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Trade Show Expo To view this newsletter online, CLICK HERE ASSOCIATION NEWS • PEOPLE MAKING NEWS • NATIONAL NEWS • COLUMNS • |
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Stories this week:
TRADE SHOW VIDEO: View a music video clip from CES as posted on YouTube! PEOPLE MAKING NEWS Also read exhibit expert Barry Siskind’s column
INDUSTRY SHOW NEWS
EXHIBITOR2008 Conference will be held at the Bowman Design Group challenges EXHIBITOR attendees: Tell Us Your Story SIGNAL HILL, Calif. — Bowman Design Group, an independent design firm specializing in creating exhibits and environments that visually articulate brand identity, corporate messages, and marketing themes, has issued an invitation to EXHIBITOR Show attendees: Tell Us Your Story. Bowman Design Group asks exhibit and event managers to visit the Bowman Design Group team at EXHIBITOR and talk about their company's stories, aspirations, and competitive challenges. During EXHIBITOR, the Bowman team will hold mini-consultations with exhibit and event managers, giving suggestions on how to elevate the level of storytelling accomplished in their marketing environments. In the process, the visitor will experience Bowman's relaxed and personal approach-which has been used to create award winning trade show exhibits for both large and small clients, as well as museum environments on timely topics such as global warming and the control of infectious diseases. Bowman Design Group believes that a company's unique story is the key to effective marketing at tradeshows. Even complex stories can be told at multiple levels using a montage of environment, graphics, multimedia, architecture, lighting, and activities. "This is where our firm excels-connecting with our clients and telling stories that can't be expressed through a graphic panel alone," says Tom Bowman, president of Bowman Design Group. Bowman Design Group's excellence in telling complex stories is evident in the trade show exhibits and corporate demonstration centers it has built for firms including Florida Crystals, Northrop Grumman and Southern California Edison - as well as in the museum exhibits it has created for the National Academies of Science, Aquarium of the Pacific and The Scripps Institute of Oceanography. Visit Bowman Design Group at booth No. 478 at EXHIBITOR or online at www.bowmandesigngroup.com. EXHIBITOR2008 attendees learn how they can ELK GROVE, Ill. — EXHIBITOR2008 attendees are invited to learn why "Everything Matters" at 3D Exhibits. By visiting 3D Exhibit's booth, No. 331, at the show, visitors can listen and learn the latest from trade show professionals and take home some new tools to help manage their exhibit and event programs. Conference attendees can expand their knowledge base by stopping by the Show -n- Tell kiosks in the booth for some tradeshow advice-both tips and hints-amuse at stories from their peers, learn from the wealth of others and share a trick of their own. 3D's sponsorship of EXHIBITOR2008 educational sessions reflects the company's commitment to supporting a key-learning environment for industry professionals. Booth visitors can access advice from the pros and register to win a Louis Vuitton business tote while learning how 3D Exhibits can help them Do it All. EXHIBITOR2008 Conference will be held at the Mandalay Bay Convention Center in Las Vegas March 9-13, the Exposition will run March 10-12. 3D Exhibits is located in Booth No. 331. Live Marketing Educates attendees on three new trends to ‘Stretch the Event Experience’ CHICAGO— Live Marketing invites EXHIBITOR2008 attendees to learn about three new trends marketers can leverage to enhance their event marketing programs. By visiting Live Marketing's booth, No. 545, at EXHIBITOR2008, visitors will learn how to "Stretch the Experience" utilizing Web 2.0, Viral Marketing, and Experiential Activities and Demonstrations. At the Live Marketing exhibit, visitors will gain insight into these trends as well as an understanding of how to get started using them right away. At "Stretch the Experience with Web 2.0," marketers will learn about how to reach more prospects and extend their events to those who weren't in attendance. At "Stretch the Experience with Experiential Activities and Demonstrations", tips will be shared on using event marketing to get attendees involved intellectually, emotionally and physically with a company's solutions. And for those looking to get others talking about a