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Stories this week:
Also read exhibit expert Barry Siskind’s column

IAEE board of directors issues
new policy statement:
Free trade among nations
Urges support from industry organizations, companies
DALLAS — The International Association of Exhibitions and Events announced a new policy statement: Free Trade Among Nations.
In recent years, there has been substantial growth of the exhibitions and events industry which has been a key element of international economic growth.
Free trade among nations benefits all economies, and the IAEE Board of Directors believes that the interests of all nations around the world are served best by the preservation and expansion of free trade.
"Trade shows require free trade to grow. Overseas exhibitors and attendees will not attend events if the hosting country erects walls and trade barriers. Our nation is a great nation - and great nations embrace competition and open markets," Gary Shapiro, president and CEO of the Consumer Electronics Association (CEA), producer of the International CES.
The policy specifically states:
- The United States Congress to extend the Trade Promotion Authority of the President to negotiate trade treaties that are subject to Congressional approval; and,
- To support bi-lateral free trade agreements now pending before it including those of Colombia, Panama and South Korea.
To ensure that facts are the basis for further discussion and consideration of these important matters IAEE expects:
- The media, especially the broadcast media, to exercise a higher degree of responsibility than it has heretofore demonstrated when reporting matters related to trade among nations. There are no reasonable linkages between the benefits of free trade and the serious issues attached to illegal immigration into the United States, for example, and to suggest otherwise is unfair and irresponsible.
- To this end, IAEE will actively seek to correct misstatements that are intended to link the free trade of among nations with any issues that, while serious, may be wholly unrelated.
"By taking these initial steps, we hope to make a positive difference for those who are organizing exhibitions and events in the U.S. Promoting free trade among nations, will work to the advantage of everyone involved in the industry," said IAEE President Steven Hacker, CAE.
To promote enhanced understanding of this policy statement, IAEE will continue to provide its members with relevant news and information.
DESTINATION MANAGEMENT
PRA Destination Management earns
highly coveted ADME certification
SAN DIEGO — Four PRA Destination Management Southern California office locations, part of the PRA franchise organization and a leading destination management company in the Southern California region, have earned the highly coveted charter accreditation certification from the Association of Destination Management Executives (ADME) of Accredited Destination Management Company (ADMC), according to Laura Rednour, president of PRA Destination Management, Inc. an Allied International Company.
"This accreditation process reinforces PRA's commitment to delivering first class service to our clients", commented Rednour. "Time and time again, these PRA offices have set standards unmatched in our industry and we are so proud of this team and the work they have completed in order to achieve this very well deserved accreditation."
The ADMC charter group consists of 24 destination management companies (DMCs), representing 33 office locations that met the ADMC program standards, including PRA New Orleans, PRA San Diego, PRA San Diego North, PRA Orange County and PRA Los Angeles. Each office completed a successful review of the application by the ADMC commission. Program standards include requirements that measure the longevity and stability of the company, their commitment to the DMC industry and their service levels to clients.
ADME's Destination Management Company Accreditation program designates firms that demonstrate advanced knowledge and experience essential to the practice of destination management. The Accredited Destination Management Company (ADMC) designation assists the meeting planning community by identifying and qualifying standards and criteria that are indicative of the highest quality destination management service providers. This program recognizes DMCs that meet and adhere to these standards.
"By earning this charter accreditation, we've set a standard within our meeting planning community that produces the utmost in quality DMC services," stated Deborah Martin, DMCP, CMP, chief operating officer of PRA Destination Management. "We are thrilled to be a part of this charter group and to be a part of an organization that elevates professional standards within our industry."
"I congratulate those companies who have achieved the Charter designation and applaud them for taking this important step for our industry," says ADME's President Ilene Reinhart, DMCP, CMP. "The program is designed to set the standards and industry best practices for Destination Management Companies and will enable clients to identify professional DMCs when they are searching for an industry partner," Reinhart said.
