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HEADLINES this week:
Also read exhibit expert Barry Siskind’s column
EXHIBITOR2008
The conference will be held at the
Mandalay Bay Convention Center in Las Vegas March 9-13.
The Exposition runs March 10-12.
TSEA to Exhibit at EXHIBITOR2008
 CHICAGO — TSEA will exhibit March 10-12 at EXHIBITOR2008 at the Mandalay Bay Convention Center in Las Vegas, Nev. Exhibition hours will be from 11:30 a.m.-3:30 p.m. The conference will take place from March 9-13.
Newly-branded TSEA will be in Booth No. 1027, providing information to help exhibit and event professionals Stand OUT, both as professionals and exhibitors. TSEA will offer new opportunities for attendees through education, networking and resources.
People who stop by TSEA's booth will have the chance to be on the cover of TSEA's Stand OUT! magazine (for promotional purposes only) by way of green screen and photographer, donated by InstaFotos, Inc. Not only will TSEA be taking photos of attendees; they'll also be handing out the buttons-with saying such as "Booth Goddess" and "I don't need no stinking badges!"-that were so popular at TS2 2007. These features top off the staple educational literature, industry information and stimulating conversation that can be found at the booth.
Exhibitors and attendees will have also networking opportunities, as well as the chance to learn best practices, strategies and techniques to expand professional skills and performance.
Some top-notch exhibitors include ELITeXPO, ExhibitForce, Freeman, GES, Brumark and Kubik. For information on the Exhibitor 2008 in Las Vegas, Nev.,
visit www.exhibitoronline.com/exhibitorshow.
TSEA is the association for exhibit and event professionals, and provides education, networking and resources to its members. Visit www.tsea.org for more information. The association is the sponsor of the industry's leading conference and exhibition, TS2 2008 — THE Industry Event for Exhibit and Event Professionals, which will be held July 27 - July 31 in Philadelphia, Pa. For information about attending TS2 2008, visit www.tsea.org/ts2.
Nomadic Display Spearheads Pajama Drive to benefit Las Vegas shelter for women
SPRINGFIELD, Va. — Nomadic Display, a world leader in portable and modular display solutions, is spearheading a pajama drive for the charitable organization, Helen's Pajama Party to Protect Women, at EXHIBITOR2008. The pajamas will be donated to The Shade Tree, a Las Vegas shelter that serves 3,355 homeless and abused women and children each year.
 Kelly Sargent, President of Brainstorm Marketing, got the bright idea to donate new pajamas to emergency shelters for women in Des Moines two years ago. She established the organization "Helen's Pajama Party to Protect Women" in memory of her mother. To date, her efforts have resulted in the collection of over 3,000 sets of new pajamas for distribution to shelters throughout Iowa.
"Women seeking asylum usually arrive with nothing but the clothes on their backs. Charitable donations frequently support children's needs. The comfort of a brand new pair of pajamas goes beyond physical warmth. They are a small luxury that help to restore women's feelings of security and self worth. And pajamas are a practical gift that can be taken with them when they leave a temporary crisis support center," Sargent said.
Nomadic Display is proud to support members of its distribution network and recognize their contributions to important causes. "As a woman-owned company we have always helped organizations that assist women and their families," says Patricia Goeke, President of Nomadic Display. "We wanted to supplement Kelly's efforts and offered to bring her program with us to EXHIBITOR2008." Attendees wishing to participate in the drive may bring a pair of new pajamas, in women's sizes small to 2x/XXL, to its exhibit (No. 1137) during show hours.
Gwen Parsons, Senior Vice President of Nomadic Display reached out to "Women in Exhibitions," an informal group of industry friends and colleagues, to amplify Nomadic's efforts. "Industry women welcomed the opportunity to join us in giving back to the women of Las Vegas where so many exhibitions take place every year," Parsons said.
Carol Fojtik, Senior Vice President of Hall-Erickson, coordinated the meeting of "Women in Exhibitions" where Kelly Sargent will share her story of the founding of Helen’s Pajama Party to Protect Women. The meeting will be held on Monday, March 10 at 5:30 p.m. in room Palm E of the Mandalay Bay Convention Center — immediately prior to that evening’s show reception. The meeting room and refreshments have been donated by Exhibitor Magazine and Hall-Erickson, organizers of Exhibitor2008.
The Shade Tree mission is to provide safe shelter for homeless and abused women and children in crisis and to offer life-changing services promoting stability, dignity, and self-reliance. The Shade Tree recently opened Noah's Animal House, which is the only shelter in the western United States that provides a safe haven for the pets of homeless and abused women.
Nomadic Display to debut new instand accessories
SPRINGFIELD, Va. — Glowing red acrylic panels. Cable-suspended graphics. Live presentation. These are just a few of the many unique highlights of the 20-foot-by-30-foot island exhibit (Booth No. 1137) that Nomadic Display will showcase as it formally unveils its new line of designer accessories developed for Instand, the world's most popular pop up display during EXHIBITOR2008.
