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Trade Show Expo
Internet eNewsletter for Thursday, March 27, 2008

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Vincent Banner

Association membership has plenty to offer

Recently we made the decision to increase our networking capability by joining two of the industry’s top associations.

With all the trade show, meeting, destination and exhibit associations to choose from, we felt that TSEA and IAEE had plenty to offer us and would provide great opportunities to meet trade show and exhibit industry professionals. It is the members of both organizations that we want to meet and do business with. This is not to say that we are not interested in joining other associations, but the Trade Show Exhibitors Association and the International Association of Exhibitions and Events, just felt right for us right now.

My thanks go out to Stephen Schuldenfrei, president of TSEA for welcoming us into the association. I have always been interested in TSEA since attending my first TS2 during the summer of 2001 at the Long Beach Convention Center in Anaheim, Calif. I have since been to Chicago twice for TS2 and this summer we hope to make a trip to Philadelphia for the next "Total Solutions Marketing for the Exhibit and Event Professional." Registration is now open. A TS2 banner is found below and links to a page where a PDF can be downloaded. Registration can also be completed online.

The show has been growing since National Trade Productions took over and this year should provide more education and network opportunities. Attendees can take classes to put toward his or her goal to become a Certified Manager of Exhibits (CME).

Meanwhile, IAEE offers professionals to become Certified in Exhibition Management (CEM).

Last December I attended my first Expo! Expo! The show was held at Mandalay Bay in Las Vegas so I did not have to travel far. I was very impressed with this show and it was great how so many people went out of their way to make me feel welcome. I attended the first-timers luncheon and learned a lot about the show and "IA double E."

I had the opportunity to meet IAEE President Steven Hacker, CAE; Jeff Price, IAEE 2007 chairman; and Randy Bauler, CEM, IAEE 2008 chairman.

It was Jim Letchworth, CEM, with GES, who introduced me to the Southwest Chapter, which includes Las Vegas and Southern California. As the chairman, he invited me to the chapter's reception later that night and it was there where I met many IAEE members who had nothing but optimism and praise for the association. That night a new board of directors was installed and I was able to meet Yolanda Stephens who took over as the chapter chair.

I knew I wanted to join IAEM and become involved with the association. The entire show was just tremendous.

The next Expo! Expo! is December 9-11 2008 at the Miami Beach Convention Center in Miami Beach, Fla.

I am looking forward to more networking opportunities. With membership into two quality associations, I doubt I will have any trouble finding my way around the industry. I hope to be involved in any way possible. Meanwhile, let me know what Trade Show Expo can do for you.

Vincent Hernandez
Publisher & Editor, Trade Show Expo

Tradeshow Life Wall


Stories this week:

PEOPLE MAKING NEWS

Also read exhibit expert Barry Siskind’s column

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SHOW NEWS

EXHIBITOR2008 honors 11 exhibitors

ROCHESTER, Minn. — Organizers of Exhibitor2008 recognized 11 exhibitors for excellence at the national conference and exhibition for trade show and event marketing, which met March 9-13 at the Mandalay Bay Convention Center in Las Vegas.

Three were recognized for the overall excellence of their booth design or for outstanding booth staffing. Eight earned Buyers' Choice Awards for best new product introductions.

Noting that the design, execution and boothmanship of this year's exhibitors were exceptional, the judging panel considered a number of companies before arriving at their final selections.

Click here to read who the winners are.

Exhibitor Photos


ASSOCIATION NEWS

TSEA Foundation accepting applications for
2008 Roger D. LaForte Scholarship

CHICAGO, Ill. — The TSEA  Foundation announced it is now accepting applications for the 2008 Roger D. LaForte Scholarship.

TSEA logoThe scholarship, named after the late industry leader Roger D. LaForte, CME, was created to encourage higher education in the field of exhibit management, develop qualified industry professionals, and create greater academic awareness of this career field. Applications are due by April 15, 2008.