SHOW NEWS
‘From Good to Great to Green’ among trends, issues at L.A. Spa & Resort and Medical Aesthetic trade event’s surprising conference sessions
‘Achieving Autonomy’ is theme of international business
focused mobile robotics and intelligent systems event
LOS ANGELES — From lively debates among medical professionals to discussions of the top industry trends, the 2008 Los Angeles Spa & Resort Expo and Conference and Medical Aesthetics Conference and Expo at the Los Angeles Convention Center, February 23-25, 2008, present advanced conference schedules to keep attendees informed, engaged and entertained. This year's L.A. shows have been revamped to reflect the rapidly growing and transforming landscape of the spa and medical aesthetics industries, and the conference sessions provide exceptional, expanded educational opportunities that cover vital topics and industry concerns.
Opportunities for industry advancement and education can be found throughout the entire event, with informative workshops, networking events, industry development previews, and the many continuing education tracks.
"The goal of the spa and resort and medical aesthetics shows is to provide dedicated spa and medical aesthetics professionals with the tools they need to excel and to keep the industry moving on its forward path," said Reed Exhibitions Vice President Nancy Largay. "With the redesigned format of the 2008 Los Angeles event, this year's educational offerings have been updated with the addition of amazing new workshops and conference sessions. The wealth of educational panels and conference sessions coupled with the debut of hundreds of new products and treatments at the show presents valuable opportunities for professionals to learn about the latest cutting-edge industry advances. Our commitment is to provide leading education programs to support the continued industry growth." [READ MORE]
Phoenix Convention Center expansion reaches next construction milestone
82 ton bridge is placed 54 feet above street
PHOENIX — The Phoenix Convention Center reached a milestone in the construction of the new North Building on January 22nd. Crews lifted a 150-foot bridge, 54 feet above 3rd street in downtown Phoenix, connecting the West Building and the new North Building. The new North Building is set to be completed, on schedule, on Dec. 1, 2008.
The $600 million expansion of the city's convention center began in 2003, and once completed, will triple the size of the former facility to nearly 900,000 square feet of event space.
The Phoenix Convention Center expansion project is a cooperative effort between the City of Phoenix and the State of Arizona and is being completed in two phases.
Phase One was completed in July 2006 with the opening of the new West Building.
Phase Two, the North Building, scheduled for completion in December 2008, broke ground May 2006.
The four-level North Building will be three times the size of the new West Building, and will feature amenities such as a 45,000 square foot street-level ballroom, a food court with five themed eateries and 56 meeting rooms.
On January 22nd, crews closed 3rd street in the heart of downtown Phoenix. Steerable axels were placed on each end of the 150 foot bridge. It was then be hauled by semi-trailer from the construction site to the northern end of 3rd Street. Streetlights along the route were removed due to the height of the bridge at 34 feet tall. The bridge weighs 82.5 tons and was lifted by crane.
The bridge will be just one of the crossings that make it convenient to transition from the West to the North Building. Besides a pedestrian crossing on the street level, convention-goers will be able to go from one building to the other below the street through the lower exhibition halls.
"As a convention delegate, you will be able to explore the exhibits of your event in the 312,500 square foot exhibition hall and not know that you have crossed the street from one building to the other," said Assistant Director Tracey Short.
The bridge will connect the uppermost levels of both buildings which includes a 46,000 square foot ballroom in the West Building and a 190,000 exhibition hall in the North Building.
The construction of the North Building is on schedule and will be complete on Dec. 1, 2008. It will accommodate its first groups in January 2009.
Onecenter Complex completes
redesign of grand ballroom
SYRACUSE, N.Y. — The Oncenter Complex, a multi-venue exhibition, convention and entertainment facility in Syracuse, N.Y., unveiled its newly redesigned grand ballroom on Jan. 16 during a ceremony in front of more than 400 attendees at the Nicholas J. Pirro Convention Center at Oncenter.
The new look was provided by the design team of Cody & Wolff Inc. It was the first major renovation for the ballroom since the Convention Center opened 15 years ago.
"The redesigned ballroom at the Oncenter Complex is exquisite," said David M. Marnell, Sr., president and chief executive officer of the Oncenter Complex. "We are thrilled with the outcome and confident our guests will be pleased with the new look and the overall welcoming atmosphere."
Grand ballroom details:
- The walls are glazed in a vivid bronzed coral that adds a warmth and a glow to the interior space that is both enveloping and welcoming.
- The enhanced ceiling colors offer an additional ambience allowing the ceiling plane to be an integrated aspect of the design concept.