These new accessories enable exhibitors to customize the look and function of their pop up exhibit by transforming a flat graphic backwall into a dynamic three-dimensional exhibit while enjoying the benefits of pop-up technology — light weight, cost-effective and fast installation.
Nomadic Display's panoramic island exhibit booth, flawlessly blends three of its multiple product lines — Platinum, DesignLine and Instand — to create an immensely accessible and open environment ideal for both one-on-one and group presentations. The exhibit also features large signature red glowing acrylic panels and a central tower, which utilizes cable-suspended graphics and supports a highly visible overhead signage helping attendees to easily locate Nomadic on the show floor.
Through the lit archway located in the central tower is a double-sided 10-foot Instand Classic. Sitting on an uplit display pedestal, it showcases the new line of designer accessories which includes a 22-inch monitor, keyboard shelf, backlit profile headers, downlit sconce light, product shelves and 3D stand off signage.
While visiting the exhibit, attendees will also be able to view a live presentation to learn about Nomadic Display's innovative products and services. Internet-ready kiosks are situated right outside the exhibit's theatre space for convenient on-the-spot walk-through of Nomadic's content-rich web site, www.nomadicdisplay.com.
Czarnowski Demonstrates ‘what makes a difference’
— an interactive experience matching
brands with charities
ATLANTA — Czarnowski, a leading exhibit and event firm, invites all EXHIBITOR2008 attendees to experience "what makes a difference."
 All visitors to the Czarnowski exhibit (Booth No. 401) at EXHIBITOR will have the opportunity to engage in an interactive CharityMatch, where based on their company's specific brand attributes, Czarnowski will match them with one of the twelve charities that Czarnowski is supporting in 2008. In addition, Czarnowski will make a donation in each visitor's name to their matching charity-and give them a pin promoting the charity to wear during the show.
The CharityMatch program is an offshoot of Czarnowski's 2007 holiday gift. In December, Czarnowski clients received a magnet-embedded Lucite plaque. Every month, each client receives a note describing the charity of the month and a magnetic square that graphically represents the charity to add to the Lucite plaque. In addition, Czarnowski makes a donation to that charity in each client's name.
Czarnowski selected the twelve charities to be as broad based as possible. "We wanted to contribute in as many sectors as possible," says Janine Makar, director of marketing for Czarnowski. The charities are: All Kinds of Minds; American Heart Association; Earth Watch Institute; American Cancer Fund; Mental Health America; Action Against Hunger; American Red Cross; American Rivers; International Fund for Animal Welfare; Union of Concerned Scientists; Oxfam America; and Americans for the Arts.
In addition to the CharityMatch activity, Czarnowski will be using its exhibit to showcase a variety of technologies that can be integrated into exhibit and event environments to help connect with audiences and increase return on investment. "We see the exhibit as a continuation of the conversations we've started with our clients on using technology to enhance exhibit and event experiences," says Makar. For those attendees who want to learn more about choosing the right technology solution, Jim Milanowski, v.p. and general manager of Czarnowski Atlanta; Tom Frisby, v.p. strategic services for Czarnowski think(form) and Alan Barber of Background Images, will be presenting "Design + Technology = Engagement" as part of the EXHBITOR2008 curriculum. That presentation will take place on Monday at 8 a.m.
Brumark to launch three green flooring solutions
MARIETTA, Ga. — Brumark, the one-stop Total Flooring Solutions Specialist, announced it will launch three innovative new green flooring options during EXHIBITOR2008 in Las Vegas.
Brumark's new TraxFlex Hardwood Flooring System provides the beautiful look of real hardwood flooring while saving exhibit and event companies time, money and hassle. The durable 3/4-inch solid hardwood floor installs on patented spring-mounted plastic tracks for fast, simple installation with no tools. The track system provides easy wire management, and allows the floor to be quickly disassembled, reused and reconfigured. TraxFlex also resists normal wood shrinkage and expansion caused by changes in temperature and humidity, so it can be used indoors or in covered outdoor areas.
"With its fast installation and indoor/outdoor capability, TraxFlex can be used in places hardwood flooring could never be used before," says David Walens, president of Brumark. "This new product will truly open up a whole new world of possibilities in event and tradeshow flooring."
Brumark is also introducing BruCork, a naturally beautiful, comfortable, durable, and low-maintenance cork flooring. BruCork's patented tongue-and-groove installation system provides rapid setup with no adhesives, as well as the ability to easily remove planks for repair or reconfiguration. The flooring is made from the renewable bark of cork oak trees in a completely environmentally friendly manufacturing process, making it 100 percent green.
In addition, Brumark has entered a strategic partnership with Wise Industries Inc. to be the exclusive distributor of Wise's foam interlocking carpet tiles to the tradeshow and event industry in the U.S. and Mexico. The interlocking tiles will be marketed under the BruLock name and will début at EXHIBITOR2008 at Booth No. 615.
BruLock Carpet Tiles are made of recycled content and are 100 percent recyclable, with Brumark accepting the tiles back for recycling. BruLock Carpet Tiles come in a variety of finishes, and custom tiles are available. Optional patent-pending beveled edges add an attractive look.