LaForte Scholars will receive a one-time scholarship for tuition, books and other expenses required for academic coursework and cooperative education related to this area of study.

To be eligible for this scholarship, the recipient must have coursework remaining in his/her college experience, and must be in good academic standing at an accredited institution. LaForte Scholars will also be considered for, but are not guaranteed, internships with exhibitors and/or TSEA at TS2 2008-Total Solutions Marketing for the Exhibit & Event Professional.

The recipient shall also be a student with a demonstrated interest in pursuing a career in the field of exhibit management; this may be demonstrated by their major field of study, submission of essay on said subject matter, prior related work experience, or other pertinent activity. Recommendations from instructors will also be considered.

For more information, visit www.tsea.org, or contact Betsy Carnahan at bcarnahan@tsea.org or at 312.949.5795. Applications are due by April 15, 2008.

TSEA is the association for exhibit and event professionals, and provides education, advocacy, and networking opportunities to its members. Visit www.tsea.org for more information. The association is the sponsor of the industry's leading conference and exhibition, TS2 2008 — Total Solutions Marketing for the Exhibit & Event Professional, which will be held July 27 - July 31, 2008, in Philadelphia, Pa. For information about attending TS2 2008, visit www.tsea.org/ts2.


Nashville Convention & Visitors Bureau
pledges support to ASAE & The Center’s social responsibility initiative

WASHINGTON, D.C. — The Nashville Convention & Visitors Bureau has pledged $100,000 to ASAE & The Center for Association Leadership's social responsibility initiative, a long-term commitment to develop guiding principles for associations looking to integrate social responsibility into their everyday operations.

ASAE Logo "We are very pleased to have our friends at the Nashville Convention & Visitors Bureau support and share in our commitment to social responsibility," said ASAE President and CEO John H. Graham IV, CAE. "Our community's capacity for addressing some of the critical challenges facing the world today is virtually limitless, but it will take a concerted effort to reach our potential for engagement. The Nashville CVB has consistently shown its support for ASAE & The Center and the association profession, and we are grateful for their assistance."

"By supporting ASAE and The Center in this endeavor, we are working to give associations and their members the opportunity to impact a wide range of global issues facing this and future generations," said Butch Spyridon, president of the Nashville Convention & Visitors Bureau. "We are proud to be a part of this movement and look forward to the positive changes that will result from this cooperative effort."

Over the next four years, the Nashville Convention &Visitors Bureau will support ASAE & The Center's social responsibility initiative with yearly contributions of $25,000. This year, ASAE & The Center will host a first-ever Global Summit on Social Responsibility April 30-May 2 at a hub site just outside Washington, D.C. and in connected sites throughout the U.S. and the world.

In addition to this initiative, the Nashville CVB has sponsored the entertainment for ASAE & The Center's Summit Awards Dinner for five consecutive years. The Summit Awards honor the very best efforts of associations to positively impact society and the quality of life enjoyed in this country.

"Nashville has always recognized the value and role of associations in making the world a better place. We are tremendously excited to have the support of the Nashville CVB as we work toward making this first Global Summit a success and as we translate the outcomes of the Summit into a longer-term agenda for the profession," said Susan Sarfati, CAE, president and CEO of the Center for Association Leadership and executive vice president of ASAE.

The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention and tourism industry to the community by developing and marketing Nashville as a premier destination.

Nearly 300 participants have already signed up for ASAE & The Center's Global Summit on Social Responsibility, to be held at the Gaylord National Resort & Convention Center just outside Washington, D.C on April 30-May 2. More participants are expected to contribute to this ground-breaking event via one of the connected sites in the United States and abroad. Connected sites have been confirmed in Chicago, IL; Tallahassee, FL; Atlanta, GA; Duluth, GA; Cleveland, OH; Nashville, TN; Austin, TX; Milwaukee, WI; Seattle, WA; Brussels, Belgium; Shanghai, China; Singapore, Singapore; and Dubai, United Arab Emirates. Conversations are under way regarding other locations in Phoenix, AZ; Sacramento, CA; New Orleans, LA; New York, NY; Sydney, Melbourne and Canberra, Australia; Rio de Janeiro, Brazil; Bogota, Columbia; London, England; Paris, France; Jakarta, Indonesia; Dublin, Ireland; Manila, Philippines; and Barcelona, Spain.