product or brand, "Stretch the Experience with Viral Marketing" will provide ideas for creating a buzz. Visitors who participate in the exhibit activities will receive a 1 GB flash drive bracelet. Live Marketing secret spotters, located throughout the conference and hotel facilities, will also award special prizes to attendees wearing the bracelet throughout EXHIBITOR2008. Marketers can also get exclusive content before the show by logging onto www.StretchTheExperience.com. Visitors can sign-up for Live Marketing's new white paper "Stretching the Experience With Web 2.0," participate in a trend poll and listen to a podcast previewing "Using Web Tools to Increase Event Success," an EXHIBITOR2008 educational session which will be presented by Richard Norby, VP of Creative Services for Live Marketing. Through its creative strategies and services, for over 35 years Live Marketing has helped companies create and produce experiential marketing programs to bring their brands and messages to life at tradeshows, meetings, events, road shows, mobile tours and more. In the process, Live Marketing has earned over 750 industry awards-including two 2007 EXHIBITOR Magazine Sizzle Awards. ASSOCIATION NEWS The early bird gets the booth Expo! Expo! online space draw fills nearly 66 percent of show floor DALLAS — Plans for Expo! Expo! IAEE's Annual Meeting & Exhibition 2008 are full steam ahead as 65 percent of the show floor was filled during its 2008 space draw, held 13-14 February. The exhibition will be held 10 December 2008 at the Miami Beach Convention Center in Miami Beach, Florida and will feature exhibitors from all facets of the exhibitions and events industry. IAEE Director of Exhibitions Julie Anderson, CEM, CAE was joined by Rich Stone, CEO of ACT/ExpoCAD as 153 exhibitors who submitted their contract by 31 January 2008 were eligible to participate in the online space draw that offered a discounted rate on their Expo! Expo! 2008 booth. Participants vie for space based on their priority points which are categorized by exhibit space reserved, history and sponsorship/advertising support. "The great thing about an online space draw is that an exhibitor can follow the live update of the floor plan prior to their call time and be able to choose their space, usually in a minute or less — all from the comfort of their own office," Anderson said. To view the Expo! Expo! 2008 floor plan, including available exhibit spaces, visit http://www.expocadweb.com/08iaee/ec/forms/attendee/indexSales.aspx?content=floorPlan&mode=sales. IAEE Web Conference New Web-based tools to optimize, Tuesday, March 18, 2008 1:00 p.m. - 2:15 p.m. (EST)
This calculator has been developed by the Center for Exhibition Industry Research (CEIR), the International Association of Exhibitions and Events(tm) (IAEE), and Exhibit Surveys, Inc., with funding provided by the PCMA Education Foundation. The session will be presented by Jonathan "Skip" Cox, Chief Executive Officer & President, Exhibit Surveys, Inc. (ESI). Cox joined Exhibit Surveys in 1971 as Assistant Survey Director, and was promoted in 1973 to survey director and in 1978 to vice president. In 1994, Cox became president, and his responsibilities subsequently grew to include chief operating officer. On Jan. 1, 2005, he became CEO. Under his leadership, Exhibit Surveys, Inc., has achieved double-digit growth as the premier intelligence and measurement resource in the events marketing industry. Cox focuses strategically on client development and serves as the highly visible face of ESI in the marketplace. This affords him the opportunity to translate emerging needs of clients into the next diagnostic tools for ESI to develop. He is also heavily involved with the direct application of these new tools to enhance the strategic and tactical planning of exhibition and event organizers and exhibitors, for both corporations and associations. Cox is highly sought after as a speaker at major trade shows and professional association meetings, and is often invited to present Exhibit Surveys' research findings at events in the U.S., Latin America, Europe, and Asia. He also frequently contributes articles to publications and academic journals serving marketing and event marketing fields. His involvement with industry associations is extensive. He presently serves on the boards of CEMA-The I.T. Event Marketing Community and IAEE, and recently rotated off the board of Trade Show Exhibitors Association (TSEA). For more information, visit www.iaee.com.