"We're very excited to be bringing our customers three innovative new solutions unlike anything else out there," says Walens. "And with the increasing popularity of green products in the trade show and event industry, we're proud that these new options are green as well as convenient."
ASSOCIATION NEWS
CEIR answers members, redesigns Web site
 DALLAS — The Center for Exhibition Industry Research (CEIR) has redesigned its Web site at www.ceir.org to a more user-friendly format when searching for its wealth of information and resources. Not only will visitors benefit from a more organized layout, but the new CEIR site also features:
- Exhibition Industry Promotion Campaign: Almost 30 free, downloadable ads that communicate the value of exhibitions to business leaders and decision-makers through advertising and public relations.
- CEIR Research Reports: CEIR's library includes both current and archived reports offering a historical look at the value of exhibitions in years past. In some cases, these reports do not reflect current regulatory changes or technological advances. However, they do provide relevant comparative information and provide a unique perspective. They are categorized by specific topics for ease of search.
- Exhibition Industry Census: CEIR's Exhibition Industry Census provides the statistics needed to accurately identify current involvement, plan strategies, set legitimate goals and measure progress precisely. The Census contains data on all B2B (business-to-business) and consumer exhibitions occupying at least 3,000 net square feet of space and including at least 10 exhibiting companies. More than 13,000 events have been counted - three times the levels frequently reported.
- Event Data Reporting: CEIR members may report their exhibition metrics through the site for inclusion in statistical evaluations.
CEIR members as well as members of the International Association of Exhibitions and Events (IAEE) can access and download the latest research simply by signing in using their membership ID and password. There is a method how the research is categorized on the CEIR Web site member identification number. All research is a free benefit of membership with the exception of the CEIR Index and CEIR Census.
Visit www.ceir.org to see the latest changes and offerings by CEIR.
Cyclonix expands capability in larger facility
 MORGAN HILL, Calif. — March 3, 2008-Cyclonix, a creator of dynamic brand architecture has increased it capabilities with the expansion of its headquarters. The addition of a state of the art graphic department, two additional conference rooms, additional sales offices and expanded design and project management space make the 70,000 square foot facility the ideal environment for delivering the high level of service Cyclonix customers rely upon.
The additional space enables the company to increase efficiency and prepare for future growth. New plotters and printers expedite production and upgrades to IT and telecommunications systems ensure the best possible internal and external communications. "A number of our departments had been working from satellite offices on the site. Consolidating everyone has streamlined operations and expanded our capacity," say Bob Schiavone, v.p. of operations for Cyclonix.
"We are very excited about the additional space, equipment and technology. It allows everyone to work more comfortably and effectively - which ultimately benefits our clients," says Marty McGreevy, president, Cyclonix.
Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonixinc.com or call (800) 470-0062.
New York state backpedals,
decides not to sell land near Javits Center
 NEW YORK — After a rush of criticism from New York Mayor Michael Bloomberg, City Council Speaker Christine C. Quinn, and trade show and tourism executives, New York Governor Eliot Spitzer's administration has decided to suspend its plan to sell the block of land between 39th and 40th Streets from 11th and 12th Avenues, according to The New York Times. The sale of that land would prevent any future significant expansion of the Jacob K. Javits Convention Center.
State officials are establishing a task force consisting of city officials, state legislative leaders and Ms. Quinn to concentrate on the needs of the convention and trade show industry in the city. The task force will consider whether to renovate the Javits Center or possibly support the construction of a new convention center in Queens.
According to The New York Sun, Robert Yaro, President of the Regional Plan Association, supports building a convention center in Queens that would act as a satellite to the Javits Center. Yaro says the location would be ideal because the new facility would be near two airports, highway transit and several hotels.
Phoenix Convention Center celebrates major milestone
Topping out ceremony marked structural completion of $600 million expansion
PHOENIX — The Phoenix Convention Center celebrated a major milestone in the construction of the new North Building on February 25th. The construction contractor, Hunt-Russell-Alvarado, hosted a "Topping Out" ceremony which marked the completion of the North Building structure, a significant milestone for the second phase of the $600 million expansion project.
The expansion of the city's convention center began in 2004, and once completed, will triple the size of the former facility to nearly 900,000 square feet of event space.
The Phoenix Convention Center expansion project is a cooperative effort between the City of Phoenix and State of Arizona and is being completed in two phases. Phase One was completed in July 2006 with the opening of the new West Building. Phase Two, the North Building, scheduled for completion in December 2008, broke ground in May 2006.
The four-level North Building will be three times the size of the new West Building, and will feature amenities such as a 45,000 square foot street-level ballroom, a food court with five themed eateries and 56 meeting rooms.
Over 1500 construction workers, contractors, and staff attended the ceremony. Phoenix Mayor Phil Gordon and Phoenix Councilman Michael Johnson spoke at the ceremony where a beam was lifted with a tree as part of the Topping Out tradition. Three buffet stations served the construction workers home-style barbeque as a thank you.
"This is a joint project that will directly benefit the city of Phoenix by bringing people to our hotels, restaurants and shops - while it also benefits all Arizona residents," said Mayor Phil Gordon. "We have seen a significant impact during this five-year construction period with 94 percent of the work performed by Arizona residents, 9,442 people employed, $56.6 million paid in wages and $20.8 million paid in state construction tax revenue."
The construction of the North Building is on schedule and will be complete in December 2008. It will accommodate its first groups in January 2009.
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SHOW NEWS
Ang Lee, James Schamus to recieve first
ShoWest/Nato Freedom of Expression Award
Lee and Schamus’ latest film together focuses on lust, caution
 LOS ANGELES — Director/producer Ang Lee and screenwriter/producer and Focus Features CEO James Schamus will be presented with the very first ShoWest/NATO Freedom of Expression award, it was announced by Mitch Neuhauser, co-managing director of the event, which will be held March 10 -13, 2008 in Las Vegas. Lee and Schamus will be presented with their award at the Opening Day Luncheon to be held on Tuesday, March 11 at Bally's and Paris Las Vegas. The focus of this year's luncheon is going to be on the importance of Specialty and Independent films and distribution companies in today's marketplace.
"One year ago at ShoWest, I called upon cinematic artists to take the NC-17 rating seriously. Ang Lee and James Schamus answered that call with Lust, Caution, demonstrating uncompromising integrity in their filmmaking and, by accepting the NC-17 rating, that same integrity in clearly labeling a film intended for adults as what it was," noted John Fithian, President & CEO, NATO. "The film and movie theater industries can further honor them by following their example. NATO and our members congratulate Ang and James on a legacy of integrity in filmmaking."
"ShoWest is honored to be able to present Ang Lee and James Schamus with the ShoWest/NATO Freedom of Expression award, not only for the great body of work that the two have put together throughout their careers, but also for having the courage to release a film with the NC-17 rating," said Neuhauser. "NATO is a proponent of filmmakers who embrace their conviction and dedication and see that a film is released in the way they would like the public to see it. Lee and Schamus are at the forefront of doing just that."
[CONTINUED…More ShoWest news]
Remodeling on the rise with 15 million jobs,
$118 billion in spending predicted for 2008:
What to expect at K/BIS in Chicago
Industry statistics promise exciting, positive 2008
for kitchen and bath professionals
CHICAGO — Kitchen and bath professionals have a lot to look forward to in the coming year as the 2008 kitchen and bath industry forecast indicates kitchen and bath spending is up and remodels, along with new jobs, are growing. This optimistic outlook is good news for kitchen and bath manufacturers, remodelers, contractors, and designers, with $118 billion dollars projected for kitchen and bath projects in 2008.
According to the Market Forecaster Report, published annually by K+BB magazine and based on survey results from more than 3,000 consumers and design professionals, 6.9 million kitchen jobs and 8.5 million bath jobs are projected for 2008, with $80 billion and $38 billion in projected spending, respectively. Also, compared to last year's kitchen and bath jobs, partial remodeling in the bathroom will grow by 22 percent and kitchen remodeling will increase 1 percent over 2007.
A growing market segment lies in partial remodeling, according to the National Kitchen & Bath Association (NKBA). In lieu of DIY jobs or complete professional transformations, "do-some-of-it-for-me" consumers are hiring professionals for certain parts of a job, but performing other tasks themselves. Consumers are taking more of an interest in their home remodels and desire to be a part of the process, giving kitchen and bath professionals the chance to build more involved relationships with clients, as well as take on additional remodel jobs at once.
As remodeling continues to grow, there is an indication of consumers' changing perspective on what is most important in the home. With the downturn of the economy, consumers are being smart with their money and their homes, not looking to buy or sell, and are putting more thought and effort into home remodeling jobs. This surge in remodeling offers business opportunities to kitchen and bath industry professionals, bringing an optimistic upswing to the home market.
While both bath and kitchen remodeling are projected to increase, more emphasis will be placed on the kitchen in 2008 as it solidifies its status as the heart and gathering place of the home. As more people are staying home, the living room moves into the kitchen and the kitchen moves outdoors and to other rooms in the home, broadening the definition of "kitchen." While the upcoming year may be focused on cooking, dining and entertaining, pent-up demand for bathroom upgrades should fare well for remodeling conditions in coming years.
To address the rise of remodeling, many exhibitors at the 2008 Kitchen/Bath Industry Show (K/BIS) at Chicago's McCormick Place from April 10-13, will be debuting products and services that improve the quality and efficiency of remodeling work.
Setting the tone each year for the kitchen and bath industry, K/BIS not only offers trend and product previews, but also delivers innovative education and conference sessions, lively roundtable discussions led by industry experts and celebrities, and new products and services that will guarantee a year filled with successful remodels.
For complete descriptions of events and speakers at the 2008 Kitchen/Bath Industry Show at Chicago's McCormick Place, April 10-13, visit www.kbis.com.
Euroshop 2008 exceeds optimistic expectations
DÜSSELDORF, Germany — During the recent staging of EuroShop 2008, The Global Retail Trade Fair, the high expectations were exceeded by far. The mood at the fairgrounds in Düsseldorf, Germany was upbeat, many new customer contacts were formed and a large number of deals were closed.
