development opportunities, invitations to special career development events and access to the Emerging Leaders online community. An industry partner young professional rate of $195 is available to industry partners under 30.
For more information about ASAE & The Center membership, visit www.asaecenter.org/membership or contact
the Member Relation Department at 202-626-2727.

TS2 announces keynote series for 2008
ALEXANDRIA, Va. — TS2 is announced an expanded keynote series for 2008 featuring a keynote speaker each day Tuesday, July 29 through Thursday, July 31.
"Our keynote sessions have always been successful and well-attended. For 2008 we've expanded this program and are featuring speakers on three different topics," said Jennifer Hoff, TS2 Show Manager.
The Opening Keynote, presented by Viral Marketing Strategist, David Meerman Scott will focus on The New Rules of Marketing and PR, discussing an extremely hot topic in the marketing arena. Wednesday's General Session, led by Noel Lee, CEO of Monster Cable Products, Inc. will provide a case study of how Lee built his company, attributing much of his success to the exhibit and event industry. The Luncheon Keynote on Thursday, featuring Tom DeLuca will provide attendees with insight into their own internal creativity.
[CLICK here for a summary of keynote speakers.]
Explosion damages San Diego hotel construction
SAN DIEGO, Calif. — A natural gas explosion Monday at the 1,190-room Hilton San Diego Bayfront Hotel, which is under construction next to the convention center, injured 14 construction workers and damaged four floors of the structure's lower level. The convention center property, which was on track for a Dec. 3 opening, might be delayed, according to a statement issued by Hilton Hotels Corp. The cause of the explosion has not yet been confirmed by the San Diego Fire Department, and the extent of damages to the structure still are being assessed.
Click here for a statement by Carol Wallace, President and CEO, San Diego Convention Center Corporation, regarding the accident at the Hilton San Diego Bayfront Hotel.
CityCenter unveils details of
development’s resort casino — ARIA
LAS VEGAS — CityCenter has revealed that its stunning resort casino, scheduled to open in late 2009, will be named ARIA.
With an unprecedented combination of striking architecture, sustainable design, high-end service and spectacular amenities, ARIA Resort and Casino will become the focal point not only of the Las Vegas skyline but of the hospitality industry.
"ARIA will be demonstrably different than any resort that has preceded it," said Bill McBeath, the resort's president and COO. "Even in a city such as Las Vegas, with its extraordinary history of dynamic cutting-edge development, ARIA will introduce a new generation of resort experiences."
Designed by the world-renowned firm Pelli Clarke Pelli, ARIA's architectural expression will reveal itself at every turn, from its two breathtaking curvilinear glass towers to the clean use of natural elements including lush foliage, wood and stone. Soaring open spaces, ranging from ARIA's three-story lobby and casino to its guest rooms, will fill with natural light and evoke breadth and freedom. Art and interior design will envelop guests in warm, comforting surroundings and provide a sense of human scale.
Impeccable hospitality and creative personalized attention will join with an array of amenities to provide each guest an journey through ARIA. The resort casino will feature a variety of dining experiences, from the casual comfort of bistros and cafes to culinary masterpieces from world-renowned chefs and restaurateurs. Guests also will enjoy ARIA's dynamic collection of lounges, bars and nightclubs. For a day of relaxation, ARIA's luxurious spa will offer a complete menu of skincare, massage and hydrotherapy treatments to be enjoyed in its 62 individual treatment rooms or three spa suites, designed to accommodate couples' treatments, bachelorette parties or small group events. Guests also may savor a quiet moment on the spa's co-ed balcony overlooking the resort's beautiful pool. The spa will be complemented by the resort's full-service salon, barbershop, deluxe fitness room and group exercise studio.
ARIA will form the core of CityCenter, a more than $8 billion dazzling vertical city underway between Bellagio and Monte Carlo resorts on the Las Vegas Strip. CityCenter also will feature three luxurious non-gaming hotels, Las Vegas' first Mandarin Oriental, The Harmon Hotel, Spa & Residences and Vdara Condo Hotel; Veer Towers, the development's only strictly residential buildings; and The Crystals, a 500,000-square-foot retail and entertainment district. CityCenter is a joint venture between MGM Mirage and Dubai World.