- The carpeting was custom designed by Cody & Wolff incorporating the Oncenter logo colors, teal and mauve, further enhanced by the addition of coral, apple green and ecru in order to increase the adaptability of this space to many functions.
- The custom sconce lighting, which was also designed by Cody & Wolff, and scaled to the room, reflects the traditional heritage that is found in the Regency period while the beveled edged mirrors, in turn, reflect the images and activities that animate and enliven the events that will take place in this marvelous space.
- The ballroom chairs are open fret work in a metallic gold finish that mimics the ceiling panels that harbor the golden chandeliers that were part of the original space. The lattice backs of the chairs repeat the trellis design that is apparent in the carpeting. The trellis motif, which is seen in many elaborate garden designs, allows the ballroom to easily convert into its own garden theme, either a formal one or a more casual garden atmosphere, hence further increasing the adaptability of this space.
[READ ENTIRE STORY]
INDUSTRY COMPANY NEWS
Nomadic Display expands in to larger
showroom in New York City
SPRINGFIELD, Va. — Nomadic Display, a world leader in portable and modular display solutions, has moved in order to expand its New York showroom. This move was made to better serve their New York customer base.
The new showroom remains in the heart of New York City — easily accessible to businesses in the surrounding area by subway or car. The new address is 65 West 36th St, Suite 602, in Manhattan. "Our new location enables us to better serve our customers by providing them with more display designs in the showroom from which to select and draw inspiration for their own unique solution," said Doug Turpin, Executive Director of Nomadic Display's North American Sales Offices. "It's exciting to serve the business development needs of growing New York companies. Our new, larger location will allow us to meet the increased demand for display properties to support trade shows and corporate events."
The new showroom accommodates more of Nomadic Display's growing lines of displays and accessories for trade show and events. On view in the expanded showroom are Nomadic's larger solutions. DesignLine fuses the strengths of diverse product lines into an innovative, hybrid display with fresh, contemporary appeal. Platinum combines large format graphics with steel-backed laminate panels to offer exhibitors an elegant modular solution with greater durability and lower ownership costs. Portable solutions will also be among the products on display. These include a smart new line of accessories for the Instand(r) pop up system that provide exhibitors with new capabilities for interactive presentations, product merchandising and graphic communications. Other portable solutions include - tabletops, counters, banner and literature stands.
A grand opening will be held on Feb. 11-15. To learn more about Nomadic Display visit www.nomadicdisplay.com.
Nomadic Display revolutionized the display industry 30 years ago with the invention of pop up technology. Today, the company is a leading producer of portable and modular exhibit systems with manufacturing facilities in suburban Washington, DC and Ireland. Nomadic products are sold through 200 showrooms worldwide.
Freeman recycles 25 million square feet of used carpet
DALLAS — In 2007, Freeman continued to move further in its ongoing corporate commitment to produce more environmentally-friendly events, and to become 'greener' within its own daily operations.
As of Dec. 31, 2007, Freeman had recycled more than 25 million square feet of used show carpet, with 16 million of that total recycled from May-December, as the program gained momentum. The carpet is re-manufactured into drainage pipes for septic systems as part of a unique partnership created with manufacturers.
Freeman began its carpet recycling program in July 2006, as part of an on-going effort to prevent show carpet from reaching landfills. 'This program has helped us towards our goal of recycling 100 percent of our old carpet, which is the single largest product volume in our business,' said Will Clarkson, Freeman's vice president operations.
Event signage that is unique to a show and used only once is another huge contributor to landfills. Through its audiovisual solutions division, Freeman now encourages clients to consider digital signage for meeting room course listings, schedules and message boards instead of one-time-use printed signs. In addition, Freeman has developed a method to print new graphics on previously used panels, which effectively recycles signage and greatly reduces waste.
In December the U.S. division of AVW-TELAV Audio Visual Solutions, which has been owned by Freeman for over 30 years, changed its name to Freeman. With that change, several thousand apparel items with the AVW-TELAV logo brand could no longer be used. Through creative 'green' thinking, the clothing was recycled into thousands of warehouse utility and cleaning cloths.
Freeman is a world-leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events, and exhibits. The company is headquartered in Dallas, Texas and has offices in 41 cities across North America. Freeman produces over 3,900 expositions annually, including 100 of the largest 200 U.S. trade shows, and over 10,000 other events worldwide. Founded in 1927, the company remains privately held by the Freeman family as well as the full-time employee owners through an Employee Stock Ownership Plan (ESOP). For more information, go to www.freemanco.com.