 "With the EuroShop 2008 results, we're above the industry average in the consumer-related segment. Compared to the previous event in 2005, the significantly more positive business climate is reflected in the facts and figures: the number of exhibitors increased by 252 companies from 1,659 to 1,911 — up by some 15 percent. Rentals of net floor space rose by 13 percent from 948,252 square feet in 2005 to 1.1 million square feet in 2008. Coming from more than 90 countries, 104,000 trade visitors attended, equivalent to 14 percent or 13,000 more than three years ago," said Wilhelm Niedergöker, Managing Director of Messe Düsseldorf.
Looking back on a more than 40-year history, EuroShop 2008 was a record-breaking event in every aspect. "The recent staging confirmed that EuroShop is and remains the most important meeting point for the world of retail! And its importance goes far beyond that: exhibition stand builders, architects and marketing experts from the consumer goods industry also gather inspiration for their forward-looking concepts in Düsseldorf," added Wilhem Niedergöker.
Prof. Bernd Hallier, Managing Director of the EHI Retail Institute and Chairman of the EuroShop Exhibitor Council, was also pleased with the success of EuroShop 2008: "The stands were more attractive than ever. Nowhere else will you experience such spectacular presentations that appeal to all of the senses! And the exhibitors' hard work was rewarded - visitors from all corners of the globe were not only fascinated by the ideas but ready to invest in progressive concepts, too. In addition to the commercial successes achieved during EuroShop we are also expecting brisk post-show business."
EuroShop 2008 offered a comprehensive overview of all the key trends in each of the four segments: EuroConcept (store fitting, store furnishing, architecture & design, lighting, refrigeration units and systems), EuroSales (visual marketing, sales promotion, POS marketing), EurCIS (information and security technology) and EuroExpo (exhibition stand construction, design, events). On the exhibitor side, market leaders were as much in evidence in the segments as young companies from growth markets. Compared to EuroShop 2005, some sub-sections experienced a major growth surge, such as lighting and floor covering.
Some 54 percent of the exhibitors and 58% of the visitors at EuroShop 2008 arrived from outside of Germany. "This is compelling confirmation of EuroShop's leading position on the world market," noted Wilhelm Niedergöker.
More than 60,000 attendees arrived from countries other than Germany - 8,500 more than at EuroShop 2005. 30 percent of the non-German visitors came from overseas, while 70 percent were based in Europe. According to a survey, every second visitor traveled to Düsseldorf with specific purchasing intentions.
The next EuroShop staging will take place from February 26 - March 2, 2011 in Düsseldorf, Germany. EuroCIS will again be held from Feb. 10-12, 2009 in Düsseldorf. For further information on visiting or exhibiting at EuroCIS 2009 or EuroShop 2011, contact Messe Düsseldorf North America at (312) 781-5180 or visit www.mdna.com.
RSCVA Celebrates Completion of Reno-Sparks Convention Center West Plaza Expansion
RENO, Nev. — The Reno-Sparks Convention and Visitors Authority (RSCVA) celebrated the completion of the $2.37 million Reno-Sparks Convention Center west plaza expansion on Thursday.
The six-month construction project, contracted to Building Solutions, LLC., lowered and leveled approximately two-thirds of an acre in front of the convention center's concourse C facing Virginia Street. Contractors developed a new limousine staging and parking area, added lighting, improved the disabled ramp access and enhanced the Virginia Street entrance with landscaping.
The west plaza expansion is part of the master plan to join the 35-acre site surrounding the convention center into one contiguous super block. Since the master plan was initiated in the early 1990s, the convention center and surrounding acreage has undergone a significant transformation - most notably with the $105 million convention center expansion/renovation completed in 2002 and the 2004 relocation of the Lake Mansion.
"The initial completion of the super block marks the success of a long-term undertaking that has truly improved the quality of our convention center and the experience of those who visit for conventions," said President and CEO Ellen Oppenheim. "Meetings and conventions contribute significant economic benefits to Reno-Tahoe, and having quality facilities is critical to our ability to attract and retain convention business."
Of the 5.1 million people who visited Washoe County in 2006, 14 percent traveled to attend a meeting or convention according to the RSCVA visitor profile study.
The west plaza expansion, which came in under budget, was financed from a medium-term loan. Land acquisition cost $997,000, along with $1.37 million for construction and demolition as well as legal fees and other related costs.
Future improvements to the convention center include a sky bridge slated for completion in late 2008. The sky bridge will connect the Atlantis Casino Resort Spa to the north end of the convention center building, providing convention center visitors easier, all-weather access
For more information about Reno-Tahoe, America's Adventure Place call
800-FOR-RENO (800-367-7366) or visit www.VisitRenoTahoe.com.
Saint Charles Convention Center
honored for service excellence
ST. CHARLES, Mo. — For the second-consecutive year, the Saint Charles Convention Center has received the Prime Site Award for outstanding service and venue excellence. The 154,000-sq. ft. convention center, located in St. Charles, Mo., was named a Prime Site Award recipient by Facilities & Destinations Magazine, an industry publication which covers public assembly facilities.
 "We are honored to accept this award on behalf of the facility and recognize that our partnerships with the CVB and visitor industry play a significant role in our success," said Global Spectrum's Shura Lindgren, General Manager of the Saint Charles Convention Center. "For our dedicated Global Spectrum staff to be professionally recognized by Facilities & Destinations is simply outstanding."
Facilities & Destinations Magazine is uniquely positioned to evaluate and recognize venues for their achievements of excellence. The annual Awards of Excellence, who are selected by industry experts, association executives, meeting planners and tradeshow managers on behalf of Facilities & Destinations, are presented to the top convention and exposition centers.
"We are proud to have Global Spectrum as the management firm operating our convention center. Their staff's commitment to outstanding customer service has distinguished our venue from other similar sized convention centers," said David Rosenwasser, Director of the Greater Saint Charles Convention and Visitors Bureau.
"Global Spectrum always provides first class service for our citizens visiting the Saint Charles Convention Center," said Patti York, Mayor of Saint Charles. "They are great partners for the City and we look forward to future successes."
The St. Charles Convention Center opened in April of 2005 and has exceeded budgeted expectations in each of its first two years by hosting nearly 700 events through December of 2006. The facility boasts a 16,200 sq. ft. Grand Ballroom, and 27,600 sq. ft. of Exhibit Hall space expandable to 35,700 sq. ft. through the adjacent Junior Ballroom. The facility features additional meeting rooms, the Partners-for-Progress Executive Board Room, and the AT&T Cyber Café. One-stop shopping is always available as the Center features in-house catering, decorating, audio/visual, state-of-the-art communications, marketing, and event staffing for meetings and exhibitions.
ENVIRONMENT NEWS
TradeshowLogistics goes green, becomes founding sponsor of Convene Green Alliance
ATLANTA — TradeshowLogistics has launched Exhibiting Green, an initiative to help show organizers produce environmentally-friendly events and integrate green practices in its own day-to-day operations. As part of its commitment to Exhibiting Green TradeshowLogistics has become a founding sponsor of the Convene Green Alliance, an industry initiative that seeks to affect positive environmental practices.
The Convene Green program will offer associations and other industry partners established guidelines, best practices, evaluation tools and resources via educational events, the web resource center, trade media and promotion. In addition, the program will offer associations consulting resources in order to help them develop and implement their own "green path" plans. A database is also under development that will rate and rank facilities based on the CGA Facility Evaluation Tool.
Environmental protection has been a priority for TradeshowLogistics. "Our participation in the Convene Green Alliance gives us the opportunity to help bring leaders of our industry together to explore ways to reduce its carbon footprint," says B. J. Enright, president of TradeshowLogistics. Toby Aaron, vice president new business development, for TradeshowLogistics, will be representing TradeshowLogistics at the first industry event sponsored by the Convene Green Alliance taking place March 3 in Arlington VA. To learn more about the event visit http://www.convenegreen.com.
An integral part of TradeshowLogistics' Exhibiting Green initiative is employee focused. The company will be implementing environmental sensitivity training for all employees and currently sends staff to relevant training offered in the industry. The company offers employees the option to telecommute and has created a distributed corporate structure, which allows people to live near their work locations and lessen commute times and energy consumption. In addition to training, TradeshowLogistics has done a study to benchmark industry activities and has done an initial evaluation of potential suppliers.
TradeshowLogistics has eliminated printed exhibitor service manuals. The TradeshowLogistics' online manual includes tools that expand data collection capabilities and streamlines operations for show organizers, as well as being environmentally friendly.
To learn more about TradeshowLogistics' Commitment to Exhibiting Green visit http://www.tradeshowlogistics.com and click on the Going Green tab.
How the Internet can enhance
your trade show experience
By Barry Siskind
There was a moment in the 90’s when the thought of “virtual trade shows,” sent shivers up the spines of some show managers and exhibitors who thought the Internet would mark the death of the world’s oldest marketing tool. Well a decade and a half later, we know that all that fuss was for not. Not only have shows continued to thrive they have done so living side by side with the Internet.
Using the Internet makes a great deal of sense. It can save time, help you focus and ensure that you are participating in the right show.
Here are a few hints and helpful sites to visit before your next show.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
PEOPLE MAKING NEWS
Cyclonix adds three to California team
MORGAN HILL, Calif. — Cyclonix, a creator of dynamic brand architecture, has added three new team members: Yvette Summers, Christina Sedan and Kathy Witt.
Summers brings extensive customer service experience to her position as account manager while Sedan's experience in visual merchandising and three-dimensional design enhance the Cyclonix's design capabilities. Witt, a 28-year industry veteran joins Cyclonix as Senior Account Executive.
Summers' prior experience in account management and customer service was acquired in the exhibit and technology industries-including extensive work for medical, hi-tech and food technology companies. At Cyclonix, she will support the account executives by functioning as a conduit for communications to assure that projects run smoothly. "In addition to the high quality work produced, Cyclonix has a proven management team, great people and a wonderful work environment, which is why I wanted to join the company," Summers said.
Sedan, who was previously employed in the retail sector, will apply her background in retail merchandising and window display to developing one-of-a-kind presentation pieces and supporting client projects. "Cyclonix's seasoned industry professionals are great mentors. I'm thrilled to have the opportunity to be a member of this great creative team," Sedan said.
Located in Irvine, Calif., Witt's focus will be bringing in new business from a broad range of industries. The move to Cyclonix is a reunion for Witt, who previously worked at "Cyclonics" and then Exhibit Dynamics with Cyclonix president, Marty McGreevy; vice president, Peter Gallagher; and vice president of operations, Bob Schiavone between 1996 and 2000. Most recently, Witt was an exhibit consultant in the homebuilding industry.
Summers, Sedan and Witt are the latest additions to the multi-disciplinary team that Cyclonix President Marty McGreevy has been building at his two-year old company. Summers and Sedan bring experience outside the sphere of the exhibit and events industry extends Cyclonix's capabilities beyond typical industry offerings. Witt's deep roots in the industry are a welcome addition. "We are fortunate to have these professionals on board to help us expand our customer service, enhance our creative department and develop new business," McGreevy said.
Cyclonix uses creativity and innovative design solutions to bring passion, energy and momentum to exhibits and environments. Capabilities include strategy, design, fabrication, management and execution. Learn more at www.cyclonixinc.com or by calling (800) 470-0062.
Hanley Wood promotes McConnell, Pierce
DALLAS — Hanley Wood Exhibitions has promoted Rick McConnell to senior vice president of Exhibitions. The company has also named Shawn Pierce vice president of divisional operations. The two will jointly oversee the development and implementation of Hanley Wood's social networking product, CONNECT. Hanley Wood Exhibitions is developing CONNECT with a2z and rolled out a beta version at the recent International Roofing Expo. The company plans to formally launch the product later this year at the Remodeling Show.
McConnell, who has been with Hanley Wood since 2001, has profit and loss responsibility for EcoHome Expo & Conference, DeckExpo, four regional JLC LIVE events, the Remodeling Show, International Pool | Spa | Patio Expo and International Roofing Expo. McConnell also works on sponsorship programs. He has more than 21 years of experience in the trade show industry.
Pierce, who has been with Hanley Wood since 2000, has full profit and loss responsibility for infrastructure, IT, registration and the Web team for the Exhibitions division. Pierce developed ADAPT (A Database Analyzer & Prospecting Tool), which tracks attendance and marketing data for exhibition companies. He has more than 14 years of experience in the trade show industry.
NAHA 19 Honors Industry Icon
Martin Parsons receives lifetime achievement award
 PHOENIX — The North American Hairstyling Awards (NAHA), the pinnacle of hairstyling competitions in North America, and the Professional Beauty Association have awarded international educator, school owner and platform artist, Martin Parsons, the NAHA 19 Lifetime Achievement Award.
NAHA's top honor — the Lifetime Achievement Award — recognizes industry icons that have left an indelible mark on the hair and beauty industry and is only given to licensed salon professionals. Past winners include Michael Gordon, Yosh Toya, Irvine Rusk, John Jay, Vidal Sassoon and Paul Mitchell.
 There is no doubt that Parsons belongs in this group of hair and beauty legends. As the owner of the Advanced Academies and a marquee platform artist, Martin Parsons has shared his contagious enthusiasm for quality education with thousands of stylists around the world.
Developing his own unique Design Techniques for Cutting in the early 1970's, Parsons has continually updated and simplified this system to allow hairstylists to produce consistent haircuts through balance, proportion and the facial shapes of clients. Constantly copied but never duplicated, this system has helped thousands of stylists achieve their own sense of style and fashion. Considered one of the best long-hair artists in the world, Parsons can achieve beautiful styles with a variety of lengths of hair. An active member of the beauty community, Parsons has led by example and inspired stylists to find their own unique style and technique. Knotting and folding techniques developed by Parsons have revolutionized how stylists create hair designs for special occasions.
NAHA 19, in conjunction with Cosmoprof North America in Las Vegas will honor Lifetime Achievement Award winner Parsons, Hall of Leaders inductee Jack Storey and winners in 12 different NAHA categories.
NAHA 19 will take place Sunday, July 13 with the red carpet reception beginning at 6:30 p.m. and the gala awards ceremony at 8 p.m. Tickets and additional event details will be available starting March 15 www.probeauty.org/naha.
Champion strengthens Orlando presence with new office, personnel additions
Company's national growth continues with new Florida headquarters;
Staff additions aim to broaden Champion's partnerships with
Orlando’s hotel and trade show industry
ORLANDO, Fla. — Champion Exposition Services, a leading provider of comprehensive event solutions and exposition services, today announced that the company has opened a new office in Orlando, Florida. Located at 9401 Southridge Park Court, Suite 100, the new 60,000 sq. ft. facility will serve as Champion's base of operations in the Florida area and will enable the company to continue to meet and exceed the unique design, signage and display construction requirements of Orlando's burgeoning tradeshow and hotel industry.
 The new office in Orlando will also serve as the headquarters for Champion's growing Florida-based sales team, which includes recent addition, Beth Heffernan-Monaco, who joins the company as the Director of Sales. Prior to joining Champion, Heffernan-Monaco excelled in account management with GES Exposition Services.
"This move is one of many tactical and strategic steps that we will take this year to strengthen Champion's presence in Orlando and throughout the state of Florida. We are focused on expanding our working relationships with providers throughout the tradeshow industry, especially the large number of hotel and hospitality providers in the Orlando area," said Jim Audie, general manager, Champion. "The combination of our new office and the addition of professionals with Beth's experience and talent will be the driving force behind what we all believe is a very promising future for Champion in the thriving Orlando market."
Heffernan-Monaco has more than 17 years in the convention and tradeshow industry, working for a number of organizations including the Georgia World Congress Center, the 1996 Atlanta Committee for the Olympic Games as well as GES. Heffernan-Monaco currently serves as the Education Chair for the Florida Chapter of IAEE (International Association of Exhibitions and Events). Heffernan-Monaco graduated from Florida State University in Tallahassee, Florida and Lake Howell High School in Maitland, Fla.
VisitPittsburgh hires market research analyst,
tourism sales manager
PITTSBURGH — VisitPittsburgh announced two new employees.
Kedy'Ky Sherrill was hired as its first full-time market research analyst and Meryl Hellring was named the new tourism sales manager.
Sherrill will manage the overall research function for VisitPittsburgh. Specifically, she will be responsible for developing, collecting, maintaining and analyzing market research information pertaining to leisure and convention visitors to the southwestern Pennsylvania market, as well as market information concerning Pittsburgh's resident and business environment.
"We're delighted to have Kedy'Ky on board," said Joe McGrath, president and CEO. "Her strong background in research will help improve our understanding of target markets and the results of our own marketing efforts. This research will provide insight into travel-related statistics that are often supplied by outside research firms."
Since 2002, Sherrill served as a Corporate Bond Analyst/Associate Portfolio Manager for an asset management company. She earned her Bachelor of Science degree in Economics from the University of Pittsburgh, has also completed a corporate credit analysis course and is registered for the Chartered Financial Analyst (CFA) exam.
As a member of the Tourism & Cultural Heritage department, Hellring will concentrate her efforts on bringing in visitors from the International market, including Germany, France and the U.K. She will also work with group tour operators to promote travel to Pittsburgh.
"We are pleased to have such a high-caliber employee in this position. Her experience in the group sales market and hospitality industry will serve our partners, clients and community well," said Joe McGrath, CEO and president of VisitPittsburgh.
Since 2004, Hellring was employed at the Pittsburgh CLO as the Assistant Company Manager and more recently as the Group Sales Manager. She earned her Bachelor of Arts in Drama, from the College of Notre Dame, Maryland, graduating Summa Cum Laude. Hellring is a member of Destination: Greater Pittsburgh, Pittsburgh Employees Activities Association and the National Tour Association.
Freeman adds talent to growing corporate events staff
DALLAS — David Gauthreaux, vice president, sales, corporate events, at Freeman, has announced the following new members of the corporate events team:
Carl Heck has joined Freeman as account executive, corporate events, in the Dallas corporate office. Previously, Heck spent 11 years with Downing Displays in Cincinnati in exhibit program management and development, and has extensive experience in management and sales engineering from the sound and music contracting industry. Heck can be contacted at carl.heck@freemanco.com or (214) 445-1250.
Craig Hoffend has accepted the position of national accounts director, corporate events, based in the Chicago office. Craig Hoffend began his career with Freeman in 2001, after the purchase of Hoffend Exposition Services, where he served as executive vice president. His most recent position was national sales manager, exposition services, for Freeman in Chicago. Hoffend recently completed the CEM (Certified Exhibit Manager) program with IAEE, has served as a board member of the IAEE Midwest Chapter (Sponsorship Chair) and participates on the IAEE Committee for Environmentally Responsible Exhibitions. He can be contacted at craig.hoffend@freemanco.com or (312) 261-6894.
Chris Metzger joins Freeman as national account director, corporate events, also in Chicago. With a background in conceiving and developing innovative marketing and branding solutions for his clients, he has been a presenter at industry events such as the Exhibitor Show, and also served on the HCEA Annual Meeting Committee. Before joining Freeman, Metzger was senior sales executive for ExhibitGroup in Chicago. He can be contacted at chris.metzger@freemanco.com or 312/224-1107.
Elke Simons-Tully has joined Freeman as sales manager, corporate events, based in Orlando. Simons-Tully comes to Freeman with over 20 years of exhibit program management and international event contracting experience. Raised in Europe, Simons-Tully was educated in Germany, the United Kingdom and the University of Tennessee. Her U.S. industry experience includes sales positions with GES and, most recently, Shepard Exposition Services. She can be contacted at elke.simons-tully@freemanco.com or 407-816-7941.
“We are excited to have such great talent join the Freeman family,” Gauthreaux said. “We believe that their addition will help us continue to do incredible things for our clients in the face-face marketing space.”
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