IAEE announces call for individual award nominations DALLAS — Each year, the International Association of Exhibitions and Events(tm) (IAEE) recognizes and awards professionals in the exhibitions and events industry for their contributions. Industry professionals can be nominated for any of the awards as long as they meet the criteria outlined by IAEE, found at www.iaee.com/awards. Nominations must be submitted to IAEE by 20 June 2008. These awards represent IAEE's highest honors:
The IAEE Awards Committee reviews nominations, discussing each candidate's qualifications in depth, prior to recommending its selections to the IAEE Board of Directors. The final selections, chosen by the Board, are based on merit. Recipients must have a proven track record and have forged new ground in the chapter, IAEE and/or the industry. Honorees will be recognized at Expo! Expo! IAEE's Annual Meeting & Exhibition to be held 9-11 December 2008 in Miami Beach, Florida. All 2008 IAEE Individual Awards information can be downloaded from www.iaee.com/awards. SHOW NEWS New Orleans to host International Association of Physicians IAPAC ’08 to take place Nov. 30-Dec. 2, 2008 at Morial Convention Center NEW ORLEANS — The International Association of Physicians in AIDS Care (IAPAC) has chosen New Orleans as the destination for its 2008 meeting (IAPAC 08), bringing millions of dollars in economic impact and a projected 2,500 attendees to the city. The IAPAC 08 will convene physicians and health care professionals involved in the treatment of HIV/AIDS to discuss advances in clinical management, psychosocial support, advocacy, economics and public policy. IAPAC will also be administering the HIV Medicine Diploma Exam during this conference. The meeting will take place Nov. 30-Dec. 2, 2008, at the Morial Convention Center in New Orleans. Dec. 1, 2008 is World AIDS Day. "As an association of clinicians and allied health professionals committed to a humanist agenda, IAPAC's Board of Trustees and staff, and the Organizing Committee for IAPAC 08 are excited about our potential contribution to New Orleans and her citizens," said IAPAC President and CEO Jos M. Zuniga. "We hope to attract many delegates to New Orleans and, through their attendance as well as voluntourism experiences, to have a meaningful impact on the city's economy and well-being." "We deeply appreciate the International Association of Physicians in AIDS Care's commitment to New Orleans," said Stephen Perry, President and CEO of the New Orleans Convention & Visitors Bureau. "Their meeting will be another example of a successful major convention that reaffirms New Orleans as an extraordinary destination for the most prominent healthcare meetings in the world." "We are confident that IAPAC will find the New Orleans Morial Convention center an ideal setting for its esteemed community of healthcare professionals and civic leaders," said Bob Johnson, President and General Manager of the Center. "We are honored these physicians have chosen to support our city and look forward to their return in years to come." International Association of Physicians in AIDS Care (IAPAC) was established in 1995 by healthcare professionals and civic leaders who recognized an urgent need for a coordinated medical response to the AIDS pandemic. At that time, there was no association exclusively devoted to marshaling the coordinated strength of healthcare professionals worldwide to the benefit of people living with and affected by HIV/AIDS. Thirteen years later, Chicago-based IAPAC — with an African Regional Office in Johannesburg and technical annexes in Washington, DC, and Toronto — represents a professional membership of 12,000-plus physicians and other healthcare professionals in more than 100 countries. IAPAC's activities are conducted by a professionally diverse staff, and are guided by an international Board of Trustees composed of highly esteemed medical, public health, and advocacy professionals from across five continents. FREIGHT NEWS White Star movers celebrates 20th anniversary Family-owned company enjoys long history serving Michigan and surrounding areas STERLING HEIGHTS, Mich. — February marks the 20th anniversary for White Star Movers in Sterling Heights. The family-owned and operated company, founded in 1988 by Mark White and Kerry Lock as a household goods moving and storage company, has enjoyed its status as a Mayflower agent since 2002 and is proud of its five-year tenure as a "Million Dollar Booker." "For the past 20 years, we've remained committed to providing the finest moving services available," said Mark White, president of White Star Movers. "We're proud to be part of the large network of Mayflower agents who share our vision of making the entire moving process as easy as possible." White Star Movers goes the extra mile by providing their customers with state-of-the-art climate-controlled storage facilities, quality customer service, highly trained personnel and a wide range of moving services and storage solutions. The company was recently recognized by Mayflower Transit as "Agent of the Month" and received the "Customer Choice Award" and "Safe Driving and Excellent Performance Award" in 2007. Two employees, Kevin Phillips and Robert Evans, have also been recognized for their 20 years of service with the company. 