Las Vegas monorail teams up with Travelocity
LAS VEGAS — The Las Vegas Monorail Company announced today an official distribution agreement with Travelocity, a world leader in travel commerce. Travelers can now purchase monorail tickets through the Travelocity call center and on the following Web sites: travelocity.com, travelocityonlocation.com and showtickets.com.
“Working with Travelocity allows the Las Vegas Monorail Company to offer a greater number of visitors the convenience of planning their entire Las Vegas vacation including transportation on the monorail,” said Ingrid Reisman, vice president of corporate communication for the Las Vegas Monorail Company. “We’re excited about Travelocity’s distribution channel and look forward to providing travelers with another convenient way to purchase Monorail tickets.”
Fares will be sold through Travelocity’s Web sites, available as stand-alone purchases or as add-ons for customers booking customized vacation packages to Las Vegas. Prices range from $5 to $40 and ticket types offered are single-ride, two-ride, ten-ride, unlimited one-day pass and unlimited three-day pass.
“By offering monorail tickets through our site, we are giving our travelers one more way to make their vacation planning easier,” said Glen Harvell, vice president and general manager for Travelocity on Location. “In addition to the convenience of online shopping, our customers can also purchase monorail tickets at any of our 14 Travelocity on location booths up and down the Strip.”
The Las Vegas Monorail is an easy and convenient conduit to the Las Vegas Strip, connecting riders to the city’s world-class restaurants, shows, clubs, hotels and casinos. Monorail riders can travel the entire distance of the world-famous Las Vegas Strip in less than 15 minutes in a safe, comfortable and clean environment—without the hassles of traffic or wasted time. Currently, the privately-funded monorail system has seven stations: MGM Grand; Bally’s/Paris Las Vegas; Flamingo/Caesars Palace; Harrah’s/Imperial Palace; Las Vegas Convention Center; Las Vegas Hilton; and the Sahara. The system is electric, has zero emissions, and travels at speeds up to 50 mph. For more information about the Las Vegas Monorail or where to purchase tickets, call (866) 4-MONORAIL / (866) 466-6672 or visit www.lvmonorail.com; or pick up a Monorail Magazine, available at all Monorail stations.
DESTINATION NEWS
Another great year ahead for Jamaica’s tourism

KINGSTON, JAMAICA — That is the discussion between Jamaica's Tourism Minister Edmund Bartlett and Graham Cooke, President and Founder of the World Travel Awards at the close of the Caribbean Hotel Association (CHA) Marketplace in Nassau, Bahamas. Cooke commended the Minister for Jamaica's recent tourism performance. For two consecutive years, 2006 and 2007 Jamaica was recognized as the Leading Caribbean Destination, World's Leading Cruise Destination and Caribbean's Leading Cruise Destination at the World Travel Awards. The Jamaica Tourist Board (JTB) was also awarded Caribbean's Leading Tourist & Convention Bureau for two consecutive years.
Jamaica Hotels gain high rankings on the two most prestigious 2008 lists
Accolades in Condé Nast Traveler’s Gold List and T+L 500
NEW YORK, N.Y. — Underscoring the popularity of the Jamaican tourism product, the two definitive travel honor rolls in 2008 each rank Jamaican hotels and resorts among the best in the world.
Condé Nast Traveler’s 2008 Gold List features a total of nine properties in Jamaica. Hot off the press this month, the Gold List presents a selection of hotels voted by readers to have the best rooms, service, food, design, location and leisure activities. The Jamaica properties listed are: The Caves, Royal Plantation, Rockhouse Hotel, Round Hill, Couples Swept Away, Couples Sans Souci, Half Moon, Jamaica Inn, and Sandals Dunn's River Villaggio Golf Resort & Spa.
In its January issue, Travel + Leisure also gives high accolades to Jamaica with its sixth annual T+L 500, the comprehensive guide to the 500 highest rated hotels from their World’s Best survey. For this highly respected feature, the magazine’s global team of reporters and editors identifies what distinguishes the most outstanding properties in the world, as chosen by Travel + Leisure’s readers, who evaluated them based on best rooms, services, amenities and special features. The six Jamaica properties listed are: Couples Sans Souci, Grand Lido Braco Resort & Spa, Jamaica Inn, Rockhouse Hotel, Round Hill Hotel & Villas, and Royal Plantation.
Continuing Momentum
These newly announced listings continue an ongoing appreciation for Jamaica as a top choice among visitors from North America. The destination recently was voted Best Caribbean Destination by Travel Weekly and took home a record number of honors at the World Travel Awards, including World’s Leading Cruise Destination, Leading Caribbean Destination and Caribbean’s Leading Tourist & Convention Bureau.
Commenting on Jamaica’s sweeping success, Director of Tourism Basil Smith said: “As we work to build and enhance our tourism product, it’s exciting to see our progress reflected in the all-important opinions of consumers and key travel editors. We feel truly honored by these new accolades, which confirm what many travelers already know - Jamaica is indeed a hot destination.”
For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board’s Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).







By Barry Siskind
When it comes to creating a powerful exhibit, the old saying, less is better, has never been truer. Often exhibitors have a tendency to simply put too much into their display. They mistakenly assume that they need to tell everyone everything as quickly as possible and their back-wall ends up looking like a brochure. Let’s take a step back and look at the problem and see if there isn’t a better solution.
The first thing to focus on is those people that you are designing for – the visitors. Put yourself in their position. You chose to go to the show for a number of reasons. Likely at the top of the list are to see new products and services and learn about new tools and technologies. That’s good and bad news. The good news is that as a visitor if you have chosen the show well, you have an excellent chance of learning and seeing lots of new products. The bad news is that there is simply too many. It’s like drinking from a fire-hose. Eventually your brain shuts down and you can’t take in additional information. You suffer from information overload.
[CLICK HERE TO READ THE REST OF SISKIND'S COLUMN…]
PEOPLE MAKING NEWS
Mike Kovac joins GES as
director of international logistics
LAS VEGAS — GES Exposition Services, Inc., the national leader in exhibition and event services is pleased to announce that Mike Kovac has joined the company as director of international logistics.
Kovac has 18 years of experience in international exhibition logistics and was most recently director of sales and marketing for Three Way Logistics. He developed the international divisions of several major exhibition forwarding companies as well as built and managed his own exhibition forwarding business.
Kovac is a member of the International Association of Exhibitions and Events (IAEE) and is also a member of IAEE's International committee.
He authored the Exhibition Shipping chapter of IAEE's textbook Art of the Show which is being used at 25 colleges and universities around the globe.
Kovac earned a bachelor of arts from the University of California at Santa Barbara and studied International Transportation and U.S. Custom Regulations at Cal State Fullerton. He will remain located in Los Angeles.
David Myers Joins 1105 as
vice president, event operations
CHATSWORTH, CALIF. — 1105 Media, Inc., announced that David Myers has joined the company as Vice President, Event Operations. He will lead the operations teams across 1105 in delivering such leading business-to-business events as FOSE, FETC, GovSec, CPM, VS Live!, Techmentor, Recharger's World Expo, and more than fifty other tradeshow, conferences, and executive events.
"We are very excited that a professional with David's experience is joining our team," said Dick Blouin, President, Events, for 1105. "We have added a large number of events to our portfolio over the past year and we are very upbeat about the future. Our events play an important role in providing education, networking opportunities, and a meeting place for buyers and sellers across the communities we serve. We look forward to continued growth by producing high quality events that deliver a great experience and return on time and investment for all participants - attendees, exhibitors, and sponsors."
Myers comes to 1105 Media with 25 years of experience in operations and as a promoter, producer, and marketer in the events industry. He served as Vice President of Events at Petersen Publishing Company, where he was responsible for all events in the publishing company's portfolio, and served as a member of the company's Executive Committee. Myers has also held a variety of management positions including Vice President of Marketing for The Promotion Company and, most recently, General Manager of the Petersen Automotive Museum in Los Angeles, America's preeminent automotive museum.
"I'm delighted to be joining Dick and the events team at 1105 Media," said Myers. "The company has a strong and vibrant event portfolio, and plans to significantly grow its events business in 2008 and beyond. I look forward to working with the dedicated event professionals throughout the company to make that happen."
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