Hilton Hotels sets new global standard for small, medium meetings
Hilton Meetings expands with launch in North America and focus on smarter, eco-friendly, more personalized small and medium meetings
BEVERLY HILLS, Calif. — Hilton Hotels aims to make small meetings smarter and more personal as it introduces Hilton Meetings in properties throughout North America. Long recognized as one of the world's leading addresses for business, Hilton is revolutionizing the small meeting segment of the hospitality industry by creating an environment specifically tailored for productive, successful and hassle-free meetings for groups of 50 guests or less. Hilton Meetings has emerged internationally as a premier small meeting service that has been enhanced and now introduced to Hilton hotels in America transforming it into a global product.
"Hilton's global experience in hosting events of all sizes keeps us aware of what business travelers need and expect from meeting and event space," said Jeff Diskin, senior vice president - brand management, Hilton Hotels & Resorts. "Our goal with Hilton Meetings is to provide personalized meeting services for groups ranging from two to 50 people."
Hilton Meetings was first introduced in 2000 at Hilton hotels in Ireland and the United Kingdom. Hilton's global expansion of Hilton Meetings is intended to bring the product to the majority of Hilton hotels in North America by the fourth quarter of 2008.
At select Hilton hotels in North America, business travelers will be able to choose between a formal boardroom setting and flexible multi-purpose room for small meetings.
These well-designed layouts will feature enhanced Hilton Meetings service and amenities that aim to minimize environmental impact while offering time-saving technology and consistent personalized service.
Smarter settings for successful meetings
Hilton Meetings guests will find fresh and contemporary meeting spaces. Hilton's smart room designs include high-quality furnishings, local artwork to help stimulate creativity and advanced technology to keep guests plugged in. All rooms will include a 3M(tm) Digital Easel that instantly records flipchart content electronically into a variety of formats for Mac and PC computers and enables collaboration with participants in multiple locations through a shared meeting application. Radio-controlled clocks keeping accurate local time, will be installed to help keep guests on time and high-speed internet connectivity will keep guests connected.
Tables are designed with built-in table-top power and data points for easy connections and chairs will offer extra comfort with padded arms and lumbar support. Rooms will also include credenzas that contain a refrigerator and safe that can hold at least four laptops. Room doors will also lock for added security and will contain outside-in spy hole viewers to minimize meeting disruption.
For more information or to book a meeting or special event, visit www.hilton.com.

Yankee Group Enterprise Executive Summit
to be held at NXTcomm08
Summit a must-attend for executives, management and ecosystem players
involved in the future of enterprise communications
ARLINGTON, Va. — NXTcomm ’08 NXTcomm, the one event delivering the ecosystem of network-enabled voice, video and data, today announced that Yankee Group, an independent technology research and consulting firm, providing deep insight and counsel on the impact of global connectivity evolution on enterprises and consumers, will host ?The Yankee Group Enterprise Executive Summit — The Network as Platform for the Anywhere Enterprise? at NXTcomm08 on June 16 at the Las Vegas Convention Center. NXTcomm comes to Las Vegas June 16-19 and will co-locate with InfoComm08, the leading audiovisual business-to-business marketplace. For more information, go to www.NXTcommShow.com.
The Yankee Group is an acknowledged leader among technology industry researchers and analysts," NXTcomm Executive Director Wayne Crawford said. "Their presence at NXTcomm and their role in bringing us the best conference programming for enterprise executives underscores our efforts to make NXTcomm the one communications industry event capturing the entire ecosystem of network-enabled voice, video and data."
NXTcomm08 is expected to draw thousands of communications professionals from more than 100 countries and U.S. territories. NXTcomm08 will feature more than 500 exhibitors occupying 200,000 net square feet of exhibit space as well as 100 keynote addresses, sessions and conference events and coverage by over 450 press and analysts. [READ MORE]
3DI brings Everything Matters message
to London Exhibiting Show
ELK GROVE, Ill. — 3DI, the international division of 3D Exhibits Inc, will be participating in Exhibiting Show, the ultimate showcase of event and marketing solutions for European organizations wishing to bring their brands to life. Exhibiting Show will take place in London, June 25-26 at Earls Court.
At Exhibiting Show, 3DI will showcase its leadership as a provider of international exhibiting services, and will demonstrate to European companies that everything matters when it comes to bringing their European exhibits to the U.S. To assist in illuminating the differences between U.S. and European tradeshow methods, 3DI will offer copies of Secrets to Successful Exhibiting in the U.S. at its stand.
“We are fully aware of the nuances associated with different cultural aspects of exhibiting internationally,” said Larry Kulchawik, Director of 3DI. “3DI is able to simplify the process of bringing continuity to the brand no matter where in the world a company exhibits.”
Prior to attending Exhibiting Show, 3D Exhibits will participate in the International Federation of Exposition Services (IFES) Annual Meeting held in Milan June 19-20. IFES represents over 1600 exhibit design and service companies worldwide, and offers the annual conference as an opportunity for industry suppliers to reconnect with valued and trusted partners in the industry. Mr. Kulchawik was the first American President of IFES and is completing his tenure as past president on the Board of Directors.
3DI will be at stand No. ES110 at the Exhibiting Show.
Privately held 3D Exhibits is an exhibit design, fabrication and management company based in Elk Grove Village, Ill. For more information visit www.3Dexhibits.com.

Rental Show increases trade show ranking
for fifth straight year
MOLINE, Ill. — For the fifth consecutive year The Rental Show increased its ranking on the Tradeshow Week 200 annual list of top U.S. trade shows, with the 2007 Show moving up to No. 61. (The 2006 ranking was No. 63.) The Rental Show 2007 was held at the Georgia World Congress Center in Atlanta.
More than 11,500 rental industry professionals attended the Show in Atlanta: 5,613 rental personnel from the U.S., Canada and nearly 30 countries, plus 5,955 exhibitor personnel. Exhibit space, which totaled 347,200 net square feet, was sold out for the fourth straight year. There were 719 exhibiting companies.
"As the rental industry has continued to grow the past several years, The Rental Show has reflected that growth with an increased interest from attendees and exhibitors alike, especially for new products. That interest has helped create the continued success of The Rental Show," said Allison Box, American Rental Association vice president of association services. "In turn, the Show's success is reflected in the Tradeshow Week 200 ranking for the 2007 Show, as well as the increased rankings the past five years."
The Rental Show's ranking has increased on the Tradeshow Week 200 each year since 2003. That year's Show in Anaheim, Calif., was No. 81, the 2004 Show in Atlanta was No. 77, the 2005 Show in Las Vegas was No. 75 and the 2006 Show in Orlando, Fla., was No. 63.
Tradeshow Week magazine tracks a variety of statistics on industry shows in the U.S. and Canada, with the yearlong process culminating in the final rankings. These rankings are based on total net square footage of paid exhibit space, total number of contracted exhibitors and total professional attendance.
Next year, The Rental Show returns to Atlanta and the Georgia World Congress Center March 2-5. More information is available on the Show's Web site, www.TheRentalShow.com.
Hawai’i Convention Center representatives
spread a little aloha in Chicago
HONOLULU, Hawaii — Representatives of the Hawai'i Convention Center were in Chicago to participate in an annual Lei Day celebration on May 1 to 2 for its key clients in the Chicago area.
The annual Lei Day celebration allowed the Center's sales team to meet with top clients in the Chicago area. In addition to sharing the spirit of Aloha, the team also shared information on the latest developments of the over $2 billion Waikiki rejuvenation project as well as the many custom resources that Hawai'i has to help them "globalize" their meetings.
"Our presence allowed the Hawai'i Convention Center to share and discuss information about Hawai'i being a viable option for those looking to conduct successful meetings in a place that appeals to many of its members," said Joe Davis, SMG general manager of the Center. "Over the last 10 years we've established a successful track record, have built relationships with repeat clients, and are proud of our reputation that proves Hawai'i is a great place to conduct business. These are just the sort of events where our sales team can personally extend our Aloha.
Pictured above from left to right: Neil Mullanaphy, executive director of sales and marketing for the Hawai'i Convention Center; John Nawn, vice president, education for the Professional Convention Management Association (PCMA) and Joe Davis, SMG general manager of the Hawai'i Convention Center at a recent May Day gathering in Chicago.
Exhibitor kits for Upakovka/Italia 2009 available
CHICAGO — UPAKOVKA/UPAK ITALIA 2009 — 17th International Trade Fair Machinery and Equipment for the Manufacture of Packaging, Packaging Machinery Confectionery Machinery, Packaging and Packaging Aids, Logistics - will be staged again at the Moscow Exhibition Center ZAO Expocentr in Krasnaya Presnya from January 27 - 30, 2009. Exhibitor kits are available from Messe Düsseldorf North America. Jointly organized by Messe Düsseldorf, its subsidiary OOO Messe Düsseldorf Moscow and the Italian event organizer Centrexpo, UPAKOVKA/UPAK ITALIA 2009 will be a showcase for one of the most dynamic growth industries in Eastern Europe.
The need for investment in the packaging industry in Russia and many of its neighboring countries remains at a high level. Updated machinery and reliable plants are necessary to meet the rising demand for standard packaging. At the same time, the demand for high-tech machinery to boost productivity and manufacture packaging with a more complex material make-up or design is also increasing.
UPAKOVKA/UPAK ITALIA has proven to be an excellent platform for starting and expanding business in Russia. At the show's last staging in January 2008, 24,000 trade visitors from the Russian Federation attended to view and order the products displayed by 330 international exhibitors. The 2009 event promises to be just as successful and will complement the exhibits with an ancillary program consisting of a lecture series and panel discussions.
INTERPLASTICA 2009, International Trade Fair Plastics and Rubber, will again be held concurrently with UPAKOVKA/UPAK ITALIA. For an UPAKOVKA/UPAK ITALIA 2009 or INTERPLASTICA 2009 exhibitor kit or visitor information, visit www.mdna.com.
Singapore to host occupational
safety and Health trade fair
CHICAGO — The Suntec Singapore International Convention and Exhibition Center will host OS+H Asia 2008, 6th Occupational Safety + Health Exhibition for Asia from Sept. 17-19.
The organizer of OS+H Asia 2008 is Messe Düsseldorf Asia, a subsidiary of Messe Düsseldorf in Germany, which is renowned for its organization of A+A - the leading international trade fair for the occupational health and industrial safety industry. The trade fair will be supported by the Singapore Ministry of Manpower, the Occupational and Environmental Health Society and the Singapore Institution of Safety Officers as well as the National Safety Council of Singapore and the Singapore Exhibition and Convention Bureau.
Exhibit categories at OS+H Asia 2008 will include personal safety equipment, safety equipment and safe facilities at the workplace, safe handling of dangerous substances, occupational medicine, first aid and hygiene, work safety in high-risk areas, environmental control at the workplace as well as fire protection products, safety organization services and workplace ergonomics.
The trade fair will be complemented by the 19th Asian Conference on Occupational Health (ACOH). Scientists, experts and professionals will discuss "Redefining Occupational Health in the Face of Globalization".
The visitors at OS+H Asia 2008 will be safety officers, engineers/technicians, factory managers, health officers, human resource personnel, physicians and nurses, occupational safety and health experts/consultants/practitioners as well as inspectors and supervisors, office designers and government staff.
As in the past, MEDICAL FAIR ASIA — International Exhibition on Hospital, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies — will take place concurrently with OS+H Asia. For further information on visiting or exhibiting at OS+H Asia 2008 or MEDICAL FAIR ASIA 2008, visit the web site www.mdna.com.
Plastindia returns in 2009
CHICAGO — Plastindia, 7th International Plastics Exhibition & Conference, will return to the Pragati Maidan Exhibition Center in New Delhi from Feb. 4-9, 2009. The event will be organized by the Plastindia Foundation, with the support of Messe Düsseldorf and the European Committee of Machinery Manufacturers for the Plastics and Rubber Industries (EUROMAP). Messe Düsseldorf is renowned as the organizer of K - the leading international plastics trade fair held every three years in Düsseldorf, Germany.
Exhibit categories at Plastindia 2009 will include processing machinery, raw materials, polymers and resins, composites, additives, specialty chemicals, fillers and finished products as well as molds and dies, quality control and testing equipment and recycling. An international conference held on February 6 and 7 will complement the exhibits.
PROBLAST will again be an integral part of Plastindia 2009. Dedicate to processed plastics products, this special event will give Indian companies the opportunity to demonstrate the remarkable progress made by the Indian plastics processing industry over the years.
At the last staging of Plastindia in 2006, 1,288 exhibitors from 30 countries showcased their products on 705,500 square feet of exhibit space. A total of 88,000 visitors took part - 92% of which were satisfied with the technology on display.
For further information on visiting or exhibiting at Plastindia 2009, visit the web site www.mdna.com.

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Howe named Hospitality Industry Attorney
of the Year for 2008
DENVER, Colo. — Jonathan T. Howe, founding partner and President of the law firm of Howe & Hutton, Ltd., Chicago, has been named the first recipient of the Hospitality Industry Attorney of the Year by the Academy of Hospitality Industry Attorneys. The award was presented at the Academy’s Spring Meeting on April 26, 2008 in Philadelphia.
Howe has been actively involved in hospitality legal issues in his law practice since the early 1970s. Throughout his legal career he has represented and consulted with the country’s top hotels, travel and tour companies, as well as hospitality/food service companies, and various national and international tourism groups.
In addition, he has served as a resource on the legal issues of the hospitality industry to such national media as the Wall Street Journal, USA Today, the New York Times, and the Chicago Tribune. Howe is the legal editor for Meetings & Conventions Magazine where he writes an award winning monthly column, “The Law and the Planner.” He is also contributing editor for The Meeting Professional.
His many recognitions in the hospitality industry include Meeting Professionals International’s Industry Award for Outstanding Contribution to the Meetings Industry, the PaceSetters Award from the Hospitality Sales and Marketing Association International, and the President’s Award from the Religious Conference Management Association. He has been recognized many times by Meeting News Magazine as one of the “25 most influential in the meetings industry” and as one of “Fifteen Who Made the Difference for the Meetings Industry.”
A graduate of Northwestern University, Howe earned his Juris Doctor with Highest Distinction from the Duke University School of Law where he graduated first in his class. He has lectured and taught courses on hospitality law worldwide, including courses at Duke University, DePaul University, and the Roosevelt University School of Hospitality Management in Chicago.
“I feel most honored to have been nominated for this recognition. Among my proudest professional contributions is having been one of the catalysts to have founded and to serve this Academy,” Howe said.
The Academy, a non profit professional organization, was formed in 1995 by a group of attorneys from across the United States who represent clients or serve in-house for companies in the hotel, travel, tourism, convention, meeting and restaurant industries. In addition to offering industry-specific CLE programs twice a year, the association provides its members with a useful network of recognized and experienced hospitality attorneys and leaders.



Evaluating your exhibit performance
By Barry Siskind
In a time when corporations and governments are faced with doing more with less marketing resources, knowing that your exhibit program is achieving a positive ROI or ROO is crucial.
When you examine your results you want to be sure you have answered the Evaluation question, “How do we know if our exhibit program is doing what it is suppose to do?”
Simple measurement does not tell you the whole story. For example if you set your objectives too low, meeting them does not really prove anything. If you set them too high then missing them also leaves you with an information shortfall. In either case do you have enough information on how to improve your performance in the future.
PEOPLE MAKING NEWS
Palm Springs CC adds two to sales staff
PALM SPRINGS, Calif. — The Palm Springs Convention Center has added two Sales Managers to its full-time Sales Staff .
"One position was to replace another Sales Manager who went out on Maternity leave, then decided not to return. The other is a new position in the department," said Rick Leson, director of sales.
The two new sales managers, Amy Shahayda and Sabrina Yakovich, both come to the Palm Springs Convention Center from other group sales positions in the Coachella Valley, and are both well versed in selling the destination.
Shahayda was most recently a sales manager for the adjoining Wyndham Palm Springs, and in that position, met and exceeded her sales goals as well as established herself in a leadership role within the Wyndham's Sales department. While at the Wyndham, she was responsible for sales on the East Coast; from Maine to Florida. At the Palm Springs Convention Center, Shahayda will be responsible for the Northern California Market, and the Pacific Northwest.
Yakovich comes to the Palm Springs Convention Center from the Embassy Suites Palm Desert, where she was a Senior Sales Manager. Prior to that, she worked as Managing Partner, CV Flooring and Design, Inc., and as a Sales Manager for The Lodge in Rancho Mirage. Another Wyndham veteran, Ms. Yakovich started her hospitality career in Palm Springs at the Wyndham Palm Springs, working in the Convention and Sales departments. She will manage key Southern California Accounts as well as the Southeast Region of the United States.
The Palm Springs Convention Center is managed and operated by SMG. Headquartered in Philadelphia, SMG provides facility services to more than 180 venues, in 41 States, Puerto Rico, Canada and Europe, controls more than 1.46 million entertainment seats worldwide, and manages more than ten million square feet of exhibit space. For additional company info, visit www.smgworld.com.
The Palm Springs Convention Center is five minutes (about a mile) from the Palm Springs International Airport which has direct jet service to major cities via Alaska, American, America West, Continental, Delta, Horizon and United.
Ellen Shortill joins
Courtesy Associates senior project manager
WASHINGTON, D.C. — Courtesy Associates, ranked by the Washington Business Journal as the No. 1 meeting and event planning firm in the Washington, D.C., metropolitan area, announced that Ellen Shortill has joined the company as a senior project manager. Shortill will direct all aspects of the Fuel Cell Seminar & Exposition, the TRICARE Military Health System (MHS) Conference and the TRICARE Communications & Customer Service Conference. She also will have strategic planning responsibilities in support of Courtesy’s new association and non-profit clients.
The annual Fuel Cell Seminar & Exposition averages more than 2,800 participants and 250 exhibit booths. The annual TRICARE MHS conference draws more than 4,500 people over five days and includes 450 exhibits and hundreds of poster sessions.
“Ellen brings more than 15 years of event planning and leadership experience managing diverse teams and programs,” said Sheila Stampfli, president of Courtesy Associates. “With her strong strategic thinking skills and her proven ability to plan and implement programs and events that surpass organizational objectives, Ellen will be a true asset in driving meetings success for both our association and government clients.”
Throughout her career, Shortill has managed and directed more than 300 local, citywide and international meetings for association and non-profit groups ranging in size from 200 to 15,000 attendees. Prior to joining Courtesy Associates, Shortill developed expertise working with scientific societies, most recently as director of meetings for the Optical Society of America (OSA), where she oversaw operations for three citywide meetings and more than 20 international special interest conferences. Most notably, she coordinated the Optical Fiber Communication/National Fiber Optic Engineers Conference, which drew 13,000 attendees and included more than 600 exhibitors. The show is ranked by Tradeshow Week as one of the Top 200 trade shows in the country. Previously, Shortill served as meetings program manager for the meetings division of the American Geophysical Union.
Shortill holds a Bachelor of Arts in international relations from American University in Washington, D.C.
Edlen Electrical announces promotion, new employees
LAS VEGAS — Edlen Electrical Exhibition Services, the nation’s largest independent electrical contractor to the trade show industry, is recently announced a promotion and new additions to its Seattle, Miami and Las Vegas offices.
Elizabeth Lindberg has joined Edlen’s Seattle office as Event Manager. Lindberg has 12 years of customer service experience and five years of management experience. A Maryland native, Lindberg recently moved to Seattle and is excited to join the Edlen team. She can be reached at 5931 4th Avenue South, Seattle, WA 98108. Phone (206) 781-2411 Fax (206) 781-2270 or elindberg@edlen.com.