Do you have a video you want to share with the industry? Send 3-5 minute Quick time INTERNATIONAL NEWS Largest Interplastica ever MOSCOW — INTERPLASTICA 2008, International Trade Fair for Plastics and Rubber, was staged for the 11th time at the Moscow fairgrounds in Krasnaya Presnya by Messe Düsseldorf and its subsidiary Messe Düsseldorf Moscow OOO. Featuring 580 exhibitors from 29 countries on a net exhibition area of 139,900 square feet, this was the largest INTERPLASTICA staging ever. The strongest exhibitor contingents were from Russia, Germany and Italy: Russia was represented by 173 companies, Germany by 150 and Italy by 89 exhibitors. Some 24,000 trade visitors (1,000 more than at the 2007 events) from throughout the Russian Federation and neighboring countries attended INTERPLASTICA 2008 and the concurrently held UPAKOVKA/UPAK ITALIA 2008 packaging trade fair. Werner M. Dornscheidt, President and CEO of Messe Düsseldorf, was pleased about the success of the event: "The exhibitors were impressed by the number and decision-making authority of the visitors who had done their homework and consequently made specific enquiries and placed numerous orders. This shows that even three months after the world's No. 1 event for the industry, K in Düsseldorf, it's still worth exhibiting in the dynamic Russian market. INTERPLASTICA is indispensable to business in this region!" Russia remains one of the most important export destinations for German manufacturers, taking third place behind the U.S. and China among the key sales markets. Claudia Frey from the Association for Plastics and Rubber Machinery within the German Engineering Federation explained: "In the first ten months of 2007, German plastics and rubber machinery worth almost EUR 210 million was shipped to Russia — that's a 31 percent increase compared to the same period in 2006. To keep up with the competition, the processing industry has to produce top quality and needs high-grade equipment to do so. In all of the key application areas for plastics and rubber, an abundance of interesting investment projects spur demand not only for raw materials but also for sophisticated machinery." This was confirmed by Claudio Celata, Managing Director of the Italian Plastics and Rubber Processing Machinery and Moulds Manufacturers' Association, Assocomaplast. Italy is Russia's second most important source of plastics and rubber machinery and Italian exports for 2007 are expected to total EUR 165 million. In 2006, the figure was EUR 109 million. Celata foresees the market remaining attractive for Italian suppliers, especially since plastics processing companies are opening or expanding even in locations far away from Moscow. These activities are promoted by the regional authorities. The overall mood at INTERPLASTICA 2008 reflected the positive market developments. Exhibitors reported many customer contacts and their willingness to invest - with numerous deals closed already during the four days of the trade fair. In 2009, INTERPLASTICA will take place from Jan. 27-30 in Moscow, again concurrently with UPAKOVKA/UPAK ITALIA. For further information visit http://www.mdna.com. Upakovka/Upak Itaia 2008: High demand for innovative packaging technologies MOSCOW — The exhibitors at the recently held UPAKOVKA/UPAK ITALIA 2008, International Trade Fair Machinery and Equipment for the Manufacture of Packaging, Packaging Machinery, Confectionery Machinery, Packaging and Packaging Aids, Logistics, took advantage of the strong demand on the dynamic Russian market. Some 24,000 trade visitors (1,000 more than at the 2007 events) from throughout the Russian Federation and neighboring countries attended UPAKOVKA/UPAK ITALIA and the concurrently staged INTERPLASTICA 2008, International Trade Fair for Plastics and Rubber, in Moscow. More than 330 exhibitors from 22 countries displayed new technologies to the experts from the packaging user industries. The largest exhibitor contingents came from Russia, Italy and Germany but France, the Czech Republic and Turkey were also well represented. Werner M. Dornscheidt, President and CEO of Messe Düsseldorf (one of the show’s organizers), was delighted with the success of UPAKOVKA/UPAK ITALIA 2008: “On April 24, the world’s No. 1 trade fair for the packaging industry, interpack 2008, will start in Düsseldorf, Germany. The fact that just a few weeks before interpack we received such a warm response to UPAKOVKA/UPAK ITALIA from both exhibitors and visitors confirms the high status of this trade fair in an important market.” Dr. Guido Corbella, Managing Director of Centrexpo, agreed: “The annual staging cycle has once again proven to be right on the mark. Russia is currently one of the world’s most exciting markets for companies in the packaging industry and participation in UPAKOVKA/UPAK ITALIA is the best way to establish or deepen business relationships in this country. Since last year, the showcase of Italian companies has undergone yet another expansion — an unmistakable indicator of the tremendous importance of the Russian market to Italian businesses.” Annunziata Landi from the Italian Institute for Foreign Trade foresees that Russia will continue to offer growing sales opportunities, especially since the domestic equipment and machinery building sector is not able to satisfy the demand. In addition, the investment climate has further improved and Russian companies have significantly easier financing options for the acquisition of cutting-edge equipment than they did a few years ago. With a per capita consumption of 18 kilograms of confectionery annually, Russia is the key market for German producers of confectionery machinery. German packaging machinery exports to Russia are topped only by those to the U.S. According to Vera Fritsche from the Food Processing and Packaging Machinery Association within the German Engineering Federation (VDMA), UPAKOVKA/UPAK ITALIA was rated a success by the German exhibitors: “A lot of serious discussions were conducted with the result that numerous orders are anticipated.” Next year, UPAKOVKA/UPAK ITALIA will be held from Jan. 27 – 30 in Moscow, again concurrently with INTERPLASTICA. For further information, visit http://www.mdna.com.