To learn more about ASAE & The Center's Global Summit on Social Responsibility and our larger Social Responsibility Initiative, visit www.asaecenter.org/globalsummitsr.



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DESTINATION MANAGEMENT

PRA Destination Management San Francisco wins
2007 ADME Achievement Award

SAN FRANCISCO — PRA Destination Management San Francisco has again been recognized by the Association of Destination Management Executives as the winner of the 2007 ADME Achievement Award for Best Transportation Logistics, according to Ilene Reinhart, DMCP, CMP, president of ADME.

PRA logoThe award was presented to Ferris Suér and Liz Watson, co-principal owners of PRA San Francisco. This is the third consecutive year PRA Destination Management San Francisco has been named a finalist for the ADME Achievement Awards, having won the transportation category award two out of the last three years.

"We are so proud of the entire PRA San Francisco team," commented Laura Rednour, president of PRA Destination Management, Inc. "To once again be recognized for outstanding achievements is quite an accomplishment. From the award-winning transportation programs, to special event planning and team building activities, PRA San Francisco sets the standards for being a true leader within our industry."

[CONTINUED]


Catersource photos


EVENT PLANNING

Leading industry professionals team up to expand event planning resources

The Custom Event joins forces with
M&M — The Special Events Company

CAROL STREAM, Ill. — M&M — The Special Events Company recently announced The Custom Event, a Libertyville, Ill. based event planning firm, joins forces to provide clients a cohesive package of materials, creativity and event production.

"I am thrilled that my company, The Custom Event, has merged with M&M," said Bonnie Hansen Rybicki, former principal of The Custom Event and now M&M's vice president of strategic services.  "M&M is a veteran in the industry with an outstanding reputation and I am excited to bring my expertise to this powerhouse."

MM events logoWith more than 100 event specialists on site, M&M can offer any level of service from basic rental packages to full scale strategic planning and production.   M&M has produced events of all magnitudes, ranging from major-city airport terminal openings to fashion shows to corporate product launches to intimate weddings and everything in-between.

"Bonnie brings unprecedented strategic development and live production expertise to M&M.  In coupling this with our vast resources and existing capabilities, we anticipate a bright future," said Michael Berk president of M&M. 

M&M is one of the country's largest and most comprehensive suppliers of event products and services. With nearly 30 years of industry experience, the company provides a vast rental inventory, in-house décor and floral services and complete production capacities.  With locations in the Chicago and Dallas areas, the company creates events from coast to coast.  M&M has created event experiences for the PGA, Major League Soccer, Boeing, Nieman Marcus, and McDonalds, to name a few.  M&M's core capabilities in elements, design and strategy create value and excitement for any event.  For more information, visit www.mmspecialevents.com.


VENUE NEWS

Hyatt Regency Pittsburgh
completes $4 million renovation

PITTSBURGH — Hyatt Regency Pittsburgh, the largest first class hotel in the airport corridor and connected via an indoor walkway to the Pittsburgh International Airport, recently completed a $4 million renovation.

Hyatt PittsburghThe new Hyatt Regency Pittsburgh's extensive guest room renovation was created to foster guest's productivity, relaxation and fulfillment with an emphasis on stylish design, innovative services and comfortable amenities.  The renovation includes new carpeting, wall coverings, and drapes that accent the room's surroundings while upgraded bathroom lighting, Speakman showerheads, and space enhancing curved shower rods are inviting and refreshing after an event-filled day.

The hotel features the Hyatt Grand Bed, a luxurious pillow top Sealy mattress dressed with high thread-count sheets, a fluffy down comforter, plush down pillows and sleek designer touches-all geared towards a superior quality sleep.  The guestrooms have been created to enhance an atmosphere of casual hospitality while you enjoy the technological beauty of your 32" flat panel high-definition TV.  Each room boasts an in room I-Home docking station, leather lounge and ergonomic leather desk chairs, similar to what our guests might expect in the comfort of their own home.  The 1,126 sq. ft. Presidential Suite and four premier suites have also undergone complete renovation featuring 42" flat panel high definition televisions, Bose Stereo System, DVD player, complimented by extensive music and movie libraries.

In addition, the hotel has upgraded and refreshed the existing ballroom space to offer some of the finest and most flexible meeting facilities in Pittsburgh area while adding an encouraging social interaction within a softer, more intimate atmosphere.  The hotel's enhanced ballroom has more than 20,000 sq. ft. of meetings and event space complete with an expansive foyer, all conveniently located in the conference center on the lobby level.

The newly renovated 336-room Hyatt Regency Pittsburgh International Airport is the largest hotel in the airport corridor with 20,000 square feet of flexible meeting space. The hotel is conveniently located with direct access to the airport by an enclosed moving walkway. The hotel includes 11 specialty suites, an indoor heated pool, Jacuzzi, a state-of-the-art Fitness Center and on-site dining venue, The Olive Press.  For additional information or to make reservations, please contact Hyatt Regency Pittsburgh directly at (724) 899-1234 or logging on to www.pittsburgh.hyatt.com.


Global Spectrum exceeds city goal for
economic inclusion

Duke Energy centerCINCINNATI, Ohio — Global Spectrum, the management firm responsible for the daily operation of the Duke Energy Center, has exceeded the City of Cincinnati's goal for minority and small business inclusion.  In a letter to Duke Energy Center General Manager Ric Booth, Ellington Management Services reported that minority and small business participation was 32 percent in 2007. This exceeded the 30 percent goal established by the City of Cincinnati.

"The amount spent with SBE's more than doubled from that of 2006," said Ellington Management Services CEO Eugene Ellington, "the total dollars spent in 2007 was $569,805.77."

Ellington also reported that the number of SBE vendors doing business with Global Spectrum at the Duke Energy  Center increased from 5 in 2006 to 11 in 2007.

"This is a very positive report and we are proud of the results," said Ric Booth. "We are a part of the community and we want to make sure that as many people as possible can share in the benefits of this great facility. We are going to continue to strive to meet and exceed the City's inclusion goal."

Global Spectrum worked with SBE vendors on a wide variety of projects and services. They included everything from electrical maintenance and computer services to painting, printing, and construction services.

"Ric and his staff at the Duke Energy Center are to be commended for their outstanding achievement and commitment to inclusion and diversity," said Ellington, "the results of our efforts can be used as a model for promoting effective economic inclusion practices."

This is one example of the positive economic impact the Duke Energy Center has on Cincinnati. In 2007, the Center hosted 368 events that brought 498,459 guests from all over the world to experience downtown Cincinnati. With several new consumer shows and large national conventions such as the NAACP and the National Baptists Convention coming in 2008, the Duke Energy  Center is expected to have an even greater impact than in 2007.

"The investment made by Cincinnati and Hamilton County in renovating and expanding the Duke Energy Center is paying off," said Booth. "This would not have been possible before the expansion that was completed in 2006."

Duke Energy Center, located in Cincinnati, OH, is a more than 750,000 square foot convention center that was reopened, refreshed and renovated, in June 2006. The Center, which is owned by the City of Cincinnati, is managed by Global Spectrum. Global Spectrum (global-spectrum.com) is the fastest growing firm in the public assembly facility management field with more than 70 facilities throughout the United States and Canada. The Philadelphia-based company is part of Comcast-Spectacor— one of the world’s largest sports and entertainment companies.


TRADE SHOW ELEMENTS

Sign Pro photo

Orbus launches SignPro Systems:
Wayfinding Sign Frames Division

Sign Pro assemblyBOLINGBROOK, Ill. — SignPro Systems is a complete line of off-the-shelf, affordable, curved frames that is supported by a full staff that includes in-house design engineering, product assembly and custom finishing. By taking advantage of Orbus' vast warehousing capacities, SPS is ideally positioned to fulfill a growing need for responsive lead times and lower cost options, in a market where turnaround times and cost concerns have grown more critical.

Over the past seven years, Orbus has developed its reputation based on a combination of aggressive pricing, outstanding customer service and fast-shipping. SignPro Systems will apply the same successful business formula to the directional signage industry, which will allow our dealers to offer more aggressive pricing to end-users while maintaining superior margins.

SignPro Systems is offering new options for well-designed versatile and user-friendly frame systems- including wall-mounted signs, projecting signs, directory signs, desk stands, suspended signs, triangular signs, light boxes, snap frames and more.

  • Versatility: SPS' curved frames allow the sign maker to offer a variety of finishes: one single sign frame will accommodate a multitude of sign substrates and fabrication methods, from printed paper inserts mounted with the protective lens, to laminated prints, cut vinyl, photopolymer, ADA faces, engraved plastics, metal and more.

  • Interchangeability: SPS frames are also easy to update by the end-user, by simply removing one sign insert and replacing it with the next. No need to send the frame back for a graphic change.

As a trade-only supplier, SignPro Systems will be launched with the release of revenue-generating sales tools, professionally designed and developed with the sign professional in mind:

  • The Sign Makers' Handbook- a 12-page product handbook featuring the entire standard product line. The catalog is free of pricing or contact information, allowing dealers to make it their own brochure by applying their contact info to the back cover.

  • The online version of the Handbook at www.signmakers-handbook.com. Sign professionals can now send the end-user to this convenient online resource- free of pricing or contact information. Adding a link from their site to www.signmakers-handbook.com extends the number of options available to their customers and allows the sign professional to present the most updated solutions without having to update their own website. SignPro' Systems is doing all the work for them in the background.

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TRADE SHOW ELEMENTS

Eastman Spectar Frost Copolyester adds flair for a variety of interior retail design applications

SpectarpicKINGSPORT, Tenn. — Designers can now infuse creativity into the indoor retail environment using Eastman Spectar Frost copolyester, an innovative material from Eastman Chemical Company. Providing increased design flexibility and durability in a high-end matte finish, sheet made with Spectar Frost is ideal for a variety of interior design applications, including shelving and partitions, lighting applications and countertops.

Shelving and partitions are an integral part of the retail environment. In addition to housing products for sale and defining store sections, these fixtures also form a core element of the retail landscape.   Sheet made with Spectar Frost offers an opaque finish that can provide shelving and partitions with a premium appearance while clearly delineating spaces within a store.

Spectar Frost’s cloud-like finish also provides sheet with inherent light-diffusing properties, making it ideal for retail lighting applications, including illuminated signage, light boxes and decorative light diffusers.  As retailers and brand owners increasingly seek to differentiate themselves from the competition, these lighting fixtures can be used to draw customers to certain products in specific store sections or to add a high-end feel to overall retail design.

[READ MORE]


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EXHIBIT EXPERTISE

Siskind

How the Internet can enhance
your trade show experience

By Barry Siskind

There was a moment in the 90’s when the thought of “virtual trade shows,” sent shivers up the spines of some show managers and exhibitors who thought the Internet would mark the death of the world’s oldest marketing tool. Well a decade and a half later, we know that all that fuss was for not. Not only have shows continued to thrive they have done so living side by side with the Internet.

Using the Internet makes a great deal of sense. It can save time, help you focus and ensure that you are participating in the right show. 

Here are a few hints and helpful sites to visit before your next show.

PEOPLE MAKING NEWS

Liz Watson of PRA Destination Management San Francisco honored with 2007 ADME Rising Star Award

Liz WatsonSAN FRANCISCO — Liz Watson, co-owner of PRA Destination Management San Francisco has been recognized by the Association of Destination Management Executives (ADME) as the winner of the highly-coveted, 2007 ADME Rising Star Award, according to Ilene Reinhart, DMCP, CMP, president of ADME. The ADME Rising Star Award is given to a select group of up and coming DMC professional who have proven to be outstanding in their respective industry with less than five years of DMC experience.

"We are so proud of the Liz and her extraordinary achievement of being named the 2007 ADME Rising Star," commented Laura Rednour, president of PRA Destination Management, Inc. "Liz exemplifies a client's perfect DMC partner. Her detailed, professional business approach accentuated with a high sense of style creates an immediate sense of confidence and comfort.  She invests the time and energy to establish the trust imperative in our industry for successful supplier and client partnering relationships and has established an environment of motivated, skilled team members delivering efficient, effective procedures that go beyond client expectations. Liz truly is a leader in our industry and we wish her all the best in her continued success."

The 2008 Achievement Awards were presented by the Association of Destination Management Executives (ADME), the only professional society for destination management executives with more than 250 members in North America and the European Community. Members of the ADME Achievement Awards' judging teams selected the award winners among the Finalists and winners were announced during a gala banquet in February at the Sheraton in New Orleans.  Destination management executives from around the world participated in the event.

[READ MORE]


Tom Linhares receives
Mayflower Transit Operations Achievement Award

Linares
Richard McClure, CEO of Mayflower, left, presents the Operations Achievement Award to Tom Linhares.

ST. LOUIS — Tom Linhares, Dodge Moving & Storage, Earth City, Mo., was honored with the Mayflower Transit 2008 Operations Achievement Award at Mayflower's national sales and operation conference, held in St. Louis. Dodge Moving & Storage is an agent of the worldwide household goods transportation van line.

The recognition acknowledges excellent individual performance in the field of operations. Only one individual is chosen for the annual award from the employees at the nearly 400 domestic Mayflower agencies.

Linhares serves as an Executive Vice President and the General Manager at Dodge Moving & Storage. He is also President of the Missouri Movers Association, a position he took over in 2007.

His career in the moving and storage industry started back in 1985 while he was attending college. Linhares worked as a driver and crew supervisor for an agency in Kansas City, Mo. After graduating from the University of Missouri-Kansas City, he was soon promoted to operations supervisor, sales manager, and later vice president.

He joined the Dodge team in 1998 as general manager of the Chicago office, and moved to St. Louis when that office was sold in 2001. Recently he was named to the "Futures Group" by Mayflower's parent company's Board of Directors.

Scott Kiewitt receives United Van Lines Sales Achievment Award

Scott Kiewitt
From left to right: Richard McClure, CEO of Mayflower; Scott Kiewitt; and Dan McCollister, Chairman of the Board.

ST. LOUIS — Scott Kiewitt, McCollister's Transportation Systems, Burlington, N.J., was honored with the United Van Lines' 2008 Sales Achievement Award at United's national sales and operation conference, held recently in St. Louis. McCollister's Transportation Systems is an agent of the worldwide household goods transportation van line.

The Sales Achievement Award is in recognition of accomplishments in the moving services sales field and recognizes an agency representative with a proven sales track record who contributed to the profitability of both the agency and the van line system. Only one individual is chosen for the annual award from the employees at the more than 450 domestic United agencies.

United Van Lines, with headquarters in suburban St. Louis, is the nation's largest household goods mover and maintains a network of 1,000 affiliated agencies in 135 countries around the world.  More information about United and its services can be obtained through the company's Web site at www.unitedvanlines.com.


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We are interested in knowing what is happening in your region and within your company. We are looking forward to receiving editorial submissions, photos, letters and comments. Feel free to send information regarding people, products, venues, shows, meetings and events.

E-mail or call Vincent Hernandez at Trade Show Expo
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