Edlen also welcomes Rocky Raffle to the Seattle office as Event Manager. A University of Washington graduate, Raffle has a customer service and events background. He may be reached at 5931 4th Avenue South, Seattle, Wash. 98108. Phone (206) 781-2411 Fax (206) 781-2270 or rraffle@edlen.com.
Edlen’s Miami office has promoted Lyna Malloy to the position of Office Manager. Malloy’s organizational and administrative abilities have made her an integral part of the Edlen team and she is looking forward to her new role. She can be reached at 16110 NW 13th Ave., Miami, FL 33169. Phone (305) 623-5335 Fax (305) 623-5337 or lynam@edlen.com.
Edlen announced that Jay Foghino has joined the Las Vegas office as Systems Administrator. He has five years of IT experience, is a Microsoft Certified Professional and is CompTia Network+ certified. Foghino can be reached at 3010 Builders Avenue, Las Vegas, NV 89101. Phone (702) 385-6911 Fax (702) 385-1810 or jayf@edlen.com.
The Las Vegas office also welcomes Bridgett Briggs as Event Manager. Briggs has seven years of customer service experience and three years of trade show experience. She may be reached at 3010 Builders Avenue, Las Vegas, NV 89101. Phone (702) 385-6911 Fax (702) 385-1810 or bbriggs@edlen.com.
Edlen Electrical Exhibition Services is the nation’s leading independent temporary utility contractor to the trade show, convention and special event industry. Edlen is a national company based out of Las Vegas, servicing more than 4,000 events annually providing exclusive, preferred or recommended services in over 200 convention facilities nationwide. For more information, please visit www.edlen.com.
HD Expo adds sales, operational experts to team
Top Technology Education Trade Show Adds Key Personnel
BURBANK. Calif. — Kristin Petrovich, CEO of HD EXPO has announced a series of key hires for the Burbank-based company. Brian Henderson has joined HD EXPO as sales manager from Green Media Enterprises where he was responsible for targeted market development and sales team development for a national consumer products exhibition company.
Prior to Green Media, Henderson was senior vice president of the Trade Show group for New Hope Natural Media, overseeing all in-person events for New Hope Natural media including Natural Products Expo West, Natural Products Expo East, SupplyExpo and Organic Products Expo-BioFach America. He holds a Mathematics Degree from Berkeley.
"I look forward to working with Brian as we grow HD EXPO even further, and I'm very happy to have his expertise and enthusiasm to rely upon," Petrovich said.
Also joining HD EXPO are Leslie Schimel as Business Manager and Jen Kroo as Operations Manager. Schimel brings an extensive level of business expertise and office savvy to her critical role at HD EXPO, where she will be will be working closely with Petrovich and her team. Kroo is involved in organizational and hands-on management of events and day-to-day operations. In this role, she will hold primary responsibility for the physical operations of trade shows, events, and workshops.
HD EXPO's fourth Midwest HD EXPO sets sail at Chicago’s Navy Pier June 5.
HD EXPO in Burbank, Calif. is set Oct. 29-30 and dates have been announced for the launch of New York HD EXPO on Sept. 25. A full schedule of workshops is also being announced shortly. For further information about HD EXPO and any events, please visit www.hdexpo.net.
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offers advertisers a chance to reach Show managers,
Association members, venue managers,
exhibit builders, vendors, convention bureaus,
CEOs and attendees.
• Show Floor – exhibits, models, employees and networking •
• Venues – where to meet • Tchotchke • Destinations & resorts •
• Graphics & fabrication news • Show calendar • People making news •
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Association links and news •
Send comments, press releases and letters to: editor@trade-show-expo.com
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us.
Add my e-mail to your press release e-mail — vincent@trade-show-expo.com.
We are interested in knowing what is happening in your region and within your company. We are looking forward to receiving editorial submissions, photos, letters and comments. Feel free to send information regarding people, products, venues, shows, meetings and events.
E-mail or call Vincent Hernandez at Trade Show Expo
Bus: (702) 858-8214
FAX: (702) 838-0064


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