RESORT NEWS
Montelago Village Resort, Lake Las Vegas Kids’ activities, jazz concerts, a classic car show and more create fun atmosphere LAKE LAS VEGAS, NEV. — Lake Las Vegas, Nev. (Spring 2008)-Visitors to MonteLago Village Resort, Lake Las Vegas, won't have a chance to sit still this year (unless they really want to), because the resort continues its year-long commitment to hosting a variety of events. In 2008, festivities such as Easter and St. Patrick Day celebrations, lakeside jazz concerts, and art shows will add to the abundant array of indoor and outdoor recreation for which Lake Las Vegas has become known. Click here for a list of events.
DESTINATION RESORT NEWS Grand Sierra Resort and Casino enhances convention space with $3.5 million in enhancementsNew Mexican restaurant opens soon with RENO, Nev. — Grand Sierra Resort and Casino is upgrading its 200,000 square feet of meeting and convention space with $3.5 million in renovations and enhancements. GSR has the 11th largest convention space in the country with features including: state-of-the-art audio/visual and teleconferencing capabilities, a sound system that can support events from meetings to music concerts, 45 breakout rooms and an electrical system that is able to support 1,000 exhibit booths. The lighting system features 500 par fixtures, 300 ellipsoidal lights, and 200 feet of lighting truss while the broadcast production studio features two edit suites. New carpet and paint have also been added to the area. Whether it is a large convention or an intimate meeting, Grand Sierra Resort and Casino's chefs, ice sculptors, bartenders and servers will ensure that the food presentation is as pleasing to the eye as it is to the palate. Event planners can create any customized motif that suits any style or occasion. GSR provides business travelers and meeting planners with extensive meeting and exhibit space located in its own wing. The resort hosts at least 70 conventions a year and has more than 1,100 business travelers per month excluding convention business. To make business traveling more convenient, GSR provides a complimentary airport shuttle to transport visitors on the 1.5-mile jaunt to and from the resort. Along with the renovated meeting and convention space, GSR has undergone expansive renovations property wide. It offers access to fine dining at Charlie Palmer Steak, Fin Fish and Dolce Enoteca e Ristorante. Another great characteristic is the wide variety of entertainment at the Grand Theatre and the nightlife venues ALLCITY Live and Nikki Beach. For more information, visit www.grandsierraresort.com or to make reservations call 1.800.648.5080.
TRADE SHOW TOOLS OtterBox launches stylish protective case for new BlackBerry Pearl smartphones FORT COLLINS, Colo. — Exclusive to the Defender Series line, Otter Products, LLC. introduces the slim-fit OtterBox 1936 case to protect the new BlackBerry(r) Pearl(tm) 8120 and BlackBerry Pearl 8130 smartphones from Research In Motion (RIM) (Nasdaq: RIMM). Allowing complete access to the trackball, sync/charge USB port, camera and self-portrait mirror, the OtterBox provides an ideal solution for on-the-go protection with style. Similar to existing BlackBerry smartphone cases in the OtterBox Defender(tm) Series line, the OtterBox 1936 case offers three layers to safeguard the BlackBerry Pearl 8120 and BlackBerry Pearl 8130 from bumps, scratches and drops.
"Our new Defender(tm) Series line has been extremely popular since they provide protection without compromising the look and feel of the BlackBerry phone," said Curt Richardson, CEO of Otter Products, LLC. "The OtterBox 1936 case provides a stylish yet protective solution ideal for those with busy lifestyles." Read more at: http://otterbox.vnewscenter.com/press.jsp?id=1203631949439
TRADE SHOW EXPERIENCE Reed Exhibitions utilizes new 'eSPOC' program to enhance customer experience eSPOC debuted at PGA Merchandise show in Orlando; NORWALK. Conn. — Reed Exhibitions Americas introduced a new onsite issue resolution program as part of its ongoing efforts to enhance the customer experience at Reed events. The program, called "eSPOC" made its debut at the recent PGA Merchandise Show in Orlando to great reviews with plans to roll it out on 15 events in 2008 in other venues including Las Vegas. |
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Trade Show Expo
offers advertisers a chance to reach Show managers, • Show Floor – exhibits, models, employees and networking • Send comments, press releases and letters to: editor@trade-show-expo.com |
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Trade Show Expo is a Web site for the trade show, convention and exhibit industries. This is an invitation to be a part of this new venture by placing a banner or link on our site. If our publication meets your advertising needs, contact us. Add my e-mail to your press release e-mail — vincent@trade-show-expo.com. E-mail or call Vincent Hernandez at Trade Show Expo
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Exhibitions offer great opportunities for exhibitors to accelerate the sales process and enhance their brand. This session will present current research that substantiates this claim. The session will also demonstrate newly developed web-based tools that organizers and exhibitors can use to:
